Ice Cream Market in the US 2016-2020

Outlook of the ice cream market in the US

Technavio’s market research analyst predicts the ice cream market in the US to grow at a modest CAGR of around 2% by 2020. The growing consumption of take-home ice-cream products is the primary growth driver for this market. Recently, it has been observed that the demand for private label ice cream products is on the rise as they provide better value for money. There is also a significant rise in retailers offering private label ice creams owing to the widespread availability of a wide array of flavors at lower prices in comparison with branded ice creams. Additionally, factors such as the emergence of ice cream as a snack and a rise in the availability of ice cream in unique styles and flavors will impel market growth during the estimated period.

The augmented demand for private label products will drive the prospects for market growth during the predicted period. Private label ice-cream products are perceived to offer better value for money than branded products. Also, retailers in this segment offer products in a variety of flavors. The ability of private label ice cream manufacturers to offer products in a variety of flavors and to offer better value for money will result in the growing popularity of private label ice cream products during the forecast period.

Type-based segmentation of the ice cream market in the US

• Take home
• Impulse
• Artisanal

The take-home ice cream products segment currently dominates this market and accounts for more than 50% of the total market share. The rising demand for innovative flavors and varieties will drive the sale of take-home ice creams during the forecast period. Eminent factors such as innovations in packaging solutions and an increasing number of distribution channels will foster the consumption of take home ice creams until 2020.

Segmentation by distribution channel and analysis of the ice cream market in the US

• Supermarkets and hypermarkets
• Specialist retailers
• Convenience stores
• Service stations

The supermarkets and hypermarkets segment currently accounts for more than half of the total market share and is the most preferred distribution channel for the sale of ice creams due to its high convenience and price advantages.

Competitive landscape and key vendors

The ice cream market in the US is subject to rapidly changing consumer demands and preferences. Factors such as intense competition and declining profit margins will negatively influence the vendors’ revenue generating capacity. With increased competition, the industry has been witnessing consolidation, due to which the smaller entities are being acquired by major players. To survive and succeed in this market, the vendors have to distinguish their product offerings through a clear and unique value proposition.

Top vendors in the market are -

• Blue Bell Creameries
• Ben and Jerry’s
• Nestlé USA
• Turkey Hill
• Unilever USA
• Wells

Other prominent vendors in the market include Amy's Ice Creams, Bliss Unlimited, Marina Ice Cream, Mikawaya, Oregon Ice Cream, Rich Ice Cream, So Delicious Dairy Free, Three Twins Ice Cream, Tillamook, and Weight Watchers International.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the ice cream market in the US?
• What are the key market trends impacting the growth of the ice cream market in the US?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the ice cream market in the US?
• What are the key outcomes of the five forces analysis of the ice cream market in the US?

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