E-book Market in the US 2016-2020

Outlook of the e-book market in the US

Technavio’s market research analyst predicts the e-book market in the US to grow at an impressive CAGR of approximately 14% until 2020. The rising penetration of smartphones and e-readers is a critical factor that propels the growth of the e-books market in the US as these devices act as an effective platform for the wide-scale adoption of e-books. Furthermore, the availability of an extensive range of e-books and efficient pricing policies by vendors will lead to the substantial growth of this market during the forecast period.

Additionally, the introduction of government initiatives, such as the Open eBooks initiative, will aid in the growth of this market until 2020. This initiative is expected to facilitate the supply of e-book titles to children from low-income families, which in turn will further enhance the prospects for growth in this market.

Product-based segmentation of the e-books market in the US

• Non-fiction
• Juvenile
• fiction

The non-fiction e-book segment dominates this market and accounts for well over one-third of the total market share during the forecast period. These e-books are priced higher than their other counterparts, and their sale is driven by the high demand for religious non-fiction e-books from across the globe. 

Segmentation by reading device and analysis of the e-books market in the US

• Cell phones
• E-readers
• Tablets
• Laptops and computers

In this market study, analysts have estimated the tablets segment to currently account for over 40% of the total market share. Benefits such as the presence of a wide screen, high resolution, and a broad range of other applications will spur the prospects for growth in this market segment during the estimated period.

Competitive landscape and key vendors

The e-book market in the US is highly competitive owing to the presence of well-established vendors. These vendors mostly compete on the basis of promotional strategies and aggressive pricing of e-books. To stay competitive in this market, the vendors are expected to focus on product extension over the forecast period.

Key vendors in this market are -

• Amazon
• Apple
• Barnes & Noble
• Kobo

Other prominent vendors in the market include e-books.com, eHarlequin eBook Store, Google E-books, Lulu, OmniLit, Smashwords, and Waterstones.

Key questions answered in the report

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the e-book market in the US?
• What are the key market trends impacting the growth of e-book market in the US?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the e-book market in the US?
• What are the key outcomes of the five forces analysis of the e-book market in the US?

Technavio also offers customization on reports based on specific client requirement.

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