Vegan Eggs Market by Distribution Channel, Type, and Geography - Forecast and Analysis 2023-2027

Vegan Eggs Market Size 2023-2027

The vegan eggs market size is forecast to increase by USD 910.56 million, at a CAGR of 8.28% between 2022 and 2027. Market expansion hinges on multiple factors, notably the surging demand for plant-based products, driven by the increasing popularity of vegan lifestyles. The landscape is further shaped by ongoing mergers and acquisitions among companies, fostering innovation and market consolidation. This trend aligns with the rising number of individuals embracing veganism, contributing significantly to market growth. The preference for plant-based alternatives reflects a broader shift towards sustainable and ethical consumer choices, impacting the food and beverage industry profoundly. As companies adapt to these changing preferences, collaborations, and strategic alliances are key in navigating the competitive market environment while meeting the evolving demands of the growing vegan population.

What will be the Size of the Market During the Forecast Period?

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Market Segmentation

This market report extensively covers market segmentation by distribution channel (offline and online), type (liquid, powder, and egg shaped), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

Market Dynamics and Customer Landscape

The Market is driven by the increasing demand for plant-based alternatives like mung bean, chickpeas, lentils, and soybeans. Consumers opting for vegan eggs prioritize animal sympathy and embrace plant-based diets due to health concerns like the obesity risk associated with regular chicken eggs. Challenges include addressing misconceptions about antibiotics and hormones in farm animals, highlighting the greenhouse effect, and fostering climate awareness. Expert and demand analysis guide market strategies, emphasizing the importance of product innovation and catering to diverse lifestyle choices among nutritionists, dieticians, socialites, and media figures. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The growing popularity of plant-based products is the key factor driving the global market. The demand for vegan eggs has increased in recent years as more people choose to eat plant-based eggs for health, environmental and ethical reasons. Plant-based meat is a burgeoning industry that has grown in popularity in recent years, driving demand for vegan eggs. Demand for vegan eggs has increased significantly due to a variety of factors, including health and environmental concerns, ethical and animal welfare considerations, and a desire for new and innovative food options. Vegan eggs are often fortified with vitamins and minerals to provide a similar nutritional profile to regular eggs.

In addition to the nutritional benefits, vegan eggs are also free from cholesterol and saturated fat, making them a healthier choice for those concerned about their cardiovascular health. They are also more environmentally sustainable, as producing plant-based ingredients requires fewer resources and generates fewer greenhouse gas emissions. Overall, the rising demand for vegan eggs is part of a larger trend toward plant-based eating and sustainability, and it is likely that this trend will continue during the forecast period.

Significant Market Trends

Frequent product launches are the primary trend shaping the global market. There is an increase in the number of new product launches to meet the rising demand for eggs, which is driving the global market during the forecast period. Successful new product launches will drive the market. For instance, in May 2022, Evo Foods just launched a vegan egg substitute at the iconic Cafe Mondegar in Mumbai, India. In November 2022, Berlin-based food company Perfeggt announced the launch of its plant-based egg product in the UK, Austria, and Switzerland.

Similarly, in April 2022, Eat Just Inc collaborated with the consultancy and clinical research providers at Analyze and Realize GmbH on its European Commission and European Food Safety Authority (EFSA) submissions. East Just Inc plans to launch its plant-based egg products in the EU market. Thus, with frequent product launches in the market, companies are increasing their presence in different regions, which is expected to boost the growth of the global market during the forecast period.

Major Market Challenge

Stringent rules and regulations are a major challenge impeding the global market. One of the major challenges to the global market is the stringent regulations and guidelines imposed on vegan food products by various government authorities, such as the FDA and the EU. The governing authorities in different countries follow different standards, and the players operating in various markets have to adhere to the different standards followed by the authorities. This will be a challenge to the market during the forecast period.

In India, the Food Safety Administration established guidelines and applications for submission by food business operators for the approval of vegan logos in 2022, in accordance with the Food Safety and Standards (Vegan Foods) Regulations. According to the European Court of Justice (ECJ), plant-based foods cannot be sold in the EU by using terms such as milk, butter, and cheese in the product package.  European Union had new legislation covering the way vegan plant-based foods could be labeled. These stringent regulations on the labeling and production of vegan products will challenge the global market during the forecast period.

Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Market Players?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Eat Just Inc.: The company offers vegan eggs such as The Neat eggs which are used in cakes, brownies, cookies, muffins and so much more. They offer plant-based alternatives to conventionally produced egg products and cultivated meat products.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Evo Foodtech Pvt. Ltd.
• Bobs Red Mill Natural Foods Inc.
• ORGRAN 
• Lovely Day Foods GmbH
• PlantMade  
• Ener G Foods Inc.
• Simply Eggless Inc.
• Hodo Inc.
• Atlantic Natural Foods Inc.
• Neggst Food GmbH
• PLANT B GMBH
• Yo Egg
• Noblegen Inc
• VEZLAY FOODS PVT. LTD.
• CULTURED FOODS Sp z o o

Qualitative and quantitative market growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Market?

The Market is characterized by a diverse range of factors driving its growth and development. Consumers are increasingly turning to plant-based alternatives such as mung beans, chickpeas, lentils, and soybeans to replace regular chicken eggs in their diets. These alternatives come in various forms like powdered, liquid, and even flavored varieties, providing a wide product range to cater to different tastes and preferences.The rise of plant-based diets and animal sympathy among consumers has fueled the demand for vegan egg substitutes. This trend is further supported by nutritionists and dieticians who highlight the obesity risks associated with traditional eggs, leading individuals to make lifestyle choices that prioritize health and environmental concerns.

The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel of the global market had a higher share in 2022. This is mostly explained by the fact that brick-and-mortar grocery stores use more product placement than Internet retailers. To improve consumer propensity and broaden the target audience, products are frequently positioned nearer to the traditional products in stores.

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The offline segment was valued at USD 850.00 million in 2017 and continued to grow until 2021. Offline sales channels such as supermarkets, convenience stores, and local grocery stores are easily accessible and convenient for people to buy food products. Consumers trust physical stores more than online stores, as they can see the products and inspect them before purchasing. This can lead to higher sales and popularity of vegan eggs in offline channels.

Offline sales channels often offer various promotions and discounts, which can attract customers and increase the popularity of certain food products. companies in the market also focus to collaborate with retailers to increase product presence. All these will surge the demand for vegan eggs through offline channels, which, in turn, will boost the global market during the forecast period.

Which are the Key Regions for the Market?

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North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America dominated the global market with the largest share in 2022. The demand for vegan food products has been growing steadily in North America over the past few years. Some of the factors driving this growth include concerns about animal welfare, the environmental impact of animal agriculture, and the health benefits of plant-based diets.

The US, Canada, and Mexico are some of the key leading countries for vegan products in North America. The expanding vegan population base and increasing awareness of the benefits of following a vegan diet are driving the growth of the market in the region. High disposable incomes and high personal consumption expenditure of people are likely to drive the growth of the market in the region during the forecast period. 

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments.

• Distribution Channel Outlook 
  • Offline
  • Online

• Type Outlook 
  • Liquid
  • Powder
  • Egg shaped

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The Market is experiencing rapid growth driven by a multitude of factors. With the rising popularity of plant-based diets and increased health consciousness, consumers are turning to alternatives such as mung bean, chickpeas, lentils, and soybeans for their protein contents. These ingredients, available in various forms including powdered, liquid, and solid, cater to diverse dietary habits ranging from flexitarian to strictly vegan. Food companies are responding to this trend by introducing vegan egg substitutes in liquid and emulsion forms, suitable for baking applications and processed meals. This shift towards ethical food choices and animal sympathy is bolstering the market for vegan bakery products and processed foods, appealing to a broader range of consumers including socialites and media figures.

Moreover, one of the key drivers for vegan egg sales is the increasing product awareness and innovations in creating flavors and textures that mimic animal-based eggs while addressing concerns related to allergenicity and nutrition. Additionally, the focus on shelf life and the reduction of obesity risks associated with animal-based eggs are further propelling the demand for vegan diets. The market landscape depends on Powdered form, Liquids Solids, and Expert analysis. This shift also aligns with climate awareness and efforts to mitigate the greenhouse effect associated with poultry diseases, antibiotics, and hormones in farm animals. Expert and demand analysis project continued growth in the Vegan Eggs Market, driven by changing lifestyle choices and increasing consumer preference for environmentally sustainable and healthier food options.

Furthermore, the Market is witnessing remarkable growth spurred by the global shift towards a plant-based diet and increasing health awareness. Consumers are exploring alternatives to regular chicken eggs such as liquid vegan eggs, available in powdered, liquid, and solid forms, and even emulsions, derived from sources like potatoes. This diverse product range caters to various culinary needs, from baking to cooking applications, appealing to individuals embracing a plant-based lifestyle. Health considerations play a significant role as nutritionists and dieticians highlight the obesity risk associated with traditional eggs, prompting many to opt for vegan processed foods. Product innovations in the vegan eggs sector are driving consumer interest, with experts providing in-depth analysis of nutritional benefits and market trends. The surge in demand for vegan eggs reflects a broader trend towards ethical and sustainable food choices. As the market continues to evolve, collaboration between industry players and experts ensures ongoing advancements and greater accessibility to healthy and environmentally friendly alternatives to traditional animal-based products.

Market Scope
Report Coverage	Details
Page number	145
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 8.28%
Market growth 2023-2027	USD 910.56 million
Market structure	Fragmented
YoY growth 2022-2023(%)	7.92
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 42%
Key countries	US, Canada, China, Germany, and UK
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	Evo Foodtech Pvt. Ltd., Eat Just Inc., Bobs Red Mill Natural Foods Inc., ORGRAN , Lovely Day Foods GmbH, PlantMade  , Ener G Foods Inc., Simply Eggless Inc., Hodo Inc., Atlantic Natural Foods Inc., Neggst Food GmbH, PLANT B GMBH, Yo Egg, Noblegen Inc, VEZLAY FOODS PVT. LTD., CULTURED FOODS Sp z o o, Alternative Foods, and Eggcitables
Market dynamics	Parent market analysis, Market forecasting, market research and growth, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough market growth and forecasting analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market forecast analysis of factors that will challenge the growth of market companies

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