Video-on-demand Market by Platform, Type and Geography - Forecast and Analysis 2023-2027

Published: Feb 2023 Pages: 170 SKU: IRTNTR45182

Video-on-demand (VOD) Market - Industry Trends and Forecast 2023

The video-on-demand (VOD) market size is estimated to grow at a CAGR of 15.98% between 2022 and 2027. The market size is forecast to increase by USD 187.53 billion. The growth of the market depends on several factors, including the growing preference for cloud streaming services, increasing penetration of mobile computing devices, and mobile advertisements increasing revenue of AVOD platforms.

This report extensively covers market segmentation by platform (smartphone, laptops, and smart TV), type (subscription video-on-demand, advertising video-on-demand, and transaction video-on-demand), and geography (North America, Europe, APAC, South America, and Middle East and Africa).  The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Akamai Technologies Inc., Amazon.com Inc., Amdocs Ltd., Apple Inc., Cisco Systems Inc., Comcast Corp., Huawei Technologies Co. Ltd., KWIKmotion, Limelight Networks Inc., Muvi LLC, Roku Inc., Verizon Communications Inc., Walmart Inc., Alphabet Inc., AT and T Inc., Fujitsu Ltd., Liquid Media Group, Lumen Technologies Inc., Netflix Inc., and The Walt Disney Co.

 Video-on-demand (VOD) Market Overview

Figure 1: Video-on-demand (VOD) Market Share

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Video-on-demand (VOD) Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Video-on-demand (VOD) Market Drivers

The mobile advertisements increasing the revenue of AVOD platforms are notably driving the market growth. Mobile applications have emerged as a potential medium for advertisers to expand their reach. The rising adoption of affordable mobile computing devices such as smartphones and tablets has increased consumer preference for mobile platforms. Mobile devices have become the preferred medium to consume information. Mobile advertising is one of the major revenue sources for application developers.

Mobile hardware and software developers focus on improving functionality by including new features. Hence, the number of downloads of new applications is rising, which is also increasing the revenue of AVOD platforms. Mobile advertisements are the key source of revenue for AVOD platforms. In 2021, the global mobile advertising market was valued at USD 360.45 billion and was expected to reach USD 403.70 billion by 2023, growing at a CAGR of 12.54%, as per Technavio's research. Such factors will drive the growth of the global VOD market during the forecast period.

Key Video-on-demand (VOD) Market Trends

Increasing penetration of smart TVs is the key trend in the market. The growing penetration of smart TVs is expected to increase the demand for VOD during the forecast period. This is because smart TVs have an inbuilt capability to stream applications such as Netflix, Hulu, Disney Hotstar, and Amazon Prime. The penetration of smart TVs is growing due to the rising number of technological advances with respect to consumer electronics. The growing adoption of smart technologies across the world is also expected to fuel the demand for smart TVs during the forecast period. Moreover, features such as cameras and gaming are contributing to the increased sales of smart TVs.

Many enterprises are launching smart TVs to cater to the growing demand in the market. For instance, in December 2022, OnePlus launched a new Android smart TV- OnePlus TV 55 Y1S Pro in India. The smart TV is loaded with a 55-inch 4K display, full-range speakers, and OxygenPlay 2.0. Similarly, in January 2022, Samsung Electronics launched MICRO LED, Neo QLED, and Lifestyle TVs, with next-generation picture quality and a range of cutting-edge personalization options. With the launch of new smart TVs, the chances of consumers opting for online streaming services will also increase, which will support the growth of the market during the forecast period.

Major Video-on-demand (VOD) Market Challenges

The availability of pirated video content on online platforms is a major challenge in the market. The growth of the global VOD market is hindered by the growing market of video piracy. One of the major threats is the rising popularity of torrents. A torrent is a digital file that contains metadata. Users can download VOD using torrent files with the help of software such as BitTorrent. The use of services such as BitTorrent is illegal, as the content shared through it is mostly copyrighted, which makes it illegal to share. Users can download any TV show, movie, documentary, and video through these torrent files free of cost. This eliminates the need for a subscription to video streaming services.

The market has the presence of various online video streaming services, such as Netflix, Prime Video, Hulu, and Comcast, which offer exclusive content. It is expensive for a user to get subscriptions to all of these services. However, torrents offer a single source to download all such content. In addition, the content shared through torrents is mostly ad-free, which is an advantage over AVOD streaming services. Hence, several users prefer to use torrents and do not subscribe to these services, which is a significant challenge to the growth of the global VOD market during the forecast period.

Video-on-demand (VOD) Market Segmentation by 

This video-on-demand (VOD) market report extensively covers market segmentation by Platform (smartphone, laptops, and smart TV), Type (subscription video-on-demand, advertising video-on-demand, and transaction video-on-demand), and Geography (North America, Europe, APAC, South America, and Middle East and Africa).

Platform Analysis

The market share growth of the smartphone segment will be significant during the forecast period. The growing popularity of mobile access to VOD is shifting the control of viewing content to the users. Currently, users have the power and freedom to decide when, how, and where they want to watch content and how much they want to pay for it. Moreover, text content has been one of the most successful segments in the recent past. The use of digital text allows users to save money on both local and international text content, such as international magazines and journals. These factors are expected to drive the adoption of smartphone VOD during the forecast period.

Figure 2: Video-on-demand (VOD) Market by Type (2017-2027)

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The smartphone and laptops segment was valued at USD 51.53 billion in 2017 and continued to grow until 2021. Technavio believes that the perspective of consumers will change significantly with the growing popularity of Internet-based VOD services. This changing perspective is expected to create a shift from traditional programs (TV broadcasting or radio broadcasting) to mobile platform-delivered VOD (including video, audio, and text) platforms. This emerging market scenario is expected to raise the market share of mobile device content, mainly mobile app-based content, during the forecast period.

Type Analysis

Based on type, the subscription video-on-demand segment holds the largest market share. SVOD vendors charge subscription fees for access to movies, TV shows, and sports. These subscriptions are flexible and can be canceled by consumers. They typically range from 6 months to a year, with monthly cable subscriptions being costly. Popular SVOD providers like Netflix, Amazon, and Hulu are enhancing content quality. Growing subscriber numbers are boosting vendor revenues, driving SVOD's growth in the forecast period alongside increasing demand for subscription-based OTT platforms and pay-TV.

Regional Analysis

Figure 3: Video-on-demand (VOD) Market by Region

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North America is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The AVOD segment is expected to significantly drive the growth of the VOD market in the region during the forecast period. AVOD allows users to log in for free and stream videos. However, the content offered through this service is ad-supported. AVOD is beneficial to all the stakeholders in the value chain. Consumers get free access to VOD, whereas content providers generate revenue from companies that want to feature their ads. Advertising companies get access to customers and can implement target marketing. Hence, AVOD subscriptions are witnessing significant growth in the region. Several vendors are trying to enter this market, which is expected to drive the growth of the global VOD market. Hence, due to the above factors, the total subscriber base for OTT services is rising significantly in the region, which will drive the growth of the regional market during the forecast period.

In 2020, the COVID-19 pandemic positively impacted the regional VOD market. The VOD market in North America will experience high growth during the forecast period. This is primarily due to the rapid shift of preferred advertising modes from physical to digital platforms such as social media advertising. Owing to the availability of a large base of target audiences, brands have a greater chance of monetizing their advertisements. The monetization aspect of the regional market is anticipated to grow during the forecast period as consumers are rapidly shifting toward online shopping.

Major Video-on-demand (VOD) Market Companies and Competitive Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Netflix Inc. - The company offers on-demand video services through its video streaming app called Verizon with a subscription model. The company offers subscription streaming entertainment services with over 167 million paid streaming memberships in about 190 countries, consisting of TV series, documentaries, and feature films across a wide variety of genres and languages.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Video-on-demand (VOD) Market Scope

Report Coverage

Details

Page number

170

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 15.98%

Market growth 2023-2027

USD 187.53 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

15.6

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 32%

Key countries

US, China, India, UK, and France

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Akamai Technologies Inc., Amazon.com Inc., Amdocs Ltd., Apple Inc., Cisco Systems Inc., Comcast Corp., Huawei Technologies Co. Ltd., KWIKmotion, Limelight Networks Inc., Muvi LLC, Roku Inc., Verizon Communications Inc., Walmart Inc., Alphabet Inc., AT and T Inc., Fujitsu Ltd., Liquid Media Group, Lumen Technologies Inc., Netflix Inc., and The Walt Disney Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Video-on-demand (VOD) Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market industry across North America, Europe, APAC, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global video-on-demand (VOD) market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global video-on-demand (VOD) market 2017 - 2021 ($ billion)
    • 4.2 Platform Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Platform Segment 2017 - 2021 ($ billion)
    • 4.3 Type Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Platform

    • 6.1 Market segments
      • Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)
    • 6.2 Comparison by Platform
      • Exhibit 32: Chart on Comparison by Platform
      • Exhibit 33: Data Table on Comparison by Platform
    • 6.3 Smartphone and laptops - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Smartphone and laptops - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Smartphone and laptops - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Smartphone and laptops - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Smartphone and laptops - Year-over-year growth 2022-2027 (%)
    • 6.4 Smart TV - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Smart TV - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Smart TV - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Smart TV - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Smart TV - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Platform
      • Exhibit 42: Market opportunity by Platform ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Platform ($ billion)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 44: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Type - Market share 2022-2027 (%)
    • 7.2 Comparison by Type
      • Exhibit 46: Chart on Comparison by Type
      • Exhibit 47: Data Table on Comparison by Type
    • 7.3 Subscription video-on-demand - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Subscription video-on-demand - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 49: Data Table on Subscription video-on-demand - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 50: Chart on Subscription video-on-demand - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Subscription video-on-demand - Year-over-year growth 2022-2027 (%)
    • 7.4 Advertising video-on-demand - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Advertising video-on-demand - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Data Table on Advertising video-on-demand - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 54: Chart on Advertising video-on-demand - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Advertising video-on-demand - Year-over-year growth 2022-2027 (%)
    • 7.5 Transaction video-on-demand - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Transaction video-on-demand - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 57: Data Table on Transaction video-on-demand - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 58: Chart on Transaction video-on-demand - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Transaction video-on-demand - Year-over-year growth 2022-2027 (%)
    • 7.6 Market opportunity by Type
      • Exhibit 60: Market opportunity by Type ($ billion)
      • Exhibit 61: Data Table on Market opportunity by Type ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 63: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 65: Chart on Geographic comparison
      • Exhibit 66: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 India - Market size and forecast 2022-2027
      • Exhibit 95: Chart on India - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 96: Data Table on India - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 97: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 France - Market size and forecast 2022-2027
      • Exhibit 103: Chart on France - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 104: Data Table on France - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 105: Chart on France - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on France - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 107: Market opportunity by geography ($ billion)
      • Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 12.3 Akamai Technologies Inc.
              • Exhibit 115: Akamai Technologies Inc. - Overview
              • Exhibit 116: Akamai Technologies Inc. - Business segments
              • Exhibit 117: Akamai Technologies Inc. - Key offerings
              • Exhibit 118: Akamai Technologies Inc. - Segment focus
            • 12.4 Alphabet Inc.
              • Exhibit 119: Alphabet Inc. - Overview
              • Exhibit 120: Alphabet Inc. - Business segments
              • Exhibit 121: Alphabet Inc. - Key news
              • Exhibit 122: Alphabet Inc. - Key offerings
              • Exhibit 123: Alphabet Inc. - Segment focus
            • 12.5 Amazon.com Inc.
              • Exhibit 124: Amazon.com Inc. - Overview
              • Exhibit 125: Amazon.com Inc. - Business segments
              • Exhibit 126: Amazon.com Inc. - Key news
              • Exhibit 127: Amazon.com Inc. - Key offerings
              • Exhibit 128: Amazon.com Inc. - Segment focus
            • 12.6 Amdocs Ltd.
              • Exhibit 129: Amdocs Ltd. - Overview
              • Exhibit 130: Amdocs Ltd. - Product / Service
              • Exhibit 131: Amdocs Ltd. - Key offerings
            • 12.7 Apple Inc.
              • Exhibit 132: Apple Inc. - Overview
              • Exhibit 133: Apple Inc. - Business segments
              • Exhibit 134: Apple Inc. - Key news
              • Exhibit 135: Apple Inc. - Key offerings
              • Exhibit 136: Apple Inc. - Segment focus
            • 12.8 AT and T Inc.
              • Exhibit 137: AT and T Inc. - Overview
              • Exhibit 138: AT and T Inc. - Business segments
              • Exhibit 139: AT and T Inc. - Key news
              • Exhibit 140: AT and T Inc. - Key offerings
              • Exhibit 141: AT and T Inc. - Segment focus
            • 12.9 Cisco Systems Inc.
              • Exhibit 142: Cisco Systems Inc. - Overview
              • Exhibit 143: Cisco Systems Inc. - Business segments
              • Exhibit 144: Cisco Systems Inc. - Key news
              • Exhibit 145: Cisco Systems Inc. - Key offerings
              • Exhibit 146: Cisco Systems Inc. - Segment focus
            • 12.10 Comcast Corp.
              • Exhibit 147: Comcast Corp. - Overview
              • Exhibit 148: Comcast Corp. - Business segments
              • Exhibit 149: Comcast Corp. - Key news
              • Exhibit 150: Comcast Corp. - Key offerings
              • Exhibit 151: Comcast Corp. - Segment focus
            • 12.11 Fujitsu Ltd.
              • Exhibit 152: Fujitsu Ltd. - Overview
              • Exhibit 153: Fujitsu Ltd. - Business segments
              • Exhibit 154: Fujitsu Ltd. - Key news
              • Exhibit 155: Fujitsu Ltd. - Key offerings
              • Exhibit 156: Fujitsu Ltd. - Segment focus
            • 12.12 KWIKmotion
              • Exhibit 157: KWIKmotion - Overview
              • Exhibit 158: KWIKmotion - Product / Service
              • Exhibit 159: KWIKmotion - Key offerings
            • 12.13 Lumen Technologies Inc.
              • Exhibit 160: Lumen Technologies Inc. - Overview
              • Exhibit 161: Lumen Technologies Inc. - Business segments
              • Exhibit 162: Lumen Technologies Inc. - Key offerings
              • Exhibit 163: Lumen Technologies Inc. - Segment focus
            • 12.14 Netflix Inc.
              • Exhibit 164: Netflix Inc. - Overview
              • Exhibit 165: Netflix Inc. - Product / Service
              • Exhibit 166: Netflix Inc. - Key offerings
            • 12.15 The Walt Disney Co.
              • Exhibit 167: The Walt Disney Co. - Overview
              • Exhibit 168: The Walt Disney Co. - Business segments
              • Exhibit 169: The Walt Disney Co. - Key offerings
              • Exhibit 170: The Walt Disney Co. - Segment focus
            • 12.16 Verizon Communications Inc.
              • Exhibit 171: Verizon Communications Inc. - Overview
              • Exhibit 172: Verizon Communications Inc. - Business segments
              • Exhibit 173: Verizon Communications Inc. - Key offerings
              • Exhibit 174: Verizon Communications Inc. - Segment focus
            • 12.17 Walmart Inc.
              • Exhibit 175: Walmart Inc. - Overview
              • Exhibit 176: Walmart Inc. - Business segments
              • Exhibit 177: Walmart Inc. - Key news
              • Exhibit 178: Walmart Inc. - Key offerings
              • Exhibit 179: Walmart Inc. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 180: Inclusions checklist
                • Exhibit 181: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 182: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 183: Research methodology
                • Exhibit 184: Validation techniques employed for market sizing
                • Exhibit 185: Information sources
              • 13.5 List of abbreviations
                • Exhibit 186: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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