Vietnam - Higher Education Market by Product, End-user, and Courses - Forecast and Analysis 2024-2028

Published: Nov 2023 Pages: 147 SKU: IRTNTR74772

Vietnam - Higher Education Market 2024-2028

The Vietnam - higher education market size is estimated to grow at a CAGR of 15.43% between 2023 and 2028. The market size is forecast to increase by USD 528.6 million.

The report includes a comprehensive outlook on the Vietnam Higher Education Market, offering forecasts for the industry segmented by Product, which comprises software and hardware. Additionally, it categorizes End-user into private colleges, state universities, and community colleges, and covers Courses including undergraduate, masters, and PhD. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.

The growing middle-class population in Vietnam is the key factor driving market growth. Vietnam's tremendous economic growth over the past 30 years has fueled the emergence of a middle class. Every year, it is expected that close to 2 million Vietnamese people will join the middle class.  Higher education is increasingly asserting an important role in the supply of high-quality and highly qualified human resources for the nation's sustainable growth. Therefore, the increasing middle-class population in Vietnam will increase the demand for high-quality education, which is likely to boost the growth of the market in focus during the forecast period.

What will be the size of the Vietnam Higher Education Market During the Forecast Period?

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Who are the Major Vietnam Higher Education Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Nash Squared: The company offers higher education through its subsidiary NashTech. 

The Vietnam higher education market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • ABEO Inc.
  • Adobe Inc.
  • Anthology Inc.
  • Apple Inc.
  • Dell Technologies Inc.
  • FPT Corp.
  • Genius Edu Management System Pvt. Ltd.
  • HCL Technologies Ltd.
  • IDP Education Ltd.
  • ILA Vietnam Co. Ltd.
  • Innotech Vietnam Corp.
  • Oracle Corp.
  • Orient Software Development Corp.
  • Pearson Plc
  • Samsung Electronics Co. Ltd.
  • Topica Edtech Group

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation by Product

Based on product. The market share growth by the software segment will be significant during the forecast period. Higher education software is further subdivided into support and solutions. Learning management systems (LMSs), enterprise resource planning (ERP), adaptive learning software (ALS), content management systems (CMSs), and other solutions are included in the solutions subsegment. Besides, accessing and incorporating the various data of colleges and universities is a tedious task. Applying analytics software enables higher educational institutes to access and integrate such data across

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The software segment shows a gradual increase in the market share of USD 145.52 million in 2018. Market segmentation by learning method multiple systems smoothly. It also helps institutes make data-informed decisions related to student performance. The shift in the focus of higher education institutions toward active learning techniques and changes in educational content delivery methods has led to a rise in the demand for various higher education software in Vietnam. Thus, such factors are likely to fuel the demand for software in higher education, which, in turn, will boost the growth of the higher education market in Vietnam through the software segment during the forecast period.

Vietnam Higher Education Market: Key Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Trends

Growing emphasis on technology-based course delivery is the primary trend shaping market growth. Several universities and colleges in Vietnam are focusing on implementing visual technologies, such as virtual reality (VR), in delivering blended learning courses. Content development plays a vital role in blended learning courses. In the past few years, the utilization of gamification and simulations has increased. Visual technologies, such as VR, are being utilized in the higher education sector.

Moreover, the use of technology-based course delivery in post-secondary student learning will increase interactions among students as well as between students and instructors. Hence, it will enable the provision of timely and targeted feedback on student performance. It will also enable students to engage in complex problem-solving. Therefore, the growing emphasis on technology-based course delivery will enhance the growth of the Vietnam higher education market during the forecast period.

Challenge

The rising availability of open-source software providers is a challenge that affects market growth. The rise in the availability of open-source software providers is adversely affecting the Vietnam - higher education market players. End-users such as colleges, universities, and students tend to adopt open-source learning software solutions as they are free of cost. Several massive open online courses (MOOCs) are also available online, which the students can access from home. 

In addition, the scope of MOOCs is growing due to their semi-synchronicity, their engaging course design, the incorporation of analytics, and free access to verified certificates and diplomas from major educational institutions and businesses. Market players that offer higher education solutions and services are expected to face intense competition from MOOCs, which is likely to impede the growth of the Vietnam - higher education market during the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Vietnam Higher Education Market Customer Landscape

Segment Overview

The Vietnam higher education market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Deployment Outlook
    • Software
    • Hardware
  • End-user Outlook
    • Private colleges
    • State Universities
    • Community colleges
  • Courses Outlook
    •  Undergraduate
    • Masters
    • PhD

Vietnam Higher Education Market Scope

Report Coverage

Details

Page number

147

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 15.43%

Market Growth 2024-2028

USD 528.6 million

Market structure

Fragmented

YoY growth 2023-2024(%)

15.18

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

ABEO Inc., Adobe Inc., Anthology Inc., Apple Inc., Dell Technologies Inc., FPT Corp., Genius Edu Management System Pvt. Ltd., HCL Technologies Ltd., IDP Education Ltd., ILA Vietnam Co. Ltd., Innotech Vietnam Corp., Nash Squared, Oracle Corp., Orient Software Development Corp., Pearson Plc, Samsung Electronics Co. Ltd., and Topica Edtech Group

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Vietnam Higher Education Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across Vietnam
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Courses
    • Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 08: Parent market
    • Exhibit 09: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 10: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 11: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 12: Chart on Vietnam - Market size and forecast 2023-2028 ($ million)
      • Exhibit 13: Data Table on Vietnam - Market size and forecast 2023-2028 ($ million)
      • Exhibit 14: Chart on Vietnam: Year-over-year growth 2023-2028 (%)
      • Exhibit 15: Data Table on Vietnam: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Higher education market in vietnam 2018 - 2022
      • Exhibit 16: Historic Market Size – Data Table on higher education market in vietnam 2018 - 2022 ($ million)
    • 4.2 Product Segment Analysis 2018 - 2022
      • Exhibit 17: Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • 4.3 End-user Segment Analysis 2018 - 2022
      • Exhibit 18: Historic Market Size – End-user Segment 2018 - 2022 ($ million)
    • 4.4 Courses Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Courses Segment 2018 - 2022 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 20: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 23: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 24: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 25: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 27: Chart on Product - Market share 2023-2028 (%)
      • Exhibit 28: Data Table on Product - Market share 2023-2028 (%)
    • 6.2 Comparison by Product
      • Exhibit 29: Chart on Comparison by Product
      • Exhibit 30: Data Table on Comparison by Product
    • 6.3 Software - Market size and forecast 2023-2028
      • Exhibit 31: Chart on Software - Market size and forecast 2023-2028 ($ million)
      • Exhibit 32: Data Table on Software - Market size and forecast 2023-2028 ($ million)
      • Exhibit 33: Chart on Software - Year-over-year growth 2023-2028 (%)
      • Exhibit 34: Data Table on Software - Year-over-year growth 2023-2028 (%)
    • 6.4 Hardware - Market size and forecast 2023-2028
      • Exhibit 35: Chart on Hardware - Market size and forecast 2023-2028 ($ million)
      • Exhibit 36: Data Table on Hardware - Market size and forecast 2023-2028 ($ million)
      • Exhibit 37: Chart on Hardware - Year-over-year growth 2023-2028 (%)
      • Exhibit 38: Data Table on Hardware - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Product
      • Exhibit 39: Market opportunity by Product ($ million)
      • Exhibit 40: Data Table on Market opportunity by Product ($ million)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 41: Chart on End-user - Market share 2023-2028 (%)
      • Exhibit 42: Data Table on End-user - Market share 2023-2028 (%)
    • 7.2 Comparison by End-user
      • Exhibit 43: Chart on Comparison by End-user
      • Exhibit 44: Data Table on Comparison by End-user
    • 7.3 Private colleges - Market size and forecast 2023-2028
      • Exhibit 45: Chart on Private colleges - Market size and forecast 2023-2028 ($ million)
      • Exhibit 46: Data Table on Private colleges - Market size and forecast 2023-2028 ($ million)
      • Exhibit 47: Chart on Private colleges - Year-over-year growth 2023-2028 (%)
      • Exhibit 48: Data Table on Private colleges - Year-over-year growth 2023-2028 (%)
    • 7.4 State universities - Market size and forecast 2023-2028
      • Exhibit 49: Chart on State universities - Market size and forecast 2023-2028 ($ million)
      • Exhibit 50: Data Table on State universities - Market size and forecast 2023-2028 ($ million)
      • Exhibit 51: Chart on State universities - Year-over-year growth 2023-2028 (%)
      • Exhibit 52: Data Table on State universities - Year-over-year growth 2023-2028 (%)
    • 7.5 Community colleges - Market size and forecast 2023-2028
      • Exhibit 53: Chart on Community colleges - Market size and forecast 2023-2028 ($ million)
      • Exhibit 54: Data Table on Community colleges - Market size and forecast 2023-2028 ($ million)
      • Exhibit 55: Chart on Community colleges - Year-over-year growth 2023-2028 (%)
      • Exhibit 56: Data Table on Community colleges - Year-over-year growth 2023-2028 (%)
    • 7.6 Market opportunity by End-user
      • Exhibit 57: Market opportunity by End-user ($ million)
      • Exhibit 58: Data Table on Market opportunity by End-user ($ million)

    8 Market Segmentation by Courses

    • 8.1 Market segments
      • Exhibit 59: Chart on Courses - Market share 2023-2028 (%)
      • Exhibit 60: Data Table on Courses - Market share 2023-2028 (%)
    • 8.2 Comparison by Courses
      • Exhibit 61: Chart on Comparison by Courses
      • Exhibit 62: Data Table on Comparison by Courses
    • 8.3 Undergraduate - Market size and forecast 2023-2028
      • Exhibit 63: Chart on Undergraduate - Market size and forecast 2023-2028 ($ million)
      • Exhibit 64: Data Table on Undergraduate - Market size and forecast 2023-2028 ($ million)
      • Exhibit 65: Chart on Undergraduate - Year-over-year growth 2023-2028 (%)
      • Exhibit 66: Data Table on Undergraduate - Year-over-year growth 2023-2028 (%)
    • 8.4 Masters - Market size and forecast 2023-2028
      • Exhibit 67: Chart on Masters - Market size and forecast 2023-2028 ($ million)
      • Exhibit 68: Data Table on Masters - Market size and forecast 2023-2028 ($ million)
      • Exhibit 69: Chart on Masters - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on Masters - Year-over-year growth 2023-2028 (%)
    • 8.5 PhD - Market size and forecast 2023-2028
      • Exhibit 71: Chart on PhD - Market size and forecast 2023-2028 ($ million)
      • Exhibit 72: Data Table on PhD - Market size and forecast 2023-2028 ($ million)
      • Exhibit 73: Chart on PhD - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on PhD - Year-over-year growth 2023-2028 (%)
    • 8.6 Market opportunity by Courses
      • Exhibit 75: Market opportunity by Courses ($ million)
      • Exhibit 76: Data Table on Market opportunity by Courses ($ million)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 77: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 78: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 79: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 80: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 81: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 82: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 83: Matrix on vendor position and classification
            • 12.3 ABEO Inc.
              • Exhibit 84: ABEO Inc. - Overview
              • Exhibit 85: ABEO Inc. - Product / Service
              • Exhibit 86: ABEO Inc. - Key offerings
            • 12.4 Adobe Inc.
              • Exhibit 87: Adobe Inc. - Overview
              • Exhibit 88: Adobe Inc. - Business segments
              • Exhibit 89: Adobe Inc. - Key offerings
              • Exhibit 90: Adobe Inc. - Segment focus
            • 12.5 Anthology Inc.
              • Exhibit 91: Anthology Inc. - Overview
              • Exhibit 92: Anthology Inc. - Product / Service
              • Exhibit 93: Anthology Inc. - Key offerings
            • 12.6 Apple Inc.
              • Exhibit 94: Apple Inc. - Overview
              • Exhibit 95: Apple Inc. - Business segments
              • Exhibit 96: Apple Inc. - Key news
              • Exhibit 97: Apple Inc. - Key offerings
              • Exhibit 98: Apple Inc. - Segment focus
            • 12.7 Dell Technologies Inc.
              • Exhibit 99: Dell Technologies Inc. - Overview
              • Exhibit 100: Dell Technologies Inc. - Business segments
              • Exhibit 101: Dell Technologies Inc. - Key news
              • Exhibit 102: Dell Technologies Inc. - Key offerings
              • Exhibit 103: Dell Technologies Inc. - Segment focus
            • 12.8 FPT Corp.
              • Exhibit 104: FPT Corp. - Overview
              • Exhibit 105: FPT Corp. - Business segments
              • Exhibit 106: FPT Corp. - Key offerings
              • Exhibit 107: FPT Corp. - Segment focus
            • 12.9 Genius Edu Management System Pvt. Ltd.
              • Exhibit 108: Genius Edu Management System Pvt. Ltd. - Overview
              • Exhibit 109: Genius Edu Management System Pvt. Ltd. - Product / Service
              • Exhibit 110: Genius Edu Management System Pvt. Ltd. - Key offerings
            • 12.10 HCL Technologies Ltd.
              • Exhibit 111: HCL Technologies Ltd. - Overview
              • Exhibit 112: HCL Technologies Ltd. - Business segments
              • Exhibit 113: HCL Technologies Ltd. - Key news
              • Exhibit 114: HCL Technologies Ltd. - Key offerings
              • Exhibit 115: HCL Technologies Ltd. - Segment focus
            • 12.11 IDP Education Ltd.
              • Exhibit 116: IDP Education Ltd. - Overview
              • Exhibit 117: IDP Education Ltd. - Business segments
              • Exhibit 118: IDP Education Ltd. - Key offerings
              • Exhibit 119: IDP Education Ltd. - Segment focus
            • 12.12 Innotech Vietnam Corp.
              • Exhibit 120: Innotech Vietnam Corp. - Overview
              • Exhibit 121: Innotech Vietnam Corp. - Product / Service
              • Exhibit 122: Innotech Vietnam Corp. - Key offerings
            • 12.13 Nash Squared
              • Exhibit 123: Nash Squared - Overview
              • Exhibit 124: Nash Squared - Product / Service
              • Exhibit 125: Nash Squared - Key offerings
            • 12.14 Oracle Corp.
              • Exhibit 126: Oracle Corp. - Overview
              • Exhibit 127: Oracle Corp. - Business segments
              • Exhibit 128: Oracle Corp. - Key news
              • Exhibit 129: Oracle Corp. - Key offerings
              • Exhibit 130: Oracle Corp. - Segment focus
            • 12.15 Orient Software Development Corp.
              • Exhibit 131: Orient Software Development Corp. - Overview
              • Exhibit 132: Orient Software Development Corp. - Product / Service
              • Exhibit 133: Orient Software Development Corp. - Key offerings
            • 12.16 Pearson Plc
              • Exhibit 134: Pearson Plc - Overview
              • Exhibit 135: Pearson Plc - Business segments
              • Exhibit 136: Pearson Plc - Key offerings
              • Exhibit 137: Pearson Plc - Segment focus
            • 12.17 Samsung Electronics Co. Ltd.
              • Exhibit 138: Samsung Electronics Co. Ltd. - Overview
              • Exhibit 139: Samsung Electronics Co. Ltd. - Business segments
              • Exhibit 140: Samsung Electronics Co. Ltd. - Key news
              • Exhibit 141: Samsung Electronics Co. Ltd. - Key offerings
              • Exhibit 142: Samsung Electronics Co. Ltd. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 143: Inclusions checklist
                • Exhibit 144: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 145: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 146: Research methodology
                • Exhibit 147: Validation techniques employed for market sizing
                • Exhibit 148: Information sources
              • 13.5 List of abbreviations
                • Exhibit 149: List of abbreviations
              • Engineering and Research and Development Services

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                INFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases

                DATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts

                REPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape

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                Key Questions Answered

                • What are the key global market and the regional market share?
                • What are the revenue-generating key market segments?
                • What are the key factors driving and challenging this market’s growth?
                • Who are the key market vendors and their growth strategies?
                • What are the latest trends influencing the growth of this market?
                • What are the variables influencing the market growth in the primary regions?
                • What are the factors influencing the growth of the parent market?

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