Virtual Events Market by Application, Type, and Geography - Forecast and Analysis 2023-2027

Published: Nov 2022 Pages: 161 SKU: IRTNTR46707

Virtual Events Market Forecast 2023-2027

The virtual events market size is forecast to increase by USD 273.82 million at a CAGR of 21.34%. between 2022 and 2027. The market's growth hinges on various factors, notably the uptick in corporate events, the burgeoning influence of social networking platforms, and the escalating demand to enhance competitive agility. As corporate gatherings become more prevalent, businesses leverage social media platforms to amplify their reach and engagement. Moreover, the imperative to bolster competitive responsiveness drives organizations to seek innovative solutions. These dynamics collectively propel the market forward, fostering an environment conducive to sustained growth and development.

What will the Size of the Market be During the Forecast Period?

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Market Dynamics and Customer Landscape

The market is driven by the increasing demand for collaboration and communication tools across various sectors, including retail & e-commerce, construction, and academic institutions. With the rise of digitally simulated events like sales meetings, job fairs, and trade shows, the industry is witnessing a surge in virtual conference platforms such as Morressier. However, challenges persist in ensuring networking solutions amidst cyberattacks and connectivity issues, while navigating through regulations and product or service substitutes poses additional hurdles. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Driver 

The rise in the number of corporate events is the key factor driving the global market growth. Organizations hold corporate events for their employees, business partners, and clients. Events are also organized to launch and promote new products and to celebrate the success of the existing products and services. In addition, events are organized to nurture customer relationships and foster client relations. Delegates expect meetings and events to be organized with efficient time management.

Moreover, organizations use virtual apps to ensure efficiency, save advertising costs, and have a wider audience reach. Enterprises arrange corporate events for employees, business partners, and existing and future clients. Thus, organizations use virtual solutions as they are an efficient and cost-effective way to save advertising costs and reach out to the maximum number of viewers.

Key Trend

The growing popularity of education is the primary trend in the global market growth. The usage of virtual classrooms to impart education is becoming popular, even in traditional educational institutions. This type of training provides study sessions to students anytime and anywhere. In addition, students get free educational sessions that aid in reducing expenses and improving their knowledge.

Moreover, conferencing has improved the interactions between the students and the faculty members while connecting event profiles with social media profiles. This, in turn, will help the faculty and the students to connect with each other on a real-time basis. Online classes are an invaluable method for continuous education, which is found to be more convenient for students. Such factors will increase the market growth during the forecast period.

Key Challenge

The emerging threat from open-source solutions is a major challenge to global market growth. Open-source solutions are offering solid competition for commercial enterprise virtual solutions. The open-source software can be downloaded and run on all platforms. As the purchasing and licensing costs of commercial virtual solutions are high, several micro and small-scale enterprises and individual users opt for open-source products, which are freely available on the Internet.

However, the availability of open-source virtual events is a major challenge for propriety event management as a service vendor. The basic and common features provided in propriety virtual solutions are available in most of the open-source virtual solutions. Individual users, who are planning to host small-scale solutions, prefer open-source virtual events for their cost-effectiveness. Thus, the presence of open-source virtual solutions poses a threat to the market.

Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Customer Landscape

Who are the Major Market companies?

companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

8x8.com - The company offers virtual event services such as Video Conferencing. They provide cloud-based voice, contact center, video, mobile and unified communications for businesses.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Adobe Inc.
  • ALE International
  • Atlassian Corp. Plc
  • Avaya Holdings Corp.
  • Aventri Inc.
  • Bizzabo
  • Cadence Design Systems Inc
  • Cvent Inc.
  • EventX Ltd.
  • Hubb
  • International Business Machines Corp.
  • Microsoft Corp.
  • Mitel Networks Corp.
  • Ungerboeck

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Market?

The market encompasses various sectors, including retail & e-commerce, construction, and academic institutions. It facilitates digitally simulated events such as sales meetings, job fairs, and trade shows through collaboration and communication tools. With the surge in Work-From-Home (WFH) policies and lockdowns due to Coronavirus, the virtual events industry has witnessed significant growth. Companies like Morressier offer virtual conference platforms and networking solutions as Software as a Service (SaaS) for Small- and Medium-sized Businesses (SMBs). However, challenges like cyberattacks and regulatory constraints remain, necessitating robust connectivity networks and vigilance against product or service substitutes. The healthcare industry particularly benefits from virtual events for efficient resource management and streamlined business proceedings enabled by modern technologies.

The market share growth of the UC and C segment will be significant during the forecast period. Some of the benefits of the UC and C technology include improved employee productivity, enhanced communication among employees across the globe, increased use of collaboration tools and software, better optimization of business processes, faster decision-making capabilities, and increased availability of employees. Such factors will increase the market growth during the forecast period.

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The UC and C segment was valued at USD 20.81 million in 2017 and continued to grow until 2021. UC and C are becoming popular among business enterprises as it allows disparate teams (co-workers, suppliers, and clients) to work together in real time. Also, the integration of rich video, the web, and audio conferencing creates a knowledgeable and connected workspace with low latencies and improved productivity. We expect the market to experience rapid growth during the forecast period due to the increased adoption of UC and C by small- and mid-sized enterprises (SMEs). Also, as companies continue to embrace the BYOD policy (a convergence of information worldwide), we expect market growth to spur, with the growing requirement for low-cost real-time communication.

Which are the Key Regions for the Market?

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North America is projected to hold a 29% share of the market in 2023. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America is home to a large number of global IT and retail organizations. The virtual events, such as global conferences and online product launches and exhibitions, organized by these IT companies drive market growth in this region. Owing to the rise in the use of virtual event platforms for organizing global conferences, summits, and sports events, the market in the region is expected to grow during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Deployment Outlook 
    • UC and C
    • Video conferencing
    • Web conferencing
  • Type Outlook 
    • Webinar
    • Conference
    • Virtual expo fairs and festivals
    • Entertainment
  • Region Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview

The market has witnessed rapid growth, especially with the rise of remote work due to the Work-From-Home (WFH) policy and travel restrictions. Various sectors like manufacturing, BFSI, and hospitality have adopted Unified Communication as a Service (UCaaS) for audio/video conferences and collaborative activities. Leveraging artificial intelligence (AI), augmented reality (AR), and virtual reality (VR), virtual events offer immersive experiences, overcoming geographical barriers. However, challenges such as connectivity problems, software glitches, and bandwidth limitations persist.

Further, companies invest in streaming platforms and networking tools to enhance engagement levels and gather data analytics for informed decision-making. The success of virtual events hinges on attendee engagement, session popularity, and lead generation, driving the demand for technological advances in event platforms and strategies. The availability of data-driven insights shapes future event outcomes, meeting the evolving needs of global audiences across homes and offices.

Market Scope

Report Coverage

Details

Page number

161

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 21.34%

Market growth 2023-2027

USD 273.82 million

Market structure

Fragmented

YoY growth (%)

21.11

Regional analysis

North America, APAC, Europe, Middle East and Africa, and South America

Performing market contribution

North America at 29%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

 Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks

Key companies profiled

8x8 Inc., Adobe Inc., ALE International, Atlassian Corp. Plc, Avaya Holdings Corp., Aventri Inc., Bizzabo, Cadence Design Systems Inc, Cvent Inc., EventX Ltd., Hubb, International Business Machines Corp., Microsoft Corp., Mitel Networks Corp., Ungerboeck, Zoom Video Communications Inc., Huawei Technologies Co. Ltd., Cisco Systems Inc., Active Network LLC, and TOSHIBA CORP

Market dynamics

Parent market analysis, market growth and trends, market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our market research report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global virtual events market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global virtual events market 2017 - 2021 ($ million)
    • 4.2 Application Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ million)
    • 4.3 Type Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Application

    • 6.1 Market segments
      • Exhibit 30: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
    • 6.2 Comparison by Application
      • Exhibit 32: Chart on Comparison by Application
      • Exhibit 33: Data Table on Comparison by Application
    • 6.3 UC and C and video conferencing - Market size and forecast 2022-2027
      • Exhibit 34: Chart on UC and C and video conferencing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on UC and C and video conferencing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on UC and C and video conferencing - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on UC and C and video conferencing - Year-over-year growth 2022-2027 (%)
    • 6.4 Web conferencing - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Web conferencing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Web conferencing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Web conferencing - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Web conferencing - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Application
      • Exhibit 42: Market opportunity by Application ($ million)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 43: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Type - Market share 2022-2027 (%)
    • 7.2 Comparison by Type
      • Exhibit 45: Chart on Comparison by Type
      • Exhibit 46: Data Table on Comparison by Type
    • 7.3 Webinar - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Webinar - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Webinar - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Webinar - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Webinar - Year-over-year growth 2022-2027 (%)
    • 7.4 Conference - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Conference - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Conference - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Conference - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Conference - Year-over-year growth 2022-2027 (%)
    • 7.5 Virtual expo fairs and festivals - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Virtual expo fairs and festivals - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Virtual expo fairs and festivals - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Virtual expo fairs and festivals - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Virtual expo fairs and festivals - Year-over-year growth 2022-2027 (%)
    • 7.6 Entertainment - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Entertainment - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Entertainment - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Entertainment - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Entertainment - Year-over-year growth 2022-2027 (%)
    • 7.7 Market opportunity by Type
      • Exhibit 63: Market opportunity by Type ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 65: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 66: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 67: Chart on Geographic comparison
      • Exhibit 68: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 APAC - Market size and forecast 2022-2027
      • Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.7 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 Japan - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 109: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 110: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 112: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 113: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 114: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 115: Matrix on vendor position and classification
            • 12.3 8x8 Inc.
              • Exhibit 116: 8x8 Inc. - Overview
              • Exhibit 117: 8x8 Inc. - Product / Service
              • Exhibit 118: 8x8 Inc. - Key offerings
            • 12.4 Active Network LLC
              • Exhibit 119: Active Network LLC - Overview
              • Exhibit 120: Active Network LLC - Product / Service
              • Exhibit 121: Active Network LLC - Key offerings
            • 12.5 Adobe Inc.
              • Exhibit 122: Adobe Inc. - Overview
              • Exhibit 123: Adobe Inc. - Business segments
              • Exhibit 124: Adobe Inc. - Key news
              • Exhibit 125: Adobe Inc. - Key offerings
              • Exhibit 126: Adobe Inc. - Segment focus
            • 12.6 ALE International
              • Exhibit 127: ALE International - Overview
              • Exhibit 128: ALE International - Product / Service
              • Exhibit 129: ALE International - Key offerings
            • 12.7 Atlassian Corp. Plc
              • Exhibit 130: Atlassian Corp. Plc - Overview
              • Exhibit 131: Atlassian Corp. Plc - Product / Service
              • Exhibit 132: Atlassian Corp. Plc - Key offerings
            • 12.8 Avaya Holdings Corp.
              • Exhibit 133: Avaya Holdings Corp. - Overview
              • Exhibit 134: Avaya Holdings Corp. - Business segments
              • Exhibit 135: Avaya Holdings Corp. - Key offerings
              • Exhibit 136: Avaya Holdings Corp. - Segment focus
            • 12.9 Aventri Inc.
              • Exhibit 137: Aventri Inc. - Overview
              • Exhibit 138: Aventri Inc. - Product / Service
              • Exhibit 139: Aventri Inc. - Key offerings
            • 12.10 Bizzabo
              • Exhibit 140: Bizzabo - Overview
              • Exhibit 141: Bizzabo - Product / Service
              • Exhibit 142: Bizzabo - Key offerings
            • 12.11 Cisco Systems Inc.
              • Exhibit 143: Cisco Systems Inc. - Overview
              • Exhibit 144: Cisco Systems Inc. - Business segments
              • Exhibit 145: Cisco Systems Inc. - Key news
              • Exhibit 146: Cisco Systems Inc. - Key offerings
              • Exhibit 147: Cisco Systems Inc. - Segment focus
            • 12.12 Cvent Inc.
              • Exhibit 148: Cvent Inc. - Overview
              • Exhibit 149: Cvent Inc. - Product / Service
              • Exhibit 150: Cvent Inc. - Key offerings
            • 12.13 Huawei Technologies Co. Ltd.
              • Exhibit 151: Huawei Technologies Co. Ltd. - Overview
              • Exhibit 152: Huawei Technologies Co. Ltd. - Business segments
              • Exhibit 153: Huawei Technologies Co. Ltd. - Key news
              • Exhibit 154: Huawei Technologies Co. Ltd. - Key offerings
              • Exhibit 155: Huawei Technologies Co. Ltd. - Segment focus
            • 12.14 International Business Machines Corp.
              • Exhibit 156: International Business Machines Corp. - Overview
              • Exhibit 157: International Business Machines Corp. - Business segments
              • Exhibit 158: International Business Machines Corp. - Key offerings
              • Exhibit 159: International Business Machines Corp. - Segment focus
            • 12.15 Microsoft Corp.
              • Exhibit 160: Microsoft Corp. - Overview
              • Exhibit 161: Microsoft Corp. - Business segments
              • Exhibit 162: Microsoft Corp. - Key news
              • Exhibit 163: Microsoft Corp. - Key offerings
              • Exhibit 164: Microsoft Corp. - Segment focus
            • 12.16 Ungerboeck
              • Exhibit 165: Ungerboeck - Overview
              • Exhibit 166: Ungerboeck - Product / Service
              • Exhibit 167: Ungerboeck - Key offerings
            • 12.17 Zoom Video Communications Inc.
              • Exhibit 168: Zoom Video Communications Inc. - Overview
              • Exhibit 169: Zoom Video Communications Inc. - Product / Service
              • Exhibit 170: Zoom Video Communications Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 171: Inclusions checklist
                • Exhibit 172: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 173: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 174: Research methodology
                • Exhibit 175: Validation techniques employed for market sizing
                • Exhibit 176: Information sources
              • 13.5 List of abbreviations
                • Exhibit 177: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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