Vitamin C Supplements Market Analysis North America, Europe, Asia, Rest of World (ROW) - US, Canada, Germany, UK, China - Size and Forecast 2024-2028

Published: Oct 2023 Pages: 161 SKU: IRTNTR43370

Vitamin C Supplements Market Forecast 2024-2028

The vitamin C supplements market size is estimated to grow by USD 3.85 billion accelerating at a CAGR of 7.66% between 2023 and 2028. The increasing prevalence of vitamin C deficiency is a vital market driver, necessitating demand for nutritional supplements. Consumers acknowledge the crucial role of antioxidants in promoting immune support and overall well-being. Lifestyle changes and busy schedules make it challenging to maintain optimal health, leading to deficiencies and weakened immune systems.

The rise in scurvy cases underscores the necessity for vitamin supplements to bolster immune response. This trend emphasizes the importance of quality products to ensure efficacy and wellness promotion. Business strategies, including mergers and acquisitions, shape the market landscape for nutritional supplements. Companies aim to enhance distribution channels and product portfolios, as seen in Bayer AG's investment in Care/of, a dietary supplementation service offering personalized vitamin supplements. Such strategies align with the growing awareness of the benefits of nutritional support in disease prevention and overall wellness enhancement. The market evolution highlights the significance of effective metabolism and absorption for maximizing bioavailability and efficiency of nutritional supplements

Vitamin C supplements Market Share

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Market Segmentations

Distribution Channel segment

The market share growth by the offline segment will be significant during the forecast period. The offline distribution segment of the global market contains supermarkets and hypermarkets, discount stores, convenience stores, individual retailers, and pharmacy stores. The offline distribution channel is anticipated to grow due to the increasing number of retail stores. Market players are focusing on increasing their geographical presence.

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The offline segment was valued at USD 3.90 billion in 2018. They are collaborating with large retail outlets, such as Walmart Inc. (Walmart), Costco Wholesale Corp. (Costco), and The Kroger Co. (Kroger). The wide presence and popularity of these stores are expected to increase the adoption of this product. Supermarket and hypermarket chains are focusing on increasing the number of stores. Hence, such factors are expected to drive the growth of the global market during the forecast period.

Regional Analysis

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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The US and Canada are the major countries in the vitamin C market in North America. The strong presence of key market players, the rising demand for health additives, new product launches, and growing disposable incomes are expected to drive the market in the region.

Moreover, key market players in the region adopt strategies such as partnerships with online sales channels, such as Walmart and Amazon, to increase the sales of their products. The growing number of online users and the presence of well-established distribution channels for vitamin supplement products in the region are expected to fuel the in the region during the forecast period.

Market Dynamics and Customer Landscape

The increasing demand for wellness benefits propels the vitamin C supplements market, emphasizing dosage levels and formulation potency. High concentrations and balanced compositions cater to vitality maintenance and immune defense functions. Challenges persist in optimizing potency while ensuring effective dosage levels for maximal benefits. Formulation composition remains crucial for bolstering immune system support amidst evolving consumer preferences.

Key Market Driver

Increasing market growth is primarily fueled by the widespread deficiency of vitamin C, which affects consumers' health and immunity. Recognizing the significance of food and nutritional supplements in promoting wellness, consumers are increasingly turning to various products such as health supplements to reap diverse benefits. This growing awareness emphasizes the crucial role of antioxidants in disease prevention and immune support. Lifestyle changes and hectic schedules make it challenging for individuals to maintain proper health, leading to deficiencies and weakened immune systems.

The rise in diseases like scurvy highlights the necessity for adequate dosage of vitamin C, found in various forms such as pills, tablets, and capsules. As cases of scurvy increase, so does the demand for nutritional supplements aimed at enhancing immunity and providing overall health protection.

Significant Market Trends

Business strategies adopted by players is the primary trend shaping market growth. Market players are opting for diverse business strategies, such as mergers and acquisitions M&A, and partnerships and collaborations with distributors to improve their distribution channels and upgrade their product portfolios. For instance, in November 2020, Bayer AG announced the closing of its investment in Care/of, giving it majority ownership in the privately owned, personalized direct-to-consumer nutrition company.

Moreover, care/of is a subscription service that offers personalized vitamins and helps consumers establish a daily routine of taking nutritional additives that are specially adapted to their needs. Therefore, the business strategies adopted by companies are expected to drive the growth of the global market during the forecast period.

Major Market Challenge

Threat of counterfeit dietary supplements is a challenge that affects market growth. Counterfeiting refers to the branding and sales of non-authorized products and is a main challenge for genuine market players. Counterfeit products are manufactured using low-cost, non-standard materials and are not tested or approved by regulatory authorities. Therefore, they are unfit for human consumption. Most consumers are unable to distinguish between original supplementary products and counterfeit ones and buy the latter due to their low cost.

Moreover, regulatory authorities in many countries have identified several cases of counterfeit dietary supplement sales and have banned the use of such products. However, even stringent regulations and penalties are unable to prevent the production of such counterfeit additives completely, and the supply of these products continues unabated, especially in developing countries. Thus, the threat of counterfeit dietary additives is expected to negatively hamper the growth of the global market during the forecast period.

Key Companies in Vitamin C Supplements Market

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Abbott Laboratories: The company offers vitamin C additives namely Abbott Limcee Vitamin C.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Amway Corp.
  • Bayer AG
  • Doctors Best Inc.
  • Garden of Life LLC
  • Jarrow Formulas Inc.
  • Kikkoman Corp.
  • Koninklijke DSM NV
  • Life Extension Foundation Buyers Club Inc.
  • Nestle SA
  • Novotech Nutraceuticals Inc.
  • NOW Health Group Inc.
  • Otsuka Pharmaceutical Co. Ltd.
  • Pfizer Inc.
  • Swanson Health Products Inc.
  • The Clorox Co.
  • The Procter and Gamble Co.
  • Thorne HealthTech Inc.
  • Viva Naturals Inc.
  • Carlson Laboratories Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

In the dynamic realm of the Health and Wellness Industry, Vitamin C supplements, including Natural Supplements and Herbal Supplements, have emerged as indispensable Wellness Products. With a surge in demand for Immune Health Supplements and Antioxidant Supplements, the market for Vitamin C Pills, Tablets, Capsules, Powder, Chewable Vitamins, and Gummies is witnessing unprecedented growth. Consumers are increasingly turning to Natural, Herbal, and Organic Supplements to fortify their health.

The Health Benefits of Vitamin C are well-documented, from Boosting Immunity and Preventing Cold and Flu to enhancing Skin Health and Collagen Production. Moreover, Vitamin C is pivotal in Wound Healing and acts as a potent Antiviral and Antioxidant, reflecting its diverse applications in Cold and Flu Prevention, Skin Health Supplements, and Wound Healing Supplements.

Market growth analysis indicates promising prospects, with market research and growth paving the way for insightful forecasting and Market forecasting. As the demand for Citrus Supplements and Dietary Nutrition escalates, understanding daily Vitamin intake and Vitamin C sources becomes paramount. Stay ahead in the market with comprehensive market reports guiding your strategies

Vitamin C Supplements Market Scope

Report Coverage

Details

Page number

161

Base year

2023

Historic period

 2018 - 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 7.66%

Market growth 2024-2028

USD 3.85 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

7.21

Regional analysis

North America, Europe, Asia, and Rest of World (ROW)

Performing market contribution

North America at 36%

Key countries

US, Canada, Germany, UK, and China

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Abbott Laboratories, Amway Corp., Bayer AG, Doctors Best Inc., Garden of Life LLC, Jarrow Formulas Inc., Kikkoman Corp., Koninklijke DSM NV, Life Extension Foundation Buyers Club Inc., Nestle SA, Novotech Nutraceuticals Inc., NOW Health Group Inc., Otsuka Pharmaceutical Co. Ltd., Pfizer Inc., Swanson Health Products Inc., The Clorox Co., The Procter and Gamble Co., Thorne HealthTech Inc., Viva Naturals Inc., and Carlson Laboratories Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about market growth and forecasting and changes in consumer behavior
  • Growth of the market industry across North America, Europe, Asia, and Rest of World (ROW)
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global vitamin C supplements market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global vitamin c supplements market 2018 - 2022 ($ billion)
    • 4.2 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
    • 4.3 Product Type Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Product Type Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • 6.4 Online - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)

    7 Market Segmentation by Product Type

    • 7.1 Market segments
      • Exhibit 44: Chart on Product Type - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on Product Type - Market share 2023-2028 (%)
    • 7.2 Comparison by Product Type
      • Exhibit 46: Chart on Comparison by Product Type
      • Exhibit 47: Data Table on Comparison by Product Type
    • 7.3 Tablets - Market size and forecast 2023-2028
      • Exhibit 48: Chart on Tablets - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 49: Data Table on Tablets - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 50: Chart on Tablets - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on Tablets - Year-over-year growth 2023-2028 (%)
    • 7.4 Capsules - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Capsules - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Data Table on Capsules - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Chart on Capsules - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Capsules - Year-over-year growth 2023-2028 (%)
    • 7.5 Gummies - Market size and forecast 2023-2028
      • Exhibit 56: Chart on Gummies - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 57: Data Table on Gummies - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 58: Chart on Gummies - Year-over-year growth 2023-2028 (%)
      • Exhibit 59: Data Table on Gummies - Year-over-year growth 2023-2028 (%)
    • 7.6 Others - Market size and forecast 2023-2028
      • Exhibit 60: Chart on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 61: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 62: Chart on Others - Year-over-year growth 2023-2028 (%)
      • Exhibit 63: Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 7.7 Market opportunity by Product Type
      • Exhibit 64: Market opportunity by Product Type ($ billion)
      • Exhibit 65: Data Table on Market opportunity by Product Type ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 67: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 68: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 69: Chart on Geographic comparison
      • Exhibit 70: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2023-2028
      • Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.4 Europe - Market size and forecast 2023-2028
      • Exhibit 75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 Asia - Market size and forecast 2023-2028
      • Exhibit 79: Chart on Asia - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on Asia - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on Asia - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on Asia - Year-over-year growth 2023-2028 (%)
    • 9.6 Rest of World (ROW) - Market size and forecast 2023-2028
      • Exhibit 83: Chart on Rest of World (ROW) - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on Rest of World (ROW) - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on Rest of World (ROW) - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on Rest of World (ROW) - Year-over-year growth 2023-2028 (%)
    • 9.7 US - Market size and forecast 2023-2028
      • Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.8 Germany - Market size and forecast 2023-2028
      • Exhibit 91: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 UK - Market size and forecast 2023-2028
      • Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.11 Canada - Market size and forecast 2023-2028
      • Exhibit 103: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 104: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 105: Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • 9.12 Market opportunity by geography
      • Exhibit 107: Market opportunity by geography ($ billion)
      • Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 12.3 Abbott Laboratories
              • Exhibit 115: Abbott Laboratories - Overview
              • Exhibit 116: Abbott Laboratories - Business segments
              • Exhibit 117: Abbott Laboratories - Key news
              • Exhibit 118: Abbott Laboratories - Key offerings
              • Exhibit 119: Abbott Laboratories - Segment focus
            • 12.4 Amway Corp.
              • Exhibit 120: Amway Corp. - Overview
              • Exhibit 121: Amway Corp. - Product / Service
              • Exhibit 122: Amway Corp. - Key offerings
            • 12.5 Bayer AG
              • Exhibit 123: Bayer AG - Overview
              • Exhibit 124: Bayer AG - Business segments
              • Exhibit 125: Bayer AG - Key news
              • Exhibit 126: Bayer AG - Key offerings
              • Exhibit 127: Bayer AG - Segment focus
            • 12.6 Garden of Life LLC
              • Exhibit 128: Garden of Life LLC - Overview
              • Exhibit 129: Garden of Life LLC - Product / Service
              • Exhibit 130: Garden of Life LLC - Key offerings
            • 12.7 Jarrow Formulas Inc.
              • Exhibit 131: Jarrow Formulas Inc. - Overview
              • Exhibit 132: Jarrow Formulas Inc. - Product / Service
              • Exhibit 133: Jarrow Formulas Inc. - Key offerings
            • 12.8 Kikkoman Corp.
              • Exhibit 134: Kikkoman Corp. - Overview
              • Exhibit 135: Kikkoman Corp. - Business segments
              • Exhibit 136: Kikkoman Corp. - Key offerings
              • Exhibit 137: Kikkoman Corp. - Segment focus
            • 12.9 Koninklijke DSM NV
              • Exhibit 138: Koninklijke DSM NV - Overview
              • Exhibit 139: Koninklijke DSM NV - Business segments
              • Exhibit 140: Koninklijke DSM NV - Key news
              • Exhibit 141: Koninklijke DSM NV - Key offerings
              • Exhibit 142: Koninklijke DSM NV - Segment focus
            • 12.10 Nestle SA
              • Exhibit 143: Nestle SA - Overview
              • Exhibit 144: Nestle SA - Business segments
              • Exhibit 145: Nestle SA - Key news
              • Exhibit 146: Nestle SA - Key offerings
              • Exhibit 147: Nestle SA - Segment focus
            • 12.11 Novotech Nutraceuticals Inc.
              • Exhibit 148: Novotech Nutraceuticals Inc. - Overview
              • Exhibit 149: Novotech Nutraceuticals Inc. - Product / Service
              • Exhibit 150: Novotech Nutraceuticals Inc. - Key offerings
            • 12.12 NOW Health Group Inc.
              • Exhibit 151: NOW Health Group Inc. - Overview
              • Exhibit 152: NOW Health Group Inc. - Product / Service
              • Exhibit 153: NOW Health Group Inc. - Key offerings
            • 12.13 Otsuka Pharmaceutical Co. Ltd.
              • Exhibit 154: Otsuka Pharmaceutical Co. Ltd. - Overview
              • Exhibit 155: Otsuka Pharmaceutical Co. Ltd. - Product / Service
              • Exhibit 156: Otsuka Pharmaceutical Co. Ltd. - Key offerings
            • 12.14 Pfizer Inc.
              • Exhibit 157: Pfizer Inc. - Overview
              • Exhibit 158: Pfizer Inc. - Product / Service
              • Exhibit 159: Pfizer Inc. - Key news
              • Exhibit 160: Pfizer Inc. - Key offerings
            • 12.15 Swanson Health Products Inc.
              • Exhibit 161: Swanson Health Products Inc. - Overview
              • Exhibit 162: Swanson Health Products Inc. - Product / Service
              • Exhibit 163: Swanson Health Products Inc. - Key offerings
            • 12.16 The Procter and Gamble Co.
              • Exhibit 164: The Procter and Gamble Co. - Overview
              • Exhibit 165: The Procter and Gamble Co. - Business segments
              • Exhibit 166: The Procter and Gamble Co. - Key news
              • Exhibit 167: The Procter and Gamble Co. - Key offerings
              • Exhibit 168: The Procter and Gamble Co. - Segment focus
            • 12.17 Thorne HealthTech Inc.
              • Exhibit 169: Thorne HealthTech Inc. - Overview
              • Exhibit 170: Thorne HealthTech Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 171: Inclusions checklist
                • Exhibit 172: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 173: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 174: Research methodology
                • Exhibit 175: Validation techniques employed for market sizing
                • Exhibit 176: Information sources
              • 13.5 List of abbreviations
                • Exhibit 177: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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