VOD Market in the US 2015-2019

Published: Jul 2015 Pages: 60 SKU: IRTNTR6539

About VOD
VOD is a service that enables viewers to access content through channels/mediums such as cable TV, DTH, or OTT. The content can be viewed through devices such as TVs or computers, or portable devices such as tablets and smartphones. With the availability of this service, viewers can utilize various functions such as fast-forward, rewind, and pause during their favorite programs. Thus, VOD services offer convenience and flexibility to customers.

Technavio's analysts forecast the VOD market in the US to grow at a CAGR of 25.50% over the period 2014-2019.

Covered in this Report
This report covers the present scenario and growth prospects of the VOD market in the US for the period 2015-2019. It classifies the market into two segments according to distribution platform: OTT/streaming services and TV subscription services. To calculate the market size, the report considers the revenue generated from these segments. For TV subscription services, the report only considers DTH and cable TV as mediums through which VOD service is opted.

Technavio's report, VOD Market in US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and VOD market growth prospects in the coming years. The VOD market demand analysis report includes a discussion of the key vendors operating in this market.

Key Vendors
• Amazon.com 
• Apple 
• Comcast 
• Hulu 
• Netflix 
• VUDU 

Other Prominent Vendors 
• CinemaNow
• Crackle
• DirecTV
• Google
• Indieflix
• Popcornflix
• Rovi
• SnagFilms
• Time Warner
• Verizon 

Key Market Driver
• Control to Viewers over Content
• For a full, detailed list, view our report

Key Market Challenge
• Limitations in Content Delivery
• For a full, detailed list, view our report

Key Market Trend
• Variety of VOD Content
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Customer Segmentation
03.2.1 Individual Consumers
03.3 Base Year
03.4 Vendor Segmentation
03.5 Market Segmentation
03.6 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Snapshot
06.2 Market Overview
06.3 Country Profile
06.3.1 Economic Indicators
06.4 Market Size and Forecast
06.5 Five Forces Analysis
07. Market Segmentation by Distribution Platform
07.1 VOD Market in US by Distribution Platform 2014
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Trends and their Impact
15. Vendor Landscape
15.1 Competitive Scenario
15.2 Other Prominent Vendors
16. Key Vendor Analysis
16.1 Amazon.com
16.1.1 Key Facts
16.1.2 Business Overview
16.1.3 Segmentation by Revenue 2014
16.1.4 Segmentation by Revenue 2013 and 2014
16.1.5 Geographical Segmentation by Revenue 2014
16.1.6 Business Strategy
16.1.7 Recent Developments
16.1.8 SWOT Analysis
16.2 Apple
16.2.1 Key Facts
16.2.2 Business Overview
16.2.3 Product Segmentation by Revenue
16.2.4 Geographical Segmentation by Revenue
16.2.5 Business Strategy
16.2.6 Recent Developments
16.2.7 SWOT Analysis
16.3 Comcast
16.3.1 Key Facts
16.3.2 Business Overview
16.3.3 Business Segmentation by Revenue 2013
16.3.4 Business Segmentation by Revenue 2012 and 2013
16.3.5 Business Strategy
16.3.6 Recent Developments
16.3.7 SWOT Analysis
16.4 Hulu
16.4.1 Key Facts
16.4.2 Business Overview
16.4.3 Business Strategy
16.4.4 Recent Developments
16.4.5 SWOT Analysis
16.5 Netflix
16.5.1 Key Facts
16.5.2 Business Overview
16.5.3 Business Segmentation
16.5.4 Business Segmentation by Revenue 2012 and 2013
16.5.5 Business Strategy
16.5.6 Recent Developments
16.5.7 SWOT Analysis
16.6 VUDU
16.6.1 Key Facts
16.6.2 Business Overview
16.6.3 SWOT Analysis
17. Other Reports in this Series

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

PURCHASE FULL REPORT OF

market

QUICK BUY

Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

Why should you prefer Technavio's market insights report?

  • Off-the-shelf research reports
  • Reports can be tailored to meet the customer's needs
  • Trusted by more than 100 fortune 500 organizations
  • Information about the market's key drivers, trends, and challenges
  • Parent market analysis
  • Every week, 50,000 people visit our subscription platform
  • Detailed vendors report with competitive landscape
  • Covid-19 impact and recovery analysis
  • Data on revenue-generating market segments
  • Details on the market shares of various regions
  • Five-force market analysis