Vodka Market by Product, Distribution Channel, Price, and Geography - Forecast and Analysis 2023-2027

Published: May 2023

Pages: 161

SKU: IRTNTR45940

Snapshot

Vodka Market Analysis Report 2023-2027:

The Global Vodka Market size is projected to increase by 422.1 million L, exhibiting a CAGR of 2.49% between 2022 and 2027. In 2017 the size of the market was valued at 3,042.17 million L.

This vodka market report extensively covers market segmentation by distribution channel (off-trade and on-trade), price (premium and value), product (unflavored and flavored), and geography (Europe, North America, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges.

Increased demand for flavored vodka is a major driver for the growth of the vodka market during the forecast period. The increased desire for small-batch, handcrafted vodka with distinct flavor characteristics fuels the growth of the vodka sector. For instance, Deep Eddy Vodka, a brand of Heaven Hill Brands, an American-made and family-owned spirits company, provides a variety of flavored vodkas, such as sweet tea vodka, cranberry vodka, lemon vodka, peach vodka, and orange vodka. Owing to the rising demand, the number of craft distilleries and spirit manufacturers producing vodka has increased. The global market is likely to grow due to the increasing popularity of flavored vodka among millennials and women. A majority of consumers define themselves as creative and unique and are open to experimenting with new products and flavors.

Vodka Market: Overview

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Key Trend and Challenge

Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Vodka Market Trends

The impact of social media and blogging sites is an emerging vodka market trend that is expected to show a positive impact on market growth.
Decision-making is highly influenced by endorsements and promotions through social media platforms such as Facebook and youtube in online retail.
These social media platforms enable online retailers to connect and obtain customer feedback and act as decisive tools for tracking brand-related and product reviews and launching new marketing campaigns.
YouTube, Instagram, Facebook, and Pinterest are a few of the major social media tools used by most vendors for the launch of new products and marketing campaigns.
Hence, such trends in social media fuel the market growth of vodka during the forecast period.

Vodka Market Challenges

Increasing competition from other alcoholic beverages is a major challenge hindering the growth of the vodka market during the forecast period.
Tequila, rum, brandy, mezcal, and whiskey are some examples of substitute alcoholic beverages for vodka. The growing competition is likely estimated to limit market growth during the forecast period.
Players operating in the whiskey market come up with new flavors to increase the popularity of whiskey among millennial consumers.
Furthermore, the growing popularity of craft beer and craft whiskies will affect the growth of the vodka market.
Hence, such competition from other alcoholic beverages is likely to impede the market growth of vodka during the forecast period.

Vodka Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Vodka Market Customer Landscape

Vendor Overview

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Charbay Distillery - The company offers vodka such as Shipwreck and slow hand.
Cardinal Spirits - The company offers vodka under the subsidiary Y Town.
Campari Group - The company offers vodka under the subsidiary Finlandia.

The vodka market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Vodka Market Segmentation by Distribution Channel

The market share growth by the off-trade segment will be significant during the forecast period. This segment includes supermarkets, hypermarkets, specialty stores, and other retail formats such as online sales. Supermarkets and hypermarkets usually have dedicated sections to store alcoholic beverages, including vodka.

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The off-trade segment was valued at 1,632.43 million L in 2017 and continued to grow until 2021. Supermarkets and hypermarkets maintain a huge stock of products from various brands, such as Grey Goose, Belvedere, Ciroc, Absolut Elyx, Ketel One, and Stolichnaya Elit. Consumers find this convenient because it offers a wide range of options, including vodka in different flavors. Thus, the sales of alcohol through supermarkets and hypermarkets are expected to increase during the forecast period due to the opening of new supermarkets and hypermarkets. Therefore, the sale of vodka through the off-trade channel is expected to increase during the forecast period.

Vodka Market Segmentation by Product

Unflavored vodka, also known as absolute vodka, is a neutral and colorless spirit that lacks any distinct aroma or taste. However, premium unflavored vodkas are served without any mixers and possess a subtle flavor. It is commonly used by bartenders in the on-trade distribution channel to craft various cocktails based on consumer preferences. To promote off-trade sales, vendors are now offering gluten-free options in unflavored vodka, with many obtaining certification from the Gluten Intolerance Group (GIG) to ensure their products meet the standard. Overall, the unflavored vodka segment is expected to experience continuous growth in the forecast period due to factors such as increasing disposable incomes, the growing popularity of cocktails and mixed drinks, and the rising demand for premium and super-premium spirits.

Key Regions for the Vodka Market

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APAC is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The Philippines, India, Japan, Pakistan, China, Australia, Indonesia, South Korea, Malaysia, and Taiwan are the major markets for craft vodka in the region. A majority of the local and regional vendors operating in the region manufacture low-cost products, thus intensifying the competition among global players. This, in turn, creates unhealthy price-based competition. For instance, grocery stores can sell alcohol before 8 pm on weekdays and before 6 pm on Saturdays but cannot sell alcohol on Sundays. Various regulations associated with the alcoholic beverages industry mandate the use and sales of alcohol corresponding to various factors, such as the legal drinking age, the license to operate a restaurant, the sales of alcohol, and taxation policies, in Germany.

This market report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. The outbreak of COVID-19 in 2019 reduced the sales of vodka in the region, as brewing units were closed to control the spread of the disease. In 2021, lockdown restrictions were lifted in the region. This resulted in the resumption of operations in pubs, bars, and restaurants with a limited regional workforce. In addition, an increase in the demand for vodka flavors such as orange in the region is expected to further drive the growth of the vodka market in during the forecast period.

Segment Overview

The vodka market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Distribution Channel Outlook (USD Million, 2017 - 2027)
- Off-trade
- On-trade

Price Outlook (USD Million, 2017 - 2027)
- Premium
- Value

Product Outlook (USD Million, 2017 - 2027)
- Unflavored
- Flavored
Region Outlook (USD Million, 2017 - 2027)
- North America
  - The U.S.
  - Canada
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- South America
  - Chile
  - Argentina
  - Brazil
- APAC
  - China
  - India
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Vodka Market Scope
Report Coverage	Details
Page number	161
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 2.49%
Market growth 2023-2027	422.1 million L
Market structure	Fragmented
YoY growth 2022-2023(%)	1.57
Regional analysis	Europe, North America, APAC, South America, and Middle East and Africa
Performing market contribution	APAC at 32%
Key countries	US, Canada, UK, Russia, and Brazil
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	44 North Vodka, 619 Spirits North Park, Abtshof Magdeburg GmbH, Alcobrew Distilleries India Ltd., Alcohol Siberian Group Ltd., Bacardi Ltd., Bainbridge Organic Distillers, Becle SAB de CV, Beluga Group, BrewDog Plc, Brown Forman Corp., Campari Group, Candella Micro Distillery, Cardinal Spirits, Charbay Distillery, Constellation Brands Inc., Diageo Plc, Eastside Distilling Inc., Highland Liquor Co. Ltd., and Beam Suntory Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Vodka Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the vodka market and its contribution to the market with a focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
Thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of vodka market vendors

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Price
- Exhibit 07: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 08: Executive Summary – Chart on Incremental Growth
- Exhibit 09: Executive Summary – Data Table on Incremental Growth
- Exhibit 10: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 11: Parent market
- Exhibit 12: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 13: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 14: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 15: Chart on Global - Market size and forecast 2022-2027 (million L)
- Exhibit 16: Data Table on Global - Market size and forecast 2022-2027 (million L)
- Exhibit 17: Chart on Global Market- Year-over-year growth 2022-2027 (%)
- Exhibit 18: Data Table on Global Market- Year-over-year growth 2022-2027 (%)

4 Five Forces Analysis

4.1 Five forces summary
- Exhibit 19: Five forces analysis - Comparison between 2022 and 2027

4.2 Bargaining power of buyers
- Exhibit 20: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

4.3 Bargaining power of suppliers
- Exhibit 21: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

4.4 Threat of new entrants
- Exhibit 22: Threat of new entrants – Impact of key factors in 2022 and 2027

4.5 Threat of substitutes
- Exhibit 23: Threat of substitutes – Impact of key factors in 2022 and 2027

4.6 Threat of rivalry
- Exhibit 24: Threat of rivalry – Impact of key factors in 2022 and 2027

4.7 Market condition
- Exhibit 25: Chart on Market condition - Five forces 2022 and 2027

5 Market Segmentation by Distribution Channel

5.1 Market segments
- Exhibit 26: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 27: Data Table on Distribution Channel - Market share 2022-2027 (%)

5.2 Comparison by Distribution Channel
- Exhibit 28: Chart on Comparison by Distribution Channel
- Exhibit 29: Data Table on Comparison by Distribution Channel

5.3 Off-trade - Market size and forecast 2022-2027
- Exhibit 30: Chart on Off-trade - Market size and forecast 2022-2027 (million L)
- Exhibit 31: Data Table on Off-trade - Market size and forecast 2022-2027 (million L)
- Exhibit 32: Chart on Off-trade - Year-over-year growth 2022-2027 (%)
- Exhibit 33: Data Table on Off-trade - Year-over-year growth 2022-2027 (%)

5.4 On-trade - Market size and forecast 2022-2027
- Exhibit 34: Chart on On-trade - Market size and forecast 2022-2027 (million L)
- Exhibit 35: Data Table on On-trade - Market size and forecast 2022-2027 (million L)
- Exhibit 36: Chart on On-trade - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on On-trade - Year-over-year growth 2022-2027 (%)

5.5 Market opportunity by Distribution Channel
- Exhibit 38: Market opportunity by Distribution Channel (million L)
- Exhibit 39: Data Table on Market opportunity by Distribution Channel (million L)

6 Market Segmentation by Price

6.1 Market segments
- Exhibit 40: Chart on Price - Market share 2022-2027 (%)
- Exhibit 41: Data Table on Price - Market share 2022-2027 (%)

6.2 Comparison by Price
- Exhibit 42: Chart on Comparison by Price
- Exhibit 43: Data Table on Comparison by Price

6.3 Premium - Market size and forecast 2022-2027
- Exhibit 44: Chart on Premium - Market size and forecast 2022-2027 (million L)
- Exhibit 45: Data Table on Premium - Market size and forecast 2022-2027 (million L)
- Exhibit 46: Chart on Premium - Year-over-year growth 2022-2027 (%)
- Exhibit 47: Data Table on Premium - Year-over-year growth 2022-2027 (%)

6.4 Value - Market size and forecast 2022-2027
- Exhibit 48: Chart on Value - Market size and forecast 2022-2027 (million L)
- Exhibit 49: Data Table on Value - Market size and forecast 2022-2027 (million L)
- Exhibit 50: Chart on Value - Year-over-year growth 2022-2027 (%)
- Exhibit 51: Data Table on Value - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Price
- Exhibit 52: Market opportunity by Price (million L)
- Exhibit 53: Data Table on Market opportunity by Price (million L)

7 Market Segmentation by Product

7.1 Market segments
- Exhibit 54: Chart on Product - Market share 2022-2027 (%)
- Exhibit 55: Data Table on Product - Market share 2022-2027 (%)

7.2 Comparison by Product
- Exhibit 56: Chart on Comparison by Product
- Exhibit 57: Data Table on Comparison by Product

7.3 Unflavored - Market size and forecast 2022-2027
- Exhibit 58: Chart on Unflavored - Market size and forecast 2022-2027 (million L)
- Exhibit 59: Data Table on Unflavored - Market size and forecast 2022-2027 (million L)
- Exhibit 60: Chart on Unflavored - Year-over-year growth 2022-2027 (%)
- Exhibit 61: Data Table on Unflavored - Year-over-year growth 2022-2027 (%)

7.4 Flavored - Market size and forecast 2022-2027
- Exhibit 62: Chart on Flavored - Market size and forecast 2022-2027 (million L)
- Exhibit 63: Data Table on Flavored - Market size and forecast 2022-2027 (million L)
- Exhibit 64: Chart on Flavored - Year-over-year growth 2022-2027 (%)
- Exhibit 65: Data Table on Flavored - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Product
- Exhibit 66: Market opportunity by Product (million L)
- Exhibit 67: Data Table on Market opportunity by Product (million L)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 69: Chart on Market share by geography 2022-2027 (%)
- Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 71: Chart on Geographic comparison
- Exhibit 72: Data Table on Geographic comparison

9.3 Europe - Market size and forecast 2022-2027
- Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 (million L)
- Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 (million L)
- Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.4 North America - Market size and forecast 2022-2027
- Exhibit 77: Chart on North America - Market size and forecast 2022-2027 (million L)
- Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 (million L)
- Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.5 APAC - Market size and forecast 2022-2027
- Exhibit 81: Chart on APAC - Market size and forecast 2022-2027 (million L)
- Exhibit 82: Data Table on APAC - Market size and forecast 2022-2027 (million L)
- Exhibit 83: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 84: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.6 South America - Market size and forecast 2022-2027
- Exhibit 85: Chart on South America - Market size and forecast 2022-2027 (million L)
- Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 (million L)
- Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 (million L)
- Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 (million L)
- Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.8 US - Market size and forecast 2022-2027
- Exhibit 93: Chart on US - Market size and forecast 2022-2027 (million L)
- Exhibit 94: Data Table on US - Market size and forecast 2022-2027 (million L)
- Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)

9.9 UK - Market size and forecast 2022-2027
- Exhibit 97: Chart on UK - Market size and forecast 2022-2027 (million L)
- Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 (million L)
- Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)

9.10 Russia - Market size and forecast 2022-2027
- Exhibit 101: Chart on Russia - Market size and forecast 2022-2027 (million L)
- Exhibit 102: Data Table on Russia - Market size and forecast 2022-2027 (million L)
- Exhibit 103: Chart on Russia - Year-over-year growth 2022-2027 (%)
- Exhibit 104: Data Table on Russia - Year-over-year growth 2022-2027 (%)

9.11 Brazil - Market size and forecast 2022-2027
- Exhibit 105: Chart on Brazil - Market size and forecast 2022-2027 (million L)
- Exhibit 106: Data Table on Brazil - Market size and forecast 2022-2027 (million L)
- Exhibit 107: Chart on Brazil - Year-over-year growth 2022-2027 (%)
- Exhibit 108: Data Table on Brazil - Year-over-year growth 2022-2027 (%)

9.12 Canada - Market size and forecast 2022-2027
- Exhibit 109: Chart on Canada - Market size and forecast 2022-2027 (million L)
- Exhibit 110: Data Table on Canada - Market size and forecast 2022-2027 (million L)
- Exhibit 111: Chart on Canada - Year-over-year growth 2022-2027 (%)
- Exhibit 112: Data Table on Canada - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography
- Exhibit 113: Market opportunity by geography (million L)
- Exhibit 114: Market opportunity by geography (million L) - Volume

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 115: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 116: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 117: Overview on factors of disruption

11.4 Industry risks
- Exhibit 118: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 119: Vendors covered

12.2 Market positioning of vendors
- Exhibit 120: Matrix on vendor position and classification

12.3 44 North Vodka
- Exhibit 121: 44 North Vodka - Overview
- Exhibit 122: 44 North Vodka - Product / Service
- Exhibit 123: 44 North Vodka - Key offerings

12.4 619 Spirits North Park
- Exhibit 124: 619 Spirits North Park - Overview
- Exhibit 125: 619 Spirits North Park - Product / Service
- Exhibit 126: 619 Spirits North Park - Key offerings

12.5 Abtshof Magdeburg GmbH
- Exhibit 127: Abtshof Magdeburg GmbH - Overview
- Exhibit 128: Abtshof Magdeburg GmbH - Product / Service
- Exhibit 129: Abtshof Magdeburg GmbH - Key offerings

12.6 Alcobrew Distilleries India Ltd.
- Exhibit 130: Alcobrew Distilleries India Ltd. - Overview
- Exhibit 131: Alcobrew Distilleries India Ltd. - Product / Service
- Exhibit 132: Alcobrew Distilleries India Ltd. - Key offerings

12.7 Alcohol Siberian Group Ltd.
- Exhibit 133: Alcohol Siberian Group Ltd. - Overview
- Exhibit 134: Alcohol Siberian Group Ltd. - Product / Service
- Exhibit 135: Alcohol Siberian Group Ltd. - Key offerings

12.8 Bacardi Ltd.
- Exhibit 136: Bacardi Ltd. - Overview
- Exhibit 137: Bacardi Ltd. - Product / Service
- Exhibit 138: Bacardi Ltd. - Key offerings

12.9 Bainbridge Organic Distillers
- Exhibit 139: Bainbridge Organic Distillers - Overview
- Exhibit 140: Bainbridge Organic Distillers - Product / Service
- Exhibit 141: Bainbridge Organic Distillers - Key offerings

12.10 Beam Suntory Inc.
- Exhibit 142: Beam Suntory Inc. - Overview
- Exhibit 143: Beam Suntory Inc. - Product / Service
- Exhibit 144: Beam Suntory Inc. - Key offerings

12.11 Becle SAB de CV
- Exhibit 145: Becle SAB de CV - Overview
- Exhibit 146: Becle SAB de CV - Business segments
- Exhibit 147: Becle SAB de CV - Key offerings
- Exhibit 148: Becle SAB de CV - Segment focus

12.12 Beluga Group
- Exhibit 149: Beluga Group - Overview
- Exhibit 150: Beluga Group - Business segments
- Exhibit 151: Beluga Group - Key offerings
- Exhibit 152: Beluga Group - Segment focus

12.13 BrewDog Plc
- Exhibit 153: BrewDog Plc - Overview
- Exhibit 154: BrewDog Plc - Product / Service
- Exhibit 155: BrewDog Plc - Key offerings

12.14 Brown Forman Corp.
- Exhibit 156: Brown Forman Corp. - Overview
- Exhibit 157: Brown Forman Corp. - Product / Service
- Exhibit 158: Brown Forman Corp. - Key offerings

12.15 Candella Micro Distillery
- Exhibit 159: Candella Micro Distillery - Overview
- Exhibit 160: Candella Micro Distillery - Product / Service
- Exhibit 161: Candella Micro Distillery - Key offerings

12.16 Cardinal Spirits
- Exhibit 162: Cardinal Spirits - Overview
- Exhibit 163: Cardinal Spirits - Product / Service
- Exhibit 164: Cardinal Spirits - Key offerings

12.17 Highland Liquor Co. Ltd.
- Exhibit 165: Highland Liquor Co. Ltd. - Overview
- Exhibit 166: Highland Liquor Co. Ltd. - Product / Service
- Exhibit 167: Highland Liquor Co. Ltd. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 168: Inclusions checklist
- Exhibit 169: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 170: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 171: Research methodology
- Exhibit 172: Validation techniques employed for market sizing
- Exhibit 173: Information sources

13.5 List of abbreviations
- Exhibit 174: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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