Wall Decor Market in Europe by Product and Distribution Channel - Forecast and Analysis 2023-2027

Published: May 2023

Pages: 163

SKU: IRTNTR41555

Snapshot

Europe Wall Décor Market Size & Analysis

The Europe wall décor market size is estimated to grow at a CAGR of 9.91% between 2022 and 2027. The market size is forecast to increase by USD 12,754.59 million. The Europe wall decor market is experiencing significant growth driven by increasing sales of diverse wall decor items in the region. The market benefits from the expanding sales of gifts and home accents, which have seen a 30% increase in sales value in the past decade. The holiday and festive season sales have also contributed to this growth, particularly with the rise of online retail in developed economies like the US.

Consumers from upper-income and upper-middle-income classes show a preference for premium wall decor, thanks to their high disposable income. Aspirational collections of wall decor cater to this affluent consumer segment, boosting both volume and value sales. The increasing sales of wall decor are expected to continue driving market growth during the forecast period.

Wall Décor Market in Europe Dynamic

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Trends -The availability of personalized and customized wall decor is one of the major trends influencing the Europe wall decor market growth.

Print-on-demand (POD) is a unique application of digital printing that is mostly used for personalization services. Examples of services that use POD technology include customized walls in one's bedroom with a name, photo, zodiac sign, or personal belongings; photo frames or wall art in the living room customized with group photos; or any other wall decorative items. Vendors of wall decor items offer the product customization option to their customers at both the macro and micro levels.

Customers can choose their products based on their customization requirements. Retailers such as Walmart, IKEA, and Amazon also offer customization services. Amazon's exclusive customization service in the wall decor space is known as Amazon Prints, through which customers can customize their orders on their own. Owing to these factors, the wall decor market in Europe is expected to grow during the forecast period.

Challenge -Long life of home decor products is one of the major trends influencing the Europe wall decor market growth.

The wall decor market in Europe is expected to face a heavy threat during the forecast period due to the long product life of wall decor. Most wall decor items tend to have a long lifespan. Consumers do not purchase such products very often as they last for many years unless broken or damaged by any other means. Therefore, retailers need to focus more on the merchandising and inventory aspects of wall decor items. The long product shelf life reduces the replacement purchases of wall decor items.

However, technology and seasonal trends keep the merchandise and stock-keeping units (SKUs) moving in the retail stores. This increases customer footfall in retail stores. Although the latest interior design trends play a significant part in determining the purchase decisions of customers, most wall decor items are meant for long-term use and generally do not require frequent replacements. Also, some wall decor, like wall art, is expensive and considered to be a one-time expenditure by many. This challenge is expected to hamper the growth of the wall decor market in Europe during the forecast period.

Wall Décor Market in Europe Segmentation

By Product

The market share growth by the wall art segment will be significant during the forecast period. The segment is expected to benefit heavily from the increase in the adoption of smartphones, tablets, and personal digital assistants (PDAs). The growing adoption of these devices is leading to an increase in the adoption of online shopping for the purchase of wall art. The wall art segment was valued at USD 5,980.17 million in 2017 and continued to grow until 2021. Wall art is priced higher in comparison to other types of wall decor, owing to the artistry involved in designing wall art. Most well-known artists sell their work at premium prices. The high purchasing power of a major share of the population in the UK and Germany resulted in the vendors focusing heavily on these countries to sell wall art. The market is expected to benefit heavily from the recovering economies in countries such as Spain, Germany, and the UK. A major share of the population in the region considers wall art to be an investment that gains value over time, and hence, investing heavily in purchasing these items over other wall decor is expected during the forecast period.

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By Distribution Channel

Based on distribution channel, the market has been segmented into offline and online. The offline segment will account for the largest share of this segment. The revenue of this segment is generated from the sales of products through three distribution channels, namely specialty stores; hypermarkets, supermarkets, and convenience stores; and other stores such as D2C channel, discount stores, interior designers/design firms, department stores, offline retail stores allow consumers to assess the quality of products, while also allowing them to get the required product information from retailers and to buy the products immediately. Retail outlets often employ sales professionals who can help consumers with the details of the product. Despite accounting for the highest share of the wall decor market in Europe, the offline segment is expected to grow at a slower rate than the online segment during the forecast period, primarily due to the increasing popularity of online shopping portals.

Who are the Major Wall Décor Market in Europe Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Amazon.com Inc.: The company offers wall decor such as Solimo PVC vinyl wall sticker.
Bed Bath and Beyond Inc.: The company offers wall decor such as Bee and Willow floral framed embellished canvas wall art.
Carrefour SA: The company offers wall decor such as large world map 3D wall clock.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The Europe wall décor market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Product Outlook (USD Million, 2017 - 2027)
- Wall art
- Picture frames
- Wall clocks
- Wall storage/shelves/hanging cabinets
- Others
Distribution Channel Outlook (USD Million, 2017 - 2027)
- Offline
- Online

Wall Décor Market In Europe Scope
Report Coverage	Details
Page number	163
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 9.91%
Market growth 2023-2027	$ 12754.59 million
Market structure	Fragmented
YoY growth 2022-2023(%)	8.36
Regional analysis	Europe
Performing market contribution	Europe at 100%
Key countries	Germany, UK, France, Italy, and Rest of Europe
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Amazon.com Inc., Artemest s.r.l., Bed Bath and Beyond Inc., Carrefour SA, Costco Wholesale Corp., Debenhams Plc, Dunelm Group Plc, Home24 SE, Inter IKEA Holding BV, JUNIQE GmbH, Kingfisher Plc, Maisons du Monde, Matalan Retail Ltd., Next Retail Ltd., Oliver Bonas Ltd., Otto GmbH and Co. KG, The Range, Walmart Inc., Wayfair Inc., and Williams Sonoma Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Wall Décor Market In Europe In Regional Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behaviour
Growth of the market industry across Europe
Thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Europe: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ million)

4 Historic Market Size

4.1 Wall decor market in Europe 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on wall decor market in Europe 2017 - 2021 ($ million)

4.2 Product Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

4.3 Distribution Channel Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 22: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 28: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

6.1 Market segments
- Exhibit 29: Chart on Product - Market share 2022-2027 (%)
- Exhibit 30: Data Table on Product - Market share 2022-2027 (%)

6.2 Comparison by Product
- Exhibit 31: Chart on Comparison by Product
- Exhibit 32: Data Table on Comparison by Product

6.3 Wall art - Market size and forecast 2022-2027
- Exhibit 33: Chart on Wall art - Market size and forecast 2022-2027 ($ million)
- Exhibit 34: Data Table on Wall art - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Chart on Wall art - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Wall art - Year-over-year growth 2022-2027 (%)

6.4 Picture frames - Market size and forecast 2022-2027
- Exhibit 37: Chart on Picture frames - Market size and forecast 2022-2027 ($ million)
- Exhibit 38: Data Table on Picture frames - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Chart on Picture frames - Year-over-year growth 2022-2027 (%)
- Exhibit 40: Data Table on Picture frames - Year-over-year growth 2022-2027 (%)

6.5 Wall clocks - Market size and forecast 2022-2027
- Exhibit 41: Chart on Wall clocks - Market size and forecast 2022-2027 ($ million)
- Exhibit 42: Data Table on Wall clocks - Market size and forecast 2022-2027 ($ million)
- Exhibit 43: Chart on Wall clocks - Year-over-year growth 2022-2027 (%)
- Exhibit 44: Data Table on Wall clocks - Year-over-year growth 2022-2027 (%)

6.6 Wall storage/shelves/hanging cabinets - Market size and forecast 2022-2027
- Exhibit 45: Chart on Wall storage/shelves/hanging cabinets - Market size and forecast 2022-2027 ($ million)
- Exhibit 46: Data Table on Wall storage/shelves/hanging cabinets - Market size and forecast 2022-2027 ($ million)
- Exhibit 47: Chart on Wall storage/shelves/hanging cabinets - Year-over-year growth 2022-2027 (%)
- Exhibit 48: Data Table on Wall storage/shelves/hanging cabinets - Year-over-year growth 2022-2027 (%)

6.7 Others - Market size and forecast 2022-2027
- Exhibit 49: Chart on Others - Market size and forecast 2022-2027 ($ million)
- Exhibit 50: Data Table on Others - Market size and forecast 2022-2027 ($ million)
- Exhibit 51: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 52: Data Table on Others - Year-over-year growth 2022-2027 (%)

6.8 Market opportunity by Product
- Exhibit 53: Market opportunity by Product ($ million)
- Exhibit 54: Data Table on Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

7.1 Market segments
- Exhibit 55: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 56: Data Table on Distribution Channel - Market share 2022-2027 (%)

7.2 Comparison by Distribution Channel
- Exhibit 57: Chart on Comparison by Distribution Channel
- Exhibit 58: Data Table on Comparison by Distribution Channel

7.3 Offline - Market size and forecast 2022-2027
- Exhibit 59: Chart on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 60: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 61: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 62: Data Table on Offline - Year-over-year growth 2022-2027 (%)

7.4 Online - Market size and forecast 2022-2027
- Exhibit 63: Chart on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 64: Data Table on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 65: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on Online - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Distribution Channel
- Exhibit 67: Market opportunity by Distribution Channel ($ million)
- Exhibit 68: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 69: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 70: Chart on Market share by geography - 2022-2027 (%)
- Exhibit 71: Data Table on Market share by geography - 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 72: Chart on Geographic comparison
- Exhibit 73: Data Table on Geographic comparison

9.3 Germany - Market size and forecast 2022-2027
- Exhibit 74: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 75: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 76: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 77: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.4 UK - Market size and forecast 2022-2027
- Exhibit 78: Chart on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 79: Data Table on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 80: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 81: Data Table on UK - Year-over-year growth 2022-2027 (%)

9.5 France - Market size and forecast 2022-2027
- Exhibit 82: Chart on France - Market size and forecast 2022-2027 ($ million)
- Exhibit 83: Data Table on France - Market size and forecast 2022-2027 ($ million)
- Exhibit 84: Chart on France - Year-over-year growth 2022-2027 (%)
- Exhibit 85: Data Table on France - Year-over-year growth 2022-2027 (%)

9.6 Italy - Market size and forecast 2022-2027
- Exhibit 86: Chart on Italy - Market size and forecast 2022-2027 ($ million)
- Exhibit 87: Data Table on Italy - Market size and forecast 2022-2027 ($ million)
- Exhibit 88: Chart on Italy - Year-over-year growth 2022-2027 (%)
- Exhibit 89: Data Table on Italy - Year-over-year growth 2022-2027 (%)

9.7 Rest of Europe - Market size and forecast 2022-2027
- Exhibit 90: Chart on Rest of Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 91: Data Table on Rest of Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 92: Chart on Rest of Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 93: Data Table on Rest of Europe - Year-over-year growth 2022-2027 (%)

9.8 Market opportunity by geography
- Exhibit 94: Market opportunity by geography ($ million)
- Exhibit 95: Data Table on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 96: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 97: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 98: Overview on factors of disruption

11.4 Industry risks
- Exhibit 99: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 100: Vendors covered

12.2 Market positioning of vendors
- Exhibit 101: Matrix on vendor position and classification

12.3 Amazon.com Inc.
- Exhibit 102: Amazon.com Inc. - Overview
- Exhibit 103: Amazon.com Inc. - Business segments
- Exhibit 104: Amazon.com Inc. - Key news
- Exhibit 105: Amazon.com Inc. - Key offerings
- Exhibit 106: Amazon.com Inc. - Segment focus

12.4 Bed Bath and Beyond Inc.
- Exhibit 107: Bed Bath and Beyond Inc. - Overview
- Exhibit 108: Bed Bath and Beyond Inc. - Product / Service
- Exhibit 109: Bed Bath and Beyond Inc. - Key news
- Exhibit 110: Bed Bath and Beyond Inc. - Key offerings

12.5 Carrefour SA
- Exhibit 111: Carrefour SA - Overview
- Exhibit 112: Carrefour SA - Business segments
- Exhibit 113: Carrefour SA - Key offerings
- Exhibit 114: Carrefour SA - Segment focus

12.6 Costco Wholesale Corp.
- Exhibit 115: Costco Wholesale Corp. - Overview
- Exhibit 116: Costco Wholesale Corp. - Business segments
- Exhibit 117: Costco Wholesale Corp. - Key offerings
- Exhibit 118: Costco Wholesale Corp. - Segment focus

12.7 Dunelm Group Plc
- Exhibit 119: Dunelm Group Plc - Overview
- Exhibit 120: Dunelm Group Plc - Product / Service
- Exhibit 121: Dunelm Group Plc - Key offerings

12.8 Home24 SE
- Exhibit 122: Home24 SE - Overview
- Exhibit 123: Home24 SE - Business segments
- Exhibit 124: Home24 SE - Key offerings
- Exhibit 125: Home24 SE - Segment focus

12.9 Inter IKEA Holding BV
- Exhibit 126: Inter IKEA Holding BV - Overview
- Exhibit 127: Inter IKEA Holding BV - Product / Service
- Exhibit 128: Inter IKEA Holding BV - Key news
- Exhibit 129: Inter IKEA Holding BV - Key offerings

12.10 JUNIQE GmbH
- Exhibit 130: JUNIQE GmbH - Overview
- Exhibit 131: JUNIQE GmbH - Product / Service
- Exhibit 132: JUNIQE GmbH - Key offerings

12.11 Maisons du Monde
- Exhibit 133: Maisons du Monde - Overview
- Exhibit 134: Maisons du Monde - Product / Service
- Exhibit 135: Maisons du Monde - Key offerings

12.12 Matalan Retail Ltd.
- Exhibit 136: Matalan Retail Ltd. - Overview
- Exhibit 137: Matalan Retail Ltd. - Product / Service
- Exhibit 138: Matalan Retail Ltd. - Key offerings

12.13 Oliver Bonas Ltd.
- Exhibit 139: Oliver Bonas Ltd. - Overview
- Exhibit 140: Oliver Bonas Ltd. - Product / Service
- Exhibit 141: Oliver Bonas Ltd. - Key offerings

12.14 Otto GmbH and Co. KG
- Exhibit 142: Otto GmbH and Co. KG - Overview
- Exhibit 143: Otto GmbH and Co. KG - Business segments
- Exhibit 144: Otto GmbH and Co. KG - Key news
- Exhibit 145: Otto GmbH and Co. KG - Key offerings
- Exhibit 146: Otto GmbH and Co. KG - Segment focus

12.15 Walmart Inc.
- Exhibit 147: Walmart Inc. - Overview
- Exhibit 148: Walmart Inc. - Business segments
- Exhibit 149: Walmart Inc. - Key offerings
- Exhibit 150: Walmart Inc. - Segment focus

12.16 Wayfair Inc.
- Exhibit 151: Wayfair Inc. - Overview
- Exhibit 152: Wayfair Inc. - Business segments
- Exhibit 153: Wayfair Inc. - Key news
- Exhibit 154: Wayfair Inc. - Key offerings
- Exhibit 155: Wayfair Inc. - Segment focus

12.17 Williams Sonoma Inc.
- Exhibit 156: Williams Sonoma Inc. - Overview
- Exhibit 157: Williams Sonoma Inc. - Product / Service
- Exhibit 158: Williams Sonoma Inc. - Key news
- Exhibit 159: Williams Sonoma Inc. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 160: Inclusions checklist
- Exhibit 161: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 162: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 163: Research methodology
- Exhibit 164: Validation techniques employed for market sizing
- Exhibit 165: Information sources

13.5 List of abbreviations
- Exhibit 166: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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