US - Wall Decor Market by Product, Application and Distribution Channel - Forecast and Analysis 2024-2028

Published: Dec 2023

Pages: 149

SKU: IRTNTR41554

Snapshot

US - Wall Decor Market 2024-2028

The US - Wall Decor Market size is estimated to grow at a CAGR of 8% between 2023 and 2028. The market size is forecast to increase by USD 10.53 billion. The growth of the market depends on several factors, including an improved standard of living increasing introduction of premium products, the rising popularity of blogs related to interior designing, and a growing culture of gifting.

The report includes a comprehensive outlook on the US Wall Decor Market offering forecasts for the industry segmented by Product, which comprises wall art, picture frames, wall clock, and other decorative accents. Additionally, it categorizes Application into residential and commercial and covers Distribution Channel, including offline and online. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

What will be the size of the US Wall Decor Market During the Forecast Period?

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US Wall Decor Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key US Wall Decor Market Driver

The improved standard of living and the increasing introduction of premium products is notably driving the market growth. Home renovation has increased in the US, mostly led by enhanced lifestyles and rising disposable income. The demand for home renovations is further propelled by modern and designer home decor products that include wall decor items and the penetration of the Internet and social media. The demand for wall decor products also rises due to high adoption and preference for personalized products.

Moreover, with globalization, major retailers of wall decor products are expanding their portfolio by introducing specialized products to meet the growing and diverse demand. The improved standard of living and demand for innovative and premium products that suit the interior and aesthetics of the home also propel the demand for wall decor products in the US during the forecast period.

Key US Wall Decor Market Trends

The increasing trend for interior designing is an emerging trend shaping the market growth. The rising GDP of the country and the US economy have been strengthening over the last five years. This has resulted in higher spending on home improvement and decor products. There has been a significant interest shown in designer wall decor (such as wall art, wall clocks, and picture frames). Interior designers and designing companies have seen this opportunity and are trying to introduce trends that influence homeowners to invest in interior design.

However, increased media penetration and awareness of the artistry of different regions further increase the inclination toward interior design and designer wall décor. The growing number of working women and their increased participation in household decision-making also significantly increase interest in interior designing. Such factors will increase the market growth during the forecast period.

MajorUS Wall Decor Market Challenge

The rising competition increasing price war and reduced profit margins will be a major challenge hindering the market growth. In the US, manufacturers of wall decor have both organized and unorganized formats and they compete on parameters such as product portfolio, premiumization, differentiation, and pricing. The entry of new players and private-label brands will further intensify competition. This will lead to price wars, further degrading the quality of the product, which will affect the US - wall decor market negatively.

Moreover, the competition in the US - wall decor market further intensifies the presence of multichannel retailers (such as Walmart), some of whom have a lower cost structure. Augmented online shopping is led by the rise in Internet penetration and the use of computers, tablets, smartphones, and other mobile devices. The inability to adapt to the changing competitive landscape can affect the profit margins of the players, which will hinder market growth.

US Wall Decor Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

US Wall Decor Market Customer Landscape

Who are the Major US Wall Decor Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Bed Bath and Beyond - The company offers wall décor such as SAFAVIEH emmy wall décor, home rustic wood sign, cheungs galvanized metal flower wall décor, and others.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the US Wall Decor Market?

The wall art segment is estimated to witness significant growth during the forecast period. The US - wall decor market witnesses high consumption of luxury and premium wall art products. Home furnishings and home decor products are used as high-end gifting products in the US, and people opt more for wall art products than for picture frames and wall clocks, especially for wall decor purposes in new offices. High-paid consumers seldom think before buying such products for their homes.

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The wall art segment segment was the largest and was valued at USD 7.01 billion in 2018. A major share of the population in the region considers wall art to be an investment that gains value over time and hence is investing heavily in purchasing these items over other wall decor products. Factors such as the growing adoption of luxury products to meet social status are also expected to drive the growth of the US - wall decor market. Thus, the wall art segment is expected to witness an accelerating growth momentum and be the fastest-growing segment of the market during the forecast period.

Segment Overview

The US Wall Decor Market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Product Outlook
- Wall art
- Picture frames
- Wall clock
- Decorative wall mirror and other decorative accents

Application Outlook
- Residential
- Commercial

Distribution Channel Outlook
- Offline
- Online

US Wall Decor Market Scope
Report Coverage	Details
Page number	149
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 8%
Market Growth 2024-2028	USD 10.53 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	7.8
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Amazon.com Inc., Bed Bath and Beyond Inc., Brewster Home Fashions, Costco Wholesale Corp., Ethan Allen Interiors Inc., F. Schumacher and Co., Franchise Concepts Inc., Haverty Furniture Companies Inc., Kirklands Inc., Kohls Corp., Lowes Co. Inc., Macys Inc., Pier 1 Imports Online Inc., Restoration Hardware Inc., Target Corp., The Home Depot Inc., Transform Holdco LLC, Walmart Inc., Williams Sonoma Inc., and Wayfair Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this US Wall Decor Market Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across US
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 08: Parent market
- Exhibit 09: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 10: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 11: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 12: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 13: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 14: Chart on US: Year-over-year growth 2023-2028 (%)
- Exhibit 15: Data Table on US: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Wall decor market in US 2018 - 2022
- Exhibit 16: Historic Market Size – Data Table on wall decor market in US 2018 - 2022 ($ billion)

4.2 Product Segment Analysis 2018 - 2022
- Exhibit 17: Historic Market Size – Product Segment 2018 - 2022 ($ billion)

4.3 Application Segment Analysis 2018 - 2022
- Exhibit 18: Historic Market Size – Application Segment 2018 - 2022 ($ billion)

4.4 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 20: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 23: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 24: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 25: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Product

6.1 Market segments
- Exhibit 27: Chart on Product - Market share 2023-2028 (%)
- Exhibit 28: Data Table on Product - Market share 2023-2028 (%)

6.2 Comparison by Product
- Exhibit 29: Chart on Comparison by Product
- Exhibit 30: Data Table on Comparison by Product

6.3 Wall art - Market size and forecast 2023-2028
- Exhibit 31: Chart on Wall art - Market size and forecast 2023-2028 ($ billion)
- Exhibit 32: Data Table on Wall art - Market size and forecast 2023-2028 ($ billion)
- Exhibit 33: Chart on Wall art - Year-over-year growth 2023-2028 (%)
- Exhibit 34: Data Table on Wall art - Year-over-year growth 2023-2028 (%)

6.4 Picture frames - Market size and forecast 2023-2028
- Exhibit 35: Chart on Picture frames - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Data Table on Picture frames - Market size and forecast 2023-2028 ($ billion)
- Exhibit 37: Chart on Picture frames - Year-over-year growth 2023-2028 (%)
- Exhibit 38: Data Table on Picture frames - Year-over-year growth 2023-2028 (%)

6.5 Wall clock - Market size and forecast 2023-2028
- Exhibit 39: Chart on Wall clock - Market size and forecast 2023-2028 ($ billion)
- Exhibit 40: Data Table on Wall clock - Market size and forecast 2023-2028 ($ billion)
- Exhibit 41: Chart on Wall clock - Year-over-year growth 2023-2028 (%)
- Exhibit 42: Data Table on Wall clock - Year-over-year growth 2023-2028 (%)

6.6 Decorative wall mirror and other decorative accents - Market size and forecast 2023-2028
- Exhibit 43: Chart on Decorative wall mirror and other decorative accents - Market size and forecast 2023-2028 ($ billion)
- Exhibit 44: Data Table on Decorative wall mirror and other decorative accents - Market size and forecast 2023-2028 ($ billion)
- Exhibit 45: Chart on Decorative wall mirror and other decorative accents - Year-over-year growth 2023-2028 (%)
- Exhibit 46: Data Table on Decorative wall mirror and other decorative accents - Year-over-year growth 2023-2028 (%)

6.7 Market opportunity by Product
- Exhibit 47: Market opportunity by Product ($ billion)
- Exhibit 48: Data Table on Market opportunity by Product ($ billion)

7 Market Segmentation by Application

7.1 Market segments
- Exhibit 49: Chart on Application - Market share 2023-2028 (%)
- Exhibit 50: Data Table on Application - Market share 2023-2028 (%)

7.2 Comparison by Application
- Exhibit 51: Chart on Comparison by Application
- Exhibit 52: Data Table on Comparison by Application

7.3 Residential - Market size and forecast 2023-2028
- Exhibit 53: Chart on Residential - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Data Table on Residential - Market size and forecast 2023-2028 ($ billion)
- Exhibit 55: Chart on Residential - Year-over-year growth 2023-2028 (%)
- Exhibit 56: Data Table on Residential - Year-over-year growth 2023-2028 (%)

7.4 Commercial - Market size and forecast 2023-2028
- Exhibit 57: Chart on Commercial - Market size and forecast 2023-2028 ($ billion)
- Exhibit 58: Data Table on Commercial - Market size and forecast 2023-2028 ($ billion)
- Exhibit 59: Chart on Commercial - Year-over-year growth 2023-2028 (%)
- Exhibit 60: Data Table on Commercial - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by Application
- Exhibit 61: Market opportunity by Application ($ billion)
- Exhibit 62: Data Table on Market opportunity by Application ($ billion)

8 Market Segmentation by Distribution Channel

8.1 Market segments
- Exhibit 63: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 64: Data Table on Distribution Channel - Market share 2023-2028 (%)

8.2 Comparison by Distribution Channel
- Exhibit 65: Chart on Comparison by Distribution Channel
- Exhibit 66: Data Table on Comparison by Distribution Channel

8.3 Offline - Market size and forecast 2023-2028
- Exhibit 67: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 69: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on Offline - Year-over-year growth 2023-2028 (%)

8.4 Online - Market size and forecast 2023-2028
- Exhibit 71: Chart on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on Online - Year-over-year growth 2023-2028 (%)

8.5 Market opportunity by Distribution Channel
- Exhibit 75: Market opportunity by Distribution Channel ($ billion)
- Exhibit 76: Data Table on Market opportunity by Distribution Channel ($ billion)

9 Customer Landscape

9.1 Customer landscape overview
- Exhibit 77: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 78: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 79: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 80: Overview on factors of disruption

11.4 Industry risks
- Exhibit 81: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 82: Vendors covered

12.2 Market positioning of vendors
- Exhibit 83: Matrix on vendor position and classification

12.3 Amazon.com Inc.
- Exhibit 84: Amazon.com Inc. - Overview
- Exhibit 85: Amazon.com Inc. - Business segments
- Exhibit 86: Amazon.com Inc. - Key news
- Exhibit 87: Amazon.com Inc. - Key offerings
- Exhibit 88: Amazon.com Inc. - Segment focus

12.4 Bed Bath and Beyond Inc.
- Exhibit 89: Bed Bath and Beyond Inc. - Overview
- Exhibit 90: Bed Bath and Beyond Inc. - Product / Service
- Exhibit 91: Bed Bath and Beyond Inc. - Key news
- Exhibit 92: Bed Bath and Beyond Inc. - Key offerings

12.5 Costco Wholesale Corp.
- Exhibit 93: Costco Wholesale Corp. - Overview
- Exhibit 94: Costco Wholesale Corp. - Business segments
- Exhibit 95: Costco Wholesale Corp. - Key offerings
- Exhibit 96: Costco Wholesale Corp. - Segment focus

12.6 Ethan Allen Interiors Inc.
- Exhibit 97: Ethan Allen Interiors Inc. - Overview
- Exhibit 98: Ethan Allen Interiors Inc. - Business segments
- Exhibit 99: Ethan Allen Interiors Inc. - Key offerings
- Exhibit 100: Ethan Allen Interiors Inc. - Segment focus

12.7 F. Schumacher and Co.
- Exhibit 101: F. Schumacher and Co. - Overview
- Exhibit 102: F. Schumacher and Co. - Key offerings

12.8 Franchise Concepts Inc.
- Exhibit 103: Franchise Concepts Inc. - Overview
- Exhibit 104: Franchise Concepts Inc. - Product / Service
- Exhibit 105: Franchise Concepts Inc. - Key offerings

12.9 Haverty Furniture Companies Inc.
- Exhibit 106: Haverty Furniture Companies Inc. - Overview
- Exhibit 107: Haverty Furniture Companies Inc. - Product / Service
- Exhibit 108: Haverty Furniture Companies Inc. - Key offerings

12.10 Kirklands Inc.
- Exhibit 109: Kirklands Inc. - Overview
- Exhibit 110: Kirklands Inc. - Product / Service
- Exhibit 111: Kirklands Inc. - Key offerings

12.11 Kohls Corp.
- Exhibit 112: Kohls Corp. - Overview
- Exhibit 113: Kohls Corp. - Business segments
- Exhibit 114: Kohls Corp. - Key offerings
- Exhibit 115: Kohls Corp. - Segment focus

12.12 Lowes Co. Inc.
- Exhibit 116: Lowes Co. Inc. - Overview
- Exhibit 117: Lowes Co. Inc. - Product / Service
- Exhibit 118: Lowes Co. Inc. - Key offerings

12.13 Macys Inc.
- Exhibit 119: Macys Inc. - Overview
- Exhibit 120: Macys Inc. - Key offerings

12.14 Target Corp.
- Exhibit 121: Target Corp. - Overview
- Exhibit 122: Target Corp. - Product / Service
- Exhibit 123: Target Corp. - Key offerings

12.15 The Home Depot Inc.
- Exhibit 124: The Home Depot Inc. - Overview
- Exhibit 125: The Home Depot Inc. - Product / Service
- Exhibit 126: The Home Depot Inc. - Key offerings

12.16 Walmart Inc.
- Exhibit 127: Walmart Inc. - Overview
- Exhibit 128: Walmart Inc. - Business segments
- Exhibit 129: Walmart Inc. - Key offerings
- Exhibit 130: Walmart Inc. - Segment focus

12.17 Wayfair Inc.
- Exhibit 131: Wayfair Inc. - Overview
- Exhibit 132: Wayfair Inc. - Business segments
- Exhibit 133: Wayfair Inc. - Key news
- Exhibit 134: Wayfair Inc. - Key offerings
- Exhibit 135: Wayfair Inc. - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 136: Inclusions checklist
- Exhibit 137: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 138: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 139: Research methodology
- Exhibit 140: Validation techniques employed for market sizing
- Exhibit 141: Information sources

13.5 List of abbreviations
- Exhibit 142: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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