Home Water Purifier Market in India 2015-2019 - Research and Industry Analysis

Water purifier market insight in India 

According to the water purification market analysis, the market in India is expected to see a tremendous growth at a CAGR of around 23% during the forecast period. The primary driver for this growth is the increasing awareness about drinking untreated water.

Most of the drinking sources of water contain a high level of toxic materials due to spillage of heavy industrial waste and agricultural activities. Lead is the most common toxic material found in drinking water and can cause brain and nerve damage. Nearly 67% of Indian households do not treat drinking water rely only on boiled water. These factors are expected to boost the growth of the water purifier market in the region.

The top vendors in the water purifier market in India

The competition among the vendors in the market is centered on the quality, durability, type of purifier, price sensitivity and the after-sales services offered. The competitors are competing to gain maximum water purifier market share. The report provides a comprehensive analysis of the leading vendors and discusses the corresponding vendor landscape in detail.

The top 5 vendors in the water purifier industry

• Eureka Forbes
• Hindustan Unilever
• Ion Exchange
• Kent RO
• TATA Chemical

Water purifier market segmentation by product

• RO based purifiers
• UV based purifiers
• Gravity based purifiers

The RO based water purifier leads the home water purifier market with a share of nearly 53% and is predicted to witness huge growths.  Competition in the market sector is intense as small brands are providing high-quality products at much lower prices. Manufacturers are investing heavily in branding initiatives to increase their consumer base. For instance, Kent RO Systems launched the Save Water campaign in 2014 which created a huge impact on consumers and propelled the growth of their Kent RO purifiers.

Water purifier market in India by region

• North
• East
• West
• South

According to the forecast, the western region of India comprising of Gujarat, Rajasthan, and Maharashtra accounts for nearly 40% of the water purifier market share, followed by the northern region.

Source: Technavio, 2015

Water purifier market market trend: Increase in innovation

The water purifier market in India is highly price sensitive, and competition among the leading vendors is intense. Vendors are investing in product innovation through technology to attract consumers. For instance, Eureka Forbes launched a mobile water purification system costing around $10 in 2014. The sipper shaped purifier is handy and provides 99% protection against harmful organisms.

Other sections of the report include an analysis of the following

• Key drivers, challenges, and their impact on the water purifier market in India
• Five forces analysis of the water purifier market in India
• Market size and forecast  of the water purifier market in India
• Competitive analysis of the leading vendors

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