Wearables Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, Canada, China, Japan, Germany - Size and Forecast 2023-2027

Published: Nov 2022 Pages: 176 SKU: IRTNTR43403

Wearables Market Forecast 2022 to 2027

The wearables market is projected to reach USD 145.89 billion at a CAGR of 15.09% between 2022 and 2027. In the Wearable Electronic market, MEA showcases a rising demand for Kid Smart Devices. Icon, a prominent name in wearables, leads the way with innovative solutions. The team's collaborative efforts emphasize creating cutting-edge products and meeting the increasing order demands. In this dynamic landscape, the convergence of technology and practical solutions propels wearable electronics into the forefront, with MEA serving as a significant market for Kid Smart Devices. Manufacturers are now integrating NFC (Near Field Communication) technology into a plethora of products, including smartwatches, to facilitate seamless contactless payments. This innovation holds particular significance for individuals engaged in activities like swimming, cycling, and running, as they can conveniently make payments without the need to carry cash or cards. Furthermore, these devices often boast additional features such as health monitoring, sleep tracking, and magnetic charging capabilities, enhancing their appeal and versatility to a diverse consumer base. Consequently, manufacturers are incorporating NFC technology into an array of products ranging from smartwatches and smart bands to smart rings, catering to the evolving preferences and demands of consumers.

Market Overview

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Market Segmentation

This report extensively covers wearables market segmentation by product (smartwatches, wireless headphones, HMDs, smart bands, and others), distribution (Offline and Online), and geography (North America, APAC, Europe, South America, and MEA).

By Product

The market share growth by the smartwatches segment will be significant during the forecast period. A smartwatch is a computerized watch that offers numerous functionalities, including making calls and messaging and health monitoring by tracking the number of steps taken, calories burned, and heart rate, among others. Collaborations and partnerships with market participants allow companies to upgrade their products with innovative features and advanced technologies and leverage their technical expertise to develop innovative products and capture more market share.

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The smartwatches segment showed a gradual increase in market share from USD 15.33 billion in 2017 and continued to grow by 2021. The strategic partnerships and collaborations among market participants are opening up new areas for the potential use of smartwatches, which is expected to drive the demand for smartwatches during the forecast period. Another major reason for the growth of smartwatches is the proliferation of low-cost smartwatch manufacturers. In recent years, several smartwatch manufacturers have rolled out new or updated versions of their smartwatches and are offering products at a much lower price than Apple and Samsung Electronics.

By Region

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North America is projected to contribute 41% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The region is witnessing high investments in the deployment of the 5G network infrastructure to support the increasing mobile data traffic. The presence of a well-developed communication network infrastructure in the region is driving the adoption and usage of mobile computing devices in the region. End-users, including consumers and enterprises, are always keen on trying out new technologies. Several projects related to smart glasses and HMDs are lined up, and there is a huge demand for AR technology in the US.

North America is one of the earliest adopters of AR, and several apps are being developed for iOS and Android. The smartwatch market in the region is primarily driven by the growing ecosystem of connected devices, which increases consumer dependency on such devices. In addition to this, with growing consumer concerns over the increased prevalence of heart disease and obesity issues, the adoption of these wearable devices is rising.

Market Dynamics and Customer Landscape

The market is witnessing significant growth, driven by the increasing adoption of wearable technology watches and fitness trackers. These devices offer a range of features such as health tracking solutions, sleep monitoring, and calorie burn tracking, making them popular among swimmers, cyclists, runners, and gym-goers. With advanced sensors and improved battery life, wearables can now provide more accurate health monitoring and risk detection. However, the market also faces challenges, such as the proliferation of counterfeit products and low-cost fraudulent devices, highlighting the need for consumers to choose reliable brands for their wearable technologies.

Key Market Driver 

The extensive variety and utilization of electronic devices that facilitate convenient payment methods play a pivotal role in propelling the market growth.

The increasing popularity of contactless payments has been widely accepted, extending beyond wearable devices to other electronic devices. Manufacturers are now incorporating NFC technology into a variety of products, including smartwatches, to enable contactless payments. This technology is particularly useful for swimmers, cyclists, and runners who can make payments without needing to carry cash or cards. Additionally, these devices often include features such as health monitoring, sleep monitoring, and magnetic charge capabilities, making them versatile and appealing to a wide range of consumers. As a result, manufacturers are incorporating NFC technology into a range of products, such as smartwatches, smart bands, and smart rings. These devices now allow users to make contactless payments using NFC chips, enabling quick transactions at point-of-sale terminals compared to traditional methods like cash or card payments. This contactless payment approach not only improves efficiency but also enhances safety and security.

Furthermore, advancements in System-on-a-Chip (SoC) technology and Micro-Electro-Mechanical Systems (MEMS) are opening up new possibilities for manufacturers to develop compact and visually appealing electronic devices for consumers. The progress in SoC technology enables companies to reduce board space and integrate a large number of electronic components into their products, which significantly contributes to the growth of the electronic device market.

Major Market Trends

The market is experiencing significant growth driven by a surge in partnerships and M&A activities. In this developmental phase, companies are strategically collaborating and acquiring technology-focused firms, leveraging expertise to develop innovative products. These initiatives are fostering the creation of comprehensive ecosystems and accelerating the adoption of wearable technologies. Notably, in the smart glasses sector, strategic partnerships between companies and AR technology providers are crucial for maintaining market competitiveness.

A current trend in the market is the rise of hybrid smartwatches, blending traditional mechanical watches with smart functionalities like health monitoring and notifications. Despite lacking a touchscreen, these watches can be controlled via smartphone apps. The increasing popularity of hybrid smartwatches is driving companies to invest in their development, expanding their customer base, and fueling the overall market growth and trends.

Significant Market Challenges

The wide range of counterfeit products will majorly impact the growth of the market. The counterfeit products are mostly produced in APAC due to low-cost labor. Furthermore, these products are available at significantly lower prices than the original ones, which reduces the sale of original devices, leading to a significant fall in the overall market revenue. From the consumers' perspective, the sale of these counterfeit products is a threat to their privacy and security.

Many customers use these devices for payment methods as well as for monitoring health and vital parameters. Customers do not realize that these products do not have the same security standards as the original ones, which poses a threat to the data privacy and security of customers. Hence, the growth of the counterfeit market reduces sales, as well as the reliability and brand value of the original products, which is expected to limit the growth of the market during the forecast period.

Market Customer Landscape

The market growth and forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the Market forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Key Wearables Market Players                             

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

GoPro - The company offers wearables such as Hero10 and Hero11. 

The market analysis and report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Acer Inc.
  • Alphabet Inc.
  • Apple Inc.
  • ASUSTeK Computer Inc.
  • CINOPTICS
  • Citizen Watch Co. Ltd.
  • Fossil Group Inc.
  • Garmin Ltd.
  • GoPro Inc.
  • Huawei Technologies Co. Ltd.
  • Kopin Corp.
  • Lenovo Group Ltd.
  • LG Electronics Inc.
  • Microsoft Corp.
  • Nexxbase Marketing Pvt. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market growth analysis report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by product, distribution channel, and region.

  • Product Outlook
    • Smartwatches
    • Wireless headphones
    • HMDs
    • Smart bands
    • Others 
  • Distribution Outlook
    • Online
    • Offline
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America 
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview

The market is rapidly evolving, driven by advancements in AI and AR technologies and the demand for smart wearables. These devices, including IoT-based apparel and wearable devices in healthcare, offer real-time health monitoring and vital statistics tracking. They are utilized in various industries like health & fitness, BFSI, gaming & entertainment, fashion, travel, education, and logistics & warehouse. With features such as calories burnt tracking, hourly activity monitoring, and disease detection, wearables are transforming how we interact with technology and manage our health.

The market is experiencing significant growth, fueled by advancements in technology and consumer demand for innovative products. These wearables, including smart clothing and smart hats, are equipped with electrical components and use communication-based protocols for connectivity. They cater to various needs, such as fitness activities tracking, step monitoring, and even monitoring calorie intake and water intervals. Additionally, wearables like ear-worn and body wear devices are popular among athletes for their ability to monitor oxygen levels, blood oxygen saturation, and provide real-time data. As the market continues to expand, the integration of Virtual Reality (VR) and Augmented Reality (AR) technologies is expected to drive further innovation. The Market is witnessing advancements like better battery life and rugged metal casing, enhancing durability. Devices like wrist-wear, eyewear & headwear, and even footwear and neckwear are integrating technology. Companies like Spree Wearables are leading the way, incorporating VR and AR to offer immersive experiences and functionality in wearable devices.

MarketScope

Report Coverage

Details

Page number

176

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 15.09%

Market growth 2023-2027

USD 73.63 billion

Market structure

Fragmented

YoY growth (%)

13.74

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 41%

Key countries

US, Canada, China, Japan, and Germany

Competitive landscape

 Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks

Key companies profiled

Acer Inc., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., CINOPTICS, Citizen Watch Co. Ltd., Fossil Group Inc., Garmin Ltd., GoPro Inc., Huawei Technologies Co. Ltd., Kopin Corp., Lenovo Group Ltd., LG Electronics Inc., Microsoft Corp., Nexxbase Marketing Pvt. Ltd., Omate Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., and Sony Group Corp.

Market dynamics

Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our market research report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global wearables market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global wearables market 2017 - 2021 ($ billion)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
    • 4.3 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Smartwatches - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Smartwatches - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Smartwatches - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Smartwatches - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Smartwatches - Year-over-year growth 2022-2027 (%)
    • 6.4 Wireless headphones - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Wireless headphones - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Wireless headphones - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Wireless headphones - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Wireless headphones - Year-over-year growth 2022-2027 (%)
    • 6.5 HMDs - Market size and forecast 2022-2027
      • Exhibit 42: Chart on HMDs - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 43: Data Table on HMDs - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 44: Chart on HMDs - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on HMDs - Year-over-year growth 2022-2027 (%)
    • 6.6 Smart bands - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Smart bands - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 47: Data Table on Smart bands - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Chart on Smart bands - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Smart bands - Year-over-year growth 2022-2027 (%)
    • 6.7 Others - Market size and forecast 2022-2027
      • Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.8 Market opportunity by Product
      • Exhibit 54: Market opportunity by Product ($ billion)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 55: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 56: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 57: Chart on Comparison by Distribution Channel
      • Exhibit 58: Data Table on Comparison by Distribution Channel
    • 7.3 Online - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 60: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.4 Offline - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 64: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 65: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 67: Market opportunity by Distribution Channel ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 69: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 71: Chart on Geographic comparison
      • Exhibit 72: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 APAC - Market size and forecast 2022-2027
      • Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Japan - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.11 Canada - Market size and forecast 2022-2027
      • Exhibit 105: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 106: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 107: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.12 Germany - Market size and forecast 2022-2027
      • Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 113: Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 114: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 116: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 117: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 118: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 119: Matrix on vendor position and classification
            • 12.3 Acer Inc.
              • Exhibit 120: Acer Inc. - Overview
              • Exhibit 121: Acer Inc. - Business segments
              • Exhibit 122: Acer Inc. - Key news
              • Exhibit 123: Acer Inc. - Key offerings
              • Exhibit 124: Acer Inc. - Segment focus
            • 12.4 Alphabet Inc.
              • Exhibit 125: Alphabet Inc. - Overview
              • Exhibit 126: Alphabet Inc. - Business segments
              • Exhibit 127: Alphabet Inc. - Key news
              • Exhibit 128: Alphabet Inc. - Key offerings
              • Exhibit 129: Alphabet Inc. - Segment focus
            • 12.5 Apple Inc.
              • Exhibit 130: Apple Inc. - Overview
              • Exhibit 131: Apple Inc. - Business segments
              • Exhibit 132: Apple Inc. - Key news
              • Exhibit 133: Apple Inc. - Key offerings
              • Exhibit 134: Apple Inc. - Segment focus
            • 12.6 ASUSTeK Computer Inc.
              • Exhibit 135: ASUSTeK Computer Inc. - Overview
              • Exhibit 136: ASUSTeK Computer Inc. - Product / Service
              • Exhibit 137: ASUSTeK Computer Inc. - Key news
              • Exhibit 138: ASUSTeK Computer Inc. - Key offerings
            • 12.7 CINOPTICS
              • Exhibit 139: CINOPTICS - Overview
              • Exhibit 140: CINOPTICS - Product / Service
              • Exhibit 141: CINOPTICS - Key offerings
            • 12.8 Citizen Watch Co. Ltd.
              • Exhibit 142: Citizen Watch Co. Ltd. - Overview
              • Exhibit 143: Citizen Watch Co. Ltd. - Business segments
              • Exhibit 144: Citizen Watch Co. Ltd. - Key offerings
              • Exhibit 145: Citizen Watch Co. Ltd. - Segment focus
            • 12.9 Garmin Ltd.
              • Exhibit 146: Garmin Ltd. - Overview
              • Exhibit 147: Garmin Ltd. - Business segments
              • Exhibit 148: Garmin Ltd. - Key offerings
              • Exhibit 149: Garmin Ltd. - Segment focus
            • 12.10 GoPro Inc.
              • Exhibit 150: GoPro Inc. - Overview
              • Exhibit 151: GoPro Inc. - Product / Service
              • Exhibit 152: GoPro Inc. - Key offerings
            • 12.11 Huawei Technologies Co. Ltd.
              • Exhibit 153: Huawei Technologies Co. Ltd. - Overview
              • Exhibit 154: Huawei Technologies Co. Ltd. - Business segments
              • Exhibit 155: Huawei Technologies Co. Ltd. - Key offerings
              • Exhibit 156: Huawei Technologies Co. Ltd. - Segment focus
            • 12.12 Kopin Corp.
              • Exhibit 157: Kopin Corp. - Overview
              • Exhibit 158: Kopin Corp. - Business segments
              • Exhibit 159: Kopin Corp. - Key offerings
              • Exhibit 160: Kopin Corp. - Segment focus
            • 12.13 Lenovo Group Ltd.
              • Exhibit 161: Lenovo Group Ltd. - Overview
              • Exhibit 162: Lenovo Group Ltd. - Business segments
              • Exhibit 163: Lenovo Group Ltd. - Key offerings
              • Exhibit 164: Lenovo Group Ltd. - Segment focus
            • 12.14 LG Electronics Inc.
              • Exhibit 165: LG Electronics Inc. - Overview
              • Exhibit 166: LG Electronics Inc. - Business segments
              • Exhibit 167: LG Electronics Inc. - Key news
              • Exhibit 168: LG Electronics Inc. - Key offerings
              • Exhibit 169: LG Electronics Inc. - Segment focus
            • 12.15 Microsoft Corp.
              • Exhibit 170: Microsoft Corp. - Overview
              • Exhibit 171: Microsoft Corp. - Business segments
              • Exhibit 172: Microsoft Corp. - Key news
              • Exhibit 173: Microsoft Corp. - Key offerings
              • Exhibit 174: Microsoft Corp. - Segment focus
            • 12.16 Omate Inc.
              • Exhibit 175: Omate Inc. - Overview
              • Exhibit 176: Omate Inc. - Product / Service
              • Exhibit 177: Omate Inc. - Key offerings
            • 12.17 Samsung Electronics Co. Ltd.
              • Exhibit 178: Samsung Electronics Co. Ltd. - Overview
              • Exhibit 179: Samsung Electronics Co. Ltd. - Business segments
              • Exhibit 180: Samsung Electronics Co. Ltd. - Key news
              • Exhibit 181: Samsung Electronics Co. Ltd. - Key offerings
              • Exhibit 182: Samsung Electronics Co. Ltd. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 183: Inclusions checklist
                • Exhibit 184: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 185: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 186: Research methodology
                • Exhibit 187: Validation techniques employed for market sizing
                • Exhibit 188: Information sources
              • 13.5 List of abbreviations
                • Exhibit 189: List of abbreviations
              • demand for infrastructure-as-a-service (IaaS): The ongoing migration from on-premise infrastructure to cloud-based services is having an impact on the revenues of original equipment manufacturers (OEMs) of servers, albeit the adverse impact on them is slightly milder than the effect on storage equipment. The emergence of IaaS has had a strong impact on the IT hardware market. The biggest advantage of IaaS is that it allows enterprises to scale operations or introduce innovations in the workflow without the need to make substantial investments in storage and servers for the traditional on-premise hardware environment. At the same time, cloud-focused infrastructure spending is expected to increase in terms of server, disk storage, and networking hardware.

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                INFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases

                DATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
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                REPORT WRITING

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                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape

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                Key Questions Answered

                • What are the key global market and the regional market share?
                • What are the revenue-generating key market segments?
                • What are the key factors driving and challenging this market’s growth?
                • Who are the key market vendors and their growth strategies?
                • What are the latest trends influencing the growth of this market?
                • What are the variables influencing the market growth in the primary regions?
                • What are the factors influencing the growth of the parent market?

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