Web Content Management Market by End-user and Geography - Forecast and Analysis 2022-2026

Published: Mar 2022

Pages: 147

SKU: IRTNTR72788

Snapshot

The web content management market share is expected to increase by USD 18.89 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 25.1%.

This web content management market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers web content management market segmentation by end-user (retail, media and telecom, BFSI, manufacturing, and others) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The web content management market report also offers information on several market vendors, including Acquia Inc., Adobe Inc., BloomReach Inc., CoreMedia GmbH, Crownpeak, DNN Corp., Enonic AS, e-Spirit Inc., International Business Machines Corp., Kentico Group, Magnolia International Ltd., Open Text Corp., Optimizely Inc., Oracle Corp., Progress Software Corp., RWS Holdings PLC, Sitecore Holding II AS, Squiz group, Umbraco AS, and WPEngine Inc. among others.

What will the Web Content Management Market Size be During the Forecast Period?

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Web Content Management Market: Key Drivers, Trends, and Challenges

The increase in volume and variety of enterprises' web content is notably driving the web content management market growth, although factors such as vendor lock-in and lack of standardization may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the web content management industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Web Content Management Market Driver

The increase in volume and variety of enterprises' web content is one of the key drivers supporting the web content management market growth. Enterprises focus on improving their websites and managing their web content. They are increasing their investment in improving websites, implementing WCM solutions, enhancing the user experience, and supporting compatibility with various devices such as cell phones, tablets, and phablets. With the help of WCM solutions, companies can improve the quality of web content, increase web traffic, enhance customer engagement, and increase business leads. The improved management and optimization of web content can lead to better business outcomes such as increased engagement, brand awareness, and revenue. This factor would lead to an increase in the volume of web content, which could drive the adoption of WCM solutions by enterprises during the forecast period.

Key Web Content Management Market Trend

Increasing focus on personalization is one of the key trends contributing to the web content management market growth. Personalization in WCM refers to the customization of web pages according to a user's profile and information. The information primarily consists of a user's interests, age, hobbies, location, and browsing history. It enables a company to enhance user experience and increase engagement. Content personalization plays an important role in driving the sales of web-based companies. With enterprises across industries becoming more customer-centric, the demand for personalization features is increasing. Many vendors are introducing WCM solutions that offer precision personalization. For instance, Kentico WCM solution has a Visual Rule Designer that enables marketers to define rules for personalized content. Such personalization features are expected to drive market growth during the forecast period.

Key Web Content Management Market Challenge

Vendor lock-in and lack of standardization are some of the factors hindering the web content management market growth. WCM solutions lack standardization. Vendors use different technologies such as Service Level Agreement (SLA), protocols, Application Programming Interface (API), formats, and security protocols. Many WCM vendors offer customized solutions, platforms, and APIs, which make the overall WCM heterogeneous. Heterogeneity in WCM is mainly due to the existence of a diverse set of web architecture, for example, PHP web application architecture, Java application architecture, and others which is used by different end-user organizations. These issues may result in vendor lock-in and cause interoperability and data migration challenges. Such variations lead to vendor lock-in and compel companies to continue with their current WCM vendor, even if their solutions do not provide the desired results. These factors are hindering market growth.

This web content management market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global web content management market as a part of the global information technology (IT) spending market. . Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the web content management market during the forecast period.

Who are the Major Web Content Management Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

This statistical study of the web content management market encompasses successful business strategies deployed by the key vendors. The web content management market is fragmented and the vendors are deploying growth strategies such as new product launches, product upgrades, partnerships and agreements, business expansions, and mergers and acquisitions to compete in the market.

Product Insights and News

Acquia Inc. - Under unified segment, the company offers different types of software and services including Acquia Cloud, Site Studio, Edge CDN, Site Factory, Cloud IDE, Acquia DAM, and others.
Acquia Inc. - The company offers content management system that is expected to manage content for a diverse collection of platforms and devices.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The web content management market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Web Content Management Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the web content management market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Web Content Management Market?

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44% of the market's growth will originate from North America during the forecast period. The US and Canada are the key markets for web content management market in North America. Market growth in this region will be faster than the growth of the market in APAC.

The booming e-commerce industry will facilitate the web content management market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The WCM market was positively impacted during the COVID-19 pandemic in 2020. Moreover, with the increase in technological advancements and the rise in the number of key players associated with the market, the North American WCM market is expected to grow in the forecast period.

What are the Revenue-generating End-user Segments in the Web Content Management Market?

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The web content management market share growth by the retail segment will be significant during the forecast period. Using WCM solutions, retailers can drive traffic to their stores and enhance customer engagement. WCM platforms allow retailers to manage and proliferate a wide array of content, including text, video, and images, across web channels and help localize services in international markets. With the rise of e-commerce and the expansion of retailers to new geographies, the industry needs to deliver hyper-personalized content to drive sales and increase engagement. WCM vendors, such as Adobe and Sitecore, offer AI-enabled WCM solutions that have content personalization features. With the help of AI-enabled WCM solutions, retailers can easily track the behaviors, sentiments, hobbies, interests, and buying patterns of users and deliver content accordingly. These factors will drive the segment growth during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the web content management market size and actionable market insights on post COVID-19 impact on each segment.

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Web Content Management Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 25.1%
Market growth 2022-2026	$ 18.89 billion
Market structure	Fragmented
YoY growth (%)	24.58
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 44%
Key consumer countries	US, Canada, China, Germany, and UK
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Acquia Inc., Adobe Inc., BloomReach Inc., CoreMedia GmbH, Crownpeak, DNN Corp., Enonic AS, e-Spirit Inc., International Business Machines Corp., Kentico Group, Magnolia International Ltd., Open Text Corp., Optimizely Inc., Oracle Corp., Progress Software Corp., RWS Holdings PLC, Sitecore Holding II AS, Squiz group, Umbraco AS, and WPEngine Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Web Content Management Market Report?

CAGR of the market during the forecast period 2022-2026
Detailed information on factors that will drive web content management market growth during the next five years
Precise estimation of the web content management market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the web content management industry across North America, Europe, APAC, South America, and Middle East and Africa
A thorough analysis of the market's competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of web content management market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 12: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers
- Exhibit 18: Bargaining power of buyers – Impact of key factors in 2021 and 2026

4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by End-user

5.1 Market segments
- Exhibit 24: Chart on End-user - Market share 2021-2026 (%)
- Exhibit 25: Data Table on End-user - Market share 2021-2026 (%)

5.2 Comparison by End-user
- Exhibit 26: Chart on Comparison by End-user
- Exhibit 27: Data Table on Comparison by End-user

5.3 Retail - Market size and forecast 2021-2026
- Exhibit 28: Chart on Retail - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Retail - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Retail - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Retail - Year-over-year growth 2021-2026 (%)

5.4 Media and telecom - Market size and forecast 2021-2026
- Exhibit 32: Chart on Media and telecom - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Media and telecom - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Media and telecom - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Media and telecom - Year-over-year growth 2021-2026 (%)

5.5 BFSI - Market size and forecast 2021-2026
- Exhibit 36: Chart on BFSI - Market size and forecast 2021-2026 ($ million)
- Exhibit 37: Data Table on BFSI - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Chart on BFSI - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on BFSI - Year-over-year growth 2021-2026 (%)

5.6 Manufacturing - Market size and forecast 2021-2026
- Exhibit 40: Chart on Manufacturing - Market size and forecast 2021-2026 ($ million)
- Exhibit 41: Data Table on Manufacturing - Market size and forecast 2021-2026 ($ million)
- Exhibit 42: Chart on Manufacturing - Year-over-year growth 2021-2026 (%)
- Exhibit 43: Data Table on Manufacturing - Year-over-year growth 2021-2026 (%)

5.7 Others - Market size and forecast 2021-2026
- Exhibit 44: Chart on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 45: Data Table on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 46: Chart on Others - Year-over-year growth 2021-2026 (%)
- Exhibit 47: Data Table on Others - Year-over-year growth 2021-2026 (%)

5.8 Market opportunity by End-user
- Exhibit 48: Market opportunity by End-user ($ million)

6 Customer Landscape

6.1 Customer landscape overview
- Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation
- Exhibit 50: Chart on Market share by geography 2021-2026 (%)
- Exhibit 51: Data Table on Market share by geography 2021-2026 (%)

7.2 Geographic comparison
- Exhibit 52: Chart on Geographic comparison
- Exhibit 53: Data Table on Geographic comparison

7.3 North America - Market size and forecast 2021-2026
- Exhibit 54: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.4 Europe - Market size and forecast 2021-2026
- Exhibit 58: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.5 APAC - Market size and forecast 2021-2026
- Exhibit 62: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.6 South America - Market size and forecast 2021-2026
- Exhibit 66: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 70: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.8 US - Market size and forecast 2021-2026
- Exhibit 74: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on US - Year-over-year growth 2021-2026 (%)

7.9 China - Market size and forecast 2021-2026
- Exhibit 78: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on China - Year-over-year growth 2021-2026 (%)

7.10 Canada - Market size and forecast 2021-2026
- Exhibit 82: Chart on Canada - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on Canada - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on Canada - Year-over-year growth 2021-2026 (%)

7.11 Germany - Market size and forecast 2021-2026
- Exhibit 86: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 87: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 88: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 89: Data Table on Germany - Year-over-year growth 2021-2026 (%)

7.12 UK - Market size and forecast 2021-2026
- Exhibit 90: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 91: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 92: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 93: Data Table on UK - Year-over-year growth 2021-2026 (%)

7.13 Market opportunity by geography
- Exhibit 94: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

8.3 Impact of drivers and challenges
- Exhibit 95: Impact of drivers and challenges in 2021 and 2026

8.4 Market trends

9 Vendor Landscape

9.1 Overview

9.2 Vendor landscape
- Exhibit 96: Overview on Criticality of inputs and Factors of differentiation

9.3 Landscape disruption
- Exhibit 97: Overview on factors of disruption

9.4 Industry risks
- Exhibit 98: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
- Exhibit 99: Vendors covered

10.2 Market positioning of vendors
- Exhibit 100: Matrix on vendor position and classification

10.3 Acquia Inc.
- Exhibit 101: Acquia Inc. - Overview
- Exhibit 102: Acquia Inc. - Product / Service
- Exhibit 103: Acquia Inc. - Key news
- Exhibit 104: Acquia Inc. - Key offerings

10.4 Adobe Inc.
- Exhibit 105: Adobe Inc. - Overview
- Exhibit 106: Adobe Inc. - Business segments
- Exhibit 107: Adobe Inc. - Key news
- Exhibit 108: Adobe Inc. - Key offerings
- Exhibit 109: Adobe Inc. - Segment focus

10.5 BloomReach Inc.
- Exhibit 110: BloomReach Inc. - Overview
- Exhibit 111: BloomReach Inc. - Product / Service
- Exhibit 112: BloomReach Inc. - Key offerings

10.6 Enonic AS
- Exhibit 113: Enonic AS - Overview
- Exhibit 114: Enonic AS - Product / Service
- Exhibit 115: Enonic AS - Key offerings

10.7 International Business Machines Corp.
- Exhibit 116: International Business Machines Corp. - Overview
- Exhibit 117: International Business Machines Corp. - Business segments
- Exhibit 118: International Business Machines Corp. - Key offerings
- Exhibit 119: International Business Machines Corp. - Segment focus

10.8 Optimizely Inc.
- Exhibit 120: Optimizely Inc. - Overview
- Exhibit 121: Optimizely Inc. - Product / Service
- Exhibit 122: Optimizely Inc. - Key offerings

10.9 Oracle Corp.
- Exhibit 123: Oracle Corp. - Overview
- Exhibit 124: Oracle Corp. - Business segments
- Exhibit 125: Oracle Corp. - Key news
- Exhibit 126: Oracle Corp. - Key offerings
- Exhibit 127: Oracle Corp. - Segment focus

10.10 Progress Software Corp.
- Exhibit 128: Progress Software Corp. - Overview
- Exhibit 129: Progress Software Corp. - Business segments
- Exhibit 130: Progress Software Corp. - Key news
- Exhibit 131: Progress Software Corp. - Key offerings
- Exhibit 132: Progress Software Corp. - Segment focus

10.11 Sitecore Holding II AS
- Exhibit 133: Sitecore Holding II AS - Overview
- Exhibit 134: Sitecore Holding II AS - Product / Service
- Exhibit 135: Sitecore Holding II AS - Key news
- Exhibit 136: Sitecore Holding II AS - Key offerings

10.12 WPEngine Inc.
- Exhibit 137: WPEngine Inc. - Overview
- Exhibit 138: WPEngine Inc. - Product / Service
- Exhibit 139: WPEngine Inc. - Key offerings

11 Appendix

11.1 Scope of the report

11.2 Inclusions and exclusions checklist
- Exhibit 140: Inclusions checklist
- Exhibit 141: Exclusions checklist

11.3 Currency conversion rates for US$
- Exhibit 142: Currency conversion rates for US$

11.4 Research methodology
- Exhibit 143: Research methodology
- Exhibit 144: Validation techniques employed for market sizing
- Exhibit 145: Information sources

11.5 List of abbreviations
- Exhibit 146: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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