Whiskey Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

Published: Nov 2022 Pages: 167 SKU: IRTNTR41617

The whiskey market is estimated to grow at a CAGR of 6.02% and the size of the market is forecast to increase by USD 34,078.61 million between 2022 and 2027. The growth of the market depends on several factors, including increasing demand for premium whiskey, the emerging online distribution platform, and the increasing demand for premium single-malt whiskey.

This report extensively covers market segmentation by distribution channel (off trade and on trade), product (scotch whiskey, American whiskey, Canadian whiskey, Irish whiskey, and others),  and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

 What will the Size of the Whiskey Market be During the Forecast Period?

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Whiskey Market: Key Drivers, Trends, Challenges, and Customer Landscape

The increasing demand for premium whiskey is notably driving the whiskey market growth, although factors such as the increasing competition from other alcoholic beverages may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Whiskey Market Driver 

The increasing demand for premium whiskey is notably driving the whiskey market growth. A significant rise in the per capita income of people globally is increasing the demand for premium varieties of whiskey among consumers. The rising demand for premium whiskey and craft whiskey is expected to drive the growth of the global whiskey market.

Owing to the increasing demand, vendors offer premium varieties of whiskey. For instance, in December 2021, Dunville launched an 18-year-old single-malt aged in an oloroso sherry cask, which contains 60.63% alcohol by volume (ABV). Similarly, Micil Distillery launched two new Irish whiskeys, including Micil Inverin Small Blended Irish Whiskey with 46% ABV at a price of $45 and Micil Earls Island Single Pot Still Irish Whiskey with 46% ABV at a price of $55. Premium varieties of whiskeys are widely preferred because of their authenticity, taste, and brand. Thus, the increasing demand for premium whiskeys is expected to drive the growth of the global whiskey market during the forecast period.

Key Whiskey Market Trend

The increasing demand for craft whiskey will be a key trend in the whiskey market. The demand for craft whiskey is increasing as consumers demand more premium products. Consumers perceive that premium products are produced with better quality ingredients and offer better taste than conventional spirits. Increasing new product development in the craft whiskey segment will help the segment's growth during the forecast period.

Players in the market are launching new products to meet the rising consumer demand. For instance, the Ironroot Republic, which won the title of Best Craft Whiskey Distillery in 2019, launched two straight bourbons and a limited release of straight corn whiskey. The demand for craft whiskey is expected to remain high during the forecast period due to the increasing demand from emerging economies such as India and South Africa. The increasing demand for craft whiskey is leading to the opening of new distilleries in various countries such as India and Australia. The growing demand for craft whiskey will positively influence the growth of the market during the forecast period.

Key Whiskey Market Challenge

The increasing competition from other alcoholic beverages will impede the whiskey market growth. Other alcoholic beverages, such as vodka, rum, brandy, and others, will challenge the growth of the global whiskey market during the forecast period. The increasing demand for other spirits such as mezcal, vodka, rum, and tequila in the US and other North and South American countries is affecting the sales of whiskey negatively. Similarly, European countries such as Germany, France, Italy, Russia, Belgium, and Sweden are witnessing an increasing demand for spirits such as vodka, rum, and tequila, which has negatively impacted the revenues and volumes in the market in these countries.

India is the largest market for whiskey globally, and the increasing demand for other alcoholic drinks is affecting the sales of whiskey products in India. Therefore, it has become important for whiskey manufacturers to focus on innovative marketing strategies, better product development, and newer strategies to build a customer base to sustain and grow in the highly competitive global whiskey market. Thus, increasing competition from other alcoholic beverages can become a major challenge for the growth of the global whiskey market during the forecast period.

Key Whiskey Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Whiskey Market Customer Landscape

Who are the Major Whiskey Market Vendors?                                     

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

John Distilleries - The company offers whiskey that has a smooth, warm, and sweet taste with a subtle rye spice note; caramel and honey mingle with just enough oak and char to round out the richness of the whiskey. 

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Allied Blenders and Distillers Pvt. Ltd.
  • Asahi Group Holdings Ltd.
  • Bacardi Ltd.
  • Beam Suntory Inc.
  • Brown Forman Corp.
  • Constellation Brands Inc.
  • Davide Campari Milano NV
  • Diageo Plc
  • Heaven Hill Sales Co.
  • John Distilleries Pvt. Ltd.
  • Kirin Holdings Co. Ltd.
  • Luxco Inc.
  • LVMH Moet Hennessy Louis Vuitton SE
  • Pernod Ricard SA
  • Sazerac Co. Inc.
  • The Cotswold Distilling Co. Ltd.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Whiskey Market?

Based on distribution channels, the market is segmented into off-trade and on-trade. The market share growth by the off-trade segment will be significant during the forecast period. The off-trade segment includes all retail outlets such as hypermarkets, supermarkets, convenience stores, online stores, mini markets, kiosks, and wine and spirits shops. In 2022, the off-trade or off-premises distribution channel segment accounted for the majority of the market share in terms of revenue, with convenience stores contributing the most. Consumers prefer to buy drinks from various liquor stores, as they are sold at a lower price than in most on-trade distribution channels. 

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The off-trade segment showed a gradual increase in market share from 45,724.56 million in 2017 and continued to grow by 2021. Convenience stores are small retail business stores that stock a various range of items such as coffee, groceries, snack foods, confectionery, soft drinks, tobacco products, over-the-counter drugs, toiletries, newspapers, and alcoholic beverages, including whiskey. Stores such as mom-and-pop outlets have started stocking whiskey as per the demand of local customers. This provides convenience to consumers who have a wide range of options to choose from.

Which are the Key Regions for the Whiskey Market?

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APAC is projected to account for 50% of the global market share growth by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

India accounted for the largest market share of the global whiskey market, and it is expected to maintain its dominant position during the forecast period. The increasing disposable income of people, the growing popularity of western culture, and the introduction of new flavors of whiskey are driving the growth of the whiskey market in APAC. The consumption of alcoholic beverages is growing significantly in low- and middle-income countries, while the total volume of alcoholic beverage consumption is stable in high-income countries.

However, the lockdowns were lifted in the second half of 2020 owing to large-scale vaccination programs across APAC. This led to the resumption of production activities in manufacturing units, including that for whiskey, in the first half of 2021. Moreover, the pandemic has increased the preference for buying whiskey online, as customers were unable to visit brick-and-mortar stores during lockdowns. These factors will likely boost the whiskey market's growth in APAC during the forecast period.

Parent Market Analysis

Technavio categorizes the whiskey market as a part of the global distillers and vintners market within the overall food and beverage sector. The distillers and vintners market covers distillers, vintners, and producers of alcoholic beverages such as wine, spirits, and liqueur. The market is also segmented by manufacturing processes such as fermentation and distillation. The market does not include manufacturers of storage and dispensing equipment. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by type, product, distribution channel, and region.

  • Distribution Channel Outlook ( USD Million, 2017 - 2027)
    • Off-trade
    • On trade 
  • Product Outlook ( USD Million, 2017 - 2027)
    • Scotch whiskey
    • American whiskey
    • Canadian whiskey
    • Irish whiskey
    • Others 
  • Region Outlook ( USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America 
      • Argentina
      • Brazil
      • Chile
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Whiskey Market Scope

Report Coverage

Details

Page number

167

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 6.02%

Market growth 2023-2027

$ 34,078.61 million

Market structure

Fragmented

YoY growth (%)

5.58

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 50%

Key countries

US, Canada, India, China, and France

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Allied Blenders and Distillers Pvt. Ltd., Asahi Group Holdings Ltd., Bacardi Ltd., Beam Suntory Inc., Brown Forman Corp., Constellation Brands Inc., Davide Campari Milano NV, Diageo Plc, Heaven Hill Sales Co., John Distilleries Pvt. Ltd., Kirin Holdings Co. Ltd., Luxco Inc., LVMH Moet Hennessy Louis Vuitton SE, Pernod Ricard SA, Sazerac Co. Inc., The Cotswold Distilling Co. Ltd., The Edrington Group Ltd., William Grant and Sons Ltd., and Woodinville Whiskey Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Whiskey Market Report?

  • CAGR of the market during the forecast period.
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the whiskey market size and its contribution of the market in focus to the parent market.
  • Accurate predictions about upcoming trends and changes in consumer behaviour.
  • Growth of the market industry across APAC, North America, Europe, South America, and Middle East and Africa.
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors.
  • Comprehensive analysis of factors that will challenge the growth of whiskey market vendors.

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global whiskey market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global whiskey market 2017 - 2021 ($ million)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.3 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Off trade - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Off trade - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Off trade - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Off trade - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Off trade - Year-over-year growth 2022-2027 (%)
    • 6.4 On trade - Market size and forecast 2022-2027
      • Exhibit 38: Chart on On trade - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on On trade - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on On trade - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on On trade - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ million)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 43: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 45: Chart on Comparison by Product
      • Exhibit 46: Data Table on Comparison by Product
    • 7.3 Scotch whiskey - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Scotch whiskey - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Scotch whiskey - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Scotch whiskey - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Scotch whiskey - Year-over-year growth 2022-2027 (%)
    • 7.4 American whiskey - Market size and forecast 2022-2027
      • Exhibit 51: Chart on American whiskey - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on American whiskey - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on American whiskey - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on American whiskey - Year-over-year growth 2022-2027 (%)
    • 7.5 Canadian whiskey - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Canadian whiskey - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Canadian whiskey - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Canadian whiskey - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Canadian whiskey - Year-over-year growth 2022-2027 (%)
    • 7.6 Irish whiskey - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Irish whiskey - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Irish whiskey - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Irish whiskey - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Irish whiskey - Year-over-year growth 2022-2027 (%)
    • 7.7 Others - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.8 Market opportunity by Product
      • Exhibit 67: Market opportunity by Product ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 69: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 71: Chart on Geographic comparison
      • Exhibit 72: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 India - Market size and forecast 2022-2027
      • Exhibit 93: Chart on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.9 US - Market size and forecast 2022-2027
      • Exhibit 97: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.10 China - Market size and forecast 2022-2027
      • Exhibit 101: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.11 France - Market size and forecast 2022-2027
      • Exhibit 105: Chart on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 106: Data Table on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 107: Chart on France - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on France - Year-over-year growth 2022-2027 (%)
    • 9.12 Canada - Market size and forecast 2022-2027
      • Exhibit 109: Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 110: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 111: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 113: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 114: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 116: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 117: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 118: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 119: Matrix on vendor position and classification
            • 12.3 Allied Blenders and Distillers Pvt. Ltd.
              • Exhibit 120: Allied Blenders and Distillers Pvt. Ltd. - Overview
              • Exhibit 121: Allied Blenders and Distillers Pvt. Ltd. - Product / Service
              • Exhibit 122: Allied Blenders and Distillers Pvt. Ltd. - Key offerings
            • 12.4 Asahi Group Holdings Ltd.
              • Exhibit 123: Asahi Group Holdings Ltd. - Overview
              • Exhibit 124: Asahi Group Holdings Ltd. - Business segments
              • Exhibit 125: Asahi Group Holdings Ltd. - Key news
              • Exhibit 126: Asahi Group Holdings Ltd. - Key offerings
              • Exhibit 127: Asahi Group Holdings Ltd. - Segment focus
            • 12.5 Bacardi Ltd.
              • Exhibit 128: Bacardi Ltd. - Overview
              • Exhibit 129: Bacardi Ltd. - Product / Service
              • Exhibit 130: Bacardi Ltd. - Key offerings
            • 12.6 Beam Suntory Inc.
              • Exhibit 131: Beam Suntory Inc. - Overview
              • Exhibit 132: Beam Suntory Inc. - Product / Service
              • Exhibit 133: Beam Suntory Inc. - Key offerings
            • 12.7 Brown Forman Corp.
              • Exhibit 134: Brown Forman Corp. - Overview
              • Exhibit 135: Brown Forman Corp. - Product / Service
              • Exhibit 136: Brown Forman Corp. - Key offerings
            • 12.8 Constellation Brands Inc.
              • Exhibit 137: Constellation Brands Inc. - Overview
              • Exhibit 138: Constellation Brands Inc. - Business segments
              • Exhibit 139: Constellation Brands Inc. - Key offerings
              • Exhibit 140: Constellation Brands Inc. - Segment focus
            • 12.9 Davide Campari Milano NV
              • Exhibit 141: Davide Campari Milano NV - Overview
              • Exhibit 142: Davide Campari Milano NV - Business segments
              • Exhibit 143: Davide Campari Milano NV - Key offerings
              • Exhibit 144: Davide Campari Milano NV - Segment focus
            • 12.10 Diageo Plc
              • Exhibit 145: Diageo Plc - Overview
              • Exhibit 146: Diageo Plc - Business segments
              • Exhibit 147: Diageo Plc - Key offerings
              • Exhibit 148: Diageo Plc - Segment focus
            • 12.11 Heaven Hill Sales Co.
              • Exhibit 149: Heaven Hill Sales Co. - Overview
              • Exhibit 150: Heaven Hill Sales Co. - Product / Service
              • Exhibit 151: Heaven Hill Sales Co. - Key offerings
            • 12.12 John Distilleries Pvt. Ltd.
              • Exhibit 152: John Distilleries Pvt. Ltd. - Overview
              • Exhibit 153: John Distilleries Pvt. Ltd. - Product / Service
              • Exhibit 154: John Distilleries Pvt. Ltd. - Key offerings
            • 12.13 Kirin Holdings Co. Ltd.
              • Exhibit 155: Kirin Holdings Co. Ltd. - Overview
              • Exhibit 156: Kirin Holdings Co. Ltd. - Business segments
              • Exhibit 157: Kirin Holdings Co. Ltd. - Key offerings
              • Exhibit 158: Kirin Holdings Co. Ltd. - Segment focus
            • 12.14 Luxco Inc.
              • Exhibit 159: Luxco Inc. - Overview
              • Exhibit 160: Luxco Inc. - Product / Service
              • Exhibit 161: Luxco Inc. - Key offerings
            • 12.15 LVMH Moet Hennessy Louis Vuitton SE
              • Exhibit 162: LVMH Moet Hennessy Louis Vuitton SE - Overview
              • Exhibit 163: LVMH Moet Hennessy Louis Vuitton SE - Business segments
              • Exhibit 164: LVMH Moet Hennessy Louis Vuitton SE - Key news
              • Exhibit 165: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
              • Exhibit 166: LVMH Moet Hennessy Louis Vuitton SE - Segment focus
            • 12.16 Pernod Ricard SA
              • Exhibit 167: Pernod Ricard SA - Overview
              • Exhibit 168: Pernod Ricard SA - Product / Service
              • Exhibit 169: Pernod Ricard SA - Key offerings
            • 12.17 William Grant and Sons Ltd.
              • Exhibit 170: William Grant and Sons Ltd. - Overview
              • Exhibit 171: William Grant and Sons Ltd. - Product / Service
              • Exhibit 172: William Grant and Sons Ltd. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 173: Inclusions checklist
                • Exhibit 174: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 175: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 176: Research methodology
                • Exhibit 177: Validation techniques employed for market sizing
                • Exhibit 178: Information sources
              • 13.5 List of abbreviations
                • Exhibit 179: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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