Wine and Spirits Market by Distribution Channel, Type And Geography Forecast and Analysis - 2023-2027

Wine and Spirits Market Forecast 2023-2027

The wine and spirits market size is projected to increase by USD 195.96 billion and the market size is estimated to grow at a CAGR of 3.32% between 2022 and 2027.  

The increased demand for craft drinks is a driving trend in the market. One of the growth drivers in the worldwide market during this forecast period is anticipated to be an increase in demand for craft beers and spirits. Consumers prefer craft beer because it provides more varieties than traditional beer. In contrast to traditional beers, craft and local brews often have distinct tastes due to the fact that they are made of various ingredients and flavorings. Demand growth is also recorded in the segments of craft beers, cocktails, and spirits. The craft spirits segment includes handcrafted ultra-premium liquors that are made using traditional methods.  For all types of liquor, craft drinks are available. Diageo is an important player in the category of craft spirits. The demand for craft spirits is growing because of the rising demand for premium drinks by millennials and Gen-X consumers. This, in turn, will drive the growth of the market focus during the forecast period.

Wine and Spirits Market: Overview

To get additional information about the market, Request Free Sample

In the dynamic and evolving market of Wines and Spirits, effective marketing strategies are essential for success. Vodka, Gin, and Whisk(e)y are key spirits that require targeted marketing approaches. Consumers appreciate authenticity and tradition in these categories, making Alcoholic beverages like Brands and Terroir important factors. Appetite and taste are crucial elements in Wine and Spirits marketing. Brands that can deliver a unique and memorable experience to consumers are more likely to succeed. Consumers are increasingly seeking local and authentic products, making Changing consumer preferences a significant challenge for marketers. Growing is the importance of digital marketing channels, such as social media and influencer partnerships, in reaching younger demographics. Brands must also focus on sustainability and responsible drinking messages to appeal to the modern consumer. Product positioning and pricing strategies are also essential in the market. Brands must balance affordability with perceived value to attract and retain customers. Effective marketing campaigns that resonate with consumers and create a strong brand image are key to success in this competitive industry.

Market Dynamics

In the dynamic and ever-evolving world of F&B (Food and Beverage), the market stands out as a significant player. The Procurement and distribution of Wines and Spirits, Alcoholic beverages par excellence, require a deep understanding of consumer preferences and market trends. The Alcoholic beverages industry, particularly Wines and Spirits, has seen a shift towards modernization and innovation. The Distillation process, an essential part of Spirits production, has undergone numerous advancements, leading to a diverse range of products. The Antioxidant properties of Wines and the Alcohol content in Spirits make them popular choices for social gatherings and celebrations. Levels of Alcohol and its impact on health have been a topic of discussion, with consumers increasingly seeking out Moderate Alcohol options. The Cocktails scene has seen a resurgence, with Spirits like Vodka, Gin, and Whiskey being the base for many popular concoctions. The Old Fashioned Cocktail continues to be a favorite among connoisseurs. The Alcohol industry, including Wines and Spirits, is subject to various regulations and laws. Compliance with these regulations is crucial for businesses operating in this sector. In conclusion, the market is a complex and fascinating industry, requiring a deep understanding of consumer preferences, production processes, and regulatory frameworks.

Major Trends 

The increasing dependence on technology throughout the value chain is a primary trend in the market.  Different apps that enable you to customize alcoholic drinks are available on the market now, and bartenders and consumers can monitor how their drink is made by using these apps. Personalized apps, infusion machines, and home-brewing machines are some technological developments in this area. For the purpose of improving drink quality and raising consumption, a few apps are available. Moreover, there are various apps for measuring alcohol levels and doorstep delivery of alcoholic beverages. In the US, most of these applications can only be accessed in a small number of regions; however, their accessibility is beginning to increase. There are also alcohol measuring apps such as BAC Alcohol Calculator, R-U-Buzzed, and ALCulator that count the number of drinks the consumer had. Thus, the presence of these apps is positively affecting the ways of alcohol consumption. This, in turn, is likely to drive the growth of the market in focus during the forecast period.

Significant Challenge 

The campaign against alcohol consumption is a major challenge faced by the market. The growth of the market in focus will be seriously hindered by a growing number of campaigns against alcohol consumption. The growing incidence of alcohol abuse and alcohol-related accidents, especially among the younger population, has led to many regulatory and social organizations launching campaigns against alcohol consumption. However, various governments and health organizations also aim at educating and spreading awareness among people regarding the harmful impacts of consuming alcoholic beverages, which negatively impact their consumption. For instance, in November 2021, the Pan-American Health Organization (PAHO) launched a new awareness campaign, Live Better, Drink Less, on the harmful effects of alcohol consumption to highlight the negative impact of alcohol consumption, such as liver diseases and cancer, cardiovascular problems, and tuberculosis. Therefore, the growth in focus over the forecast period will be negatively influenced by consumer awareness campaigns aimed at avoiding the consumption of various alcoholic beverages.

Market Segmentation

The distribution channel segment of the market plays a pivotal role in delivering a diverse range of products to consumers worldwide. From the initial stages of the fermentation process, where yeast transforms sugars into alcohol, to the final product, distribution channels ensure that a wide variety of wines and spirits reach their intended market. Consumers are increasingly seeking products with specific attributes, such as optimal alcohol levels and high antioxidant content, which are often found in premium wines and spirits. Flavors like vanilla and almond are also in demand, particularly for crafting popular cocktails like the Old Fashioned Cocktail. To meet the growing consumer appetite and adapt to changing lifestyles, distribution channels focus on offering high-quality and premium wines and spirits. Effective branding strategies further enhance product visibility and consumer trust. However, distribution channels also face restraints such as regulatory challenges and logistical complexities. Despite these challenges, the market continues to thrive, driven by innovation, quality, and consumer preferences.

By Distribution Channel

The market share growth by the off-trade segment will be significant during the forecast period. The off-trade channel includes supermarkets, hypermarkets, specialty stores, and other retail formats such as online sales. There are designated areas in supermarkets and hypermarkets to store alcoholic beverages. They maintain a huge stock of products from various brands. This provides convenience to consumers by offering a wide range of options to choose from.

The off-trade segment was valued at USD 634.38 billion in 2017 and continued to grow until 2021. 

For a detailed summary of the market segments Request for Sample Report

Due to a growing number of vodka producers offering their products in supermarkets and hypermarkets, the market for Alcoholic Drinks via Off Trade channels is anticipated to grow over the forecast period. There is growth in Internet penetration and an increasing number of online consumers purchasing alcoholic beverages through online portals. The rising penetration of the Internet across the world is expected to increase the online sales of various types of alcoholic beverages in the US during the forecast period.

The market encompasses various categories, including Red wine, White wine, Sparkling wine, and Spirits such as Vodka, Whiskey, Whisky, Rum, Tequila, and others. Provenance and quality are key factors influencing consumer purchasing power in this market. Supermarkets and hypermarkets, including Aldi, Tesco, Carrefour, and Target, offer a wide range of options, from Terroir-driven wines to traditional Spirit categories. Social events and Scents play a significant role in consumer preferences, with Red wine and Sparkling wine popular choices for various occasions. However, market growth faces Restraints due to sustainability concerns and the use of Synthetic fertilizers in wine production. Subscription services have emerged as a trend, providing consumers with regular deliveries of their preferred Wines and Spirits. The market includes various Spirit categories, such as Rum, Tequila, Vodka, Whiskey, and others, each with unique flavors and aromas, like Vanilla and Yeast. Consumers increasingly seek authenticity and tradition in their choices, making Provenance and Terroir essential considerations.

Key Regions for the Market 

Europe is estimated to contribute 30% to the growth of the global market during the forecast period

Get a glance at the market share of various regions View PDF Sample

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.In 2022, The European alcoholic beverages market, dominated by wine and spirits, is driven by factors such as changing lifestyles, cultural significance, and growing consumer appetite. Key countries include France, Germany, Russia, the UK, Belgium, Romania, and Poland. The elderly population, with a preference for high quality and premium wines and spirits, holds the highest demand. Brandy, Champagnes, whiskey, vodka, liqueurs, and fortified wines are popular choices. The market is influenced by authenticity and transparency, craftsmanship, and culinary experiences. The Distillation and fermentation process is crucial in producing distilled fluids and spirits. Health-conscious choices, including low alcohol level and organic products, are gaining popularity due to concerns about heart disease and liver tissue damage. Domestic violence and environmental impact are emerging concerns. Premiumization tendency and good branding are essential for product positioning. E-commerce channels offer modernization and convenience. Antioxidant content and flavors, such as almond, add value to these beverages.

Market Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering- Anheuser Busch InBev SA NV - The company offers wine and spirits under the brand Bercks.
• Key Offering- Bacardi Ltd. - The company offers wine and spirits under the brand Martini.
• Key Offering- Brown Forman Corp. - The company offers wine and spirits under the brand el Jimador.

The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Anheuser Busch InBev SA NV
• Bacardi Ltd.
• Bayadera Group
• Brown Forman Corp.
• Campari Group
• Constellation Brands Inc.
• Diageo Plc
• E. and J. Gallo Winery
• Globus Spirits Ltd.
• Hite Jinro Co. Ltd.
• LVMH Moet Hennessy Louis Vuitton SE
• Meininger Verlag GmbH
• Miguel Torres SA
• Pernod Ricard SA
• Som Distilleries and Breweries Ltd.
• Sula Vineyards Ltd.
• Suntory Holdings Ltd.
• Thai Beverage Public Co. Ltd.
• The Wine Group LLC
• Treasury Wine Estates Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

In the dynamic and evolving world of consumer goods, the market stands out as a significant player. Alcoholic beverages, including Wine and Spirits, are a crucial segment of the FMCG industry. The market is characterized by a diverse range of products, from fine Champagnes and premium Whiskeys to affordable Vodkas and everyday Wines. Brands and manufacturers employ various marketing strategies to capture consumer attention and loyalty. Channels such as Social Media, Influencer Marketing, and Experiential Marketing are increasingly popular in the Wine and Spirits industry. Tastings, events, and educational programs are used to engage consumers and build brand affinity. Domestic and international markets offer vast opportunities for growth, with emerging economies showing a growing appetite for premium alcoholic beverages. The Craft Spirits trend is gaining momentum, with consumers seeking unique and authentic experiences. Brands are responding by offering limited-edition releases and collaborations with local artisans. Sustainability and ethical production practices are also becoming essential factors in consumer decision-making. In conclusion, the market is a complex and fascinating landscape driven by consumer preferences, marketing innovations, and global trends. Brands and manufacturers must stay agile and adapt to changing consumer needs and market conditions to succeed.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides a market growth analysis of the latest market trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook 
  • Off-trade
  • On-trade
• Type Outlook 
  • Spirits
  • Wine
• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina 

Wine And Spirits Market Scope
Report Coverage	Details
Page number	152
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 3.32%
Market growth 2023-2027	USD 195.96 billion
Market structure	USD Fragmented
YoY growth 2022-2023(%)	2.5
Regional analysis	Europe, APAC, North America, South America, and Middle East and Africa
Performing market contribution	Europe at 30%
Key countries	US, China, Japan, Germany, and France
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Anheuser Busch InBev SA NV, Bacardi Ltd., Bayadera Group, Brown Forman Corp., Campari Group, Constellation Brands Inc., Diageo Plc, E. and J. Gallo Winery, Globus Spirits Ltd., Hite Jinro Co. Ltd., LVMH Moet Hennessy Louis Vuitton SE, Meininger Verlag GmbH, Miguel Torres SA, Pernod Ricard SA, Som Distilleries and Breweries Ltd., Sula Vineyards Ltd., Suntory Holdings Ltd., Thai Beverage Public Co. Ltd., The Wine Group LLC, and Treasury Wine Estates Ltd.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

BUY NOW Full Report and Discover more

What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across Europe, APAC, North America, South America, and Middle East and Africa
• Thorough market growth and forecasting analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market research and growth analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch