Wine E-commerce Market Analysis Europe,North America,APAC,South America,Middle East and Africa - US,China,France,UK,Italy - Size and Forecast 2024-2028

Published: Dec 2023

Pages: 166

SKU: IRTNTR75047

Snapshot

Wine E-commerce Market Forecast Report 2024-2028

The wine e-commerce market size is estimated to grow by USD 15.18 billion at a CAGR of 9.46% between 2023 and 2028. The growth of the market depends on several factors, including the increasing preference for online shopping, the surge in urbanization and packaging innovation, and the rising popularity of wine consumption.

What will be the Size of the Market During the Forecast Period?

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Key Drivers, Trends, and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Driver

Increasing preference for online shopping is the key factor driving market growth. Consumers are embracing the convenience of buying online, with e-commerce platforms offering a broader selection of wines, competitive pricing, and home delivery. In 2021, more than 45% of shoppers purchased their alcoholic beverages online, compared to only 19% in 2019. This growth can be attributed to factors such as increasing demand, rising Internet penetration, and the convenience of buying wine online.

In addition, the comfort of online auctions, combined with the ability to bid from anywhere in the world, has made it an attractive option for collectors and enthusiasts. Thus, as more consumers turn to online shopping for their wine purchases, the market is expected to grow significantly during the forecast period.

Key Trends

An increase in purchases of alcoholic beverages by minors is the primary market trends. The sale of alcoholic beverages to minors is illegal in many countries, and the lack of physical age verification checks in the online sales process can make it difficult to prevent underage purchases. According to a report by the International Alliance for Responsible Drinking, underage drinking is a major public health issue, with over 200 million youth globally engaging in underage drinking. In addition, underage drinking is estimated to cost the global economy over USD 400 billion annually in health care and related costs.

Moreover, to address the challenge of underage purchases in the market, many wine sellers and retailers are investing in solutions such as age verification software and third-party age verification services. Nevertheless, these solutions can be costly and may not be practical for all sellers, especially smaller producers and retailers. Thus, the risk of underage purchases is a challenge that may inhibit the market growth and trends during the forecast period.

Key Challenge

A complex regulatory environment is a challenge that affects market growth. One major regulatory issue that can hamper the growth of the market is the patchwork of different laws and regulations governing the sale and distribution across different jurisdictions. For instance, in the US, each state has its own rules and regulations around the sale and shipment, creating a complex and fragmented marketplace. In addition, the ongoing dispute between the US and the European Union over steel and aluminum tariffs might negatively impact the market.

As part of this dispute, the US imposed tariffs on certain European wines in 2019, which has led to a decline in US imports of European wine. Therefore, the complex rules and regulations restrict the transportation of wine to consumers and make logistical challenges even more of an issue, which, in turn, may impede market growth during the forecast period.

Key Customer Landscape

The market growth analysis report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market growth and forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Customer Landscape

Who are the Major Wine E-commerce Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Bright Cellars Inc.: The company offers premium, sparkling, low alcohol and low sugar wines through its online platform.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation

The still wine segment is estimated to witness significant growth during the forecast period. Still wines refer to wines that are not carbonated, such as red, white, and rose wine. They are the most common type of wine sold on e-commerce platforms. E-commerce platforms offer a wide range of still wines from different countries, regions, and producers. Many e-commerce companies offer subscription services, wherein consumers can sign up for regular deliveries from different regions and producers.

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The still wine segment was the largest segment which was valued at USD 15.84 billion in 2018. Still wine is one of the most popular alcoholic beverages in Europe. It is often consumed with various meals or as a cocktail. The authentic flavors and premium appeal of the still segment among customers increased their sales in the global market. Therefore, the still segment is expected to grow during the forecast period due to the increasing preference for premium and high-end still wines.

Regional Analysis

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Europe is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Countries such as France, Italy, and Spain are major producers. The region is the largest producer globally. The high popularity of sparkling wine in Europe is contributing to the growth of the regional market. In addition, the region has many established e-commerce platforms that specialize in wine, such as Vinatis, Wine in Black, and Wine Society. The trend of online shopping and the high demand for premium wines will fuel the growth of the market in Europe during the forecast period.

Market Analyst Overview

In the Wine E-commerce Market, the tradition of winemaking blends seamlessly with modern technologies, offering wine lovers and sommeliers an enhanced shopping experience. Post-pandemic, out-of-home consumption shifts towards online channels, driving the global wine market's growth. With a diverse product range and promotional offers, online retailers cater to various tastes and preferences. The market encompasses five major elements: potential, valuable information, potential risks, detailed reports, and in-depth analysis. With a 166-page report providing insights into the subject matter, businesses strategize for continued expansion in the coming years, capitalizing on the increasing demand for wine brands and varieties through e-commerce platforms.

Segment Overview

The market forecasting report covers market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Product Type Outlook
- Still wine
- Sparkling wine
- Fortified wine

Flavor Outlook
- Red wine
- White wine
- Rose wine

Region Outlook
- North America
  - The U.S.
  - Canada
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa
- South America
  - Argentina
  - Brazil
  - Chile

Wine E-commerce Market Scope
Market Report Coverage	Details
Page number	166
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 9.46%
Market Growth 2024-2028	USD 15.18 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	6.81
Regional analysis	Europe, North America, APAC, South America, and Middle East and Africa
Performing market contribution	Europe at 45%
Key countries	US, China, France, UK, and Italy
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Bright Cellars Inc., Costco Wholesale Corp., DRINKS Insiders LLC, E vino Comercio de Vinhos SA, Flaviar Inc., Fratelli Wines Pvt. Ltd., Gifts Inc., GoBrands Inc., IBEROWINE GOURMET S.C., Living Liquidz, Naked Wines plc, RESERVEBAR HOLDINGS CORP., Retail Services and Systems Inc., SNAP41 Inc., The Wine Emporium, Uber Technologies Inc., VINELLO retail GmbH, Vintage Wine Estates Inc., Vivino Inc., and Wine Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our market trends and analysis report has not included the data you are looking for, you can reach out to our analysts and get customized segments.

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What are the Key Data Covered in this Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product Type
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Flavor
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global wine E-commerce market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global wine e-commerce market 2018 - 2022 ($ billion)

4.2 Product Type Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Product Type Segment 2018 - 2022 ($ billion)

4.3 Flavor Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Flavor Segment 2018 - 2022 ($ billion)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Product Type

6.1 Market segments
- Exhibit 30: Chart on Product Type - Market share 2023-2028 (%)
- Exhibit 31: Data Table on Product Type - Market share 2023-2028 (%)

6.2 Comparison by Product Type
- Exhibit 32: Chart on Comparison by Product Type
- Exhibit 33: Data Table on Comparison by Product Type

6.3 Still wine - Market size and forecast 2023-2028
- Exhibit 34: Chart on Still wine - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Data Table on Still wine - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Chart on Still wine - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Still wine - Year-over-year growth 2023-2028 (%)

6.4 Sparkling wine - Market size and forecast 2023-2028
- Exhibit 38: Chart on Sparkling wine - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Data Table on Sparkling wine - Market size and forecast 2023-2028 ($ billion)
- Exhibit 40: Chart on Sparkling wine - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Sparkling wine - Year-over-year growth 2023-2028 (%)

6.5 Fortified wine - Market size and forecast 2023-2028
- Exhibit 42: Chart on Fortified wine - Market size and forecast 2023-2028 ($ billion)
- Exhibit 43: Data Table on Fortified wine - Market size and forecast 2023-2028 ($ billion)
- Exhibit 44: Chart on Fortified wine - Year-over-year growth 2023-2028 (%)
- Exhibit 45: Data Table on Fortified wine - Year-over-year growth 2023-2028 (%)

6.6 Market opportunity by Product Type
- Exhibit 46: Market opportunity by Product Type ($ billion)
- Exhibit 47: Data Table on Market opportunity by Product Type ($ billion)

7 Market Segmentation by Flavor

7.1 Market segments
- Exhibit 48: Chart on Flavor - Market share 2023-2028 (%)
- Exhibit 49: Data Table on Flavor - Market share 2023-2028 (%)

7.2 Comparison by Flavor
- Exhibit 50: Chart on Comparison by Flavor
- Exhibit 51: Data Table on Comparison by Flavor

7.3 Red wine - Market size and forecast 2023-2028
- Exhibit 52: Chart on Red wine - Market size and forecast 2023-2028 ($ billion)
- Exhibit 53: Data Table on Red wine - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Chart on Red wine - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Red wine - Year-over-year growth 2023-2028 (%)

7.4 White wine - Market size and forecast 2023-2028
- Exhibit 56: Chart on White wine - Market size and forecast 2023-2028 ($ billion)
- Exhibit 57: Data Table on White wine - Market size and forecast 2023-2028 ($ billion)
- Exhibit 58: Chart on White wine - Year-over-year growth 2023-2028 (%)
- Exhibit 59: Data Table on White wine - Year-over-year growth 2023-2028 (%)

7.5 Rose wine - Market size and forecast 2023-2028
- Exhibit 60: Chart on Rose wine - Market size and forecast 2023-2028 ($ billion)
- Exhibit 61: Data Table on Rose wine - Market size and forecast 2023-2028 ($ billion)
- Exhibit 62: Chart on Rose wine - Year-over-year growth 2023-2028 (%)
- Exhibit 63: Data Table on Rose wine - Year-over-year growth 2023-2028 (%)

7.6 Market opportunity by Flavor
- Exhibit 64: Market opportunity by Flavor ($ billion)
- Exhibit 65: Data Table on Market opportunity by Flavor ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 67: Chart on Market share by geography 2023-2028 (%)
- Exhibit 68: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 69: Chart on Geographic comparison
- Exhibit 70: Data Table on Geographic comparison

9.3 Europe - Market size and forecast 2023-2028
- Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.4 North America - Market size and forecast 2023-2028
- Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.5 APAC - Market size and forecast 2023-2028
- Exhibit 79: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 81: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Exhibit 83: Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 84: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 85: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Exhibit 91: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 92: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 93: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 France - Market size and forecast 2023-2028
- Exhibit 95: Chart on France - Market size and forecast 2023-2028 ($ billion)
- Exhibit 96: Data Table on France - Market size and forecast 2023-2028 ($ billion)
- Exhibit 97: Chart on France - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on France - Year-over-year growth 2023-2028 (%)

9.10 China - Market size and forecast 2023-2028
- Exhibit 99: Chart on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 100: Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 101: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on China - Year-over-year growth 2023-2028 (%)

9.11 UK - Market size and forecast 2023-2028
- Exhibit 103: Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 104: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 105: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 106: Data Table on UK - Year-over-year growth 2023-2028 (%)

9.12 Italy - Market size and forecast 2023-2028
- Exhibit 107: Chart on Italy - Market size and forecast 2023-2028 ($ billion)
- Exhibit 108: Data Table on Italy - Market size and forecast 2023-2028 ($ billion)
- Exhibit 109: Chart on Italy - Year-over-year growth 2023-2028 (%)
- Exhibit 110: Data Table on Italy - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 111: Market opportunity by geography ($ billion)
- Exhibit 112: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 113: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 115: Overview on factors of disruption

11.4 Industry risks
- Exhibit 116: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 117: Vendors covered

12.2 Market positioning of vendors
- Exhibit 118: Matrix on vendor position and classification

12.3 Bright Cellars Inc.
- Exhibit 119: Bright Cellars Inc. - Overview
- Exhibit 120: Bright Cellars Inc. - Product / Service
- Exhibit 121: Bright Cellars Inc. - Key offerings

12.4 Costco Wholesale Corp.
- Exhibit 122: Costco Wholesale Corp. - Overview
- Exhibit 123: Costco Wholesale Corp. - Business segments
- Exhibit 124: Costco Wholesale Corp. - Key offerings
- Exhibit 125: Costco Wholesale Corp. - Segment focus

12.5 E vino Comercio de Vinhos SA
- Exhibit 126: E vino Comercio de Vinhos SA - Overview
- Exhibit 127: E vino Comercio de Vinhos SA - Product / Service
- Exhibit 128: E vino Comercio de Vinhos SA - Key offerings

12.6 Flaviar Inc.
- Exhibit 129: Flaviar Inc. - Overview
- Exhibit 130: Flaviar Inc. - Product / Service
- Exhibit 131: Flaviar Inc. - Key offerings

12.7 IBEROWINE GOURMET S.C.
- Exhibit 132: IBEROWINE GOURMET S.C. - Overview
- Exhibit 133: IBEROWINE GOURMET S.C. - Product / Service
- Exhibit 134: IBEROWINE GOURMET S.C. - Key offerings

12.8 Naked Wines plc
- Exhibit 135: Naked Wines plc - Overview
- Exhibit 136: Naked Wines plc - Business segments
- Exhibit 137: Naked Wines plc - Key offerings
- Exhibit 138: Naked Wines plc - Segment focus

12.9 RESERVEBAR HOLDINGS CORP.
- Exhibit 139: RESERVEBAR HOLDINGS CORP. - Overview
- Exhibit 140: RESERVEBAR HOLDINGS CORP. - Product / Service
- Exhibit 141: RESERVEBAR HOLDINGS CORP. - Key offerings

12.10 Retail Services and Systems Inc.
- Exhibit 142: Retail Services and Systems Inc. - Overview
- Exhibit 143: Retail Services and Systems Inc. - Product / Service
- Exhibit 144: Retail Services and Systems Inc. - Key offerings

12.11 SNAP41 Inc.
- Exhibit 145: SNAP41 Inc. - Overview
- Exhibit 146: SNAP41 Inc. - Product / Service
- Exhibit 147: SNAP41 Inc. - Key offerings

12.12 The Wine Emporium
- Exhibit 148: The Wine Emporium - Overview
- Exhibit 149: The Wine Emporium - Product / Service
- Exhibit 150: The Wine Emporium - Key offerings

12.13 Uber Technologies Inc.
- Exhibit 151: Uber Technologies Inc. - Overview
- Exhibit 152: Uber Technologies Inc. - Business segments
- Exhibit 153: Uber Technologies Inc. - Key offerings
- Exhibit 154: Uber Technologies Inc. - Segment focus

12.14 VINELLO retail GmbH
- Exhibit 155: VINELLO retail GmbH - Overview
- Exhibit 156: VINELLO retail GmbH - Product / Service
- Exhibit 157: VINELLO retail GmbH - Key offerings

12.15 Vintage Wine Estates Inc.
- Exhibit 158: Vintage Wine Estates Inc. - Overview
- Exhibit 159: Vintage Wine Estates Inc. - Business segments
- Exhibit 160: Vintage Wine Estates Inc. - Key offerings
- Exhibit 161: Vintage Wine Estates Inc. - Segment focus

12.16 Vivino Inc.
- Exhibit 162: Vivino Inc. - Overview
- Exhibit 163: Vivino Inc. - Product / Service
- Exhibit 164: Vivino Inc. - Key offerings

12.17 Wine Inc.
- Exhibit 165: Wine Inc. - Overview
- Exhibit 166: Wine Inc. - Product / Service
- Exhibit 167: Wine Inc. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 168: Inclusions checklist
- Exhibit 169: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 170: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 171: Research methodology
- Exhibit 172: Validation techniques employed for market sizing
- Exhibit 173: Information sources

13.5 List of abbreviations
- Exhibit 174: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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