Women Health App Market by Type and Geography - Forecast and Analysis 2022-2026

The women health app market share is expected to increase by USD 2.9 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 20.1%.

This women health application market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the women health app market segmentation by type (menstrual health, fitness and nutrition, pregnancy tracking, and others) and geography (North America, Europe, APAC, South America, and the Middle East and Africa). The women health app market report also offers information on several market vendors, including Alphabet Inc., Apple Inc., Atus Technologies Pvt. Ltd., BioWink GmbH, Exandus LLC, FemTec Health, Flo Health UK Ltd., GH Solutions AB, Hello Baby Inc., KBI Services Inc., Maven Clinic Co., Nabla Technologies SAS, Natural Cycles Nordic AB, Ovuline Inc., Plackal Tech, Propel Network LLC, Upward Labs Holdings Inc., Wildflower Health Inc., Withings France SA, and WOOM Fertility S.L. among others.

What will the Women Health App Market Size be During the Forecast Period?

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Women Health App Market: Key Drivers, Trends, and Challenges

The research studied the historical data considered for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges in the global women health application market.

Key Women Health App Market Driver

Increasing awareness about the benefits of a healthy lifestyle is a key factor driving the global women health app market growth. The global women health app market is driven by awareness of the benefits of a healthy lifestyle. Hectic work schedules and various lifestyle-related diseases are pushing women to opt for daily exercise. The number of women who are overweight and obese is increasing worldwide. While the issue of obesity and being overweight have been common in high-income countries, they are on the rise in low- and middle-income countries, particularly in urban areas, driven by the increasing consumption of fast food or junk food owing to the convenience that they offer. Excess weight and obesity significantly impact the cancer incidence rate. Women are twice as likely to develop obesity-related cancers when compared with men. The most common forms of such cancer are endometrial and colon cancer. Thus, the increase in fitness activities will propel the growth of the market in focus during the forecast period due to the adoption of women's health apps for physical activities.

Key Women Health App Market Trend

The market strategies by vendors will fuel the global women health app market growth. Vendors are opting for product launches, strategic partnerships, collaborations, and acquisitions with market participants, such as software providers, technology providers, and platform providers. Collaborations and partnerships help vendors with product development and geographical expansion. They also enable vendors to gain access to technological expertise. Collaborations help them diversify their product portfolios by introducing new products and also increase the top-line revenue by expanding the market reach of products. Several companies have adopted these strategies to improve their presence in the market. The increasing number of market strategies by vendors is leading to the development of women's health apps that incorporate innovative features, which will result in the growing adoption of women's health apps by end-users, thereby driving the global women health app market's growth during the forecast period.

Key Women Health App Market Challenge

The compatibility issues are the major challenge to the global women health app market growth. The lack of common standards is making it difficult to integrate mobile apps by adding a single line of code to their codebase. Mobile apps are developed using the software development kits provided by application platform developers. As a result, most apps are compatible with only one particular operating system (OS) platform. Application platforms need to be developed with other specifications so that they can be compatible with any OS, including Android and iPhone operating systems (iOS). Several apps are only compatible with a few OS, which restricts revenue inflow. The process of developing apps that are compatible with most OS is challenging, as it requires significant investments. The frequent release of and updates to OS cause several compatibility issues in apps. Different OS handle technologies and standards differently. Regular OS updates cause compatibility issues for device manufacturers and app developers. These factors are affecting the adoption of women's health apps, which will hamper the growth of the global women health app market during the forecast period.

This women health app market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global women health app market as a part of the global application software market within the global information technology (IT) software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the women health app market during the forecast period.

Who are the Major Women Health App Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

• Alphabet Inc.
• Apple Inc.
• Atus Technologies Pvt. Ltd.
• BioWink GmbH
• Exandus LLC
• FemTec Health
• Flo Health UK Ltd.
• GH Solutions AB
• Hello Baby Inc.
• KBI Services Inc.
• Maven Clinic Co.
• Nabla Technologies SAS
• Natural Cycles Nordic AB
• Ovuline Inc.
• Plackal Tech
• Propel Network LLC
• Upward Labs Holdings Inc.
• Wildflower Health Inc.
• Withings France SA
• WOOM Fertility S.L.

 

This statistical study of the women health app market encompasses successful business strategies deployed by the key vendors. The women health app market is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

• apple.com- The company offers women's health apps such as women's health ovulation app for menstrual cycles, ovulation period, and tracking symptoms.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The women health application market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Women Health App Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the women health app market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global information technology (IT) software market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated other innovative approaches being followed by service providers to ensure a sustainable market presence.

Which are the Key Regions for the Women Health App Market?

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40% of the market’s growth will originate from North America during the forecast period. The US is the key market for the women health application market in North America. Market growth in this region will be slower than the growth of the market in other regions.

The increasing awareness about the benefits of a healthy lifestyle will facilitate the women health app market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

In 2020, the demand for women's health apps witnessed a rapid increase owing to the spread of COVID-19. This was mainly due to the temporary shutdown of the fitness centers and the reduction in clinical visits in the region, which compelled women to follow a fitness regime at home. Some of the major factors driving the growth of the women health apps market in the US are the rising awareness about health among people and government initiatives to encourage fitness activities. The increasing rate of obesity and related diseases has also motivated people to stay fit. Such factors led to the increased demand for women's health apps in the region in 2020, and it is expected to remain the same during the forecast period. High Internet penetration and an increasing number of unique mobile subscribers are the major reasons for the growth of the women health app market in the region. In addition, the region has a well-developed telecommunication network infrastructure that allows mobile phone users to access the Internet from anywhere at any time. Thus, the aforementioned factors will drive the market in focus during the forecast period.

What are the Revenue-generating Type Segments in the Women Health App Market?

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The women health app market share growth in the menstrual health segment will be significant during the forecast period. The menstrual health segment is expected to bring immense growth prospects for the women health app market during the forecast period. The usage of menstrual health apps can assist women in tracking their menstrual cycle and predicting their menstrual periods and fertile times. Many of these apps also let users track other details, such as menstrual symptoms and sexual activity. These apps assist in tracking ovulation and help women who are planning to conceive. The Clue application is a classic example; this application has tracking options for menstrual migraine, period-induced breakouts, and others. Thus, such apps present substantial growth opportunities for the segment, which, in turn, will contribute to the growth of the market in focus during the forecast period. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the women health app market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Women Health App Market Scope
Report Coverage	Details
Page number	122
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 20.1%
Market growth 2022-2026	$2.9 billion
Market structure	Fragmented
YoY growth (%)	20.0
Regional analysis	North America, Europe, APAC, South America, and the Middle East and Africa
Performing market contribution	North America at 40%
Key consumer countries	US, India, China, Germany, and France
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	Alphabet Inc., Apple Inc., Atus Technologies Pvt. Ltd., BioWink GmbH, Exandus LLC, FemTec Health, Flo Health UK Ltd., GH Solutions AB, Hello Baby Inc., KBI Services Inc., Maven Clinic Co., Nabla Technologies SAS, Natural Cycles Nordic AB, Ovuline Inc., Plackal Tech, Propel Network LLC, Upward Labs Holdings Inc., Wildflower Health Inc., Withings France SA, and WOOM Fertility S.L.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Women Health App Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive the women health app market growth during the next five years
• Precise estimation of the women health app market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the women health app industry across North America, Europe, APAC, South America, and the Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of the women health app market vendors

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