Women Activewear Market Growth by Distribution Channel, Product, and Geography - Forecast and Analysis 2023-2027

Published: Mar 2023 Pages: 175 SKU: IRTNTR71450

Women's Activewear Market Forecast 2023-2027

The Women's Activewear Market size is estimated to grow by USD 40.61 billion at a CAGR of 5.18% between 2022 and 2027. The increasing focus on fitness initiatives by government bodies and corporations is leading to a greater awareness of the importance of physical activity, driving demand for activewear. Innovations in women's activewear, such as new materials, designs, and technologies, are leading to product premiumization, as consumers are willing to pay more for high-quality, stylish activewear. Companies' focus on social media and celebrity endorsements is helping to raise awareness and drive demand for activewear brands, particularly among younger consumers who are influenced by social media trends and celebrity endorsements.

What will be the Size of the Women's Activewear Market During the Forecast Period?

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Market Segmentation

This market report extensively covers market segmentation by distribution channel (offline and online), product (bottom wear, top wear, outerwear, innerwear and swimwear, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. Offline distribution channels make up the bulk of the market. Active women's clothing is sold in specialty stores, department stores, hypermarkets, and warehouse clubs. In order to maximize their regional and global market share, companies operating in the market are investing heavily in brick-and-mortar stores. 

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The offline segment was valued at USD 92.80 billion in 2017. Tesco, Walmart, and Target Corp are one of the largest retail chains with a strong retail segment of women's sportswear in their stores. In-store promotion and marketing strategies employed by women's activewear retailers include product sampling sessions, signage branding, and product discounts. The specialty store offers women's activewear with an extensive product range and a unique product line. The number of specialty stores has grown steadily over the last decade, offering a wide range of women's activewear to attract customers and increase sales. companies rely on these retailers to plan budgets for marketing, advertising, and promotional activities that increase consumer awareness of their products and brands.

By Region

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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

North America dominates the global women's activewear market. This is due to consumer preferences for a healthy and healthy lifestyle and the large number of millennials who prefer athletic apparel. The presence of a well-developed fitness industry and the high prevalence of obesity and diabetes in the region have encouraged many people to engage in fitness activities such as yoga, Zumba, and meditation to maintain fitness and health. Also, increased participation of individuals in such activities will play a key role in boosting the expansion of the market in the North American region during the forecast period. 

Market Dynamics and Customer Landscape

The market is thriving due to the increasing popularity of Athleisure and the growing focus on health and fitness. Women are increasingly participating in activities like gymming, sports, and yoga, driving demand for comfortable and flexible activewear. The rise of female-only gyms and fitness studios has further boosted the market. Manufacturers are using synthetic fibers like Spandex to create activewear that offers comfort, flexibility, and safety. Celebrity collaborations and sports tournaments also play a significant role in driving the market. Additionally, the variety of sports wearables available, such as those offering grip, wicking function, and bi-stretchable characteristics, cater to the diverse needs of women in different sports and activities. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Increasing focus on fitness initiatives by government bodies and corporates is notably driving the market growth. Many government agencies and businesses provide on-site fitness centers to help employees maintain a work-life balance, promoting the use of sports wearables and organizing sports tournaments to improve performance and safety.  They have also implemented various health-related initiatives, believing that reducing employee stress can increase productivity. These initiatives often include athleisure, gymming, sports, and yoga programs. Companies that integrate fitness programs into their schedules have been shown to enhance employee productivity and reduce costs by reducing turnover and absenteeism.

Approximately 79% of large companies and 45% of medium-sized companies now offer employee wellness programs that include yoga. Employees can access wellness programs, fitness events, seminars, coaching, and online health tracking, as well as utilize fitness studios and information clearinghouses. These programs often involve the use of synthetic fibers like spandex for comfort and flexibility. To promote a healthy lifestyle, companies like Tata Consultancy Services (TCS), LG Electronics, ALKU, Microsoft, Infinity Research, Accenture, and KPMG are promoting such activities at their facilities and sports academies. These initiatives are expected to drive the demand for women's sportswear, contributing to market growth in the forecast period.

Significant Market Trends

Customization of women's activewear apparel is a key trend influencing the market growth. In various developed regions, especially in the Americas and Europe, the popularity of customized products has increased in the last five years. Several emerging markets such as China and India are also seeing a surge in demand for bespoke premium products such as women's activewear. Personalization extends to adding designs, logos, colors, embroidery, and names. In the Nike team segment, Nike offers tailored activewear apparel such as pants, shorts, and jackets, allowing customers to personalize their activewear apparel in terms of color, design, and text printing.

Similarly, Under Armor and Adidas offer tailored apparel, including activewear, to various customers. Rapid advances in technology have led to the development of automatic cutting machines that can quickly create any design to customer specifications. This has contributed significantly to revenue growth in the market. Thus, the availability of tailored garments contributes to market expansion by encouraging additional purchases.  

Major Market Challenge

The unpredictable raw material prices are challenging the market growth. Major manufacturers such as Adidas, Nike, PUMA, and Lululemon Athletica have experienced margin volatility in recent years due to fluctuations in raw material costs. For example,  prices for synthetic fibers such as spandex fluctuated frequently. In addition, the shortage of high-quality polyester fibers has driven up prices. Because of this instability, the prices of women's sportswear made from these products are high. Due to volatility in raw material prices, fluctuating profit margins of market players are a major constraint to the expansion of the market.

Profit margins are adversely affected by the time lag between cost fluctuations and competitors' ability to raise product prices. Commodity price fluctuations make it difficult for manufacturers to predict investments and control costs. In addition, cost-conscious consumers prefer low-priced women's activewear to large investments in global brands, reducing sales potential and revenue for competitors. Such factors may adversely affect the growth of the market during the forecast period. 

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Women's Activewear Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adidas AG: The company offers sportswear for women playing basketball. It also offers different types of footwear for men, women, and children.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Anita Dr. Helbig GmbH
  • ASICS Corp.
  • Burberry Group Plc
  • Columbia Sportswear Co.
  • Hennes and Mauritz AB
  • Hanesbrands Inc.
  • Industria de Diseno Textil SA
  • Jockey International Inc.
  • Leonisa
  • Mizuno USA Inc.
  • Nike Inc.
  • Nordstrom Inc.
  • PUMA SE
  • Ralph Lauren Corp.
  • Spanx Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Distribution Channel Outlook
    • Offline
    • Online
  • Product Outlook 
    • Bottom wear
    • Top wear
    • Outer wear
    • Innerwear and swimwear
    • Others
  • Region Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview

The market is driven by changing lifestyles and increased participation in sports and recreational activities. With rapid urbanization and rising disposable income, demand for athletic gear like sports bras, leggings, and yoga pants is on the rise. Branded sportswear options with CBD infused garments and Lycra-Fit-Sense technology offer health benefits and comfort. E-commerce platforms provide convenience for online shopping activities, offering a wide apparel line in various colours and styles. However, challenges include counterfeits and the cost of luxurious sports wearables.

The market is driven by the growing popularity of outdoor activities like running, yoga, and fitness. Consumers seek high-quality, sustainable options in cotton activewear and branded sportswear. E-commerce plays a significant role due to its convenience and wide range of product portfolio. Dick's Sporting Goods and other sportswear manufacturers cater to athletes and the youth, offering stylish and functional bodysuits, bottom wears, and top wears. The market also benefits from global awareness and digital media consumption influencing shopping behaviors.

The market in developed countries is thriving due to increased internet penetration and disposable spending among the lower-income group. Sportswear manufacturers offer a variety of branded options for athletics, aerobics, and outdoor activities like running and yoga. These products often feature high-quality fabric with matte finishes or high shine for added appeal. E-commerce platforms play a significant role in the market, offering convenience and accessibility. The market is also influenced by designing trends, sustainability, and offer schemes from retailers. Shopping malls and specialty stores remain key distribution channels, catering to diverse sizes and quality levels in women's sportswear.

Women's Activewear Market Scope

Report Coverage

Details

Page number

175

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 5.18%

Market growth 2023-2027

USD 40.61 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

4.55

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 34%

Key countries

US, China, Japan, UK, and Germany

Competitive landscape

 Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks

Key companies profiled

Adidas AG, Anita Dr. Helbig GmbH, ASICS Corp., Burberry Group Plc, Columbia Sportswear Co., Hennes and Mauritz AB, Hanesbrands Inc., Industria de Diseno Textil SA, Jockey International Inc., Leonisa, Mizuno USA Inc., Nike Inc., Nordstrom Inc., PUMA SE, Ralph Lauren Corp., Spanx Inc., SYM ITO Sales and Distribution Co. Ltd., The Gap Inc., Under Armour Inc., and Vie Performance LLC

Market dynamics

Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global women's activewear market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global women's activewear market 2017 - 2021 ($ billion)
    • 4.2 Distribution channel Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ billion)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 6.4 Online - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 44: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 46: Chart on Comparison by Product
      • Exhibit 47: Data Table on Comparison by Product
    • 7.3 Bottom wear - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Bottom wear - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 49: Data Table on Bottom wear - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 50: Chart on Bottom wear - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Bottom wear - Year-over-year growth 2022-2027 (%)
    • 7.4 Top wear - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Top wear - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Data Table on Top wear - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 54: Chart on Top wear - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Top wear - Year-over-year growth 2022-2027 (%)
    • 7.5 Outer wear - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Outer wear - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 57: Data Table on Outer wear - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 58: Chart on Outer wear - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Outer wear - Year-over-year growth 2022-2027 (%)
    • 7.6 Innerwear and swimwear - Market size and forecast 2022-2027
      • Exhibit 60: Chart on Innerwear and swimwear - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Data Table on Innerwear and swimwear - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 62: Chart on Innerwear and swimwear - Year-over-year growth 2022-2027 (%)
      • Exhibit 63: Data Table on Innerwear and swimwear - Year-over-year growth 2022-2027 (%)
    • 7.7 Others - Market size and forecast 2022-2027
      • Exhibit 64: Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 65: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 66: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 67: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.8 Market opportunity by Product
      • Exhibit 68: Market opportunity by Product ($ billion)
      • Exhibit 69: Data Table on Market opportunity by Product ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 71: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 72: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 73: Chart on Geographic comparison
      • Exhibit 74: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 87: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 88: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 89: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 103: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 104: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 105: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 107: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 108: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 109: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 111: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 112: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 113: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 114: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 115: Market opportunity by geography ($ billion)
      • Exhibit 116: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 117: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 119: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 120: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 121: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 122: Matrix on vendor position and classification
            • 12.3 Adidas AG
              • Exhibit 123: Adidas AG - Overview
              • Exhibit 124: Adidas AG - Business segments
              • Exhibit 125: Adidas AG - Key news
              • Exhibit 126: Adidas AG - Key offerings
              • Exhibit 127: Adidas AG - Segment focus
            • 12.4 Anita Dr. Helbig GmbH
              • Exhibit 128: Anita Dr. Helbig GmbH - Overview
              • Exhibit 129: Anita Dr. Helbig GmbH - Product / Service
              • Exhibit 130: Anita Dr. Helbig GmbH - Key news
              • Exhibit 131: Anita Dr. Helbig GmbH - Key offerings
            • 12.5 Burberry Group Plc
              • Exhibit 132: Burberry Group Plc - Overview
              • Exhibit 133: Burberry Group Plc - Business segments
              • Exhibit 134: Burberry Group Plc - Key offerings
              • Exhibit 135: Burberry Group Plc - Segment focus
            • 12.6 Columbia Sportswear Co.
              • Exhibit 136: Columbia Sportswear Co. - Overview
              • Exhibit 137: Columbia Sportswear Co. - Business segments
              • Exhibit 138: Columbia Sportswear Co. - Key news
              • Exhibit 139: Columbia Sportswear Co. - Key offerings
              • Exhibit 140: Columbia Sportswear Co. - Segment focus
            • 12.7 Hanesbrands Inc.
              • Exhibit 141: Hanesbrands Inc. - Overview
              • Exhibit 142: Hanesbrands Inc. - Business segments
              • Exhibit 143: Hanesbrands Inc. - Key offerings
              • Exhibit 144: Hanesbrands Inc. - Segment focus
            • 12.8 Jockey International Inc.
              • Exhibit 145: Jockey International Inc. - Overview
              • Exhibit 146: Jockey International Inc. - Product / Service
              • Exhibit 147: Jockey International Inc. - Key offerings
            • 12.9 Mizuno USA Inc.
              • Exhibit 148: Mizuno USA Inc. - Overview
              • Exhibit 149: Mizuno USA Inc. - Product / Service
              • Exhibit 150: Mizuno USA Inc. - Key offerings
            • 12.10 Nike Inc.
              • Exhibit 151: Nike Inc. - Overview
              • Exhibit 152: Nike Inc. - Business segments
              • Exhibit 153: Nike Inc. - Key news
              • Exhibit 154: Nike Inc. - Key offerings
              • Exhibit 155: Nike Inc. - Segment focus
            • 12.11 Nordstrom Inc.
              • Exhibit 156: Nordstrom Inc. - Overview
              • Exhibit 157: Nordstrom Inc. - Product / Service
              • Exhibit 158: Nordstrom Inc. - Key news
              • Exhibit 159: Nordstrom Inc. - Key offerings
            • 12.12 PUMA SE
              • Exhibit 160: PUMA SE - Overview
              • Exhibit 161: PUMA SE - Business segments
              • Exhibit 162: PUMA SE - Key news
              • Exhibit 163: PUMA SE - Key offerings
              • Exhibit 164: PUMA SE - Segment focus
            • 12.13 Ralph Lauren Corp.
              • Exhibit 165: Ralph Lauren Corp. - Overview
              • Exhibit 166: Ralph Lauren Corp. - Business segments
              • Exhibit 167: Ralph Lauren Corp. - Key offerings
              • Exhibit 168: Ralph Lauren Corp. - Segment focus
            • 12.14 Spanx Inc.
              • Exhibit 169: Spanx Inc. - Overview
              • Exhibit 170: Spanx Inc. - Product / Service
              • Exhibit 171: Spanx Inc. - Key offerings
            • 12.15 The Gap Inc.
              • Exhibit 172: The Gap Inc. - Overview
              • Exhibit 173: The Gap Inc. - Business segments
              • Exhibit 174: The Gap Inc. - Key news
              • Exhibit 175: The Gap Inc. - Key offerings
              • Exhibit 176: The Gap Inc. - Segment focus
            • 12.16 Under Armour Inc.
              • Exhibit 177: Under Armour Inc. - Overview
              • Exhibit 178: Under Armour Inc. - Business segments
              • Exhibit 179: Under Armour Inc. - Key offerings
              • Exhibit 180: Under Armour Inc. - Segment focus
            • 12.17 Vie Performance LLC
              • Exhibit 181: Vie Performance LLC - Overview
              • Exhibit 182: Vie Performance LLC - Product / Service
              • Exhibit 183: Vie Performance LLC - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 184: Inclusions checklist
                • Exhibit 185: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 186: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 187: Research methodology
                • Exhibit 188: Validation techniques employed for market sizing
                • Exhibit 189: Information sources
              • 13.5 List of abbreviations
                • Exhibit 190: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
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              • What are the factors influencing the growth of the parent market?

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