Writing Instruments Market by Application, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

Published: Jan 2023 Pages: 159 SKU: IRTNTR40051

Writing Instruments Market Analysis 2023-2027:

The writing instruments market is estimated to grow at a CAGR of 6.4% between 2022 and 2027 and size of the market is forecast to increase by USD 9,424.32 million. The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by application (students, working professionals, and institutions), distribution channel (offline and online), and geography (APAC, Europe, North America, South America, and Middle East and Africa). This report also includes an in-depth analysis of drivers, trends, and challenges.

The emerging online sales of writing instruments are notably driving market growth. Increasing digitalization and the increasing utilization of e-commerce services are driving growth. Popular e-commerce portals include brand-owned online formats and pure-play e-retailers. Amazon.com (Amazon), MORA STYLOS, and MAKOBA are some major online retailers of writing instruments globally. The availability of personalized shopping assistance and suggestions on writing instruments are the two primary advantages that encourage people to shop for these products online.

In addition, e-commerce providers allow their customers to compare different models of writing instruments available on their websites. This allows customers to choose the best option according to their needs and preferences. Online sales channels reduce the costs of operating brick-and-mortar stores, the employment of sales personnel, and the physical merchandising of writing instruments, and allow vendors to offer significant discounts directly to their customers. Therefore, online sales are expected to drive the growth of the global writing and marking instrument market during the forecast period.

What will be the Size of the Writing Instruments Market During the Forecast Period?

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Who are the Major Writing Instruments Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

PENTEL STATIONERY (INDIA) PVT. LTD. - The company offers writing instruments such as Mechanical pencils, pencil leads and markers. The company is involved in offering a wide range of products, such as boxes, master cartons, and blister cards.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Bic
  • Caran d Ache
  • Claro
  • Crayola
  • Faber Castell Aktiengesellschaft
  • Flair Pens
  • Hindustan Pencils Pvt. Ltd.
  • Koh i noor Hardtmuth AS
  • Kokuyo Camlin Ltd
  • Linc Pen & Plastics Ltd.
  • Luxor
  • Mitsubishi Pencil Co. Ltd
  • Montblanc
  • Newell Brands Inc.
  • Pelikan International Corp. Berhad

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Regional Insight

APAC is estimated to contribute 57% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Product design and feature innovations have a significant impact on market growth, and also the high growth in developing countries, such as India and China, has made it lucrative. As disposable income increases due to high demand for writing instruments, many international suppliers are expanding into the regional market. To maintain quality standards in their product lines, vendors in the region invest heavily in the design of writing instruments such as luxury pens. Therefore, the availability of such product offerings in the region is expected to drive the growth of the market during the forecast period.

Market Segmentation by Application

Based upon Application. The market share growth by the student segment will be significant during the forecast period. The market in focus is expected to grow significantly due to the introduction of fancy coloring instruments, which are gaining popularity among children and school-age students. The increased use of highlighters and markers among students is expected to broaden the market's scope.

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The student segment was valued at USD 12,129.36 million in 2017 and continue to grow by 2021Various companies are adopting novel strategies to expand the application scope among students. This increase is due to the growing awareness of the importance of education among the people of the world. Government initiatives and policies to encourage more students, especially women, to get an education in underdeveloped or developing countries such as India, China, and Brazil are expected to boost segment growth. These factors are expected to expand the range of writing instruments during the forecast period. 

Writing Instruments Market: Key Trends and Challenges

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Trends

The increasing demand for customization and personalization of writing instruments will have a positive impact on the growth of the market during the forecast period. Business enterprises also use personalized writing instruments, especially ballpoint pens, as advertising materials such as gifts for business partners and employees. This allows you to increase your brand exposure. Businesses also use these pens for trade show giveaways, corporate events, seminars, and conferences. These factors have a positive impact on market growth. The demand for personalized pens that have the name of the owner inscribed on them is also growing.

Vendors also offer pens that can be personalized with their desired logo, name, or text. Advances in printing technologies, developments in software, and an increase in demand from customers are creating new avenues for the customization of products. Many vendors are offering custom engraving on their luxury pens, which are primarily meant for gifting options. These factors will drive the growth of the global writing and marking instrument market during the forecast period.

Challenge

The availability of alternative products is the major challenge impeding market growth. The availability of alternative means such as digital media for writing and storing data will significantly hinder the growth of the market. As the adoption rate of digital media in emerging markets is expected to increase during the forecast period, the writing and marking instruments market will experience moderate growth. Electronic devices have replaced the creation of shopping lists, reminders, and calendar entries. This growth in digitization, resulting from the recognition of the benefits of digitization and easy access to information, will halt the growth of the global writing instruments market. 

The high adoption of electronic devices in emerging markets is due to the increase in the availability of low-cost smartphones, improved broadband infrastructure, and growth in smartphone shipments. Owing to the increase in the penetration of mobile and electronic devices, the adoption rate of tablets, smartphones, and laptops has increased. Furthermore, increased environmental awareness to go paperless and save trees also obstructs the growth of the market. Hence, to sustain in the market, vendors in the global writing instrument market should promote and market their products aggressively. Therefore, this can be a potential challenge that is expected to hamper the growth of the global writing and marking instruments market.

Customer Landscape

The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Global Writing Instruments Market Customer Landscape

Covid Recovery 

The outbreak of COVID-19 in the region led various physical stores, including stationery facilities, to shut down temporarily, which resulted in reduced revenue for several companies. However, the lifting of lockdown restrictions in the first half of 2021 led to the resumption of business operations in the region. This, in turn, has led to the reopening of various offices, government institutions, and colleges since the beginning of 2021. For instance, since August 2021, various companies in Singapore have been preparing to allow their employees to return to offices with the easing of lockdown restrictions. Such factors will foster the growth of the market during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Application Outlook (USD Million, 2017 - 2027)
    • Students
    • Working professionals
    • Institutions
  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Offline
    • Online
  • Region Outlook (USD Million, 2017 - 2027)
    • APAC
      • China
      • India
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • North America
      • The U.S.
      • Canada
    • South America
      • Chile
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Writing Instruments Market Scope

Report Coverage

Details

Page number

159

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 6.4%

Market growth 2023-2027

USD 9,424.32 million

Market structure

Fragmented

YoY growth 2022-2023(%)

5.4

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 57%

Key countries

US, China, Japan, India, and Germany

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Bic, Caran d Ache, Claro, Crayola, Faber Castell Aktiengesellschaft, Flair Pens, Hindustan Pencils Pvt. Ltd., Koh i noor Hardtmuth AS, Kokuyo Camlin Ltd, Linc Pen & Plastics Ltd., Luxor, Mitsubishi Pencil Co. Ltd, Montblanc, Newell Brands Inc., Pelikan International Corp. Berhad, PENTEL STATIONERY (INDIA) PVT. LTD., PILOT Corp, Schwanhausser Industrie Holding GmbH and Co. KG, Shanghai M and G Stationery Inc., and Staedtler Mars GmbH and Co. KG

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Writing Instruments Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across APAC, Europe, North America, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global writing instruments market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global writing instruments market 2017 - 2021 ($ million)
    • 4.2 Application Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ million)
    • 4.3 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Application

    • 6.1 Market segments
      • Exhibit 30: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
    • 6.2 Comparison by Application
      • Exhibit 32: Chart on Comparison by Application
      • Exhibit 33: Data Table on Comparison by Application
    • 6.3 Students - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Students - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Students - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Students - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Students - Year-over-year growth 2022-2027 (%)
    • 6.4 Working professionals - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Working professionals - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Working professionals - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Working professionals - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Working professionals - Year-over-year growth 2022-2027 (%)
    • 6.5 Institutions - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Institutions - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Institutions - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Institutions - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Institutions - Year-over-year growth 2022-2027 (%)
    • 6.6 Market opportunity by Application
      • Exhibit 46: Market opportunity by Application ($ million)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 47: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 48: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 49: Chart on Comparison by Distribution Channel
      • Exhibit 50: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 59: Market opportunity by Distribution Channel ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 61: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 62: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 63: Chart on Geographic comparison
      • Exhibit 64: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 65: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 North America - Market size and forecast 2022-2027
      • Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 China - Market size and forecast 2022-2027
      • Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.9 US - Market size and forecast 2022-2027
      • Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.10 Japan - Market size and forecast 2022-2027
      • Exhibit 93: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 India - Market size and forecast 2022-2027
      • Exhibit 101: Chart on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 105: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 106: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 107: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 108: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 109: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 110: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 111: Matrix on vendor position and classification
            • 12.3 Bic
              • Exhibit 112: Bic - Overview
              • Exhibit 113: Bic - Business segments
              • Exhibit 114: Bic - Key offerings
              • Exhibit 115: Bic - Segment focus
            • 12.4 Crayola
              • Exhibit 116: Crayola - Overview
              • Exhibit 117: Crayola - Product / Service
              • Exhibit 118: Crayola - Key offerings
            • 12.5 Faber Castell Aktiengesellschaft
              • Exhibit 119: Faber Castell Aktiengesellschaft - Overview
              • Exhibit 120: Faber Castell Aktiengesellschaft - Product / Service
              • Exhibit 121: Faber Castell Aktiengesellschaft - Key offerings
            • 12.6 Flair Pens
              • Exhibit 122: Flair Pens - Overview
              • Exhibit 123: Flair Pens - Product / Service
              • Exhibit 124: Flair Pens - Key offerings
            • 12.7 Hindustan Pencils Pvt. Ltd.
              • Exhibit 125: Hindustan Pencils Pvt. Ltd. - Overview
              • Exhibit 126: Hindustan Pencils Pvt. Ltd. - Product / Service
              • Exhibit 127: Hindustan Pencils Pvt. Ltd. - Key offerings
            • 12.8 Koh i noor Hardtmuth AS
              • Exhibit 128: Koh i noor Hardtmuth AS - Overview
              • Exhibit 129: Koh i noor Hardtmuth AS - Product / Service
              • Exhibit 130: Koh i noor Hardtmuth AS - Key offerings
            • 12.9 Kokuyo Camlin Ltd
              • Exhibit 131: Kokuyo Camlin Ltd - Overview
              • Exhibit 132: Kokuyo Camlin Ltd - Product / Service
              • Exhibit 133: Kokuyo Camlin Ltd - Key offerings
            • 12.10 Linc Pen Plastics Ltd.
              • Exhibit 134: Linc Pen Plastics Ltd. - Overview
              • Exhibit 135: Linc Pen Plastics Ltd. - Business segments
              • Exhibit 136: Linc Pen Plastics Ltd. - Key offerings
              • Exhibit 137: Linc Pen Plastics Ltd. - Segment focus
            • 12.11 Luxor
              • Exhibit 138: Luxor - Overview
              • Exhibit 139: Luxor - Product / Service
              • Exhibit 140: Luxor - Key offerings
            • 12.12 Mitsubishi Pencil Co. Ltd
              • Exhibit 141: Mitsubishi Pencil Co. Ltd - Overview
              • Exhibit 142: Mitsubishi Pencil Co. Ltd - Business segments
              • Exhibit 143: Mitsubishi Pencil Co. Ltd - Key offerings
              • Exhibit 144: Mitsubishi Pencil Co. Ltd - Segment focus
            • 12.13 Montblanc
              • Exhibit 145: Montblanc - Overview
              • Exhibit 146: Montblanc - Product / Service
              • Exhibit 147: Montblanc - Key offerings
            • 12.14 Newell Brands Inc.
              • Exhibit 148: Newell Brands Inc. - Overview
              • Exhibit 149: Newell Brands Inc. - Business segments
              • Exhibit 150: Newell Brands Inc. - Key news
              • Exhibit 151: Newell Brands Inc. - Key offerings
              • Exhibit 152: Newell Brands Inc. - Segment focus
            • 12.15 PENTEL STATIONERY (INDIA) PVT. LTD.
              • Exhibit 153: PENTEL STATIONERY (INDIA) PVT. LTD. - Overview
              • Exhibit 154: PENTEL STATIONERY (INDIA) PVT. LTD. - Product / Service
              • Exhibit 155: PENTEL STATIONERY (INDIA) PVT. LTD. - Key offerings
            • 12.16 PILOT Corp
              • Exhibit 156: PILOT Corp - Overview
              • Exhibit 157: PILOT Corp - Product / Service
              • Exhibit 158: PILOT Corp - Key offerings
            • 12.17 Shanghai M and G Stationery Inc.
              • Exhibit 159: Shanghai M and G Stationery Inc. - Overview
              • Exhibit 160: Shanghai M and G Stationery Inc. - Product / Service
              • Exhibit 161: Shanghai M and G Stationery Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 162: Inclusions checklist
                • Exhibit 163: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 164: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 165: Research methodology
                • Exhibit 166: Validation techniques employed for market sizing
                • Exhibit 167: Information sources
              • 13.5 List of abbreviations
                • Exhibit 168: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              writing instruments market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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