Yoga and Exercise Mats Market in North America 2017-2021

Overview of the yoga and exercise mats market in North America

As per Technavio’s market research report, the yoga and exercise mats market in North America is expected to grow at a steady rate and post a CAGR of more than 5% during the forecast period. The increasing number of health clubs and gyms will drive the growth prospects for the yoga and exercise mats market in North America during the projected period. A large number of customers in every health club and gym centers extensively use yoga and exercise mats for various purposes including weight training, limbering down, yoga, and general fitness exercises. The demand for yoga and exercise mats are increasing with the rising health and fitness benefits of yoga activities and the growing awareness of these benefits among the health-conscious population. Since yoga is practiced by a large number of patients and suggested by the majority of physicians, the sales volume of yoga and exercise mats is likely to increase in the coming years.

With the rising sales of fitness equipment, the players in this market space are already focusing on using natural and recyclable materials for manufacturing yoga and exercise mats. Raw materials such as natural rubber, jute, and cotton can be easily decomposed and yoga mats manufactured using polymer environmental resin (PER) can be completely recycled to make new products. Such benefits will increase the focus of vendors towards the usage of sustainable raw materials for manufacturing yoga and exercise and this will be one of the major trends that will gain traction in this market in the next four years.

Competitive landscape and key vendors

The yoga and exercise mats market in North America is characterized by the presence of many vendors and is highly competitive due to the growing efforts by various market players to gain the maximum market share. These vendors are increasingly competing against each other based on factors such as environmental sustainability, price, product innovations, and improved features. Furthermore, to expand their geographic reach, several vendors are also increasingly focusing on product differentiation and improving the quality of their products.

Key vendors in this market are -

• Barefoot Yoga
• Gaiam
• JadeYoga
• Manduka

Other prominent vendors in the market include Adidas, Body-Solid, HuggerMugger, Indiegogo, La Vie Boheme Yoga, Merrithew, Nike, prAna, TriMax Sports, and YogaDirect.

Segmentation by product and analysis of the yoga and exercise mats market in North America

• Exercise mats
• Yoga mats

The exercise mats segment dominated the yoga and exercise mats market in North America during 2016 and its dominance is expected to continue until the end of 2021. This segment includes different types of mats such as gym mats, general fitness mats, and pilates mats. A large number of establishments in North America procure exercise mats in large quantities due to the increasing number of health clubs and fitness centers, which, in turn, will boost the sales of exercise mats in the coming years.

Segmentation by distribution channel and analysis of the yoga and exercise mats market in North America

• Mono-brand stores
• Department stores
• Online retail

The mono-brand stores accounted for the maximum sales of yoga and exercise mats in North America during 2016 and according to this market research report, it will continue to be the major revenue-generating segment during the next four years as well. In addition to the rich look and feel of these stores, the availability of a wide range of products that are manufactured under the same brand will also drive the more consumers towards these stores, which in turn, will drive the growth of the market in this segment.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the yoga and exercise mats market in North America?
• What are the key market trends impacting the growth of the yoga and exercise mats market in North America?
• What are the challenges to market growth?
• Who are the key vendors in the yoga and exercise mats market in North America?
• What are the market opportunities and threats faced by the vendors in the yoga and exercise mats market in North America?
• What are the trending factors influencing the market shares of North America?
• What are the key outcomes of the five forces analysis of the yoga and exercise mats market in North America?

Technavio also offers customization on reports based on specific client requirement.