Yoga Mat Market Analysis North America,Europe,APAC,South America,Middle East and Africa - US,China,India,UK,Germany - Size and Forecast 2023-2027

Yoga Mat Market Forecast 2023-2027

The yoga mat market size is estimated to grow by USD 2.94 billion at a CAGR of 5.84% between 2022 and 2027. The trend of product premiumization, driven by innovation in yoga accessories, is attracting consumers looking for higher-quality and more advanced products. The large obese population is creating a growing market for yoga accessories that cater to individuals seeking to improve their health and fitness. Additionally, the increasing health consciousness and wellness initiatives undertaken by government and corporate agencies are further boosting the demand for yoga accessories as people look for ways to improve their overall well-being. Overall, these factors are contributing to the growth of the market for yoga accessories.

What will be the size of the Market During the Forecast Period?

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Market Segmentation

This market report extensively covers market segmentation by distribution channel (offline and online), end-user (personal and health clubs), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. This segment includes pharmacies, mono-brand stores, department stores, hypermarkets, supermarkets, and specialty stores.

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The offline segment was valued at USD 6.78 billion in 2017. Retail establishments with a single brand are known as mono-brand stores. These are independent retailers that offer a wide range of goods produced under the same brand.  Further, the sales growth in the global market highly depends on these retail formats. Currently, retail establishments help customers see these products' potential. They use in-house shopping coaches and hold proactive workshops to connect customers with shared interests or recommend products that might fit a customer's lifestyle. Therefore, such factors will boost the market segment growth during the forecast period. 

By Region

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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Throughout the forecast period, it is expected that the North American market will grow steadily. Many people are adopting healthy lifestyles and becoming more physically active, which is causing an increase in yoga practice and subsequent sales of these in North America. Additionally, manufacturers of these are aiming to use sustainable, biodegradable raw materials like jute, cotton, and natural rubber that can either decompose naturally in landfills or be recycled into other products.

In North America, the US is the most lucrative market. The market in the US is primarily driven by an increase in the number of fitness centers and health clubs. The practice of yoga is steadily gaining acceptance, especially among working women, and its use is increasing significantly as more people switch from other forms of exercise to yoga. Yoga is widely practiced throughout most of the region, so it is expected that during the forecast period, this will support market growth in the region. 

Market Dynamics and Customer Landscape

Yoga mats are essential for yoga practitioners to minimize energy loss and provide a stable surface for various poses. They help keep the body warm during practice and reduce the risk of injuries by providing cushioning and traction. With the integration of AI technology and digital connectivity, modern yoga mats like YogiFi can guide users through proper stretching movements and correct body positions, while also tracking progress in flexibility and strength. These mats are often made from natural and eco-friendly materials like PVC-free natural rubber, offering health benefits without the risk of exposure to harmful substances. They cater to a wide range of users, from beginners to experienced practitioners, and are suitable for use in hypermarkets, fitness clubs, and households alike. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Product premiumization owing to more innovation in yoga accessories is notably driving the market growth. Innovation is crucial in the global market as it helps differentiate products and improve consumer satisfaction. Many manufacturers are introducing unique yoga accessories, including mats in various colors, patterns, and styles. These innovations often incorporate AI technology and digital connectivity, enhancing the user experience and providing additional functionalities. Furthermore, these accessories are designed to complement stretching movements and may even include features such as a yoga assistant to guide users through their practice. These mats are made from materials like natural jute and rubber. For example, Lululemon athletica Inc. offers The Reversible Mat, made from natural rubber with an antibacterial ingredient to prevent mold and mildew.

Consumers are willing to pay more for premium products that offer higher quality and durability. Higher quality and premium materials provide better grip, comfort, and longevity compared to standard mats, making them desirable for consumers seeking a higher-quality yoga experience. Sequential Brands Group Inc. produces the 8mm-thick Performance Premium-Grip Yoga Mat under the GAIAM brand. This nonslip mat, made of natural rubber with an internal stabilizing core, provides comfort and convenience. Introducing innovative and premium products can help companies increase profit margins and gain a competitive edge. These factors are expected to drive market growth in the forecast period.

Significant Market Trends

The increasing availability of custom yoga mats is an emerging trend in the market growth. Customized yoga mats are becoming increasingly popular in the global market. Yoga mat personalization and customization have emerged as key determinants of purchase decisions. These variables are driven by technology, supply chain transformation, and organizational restructuring. The manufacturers can now produce and supply items based on measurements and specifications provided by customers.

ANYMATIC LLC, for example, offers personalized mats. The company provides customized standard yoga mats, travel yoga mats, and children's yoga mats. To accommodate individual preferences, the company offers three distinct types of yoga mats. Customers can add an image and text to the mat based on their preferences. Several market companies are expected to offer such customized yoga mats based on consumer needs during the forecast period. Hence, such factors will propel the growth of the global market during the forecast period.

Major  Market Challenge

The rising popularity of outdoor sports activities is a major challenge impeding the market growth. People are becoming more interested in different sports as society's tendency toward leading active, healthy lifestyles grows. Many people include sports in their daily routines. For instance, the proportion of people who bicycled increased from 7% in 2021 to almost 8% in 2022. Similarly, between 2021 and 2022, triathlon participation increased by about 13% across the world. Regular outdoor physical activity has a variety of positive health effects, including a reduction in the discomfort of arthritis, weight loss, lowered blood pressure, and a lower risk of diabetes, certain cancers, osteoporosis, and cardiovascular diseases.

Additionally, sports and outdoor physical activity also give people a chance to socialize and meet people who share their interests. They revive and soothe the mind, improve one's attitude, and give one a healthy sense of self-worth. They also increase one's confidence, creativity, and self-worth. Numerous of these advantages of outdoor exercise may reduce the number of people who choose yoga as a way to enhance their health. In the end, this lowers the demand for yoga mats. Thus, such factors will have a negative impact on the global market during the forecast period.

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Body Solid Inc. - The company primarily manufactures training equipment. The key offerings of the company include yoga mats such as BSTYM5.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Adidas AG
• Barefoot Yoga Co.
• Decathlon SA
• Hugger Mugger Yoga Products LLC Inc.
• JadeYoga
• La Vie Boheme Yoga
• Liforme Ltd.
• lululemon athletica Inc.
• Manduka LLC
• Merrithew International Inc.
• New Balance Athletics Inc.
• Nike Inc.
• NoCoast Beer Co.
• OPTP
• Second Earth Pty Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook 
  • Offline
  • Online

• End-user Outlook 
  • Personal
  • Health clubs

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina

Market Analyst Overview

The market is thriving with innovation to enhance yoga practices like Asana, Pranayama, Meditation, and Chanting. Mats like YogiFi offer a strength track for improved workouts. Concerns about health problems such as obesity and heart conditions like cardiac arrest, hypertension, and hypotension drive demand for high-quality, PVC-free mats that prioritize safety and comfort. Brands like Alo Yoga and Body-Solid cater to the diverse needs of fitness and yoga centers, clubs, and individuals. As awareness grows about the link between spirituality, mental health, and physical well-being, the market continues to expand, offering alternatives like TPE, cotton, and jute mats.

The market is evolving to meet the needs of fitness and yoga centers, health & fitness clubs, and individuals seeking PVC-free mats for their practice. With a focus on promoting physical and mental well-being, these mats cater to various spirituality practices and Dharmic traditions. They provide a stable surface for fitness activities and help reduce stress and anxiety. Brands offer high-quality mats to prevent slipping during poses, prioritizing the individual's physical and mental health. Mats made from cotton or jute offer alternatives to traditional materials, aligning with practices like Ayurveda for a holistic approach to wellness.

Furthermore, these are essential equipment for practitioners at fitness and yoga centers and those engaged in online or physical coaching. The market emphasizes mats that are PVC-free, offering high-quality options to enhance comfort and safety during practice. These mats cater to various needs, including supporting cardiac health and providing a stable surface for hands and feet. Cotton or jute mats are popular alternatives for those seeking environmentally friendly options. As the health & fitness industry continues to grow, the demand for innovative and sustainable yoga equipment, including mats, is on the rise. They play a crucial role in fitness and yoga centers and online coaching, providing a safe and comfortable surface for practice. Consumers seek PVC-free options that offer high-quality support. Cotton or jute mats are popular alternatives due to their eco-friendly nature. They can also aid in preventing issues like cardiac arrest.

Yoga assistant YogiFi , the innovative yoga assistant, prioritizes sustainability with its PVC free approach, catering to Fitness and yoga centres seeking eco-friendly solutions. Offering a range of options, from sticky yoga mats to those made from Natural rubber yoga mats, Plastic elastomer yoga mats, and Cotton & hemp yoga mats, YogiFi ensures practitioners have access to high-quality mats while minimizing environmental impact. These alternatives provide the necessary grip and support for yoga enthusiasts without compromising on sustainability. Moreover, considering concerns like cardiac arrest during intense physical activities, YogiFi emphasizes safety and quality, offering High-quality yoga and exercise mats crafted with durability and user comfort in mind. Additionally, for those seeking alternatives to traditional yoga mats, YogiFi introduces options like Alternatives to yoga mats, cotton and jute mats, combining functionality with eco-consciousness to enhance the yoga experience. 

Market Scope
Report Coverage	Details
Page number	161
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 5.84%
Market growth 2023-2027	USD 2.94 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	4.67
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 33%
Key countries	US, China, India, UK, and Germany
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	Adidas AG, Barefoot Yoga Co., Body Solid Inc., Decathlon SA, Hugger Mugger Yoga Products LLC Inc., JadeYoga, La Vie Boheme Yoga, Liforme Ltd., lululemon athletica Inc., Manduka LLC, Merrithew International Inc., New Balance Athletics Inc., Nike Inc., NoCoast Beer Co., OPTP, Second Earth Pty Ltd., Trimax Sports Inc., Yoga Direct LLC, Yogamatters Ltd., and YogiKuti Pvt. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market forecasting, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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