Media & Entertainment
Overview of the global massage equipment market
Technavio’s market research analyst predicts the global massage equipment market to grow steadily at a CAGR of around 6% by 2021. One of the primary drivers for this market is the rising need to reduce stress and illness. Health issues like backaches and cervical pain have become increasingly common among people who sit for prolonged periods of time. Also, low physical activity can lead to medical conditions like deep vein thrombosis, type 2 diabetes, cardiovascular problems, and obesity. Owing to the increasing rate of these illnesses, people are increasingly giving importance to health issues and are looking for solutions and activities that can help them get relief from pain and stress. This has led to an increase in the adoption of health and fitness equipment, such as electric massagers. They help the body to release good hormones like endorphins and serotonin that promote relaxation and destress the body. The growing demand for such health and fitness products is likely to boost the revenue growth of the global massage equipment market during the forecast period.
In terms of geography, the Americas accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years as well. The availability of advanced electronic devices like smart feature-enabled electric massagers is one of the key drivers of the market growth. The US and Canada are the major revenue contributors in this region. However, South American countries like Brazil, Chile, and Peru are witnessing a rapid increase in the demand for massage equipment; this will further augment growth in the massage equipment market in the coming years.
Overview of the global smart plug market
According to the analysts at Technavio, the global smart plug market is anticipated to grow rapidly and post a CAGR of close to 38% during the forecast period. The growing demand for energy-efficient household appliances will drive the growth prospects for the global smart plug market until the end of 2021. It has been observed that the built-in smart appliances used in smart homes are generally quite expensive. Since smart plugs are the cost-effective alternatives for built-in smart appliances, there will be a considerable increase in their sales volume in the coming years due to the growing demand for energy-efficient appliances at smart homes. Furthermore, the regulations released by regulatory agencies such as ASHRAE, BEE, and DOE will drive the demand for smart plugs during the forecast period.
The promotion of smart plugs through trade exhibitions will drive the growth prospects for the global smart plug market for the next four years. Also, it has been estimated that several smart plugs with upgraded software and technology will be launched during the forecasted period as the scope for innovation for these plugs is very high. These vendors will increasingly involve in promotional campaigns, digital marketing campaigns, and customer engagement through social media to market their smart products, which will help them increase sales volume and improve profit margins.
Competitive landscape and key vendors
Overview of the global content publishing market
The global content publishing market is anticipated to grow at a steady rate and will post a CAGR of more than 1% during the forecast period. The growing adoption of e-books will drive the growth prospects for the global content publishing market for the next four years. The publishers and readers are increasingly relying on e-books, electronic editing, and online subscription business models, which enables them to save a lot of time and money. Also, authors are no more required to obtain approval from various publishers before publishing their content. Furthermore, the emergence of e-commerce sites will further drive the availability of e-books, which offers benefits like easy payment options, prompt delivery, and hassle-free return policies. These online authors are increasingly gaining the trust of their customers, which will further drive the demand for content publishing across the globe.
In terms of geography, the Americas accounted for the majority market share during 2016 and will continue to dominate the market until the end of 2021. Some of the major factors responsible for the market’s growth in the region is the increasing acceptance of digital technology, improvements in broadband infrastructure, and the growing number of digital magazine and e-book readers.
Competitive landscape and key vendors
Overview of the global music market
Market research analysts at Technavio predict that the global music market will grow steadily during the next four years and post a CAGR of almost 9% by 2021. This market research analysis identifies the growth in subscription services as one of the primary growth factors for this market. Owing to the integration of music streaming services with social media platforms, the subscription services segment is currently posting significant growth. The digital music service company Spotify recently integrated its application to the social media platform Facebook, which allows users to share their playlist with their social media friends. Since most of these subscription services follow the freemium business model aimed at migrating free users to premium paid services, this growing number of subscription services will aid publishing houses and artists increase their revenue, consequently fueling the growth of the music market.
The rise in adoption of mobile devices such as smartphones and tablets fueling the growth of the digital music, there will be an exponential increase in mobile ad spend in the coming years. Since digital music service providers offer most of the downloading and streaming services for free, they will increasingly adopt mobile advertising as a channel to increase their revenue, which will in turn, boost the growth of the music market.
Competitive landscape and key vendors
The market is characterized by the presence of numerous players is highly competitive and is
Overview of the swimming pool market
Technavio’s market research analysts have predicted that the global swimming pool market will witness steady growth at a CAGR of nearly 4% over the forecast period. With an increase in the construction of luxury hotels around the world, the market for swimming pools is likely to have a positive outlook in the coming years. In the recent years, the number of international travellers has increased considerably leading to a boom in the tourism industry. The construction companies and hotel owners have realized the potential in the global tourism market, which is leading to intense competition among them. This has resulted in the construction of several hotels that offer facilities such as sports centers, spas, and swimming pools. Moreover, there are a number of resorts that offer rooms with private pools. This is attracting many tourists to opt for such accommodation, thereby contributing to this market’s growth in the future.
In terms of geography, the Americas dominated the global swimming pool market during 2016 and will continue to lead the market in the coming years. One of the major reasons for the region holding the largest share is the presence of swimming pools in apartments and individual houses, especially in the US. The US is one of the most urbanized countries with a population that has a high spending capability. Many people can afford to have swimming pools in their houses. However, the market has reached its maturity stage because of the presence of developed infrastructure in the region.
Competitive landscape and
Overview of the global portable speaker market
The global portable speaker market is anticipated to grow at a steady rate and post a CAGR of more than 11% during the forecast period. The rise in number of smart homes will drive the growth prospects for the global portable speaker market until the end of 2021. Smart homes connect all consumer electronic devices, media and entertainment gadgets, and other smart electronics to the home network. Furthermore, to facilitate the communication between the devices connected to the home network, wireless portable speakers are used to enable easy streaming of content like music and videos. Moreover, with the growing need for energy savings, convenience, and connectivity between various devices in a smart home, the demand for portable speakers will continue to grow. Furthermore, initiatives from the governments of various countries to promote smart homes for a better living that will eventually drive the demand for portable speakers.
The advent of cloud-hosted music streaming services will drive the growth prospects for the portable speakers market during the forecasted period. The growing adoption of cloud-hosted music services will increase the applications of portable speakers on a global level. Cloud computing has significantly enabled users to shift from the trend of using devices like cassettes, CD players, and iPods to an access-based approach. This approach allows the subscribed users to access digital content
The media and entertainment industry has always been at the forefront of technological innovation, as it is the only industry that touches almost every individual globally in one way or another. Investment in this industry is strong and it will continue to benefit from heavy investment for future growth.
Advertising agencies, entertainment news bureaus, and social media agencies are a just a few of the many types of organizations that make up the much larger media and entertainment industry. Paramount Pictures and Warner Bros., for example, are two large film studios that are contributing to the growth and development of the media and entertainment industry.
Technavio’s media and entertainment domain provides leveragable insights into the many facets of the media and entertainment industry and why it is important and thriving. Our portfolio of reports covers consumer electronics, gaming, the Internet and e-commerce, mainstream media and entertainment, and publishing and advertising.