Media & Entertainment
Overview of the global video wall market
Technavio’s market research analyst predicts the global video wall market to grow steadily and post a CAGR of around 19% between 2016 and 2020. The growing preference for narrow bezels is one of the primary drivers contributing to the growth of the video wall market. Narrow bezels offer seamless viewing experience to viewers and reduce the number of divisions caused by widened bezels. The mirrored tapes over the narrow bezels reflect the images clearly by hiding the tile lines and give a bigger display to the viewers with no attachments or divisions. Vendors have also streamlined the installation of video walls to increase their acceptance among end-users. Users can easily configure and align the displays to the power supply units in their premises and reduce the incidence of power failures while the system is in operation. This market analysis observes that the easy installation of video walls has provided the market vendors with an efficient audio-visual advertising platform to gain a larger target audience, which will further accelerate the market’s revenue growth in the coming years.
As per this market study, one of the latest trends gaining traction in this market is the emergence of the laser phosphor display (LPD). LPD is a variation of cathode ray tube (CRT) technology and uses a set of movable mirrors to reflect light from ultra-violet lasers onto a screen made up of plastic-glass and coated with phosphor strips. These reflected lasers scan the screen from top to bottom, and the energy from the light activates the phosphors by emitting photons. Multiple LPD cubes are then stacked
Overview of the global digital video content market
Technavio’s market research analysts predict the global digital video content market to grow at a high CAGR of more than 25% by 2020. Online video streaming has gained preference among customers as it enables convenience, easy access and content choice. Platforms such as Ustream and Livestream are extremely popular among consumers. Several TV channels, especially sports and news, offer live video streaming via their online channels like BBC iPlayer (BBC), WatchESPN (ESPN) and CNNgo (CNN). Sports is the most popular vertical with the largest live video streaming audience in the digital video content market. It is anticipated that a large number of digital video service providers will venture into live streaming services during the forecast period. The market is also witnessing technological advancements such as 4D and 5D content, where virtual reality (VR) and 360-degree videos have gained huge popularity.
APAC is one of the fastest growing regions in this market owing to the growing adoption of video content technology in countries like Japan and China. Factors such as an increase in high-speed broadband and mobile networks (3G and 4G) coupled with the ever-increasing usage of electronic devices will positively contribute to the market growth in this region during the forecast period. Moreover, as the region has half of the world’s mobile connections, the digital video content services through mobile devices will witness huge surge in the coming years.
Global outlook of the legal marijuana market
Market research analysts at Technavio’s predict that the global legal marijuana market will grow remarkably at an impressive CAGR of around 37% between 2016 and 2020. The global legal marijuana market is expected to grow significantly during the forecast period owing to the rapid adoption of cannabis by individual consumers for medicinal as well as recreational purposes. Many countries are legalizing the sale of cannabis for recreational purpose due to high tax revenue generated from the market. There are several other economic benefits that the governments are taking into consideration while legalizing cannabis such as the influx of new jobs in the market. The cannabis industry is expected to create numerous employment opportunities for people post-legalization due to the increased consumption of the substance. Besides recreational purposes, the use of marijuana for medicinal use is also increasing at a rapid pace, as cannabis helps in providing relief to patients ailing from muscular pains, seizures, and spasms. Several vendors have started using online platforms to reach a large number of targeted audience through mobile advertisements and m-commerce, to increase the sales of marijuana. For instance, Nestdrop is a mobile app which delivers medicinal cannabis to the customers within a specific period as per the delivery specifications.
APAC will be the fastest-growing region in the market with a number of countries anticipated to legalize cannabis in the coming years. The diverse medicinal benefits of marijuana have prompted several APAC nations to legalize the sale of the substance. As of 2015, Australia is the only APAC country where marijuana is legal; however, the market will witness more countries legalizing cannabis owing to the regional effect. The
Overview of the global e-commerce market
Technavio’s market research analyst predicts the global e-commerce market to grow steadily and post an impressive CAGR of more than 19% by 2020. One of the major factors contributing to the growth of the e-commerce market is the diverse portfolio in several product segments such as electronic gadgets, apparels, books, and cosmetics. These categories in the e-commerce websites are regularly updated with latest offerings, which not only attracts new customers but also retains customer loyalty. Also, these shopping websites allow customers to make multiple payment options through credit and debit cards, electronic wallets, net banking, cash on delivery (COD), and cryptocurrency. To withstand the growing competition in the market and maintain customer allegiance, several e-commerce companies are introducing incentives like free shipping to customers. They are also offering hassle-free exchange and return policies to increase their brand proposition. Social media advertising is one of the latest developments in the e-commerce market, which not only allows advertisers to use display banner ads but also sponsored content to attract customers.
Vendors in the market are switching from website platforms to app-only services owing to the increase in online shopping transactions through mobile apps. Shifting to app-only can be a risky situation for vendors as many developing countries, such as Africa, India, and South Korea face grave issues of internet connectivity, which
Overview of the global playout automation market
Technavio’s market research analyst predicts the global playout automation market to grow at a CAGR of around 16% during the forecast period. Factors such as growing innovations, creativity, and uniqueness in technology will boost the growth prospects for the playout automation market in the coming years. Technological advancements in the market are augmenting the demand for low investment solutions for the playout chain which leads to low operational cost and low capital expenditure for broadcasters in the market. The growing number of channels and small- and medium-scale broadcasters is also accelerating the growth of playout automation software tools. Channel in a Box (CiaB), which is a part of playout automation, integrates broadcasting hardware into a single IT-based platform and helps automate playout of pre-programmed clips, adjusts audio levels, plays commercials, and adds the channel logo. With the surging demand for highly sophisticated and high-definition digital content, coupled with growing number of channels, the market will witness massive growth over the next four years.
In terms of geography, South America will be the fastest growing region in the playout automation market and is anticipated to grow at a CAGR of more than 20% during the forecast period. The improving economy of the region has increased the purchasing power of individuals and they are subscribing large number of TV channels through satellite, cable, and
Overview of the global 3D animation software market
Technavio’s market research analyst predicts the global 3D animation software market to grow at a CAGR of more than 12% between 2016 and 2020. The growing interest of people towards animated movies such as Cars, Toy Story, and The Incredibles, is one of the primary drivers for the growth of the 3D animation software market. 3D animation provides better graphics, clarity, and faster rendering of frames than 2D and traditional animation, which has led to its high demand from production houses, game developers, contractors, and automotive designers. Besides movies, video games have become one of the crucial end-users of animated videos. The 3D animation technology gives games a real-life experience, engaging users in the gameplay. Several game developers are trying to create close to real-life animations and graphical effects with the help of 3D animation software, which in turn, will significantly boost the growth prospects for the market in the coming years.
One of the latest trends gaining momentum in the market is the outsourcing of 3D modeling. The licensing of the 3D animation software is quite expensive, requires expertise and training of staffs, and involves the purchase of CAD systems and software. This has promoted several automotive and architectural companies to outsource 3D modeling of buildings and car designs. Outsourcing helps the structural engineers and automotive designers to improve their productivity and reduce expenses as different people engage in designing and modeling simultaneously. It also speeds up the overall process as the software expert team is more efficient in creating 3D models than amateur designers.
Competitive landscape and key vendors
The media and entertainment industry has always been at the forefront of technological innovation, as it is the only industry that touches almost every individual globally in one way or another. Investment in this industry is strong and it will continue to benefit from heavy investment for future growth.
Advertising agencies, entertainment news bureaus, and social media agencies are a just a few of the many types of organizations that make up the much larger media and entertainment industry. Paramount Pictures and Warner Bros., for example, are two large film studios that are contributing to the growth and development of the media and entertainment industry.
Technavio’s media and entertainment domain provides leveragable insights into the many facets of the media and entertainment industry and why it is important and thriving. Our portfolio of reports covers consumer electronics, gaming, the Internet and e-commerce, mainstream media and entertainment, and publishing and advertising.