Media & Entertainment
Overview of the global business to business (B2B) media market
Several business to business (B2B) firms are expected to incorporate mobile apps and on-site web apps into their marketing strategy during the forecast period to boost their business functionality. It is important for marketers to involve the audience and mobile apps deliver the content directly into the customer’s hands. These apps include assessments, calculators, interactive white papers, estimate builders and other utility apps which make the content more interactive and interesting for the consumers. B2B firms are also creating apps for product portfolio, tradeshows, networking, services, and events. For instance, Atlas Copco Construction is one of the most popular users of mobile applications for vendors to showcase their products and services to business firms. Technavio’s market research analysts have predicted that the global B2B media market will reach USD 32 billion during the forecast period.
The Americas is the largest region in the B2B media market and occupies more than half of the total market revenue. One of the major factors influencing the B2B media market in the region is the presence of a large number of businesses, both big and small, that aim to increase their revenue and brand value among customers. As the region is technologically advanced with the high adoption of broadband, 4G services, smartphones, and tablets, the reach of vendors to their prospective clients is also high. In addition, the growing use of social media will also increase the penetration of digital B2B media in the region during the predicted period.
Competitive landscape and key vendors
The global B2B media market is highly competitive because of the presence of many large established players along with regional and emerging players
Overview of the online classified ad platform market
According to the market research analysts at Technavio, the global online classified ad platform is anticipated to witnessc fast paced growth and will post an impressive CAGR of more than 8% over the forecast period. The low cost of online advertising is a major factor driving this market’s growth. Online advertising is essential in increasing the awareness about a new product, creating an interest for products among buyers, and expanding the reach of products. Online advertising allows advertisers to advertise their products at minimal or no cost, unlike offline outdoor advertising platforms that are highly expensive. Moreover, online classified advertising enables manufacturers to list their products on normal or featured ad platforms and also allows them to count the number of views for their ads.
In terms geography, the Americas was highest revenue contributor to the online classified ad platform market and will continue its dominance during the predicted period. Factors like the increased penetration of smartphones and strong broadband infrastructure in the region will aid in this market’s growth in the Americas. Also, the saturation of print and TV advertising is another important factors driving this market’s growth in the region.
c Competitive landscape and key vendors
The global online classified ad platform is highly competitive owing to the presence of several well-established players in the market. However, intense competition, along with icnreasing technological advancements are significant risk factors for
Overview of the video games advertising market
Extensive research carried out by the analysts at Technavio has shown that the global video games advertising market is expected to grow at a fast pace and will post a CAGR of close to 14% over the forecast period. Advertising through video games gives brands the advantage of customizing the ad based on the demographics of the gamer. Such advertisements have higher relativity compared to TV commercials since advertising agencies collect and record data about the consumers' buying preference. Also, video game ads get more attention as most of the gamers are usually very engrossed in the game and cannot skip the advertising messages. On an average, consumers only spend 45 seconds on TV advertisement, while a gamer spends 300 seconds on an ad in the video game. Moreover, these advertisements are strategically placed to appeal to the gamers. When a gamer reaches the required destination or level, an ad is placed in there to enable the player to relate the ad with the victory in the game. The effective and strategic placement of advertisements will boost this market’s growth in the coming years.
One of the notable trends in the global video game advertising market is the augmented use of social media for advertising video games. The number of social media users has crossed 2.1 billion in 2015. Due to its widespread reach, social media is becoming one of the lucrative platforms for advertising since it connects to a large segment of gamers from around the world. Furthermore, social media platforms provide the advertisers with efficient targeting options and enhanced conversion tracking since these media platforms also take advantage of the user’s interests. Identifying the gamer's interests allow advertising agencies to display ads
Overview of the global adventure tourism market
Technavio’s market research analyst predicts the global adventure tourism market to grow at a CAGR of around 46% by 2020. The growing preference for adventure over other tourism activities is propelling the growth of the adventure tourism market significantly. People are more interested in adventurous activities such as skydiving, surfing, rock or mountain climbing, caving, and deep-sea diving that involve high risk, rather than investing time in beachside vacation or regular sight-seeing holidays. Countries such as Switzerland, Iceland, Germany, Canada, and New Zealand are some of the most popular adventure sports spots attracting numerous domestic and international tourists. In the recent years, there has been a noticeable growth in the number of countries offering adventurous sports such as parasailing, scuba diving, kayaking, trekking, and safari to its tourism industry to boost their international tourist arrivals.
The market is witnessing a huge popularity of adventure sports as a stress remedy. Several health professionals across the globe are recommending adventure vacations as a coping mechanism for stress. They are suggesting individuals to go for travel or adventurous activities that help to treat the stress and anxiety of a person and recover quickly. These outdoor adventures activities rejuvenate their minds and help them to get back to their mundane lives with the much-needed enthusiasm. Such commendations by healthcare professionals have propelled vendors to increase the opportunities for adventure tourism as it helps them to target customers looking for wellness tourism.
Overview of the global box office market
Technavio’s market research analyst predicts the global box office market to grow at a CAGR of almost 7% by 2020. The global film industry is primarily driven by innovations where there is continuous demand for new and innovative content and high-quality overall film viewing experience. This has led the box office market to implement several technological advancements, where the vendors are striving to offer the viewers better movie experience in terms of video and audio quality. 4D is a popular technology where some of the most popular Hollywood movies like Avatar and Kung Fu Panda were screened using this technology. The audience were able to experience visual effects such as breeze, smell, bumps and vibrations during action sequences, providing them an enhanced theater experience. Also, the introduction of technologically advanced IMAX theatres has enabled the distributors to earn more revenue with high ticket prices, resulting in the overall growth of the box office market in the coming years.
The US accounted for the largest market share in 2015 and dominated the box office market globally. Much of the region’s growth is due to the large number of movies released every year in the country. There is intense competition among the distributors and production houses in the country because of the rising demand for new and innovative movies. The growing use of 3D technology is the most popular development in the movie industry over the years with more and more viewers ready to spend extra for the enhanced experience.
Competitive landscape and key vendors
The vendor performance in the global box office market is influenced by the changing consumer spending patterns
Overview of the global gaming market
Technavio’s market research analyst predicts the global gaming market to grow at a CAGR of more than 6% between 2016 and 2020. Gaming has gained traction because of the augmented use of mobile devices and its supportability on laptops, mobile phones, and tablets. Smartphones and tablets give users diverse connectivity options such as 3G, Bluetooth, and Wi-Fi, which make them a more attractive proposition than PCs to play online games. The market has witnessed several technological developments and product innovations over the years that cater to a wide range of customer requirements. Technological developments in game software and hardware have made games graphically advanced and more realistic in appearance. Moreover, vendors are incorporating sophisticated techniques in games to trigger the intelligence and maturity of gamers, making them more interactive.
In terms of geography, APAC was the largest region in the global gaming market during 2015 and is anticipated to grow at an impressive growth rate during the forecast period. Much of the region’s growth ca be attributed to the increasing adoption of gaming devices and the advent of next-generation gaming consoles. The majority of the countries in APAC such as India, Indonesia, and Malaysia are emerging countries in the gaming industry owing to the surging rate of innovations in the gaming technologies. The availability of a diverse range of devices with different screen sizes and graphic capabilities are enabling the integration of games in the market.
Competitive landscape and key vendors
The media and entertainment industry has always been at the forefront of technological innovation, as it is the only industry that touches almost every individual globally in one way or another. Investment in this industry is strong and it will continue to benefit from heavy investment for future growth.
Advertising agencies, entertainment news bureaus, and social media agencies are a just a few of the many types of organizations that make up the much larger media and entertainment industry. Paramount Pictures and Warner Bros., for example, are two large film studios that are contributing to the growth and development of the media and entertainment industry.
Technavio’s media and entertainment domain provides leveragable insights into the many facets of the media and entertainment industry and why it is important and thriving. Our portfolio of reports covers consumer electronics, gaming, the Internet and e-commerce, mainstream media and entertainment, and publishing and advertising.