Global Automotive Infotainment Market: Report Analysis 2015-2019

October 14, 2015

Market outlook of the automotive market

Though traditionally, competition in the automotive sector was limited to the towing capacity, acceleration, and horsepower of vehicles, the market is currently experiencing a gradual shift in the focus of consumers and OEMs towards in-vehicle technology and features.

The introduction of infotainment in mass-produced mid-segment vehicles is expected to help the global automotive infotainment market reach a market size of more than 118 million units in 2019. The developing regions of the world economy drive the growth of this market.

These regions have witnessed an influx of many international vehicle manufacturers such as Volkswagen, which plans to increase its production capacity in India to 0.2 million units by 2018, and GM which already has 28 production plants in China and plans to open three more in the next few years. The growing sales of sales of passenger cars are expected to positively impact the market during the forecast period.

Vendor landscape of the global automotive infotainment market

  • Alpine Electronics
  • Continental
  • Denso
  • Harman
  • Panasonic
  • Pioneer

A budding area of competition among automobile manufacturers and automotive infotainment system manufacturers is the software or operating systems used in vehicle infotainment.

During the forecast period, many manufacturers of automotive infotainment systems are expected to shift toward a PC-like architectural concept. The functionality of operating systems offered by market vendors will emerge as the key product differentiator among different brands during the forecast period.

Global automotive market segmentation by vehicle type

  • Passenger cars
  • LCVs
  • HCVs

In terms of production units, the passenger car segment accounted for a market size of over 67 million units in 2014, followed by the light commercial vehicle segment, and the heavy commercial vehicle segment. Over the forecast years, the demand in this segment will witness a faster growth rate in emerging markets thereby fueling the demand for in-vehicle infotainment systems.   

Global automotive market segmentation by geography

  • Americas
  • APAC
  • EMEA

Within the EMEA region, Western Europe’s contribution to the overall automotive output is expected to fall until 2019, as many automotive OEMs are shifting their production bases to China and India. Countries like Germany, the UK, South Africa, Russia, and France are among the largest automotive infotainment consumers of this region. Recovery of domestic demand in Europe and an increase in exports to the US and China will stimulate the infotainment market in the automotive sector in the region over the next four years.

Key questions answered in the report

  • What are the key factors driving the global automotive infotainment market?
  • What are the key market trends impacting the growth of the global automotive infotainment market?
  • What are the various opportunities and threats faced by the vendors in the global automotive infotainment market?
  • Trending factors influencing the market shares for EMEA, APAC, and Americas?
  • Key outcome of the five forces analysis on the global automotive infotainment market?
  • Growth forecast of the global automotive infotainment market until 2019?

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