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The beer market size in India is estimated to grow by USD 4,449.19 million at a CAGR of 8.76% between 2022 and 2027. The growth of the market depends on several factors, including the growth of online retailing of beer, the launch of a new beer, and the increasing number of microbreweries in India.
It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growth of online retailing of beers is notably driving the market growth, although the huge availability of substitute products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growth of online retailing of beer is notably driving market growth. The use of the Internet for sales and marketing is increasing in India. E-commerce is helping small businesses such as craft beer makers get their products in front of a wide range of consumers. Beer availability on online trading platforms increases vendor visibility. It also allows companies to sell more to Internet-savvy customers. Such platforms also provide product descriptions and reviews. Various suppliers active in the market offer their products online on their websites.
Some companies also sell their products through third-party online retailers such as Amazon.com Inc. Benefits of online retail will drive several companies to offer through online channels during the forecast period. Consumer migration from traditional to online to omnichannel retail and internet penetration in India is expected to drive the growth of the market during the forecast period.
Increasing demand for premium beers is a key trend influencing the market growth. Increasing demand for premium beer is expected to drive the growth of the market during the forecast period. In India, per capita incomes have risen significantly, increasing consumer demand. Increasing demand for premium and craft beers across India is expected to boost the market. Due to the increasing demand for such beers, companies are offering premium beer styles.
For example, recently, Heineken announced the launch of Heineken Silver, expanding its presence in the premium beer category in India. Premium beer is widely favored for its authenticity, taste, and brand. Therefore, increasing demand coupled with the expansion of premium beer brands in India is expected to drive the market during the forecast period.
The huge availability of substitute products for beer is challenging the market. Rum, vodka, whiskey, soft drinks, and energy drinks are the main alternatives. Conventional high-alcohol alcoholic beverages have wide availability and serve well for the functional purposes of alcoholic beverages. Other alternatives, such as soft drinks and energy drinks, are also widely available and are considered healthier than alcoholic beverages such as beer. The low price is an advantage that drives demand for alternatives. For example, alcoholic beverages (including beer), soft drinks, and energy drinks are all considered soft drinks.
However, per capita prices and consumption of various alcoholic beverages, soft drinks, and energy drinks are lower than beer. In addition, non-alcoholic beverages such as soft drinks and energy drinks are being actively promoted and are becoming more popular. However, alcoholic beverages such as beer cannot be advertised in India due to government restrictions, forcing companies to choose alternative advertising that is not considered a successful marketing effort to attract new audiences. This further restricts their sales in India. Therefore, the availability of alternative products will harm the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Asahi Group Holdings Ltd: The company is involved in the production and supply of alcoholic beverages, non-alcoholic beverages, and various food brands.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the bottles segment will be significant during the forecast period. These has traditionally been packaged in glass bottles, mostly brown bottles. However, today's consumers prefer lightweight metal cans that can adapt to social situations. Packaging is done from materials such as wooden containers and PET bottles. Also, many consumers still prefer glass bottles because they are free of bisphenol A (BPA). BPA causes high blood pressure and slows your heart rate. Many traditional breweries prefer bottled products as part of traditional brewing techniques.
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The bottles segment was valued at USD 4,557.26 million in 2017 and continued to grow until 2021. Internationally renowned brand Carlsberg has launched new fiber beer bottles and containers. The new green fiber bottle is opaque, unbreakable, and has a recognizable fiber structure. Additionally, they are biodegradable and serve as a sustainable option for beer packaging. Instead of plastic seals, the company uses an impermeable coating. The wood fibers in the bottle are made from sustainably managed wood fibers. Such developments are expected to boost the growth of the bottled segment, which in turn is expected to boost the growth of the segment and propel the market during the forecast period.
The market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The Market is witnessing significant growth due to changing lifestyles and the easy availability of products through online platforms. Consumers are increasingly conscious of brands, leading to a rise in demand for imported and premium beers. Craft brewing is also gaining popularity, offering unique flavors and experiences to consumers.
Social media plays a crucial role in influencing consumer preferences and shaping player positioning in the market. Companies are adopting winning strategies to capture market share and enhance their brand image. The company evaluation quadrant helps in assessing the performance of major companies in the market. Key ingredients in beer production include malted barley, corn, cereals, hops, yeast, water, adjuncts, and additives. Taprooms and dining rooms are essential for showcasing products and providing unique experiences to consumers. However, the procurement of raw materials and supply chain disruptions can impact the distribution of beers. Overall, the market is dynamic, with trends driven by factors such as alcohol content, flavor innovation, and consumer preferences, especially among millennials who often associate beer with celebrations and social and cultural gatherings.
Beer Market Scope in India |
|
Report Coverage |
Details |
Page number |
129 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.76% |
Market growth 2023-2027 |
USD 4,449.19 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
7.45 |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Anheuser Busch InBev SA NV, Arbor Brewing Co., Asahi Group Holdings Ltd., B9 Beverages Pvt. Ltd., BROUWERIJ DE BRABANDERE NV, Carlsberg Breweries AS, Devans Modern Breweries Ltd., Diageo Plc, Gateway Brewing Co. LLP, Heineken NV, KALS Distilleries Pvt. Ltd., Kati Patang, MAHOU SA, Mohan Meakin Ltd., Molson Coors Beverage Co., Som Distilleries and Breweries Ltd., Thai Beverage Public Co. Ltd., White Rhino Brewing Co., Carson Cumberbatch PLC, and SONA BEVERAGES PVT. LTD. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
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