Global POS Printer Market 2016-2020
Market overview of POS printers
Technavio’s market research analyst predicts the global POS printer market to grow at a CAGR of around 8% during the forecast period. The increasing usage of debit/credit cards by users across various channels such as POS terminals, retail stores, and other sectors is driving the growth of this market. Moreover, the growing cashless transaction processes as a result of the rise of the e-commerce sector is also driving the demand for cards and POS printers.
The emergence of the erasable printing technology is expected to contribute to the market growth of POS printers during the forecast period. In cases where there is inappropriate content or ink on a page, the erasable technology can remove the ink using heat through the heat plate placed in the printer. It helps save paper, and can also benefit the vendors in terms of the paper imports and stock keeping costs.
Market segmentation by type of POS printers
The thermal printer segment accounted for 69% of the market share during 2015 and is expected to retain its market dominance until the end of 2020. The rising demand for this technology from various application segments such as restaurants, banks, retail, and other heavy-use environments is driving the growth of this segment. The report predicts features in this printer such as NFC, RFID, and Bluetooth to fuel the market growth until the end of the forecast period.
Geographical segmentation of the POS printers market
The Americas dominated the market during 2015 with a market share of around 48%. The adoption of the POS terminals and the connected POS printers by the small enterprises is driving the growth of the market in this region. The US is the market leader in this region, contributing significantly to the growth of POS printers.
Competitive landscape and key vendors
HP is a leading provider of products, technologies, software, solutions, and services in the POS printers market. The company’s key strategies involve delivering quality products, high-tech technology support services, and differentiated, integrated solutions. Other international players are also expected to follow the trend with investments in upgrading existing technologies. The competitive environment in this market is expected to intensify further in the emerging countries during the forecast period.
The leading vendors in the market are -
- Seiko Epson
- Star Micronics
The other prominent vendors of the market include Bixolon, Boca Systems, Cognitive TPG, CUSTOM SPA, NCR, Pertech Industries, Woosim, and Zebra.
Key questions answered in the report
- What will the market size and the growth rate be in 2019?
- What are the key factors driving the POS printer market?
- What are the key market trends impacting the growth of the POS printer market?
- What are the challenges to market growth?
- Who are the key vendors in the POS printer market?
- What are the market opportunities and threats faced by the vendors in the POS printer market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA?
- What are the key outcomes of the five forces analysis of the POS printer market?
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