Overview of the global content authoring tools market
Content authoring tools are software packages used by people like instructional designers (ID) to create learning materials for end users like universities, students, and even companies. Vendors use different formats so that the learning materials can be created quickly and at a reasonable cost. Content authoring tools are also used to deliver content quickly. Creators could be teachers or subject matter experts who work with IDs to package lessons and subjects. Tools are usually chosen based on delivery platforms and set standards. According to the content authoring tools market regional analysis, Technavio’s market research analyst predicts the global market for content authoring tools to grow at a steady CAGR of close to 8% by 2020.
During the forecast period, the growing preference for augmented reality among end users is one of the latest content authoring tools market trends. Augmented reality provides an indirect view of a physical environment whose elements are augmented by computer-generated input devices like video, graphics, sound, or GPS. Its ability to assist in blended and flipped learning will lead to its increased implementation in virtual classrooms. Institutions that use augmented learning can provide better engagement and interactivity and enhance the overall learning experience for students.
Geographical segmentation and analysis of the content authoring tools market
- APAC
- Europe
- North America
- ROW
As with most new technologies, the North American market is the pioneer in the content development and use. Aggressive promotion of e-books and other digital content has changed learning modalities in the K-12 segment. Factors like the incorporation of BYOD policies in educational institutions and increased mobile browsing by students will result in content authoring tools market growth.
Competitive landscape and key vendors
The global market is quite fragmented due to the presence of many players. Most of the vendors are technology companies, which cater to a wider market and not just education. Since there is no clear leader in the content authoring tools landscape, many educational institutions are buying from proprietary vendors so that they can create content based on their needs.
Major vendors in this market are -
- Adobe
- Articulate
- TechSmith
- Trivantis
Other prominent vendors are Allen Interactions, Brainshark, DominKnow, Elucidat, Softchalk, and Websoft.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global content authoring tools market?
- What are the key market trends impacting the growth of the global content authoring tools market?
- What are the challenges to market growth?
- Who are the key vendors in the global content authoring tools market?
- What are the market opportunities and threats faced by the vendors in the global content authoring tools market?
- Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
- What are the key outcomes of the five forces analysis of the global content authoring tools market?
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Table of Content
PART 01: Executive summary
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
PART 05: Market landscape
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: Geographical segmentation
- Global content authoring tools market 2015-2020
- Content authoring tools market in North America
- Content authoring tools market in Europe
- Content authoring tools market in APAC
- Content authoring tools market in ROW
PART 07: Market drivers
PART 08: Impact of drivers
PART 09: Market challenges
PART 10: Impact of drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
- Competitive scenario
- Market vendor analysis
- Other prominent vendors
PART 13: Other prominent vendors
PART 14: Key vendor analysis
- Adobe Systems
- Articulate
- TechSmith
- Trivantis
PART 15: Appendix
- PART 16: Explore Technavio