Global Alkaline Battery Market 2015-2019

October 21, 2015
This market research report by Technavio segments the global alkaline battery market by technology (primary battery and secondary battery) and by geography (Americas, APAC, and EMEA). This report also provides an analysis of the key drivers, challenges, and trends that influence market growth. Leading vendors mentioned in this market research are Duracell, Energizer, Hitachi Maxell, Sony, and Toshiba.

Market outlook of the alkaline battery market

Technavio’s market research analyst has estimated the global market for alkaline batteries to reach close to USD 7.46 billion by 2019. The prospects for growth in this market are heavily dependent on the cost, quality, environmental norms, and technological efficiency of these batteries. Increasing demand for such batteries from emerging economies and physical remote controls is expected to bolster market growth during the forecast period.

Geographically, the Americas are expected to witness a decrease in the overall revenue due to its limited application areas, advances in technology, and competition from other battery chemistries. However, by 2019, it is estimated that this region will retain its market dominance and account for more than 50% of the total market share owing to the primary battery segment’s recent shift from zinc-carbon to alkaline batteries.

Segmentation by battery technology and analysis of: primary battery & secondary battery

In this market research report, analysts estimate the primary battery segment to dominate over the secondary battery segment during the forecast period. Currently, this segment dominates the market and accounts for more than 80% of the total market share. However, by 2019, this segment is envisaged to witness a strong decline in its overall market share owing to the augmented adoption of rechargeable batteries.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

  • Primary battery
  • Secondary battery

Competitive landscape and key vendors:  Duracell, Energizer, Hitachi Maxell

This market is characterized by the presence of numerous vendors who continually compete with each other to gain maximum prominence in the market. Competition between these companies is based on the vendor’s ability to provide high-tech, highly customized alkaline batteries for different end-user applications.   

Key vendors in this market are -

  • Duracell
  • Energizer
  • Hitachi Maxell
  • Sony
  • Toshiba

Growth drivers, challenges, and upcoming trends: Alkaline batteries

Upcoming trends like the local production of alkaline batteries are rapidly gaining popularity as they aid in bringing down the total cost of manufacturing. In recent times, it has been observed that consumers prefer buying batteries that are manufactured locally as they are cost effective. Consequently, many large vendors have now been forced to shift their production facilities to offshore locations. This helps them to manufacture premium products at low cost, which in turn leads to market growth during the forecast period.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the alkaline battery market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the global alkaline battery market?
  • What are the key market trends impacting the growth of the global alkaline battery market?
  • What are the challenges to market growth?
  • Who are the key vendors in the alkaline battery market?
  • What are the market opportunities and threats faced by the vendors in the alkaline battery market?
  • Trending factors influencing the market shares of the EMEA, Americas, and APAC?
  • What are the key outcomes of the five forces analysis of the global alkaline battery market?

Technavio also offers customization on reports based on specific client requirement.

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