Global Naturally Healthy Foods Market 2016-2020

April 20, 2016
This market research study presents a detailed segmentation of the global naturally healthy foods market by product (packaged foods and beverages), by distribution channel (hypermarkets and supermarkets, small independent groceries, discounters, and convenience stores), and by geography (the Americas, APAC, Europe, and MEA). The key vendors identified in the market are Danone, Green Mills, Kraft Heinz, and Nestlé.

Outlook of the naturally healthy foods market

Technavio’s analyst predicts the global naturally healthy foods market to grow at a CAGR of more than 6% during the forecast period. The rising awareness of the benefits of health and wellness products has led to an augmented demand for naturally healthy foods among consumers. The health and wellness food products are known to help prevent and cure some medical conditions such as irritable and inflammatory bowel movement and other gastrointestinal conditions. Such foods not only minimize the incidence of food allergies and help maintain optimal blood glucose levels but also aid in digestion, reduce blood cholesterol levels, enhance brain function, and boost immunity. With the consumers becoming increasingly aware of the detoxifying and anti-aging properties of functional foods, this market is set to expand during the forecast period. Moreover, the vendors are actively advertising their products through various channels including print, electronic, and digital media. Many vendors are also organizing awareness campaigns, such as Nestlé's "Healthy Kids" to create awareness on topics related to health and nutrition and the significance of a balanced, healthy diet. The numerous health benefits of naturally healthy foods and the increasing efforts to create awareness about the advantages of leading a healthy lifestyle will drive this market’s growth until the end of 2020.

Factors like growing demand for healthy snacking and weight management will bolster the growth pf this market over the forecast period. The consumers are becoming increasingly conscious about their snacking habits and are therefore adopting healthy snacking. Healthy snacking boosts metabolism, and is a convenient way to satiate hunger while getting all the required vitamins and nutrients. Moreover, with the obesity rate rising globally, weight management is becoming increasingly popular. For instance, food products like Banana Bread, Betty Crocker Oatmeal Bars Chocolate Chip, and Quaker Oatmeal to Go Apples with Cinnamon are a few oatmeal snacks that solve the purpose for both healthy snacking and weight management. Thus, the growing demand for healthy snacks and weight management will impel the growth of the naturally healthy foods market until the end of 2020.

Segmentation by distribution channel and analysis of the naturally healthy foods market

  • Hypermarkets and supermarkets
  • Independent small groceries
  • Discounters
  • Convenience stores

During 2015, hypermarkets and supermarkets were the primary distributors of naturally healthy food products and accounted for close to 57% of the market share. Factors like the ease and convenience of shopping at large organized retail stores, the availability of a variety of options to choose from and the increasing number of such stores will aid in the growth of this market segment during the forecast period. 

Geographical segmentation and analysis of the naturally healthy foods market

  • Americas
  • APAC
  • Europe
  • MEA

In this market report, the analysts have estimated APAC to be the largest market for naturally healthy foods product and will account for close to 36% of the market share by the end of 2020. The demand for functional foods is on the rise in countries like India and China as they have the highest number of diabetic patients in the world. Moreover, these countries are expected to have high disposable income during the forecast period which will propel the prospects of growth in APAC over the forecast period.

Competitive landscape and key vendors

The global naturally healthy foods market is a dynamic market as it has the presence of many international and regional providers. The vendors are constantly innovating their products to match up to the growing competition. They are making substantial investments in product innovation, packaging innovation, and research and development to counter competition and meet the demands of consumers.

 Key vendors in the market are -

  • Danone
  • General Mills
  • Kraft Heinz
  • Nestlé

Other prominent vendors in the market are Abbott Laboratories, Aleias Gluten Free Foods, Arla Foods, Blue Diamond Growers, Bob's Red Mill Natural Foods, Boulder Brands, Chiquita Brands, Dean Foods, Eden Foods, Fifty 50 Foods, Fonterra, Ganaderos Productores de Leche Pura (Alpura), Harvest Innovations, Hormel Foods, House Foods America Holding, J.M. Smucker, Keurig Green Mountain, Living Harvest, Mead Johnson Nutrition, Nature's Path Foods, Panos Brands, Pinnacle, Scoular Co, Stremick's Heritage Foods, The Coco-Cola Company, The Great Nutrition, The Hain Celestial Group, Tofurky, Unilever, Wild Oats Markets, and Worthington Foods.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global naturally healthy foods market?
  • What are the key market trends impacting the growth of the global naturally healthy foods market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global naturally healthy foods market?
  • What are the market opportunities and threats faced by the vendors in the global naturally healthy foods market?
  • Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
  • What are the key outcomes of the five forces analysis of the global naturally healthy foods market?

Technavio also offers customization on reports based on specific client requirement.

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