Global Toys and Games Market 2017-2021

March 08, 2017

To present clients insights into the ever-changing supply landscape for the toys and games market, Technavio takes into consideration the current scenario and elaborates on the key trends and drivers influencing the general retail goods and services industry. While analyzing this market space, the research analysts have observed that this industry is witnessing intense market developments in terms of digitally-advanced offerings, which is likely to create several business opportunities, both globally and regionally, to impact the overall consumer and retail industry’s growth. Our actionable market intelligence reports provide information on how major players like Lansinoh Laboratories, Johnson Outdoors, Optimal Media, Adidas, Puma, Toro, Bosch, Fila, Rhino Rugby, Canterbury, Under Armour and E.T. Browne Drug are shaping markets through the launch of smart electronic products across the consumer and retail sector.

Technavio’s market research analysts have also focused on the global outlook of the general retail goods and services sector to provide an intensive market analysis for the toys and games market. The upcoming report on toys and games provides multiple perspectives and follows a detailed approach of primary and secondary research, judicious use of appropriate analytical tools, and analysis of the current trend patterns in toy manufacturing. It has been noted that the toys and games market is subject to rapid changes in consumer preferences where the constant launch of novel products at frequent intervals is the key factor for the toy manufacturers to grow. To present a holistic overview of the market, analysts have calculated the market size and forecast from a global perspective, segmentations, buying behavior of consumers, and competitor profiles. Technavio’s extensive competitor vendor study assists business firms in strategizing and executing their operations in the respective market. Our reports cover each aspect of the general retail goods and services sector by considering diverse aspects like product type, consumption data, consumer preferences, and retail industry trends.

Extensive industry analysis carried out by research experts shows that with the growing trend towards augmented reality (AR), the preference for app integrated toys and games has gained momentum. Technavio’s upcoming market research report also takes into account the growth of the other niche general retail goods market like toys market in Europe, which is expected to grow at a CAGR of around 3% by 2020. The reports listed under this category also provide the latest trend patterns in the prevalent consumer goods industry, including hard adventure sports equipment, consumer electronics and appliances, children bicycle, and sports bicycle.

The market report for toys and games also identifies the eminent market drivers, emerging trends, as well as the key challenges that the industry is currently experiencing. It also presents insights into the changing competitive landscape to give businesses a realistic picture of the future direction of the overall consumer and retail sector.