Global Pantyliner Market 2017-2021

February 13, 2017
This market research report analyzes the leading players in the global pantyliner market such as Edgewell Personal Care, Kimberly-Clark, P&G, and Premier. A competitive analysis of this market is also presented by product type (non-organic pantyliner and organic pantyliner), by distribution channel (online stores and retail outlets), and by geography (Americas, APAC, and EMEA).

Overview of the pantyliner market

According to the market research analysts at Technavio, the global pantyliner market will witness steady growth and will post a CAGR of more than 5% during the forecast period. One of the major factors driving this market’s growth is the early onset of puberty among girls in the recent years. Earlier, the average age of puberty among girls was 12, which has now fallen to 10 years and even as early as seven years. This is mainly due to unhealthy food habits and rise in obesity. Stress at an early age is also leading to the early onset of puberty among girls. Normally women have an average of 400 periods in her lifetime. This coupled with the early onset of puberty will lead to an augmented demand for female hygiene and sanitary products. Moreover, early puberty also leads to vaginal discharge, which will also drive the demand for pantyliners in the years to come.

The rapid proliferation of the e-commerce market is one of the latest trends gaining significant traction in the market. Most consumers exhibit high consumer loyalty when it comes to feminine hygiene products and certain organic pantyliners are more comfortable than the non-organic pantyliners. However, organic pantyliners are a relatively difficult category to shop in retail stores due to the lack of product knowledge. But e-commerce retailers like Amazon have a wide range of such products and are striving hard towards enhancing online shopping experience through effective online education and targeted marketing. This has significantly increased the comfort level of consumers in buying these products online. For example, Amazon sells a wide range of organic and natural pantyliners from different companies worldwide. They also offer discounts on bulk purchases, which is expected to drive the sales of pantyliners over the next four years.

Competitive landscape and key vendors

The global pantyliner market is highly fragmented owing to the presence of a large number of players that are privately owned and operate in different segments. Although pantyliners are widely available across various pharmacies and general merchandise stores, vendors in the market make their brands available on the websites and partner with e-commerce sites to sell their products. The vendors are striving to expand their business in emerging countries.

Key vendors in this market are -

  • Edgewell Personal Care
  • Kimberly-Clark
  • P&G
  • Premier

Other prominent vendors in the market include Berry, Bodywise, First Quality Enterprises, Fujian Hengan Group, Kao, Millie & More, Bella Flor, Ontex, and Seventh Generation. 

Segmentation by product type and analysis of the pantyliner market

  • Non-organic pantyliner
  • Organic pantyliner

The non-organic pantyliner segment accounted for the majority of market revenue shares during 2016 and will continue to lead the market in the coming years. Regular pantyliners are designed to absorb daily perspiration and keep the innerwear fresh and clean throughout the day. They are also used while travelling or during basic exercise. Moreover, they are also very effective in the case of uncertain white discharge, menstruation, or spotting. The non-organic pantyliners segment continues to hold the larger share of the market due to its higher penetration rate and higher availability in stores compared to organic pantyliners. However, the market share will gradually decline due to increasing awareness about the benefits of using organic products.

Geographical segmentation and analysis of the pantyliner market

  • Americas
  • APAC
  • EMEA

In terms of revenue, the Americas led the global pantyliner market during 2016 and will continue to dominate the market until the end of 2021. The growth of this market in the region is attributed to its early penetration and high awareness among the consumers. The US and Canada were highest revenue contributing countries in the region due to a large population of working women and female travellers.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global pantyliner market?
  • What are the key market trends impacting the growth of the global pantyliner market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global pantyliner market?
  • What are the market opportunities and threats faced by the vendors in the global pantyliner market?
  • What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the global pantyliner market?

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