Global Mobile Map Market 2017-2021

January 05, 2017
This market research report identifies suppliers like Alibaba, Apple, Google, HERE, Micello, NavInfo, and TomTom to be the key vendors in the global mobile map market. It also presents a detailed segmentation of the global market by usage (outdoor and indoor), by application (automotive navigation, mobile and the internet, and public sector and enterprise navigation), by the user (enterprise and individual) and by geography (the Americas, APAC, and EMEA).

Overview of the global mobile map market

Technavio’s market research analyst predicts the global mobile map market to grow steadily at a CAGR of above 14% by 2021. One of the primary drivers for this market is the rise in the adoption of maps across industries. Applications developed using digital maps are helping users streamline their business processes, such as procurement, processing, storage, employee satisfaction, and supply chain. For instance, retail chain owners, who initially only used mobile maps for supply chain management, now use indoor location maps to track consumer behavior inside the store. Furthermore, numerous healthcare service providers such as hospitals, clinics, government organization, and community centres have also taken recourse to using mobile maps. Mobile map services are used to track and monitor ambulances, medical equipment, in-patients, doctors, and employees, making them more efficient. An increasing number of industries are adopting mobile maps for better efficiency, which will augment the growth of the market during the forecast period.

In terms of geography, the Americas accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. The increasing demand for location determination, enhanced transportation or logistics planning, sales and marketing optimization, risk analysis, and fraud detection is some of the key contributors to the growth of the mobile map market in this region. For instance, location data analytics improves operational efficiency and eliminates the risks associated with making changes in business operations. Also, advertisers are using digital maps to reach out to a specific target audience. They prefer digital maps over traditional media as the former is more cost-effective in terms of advertising. In the Americas, North America contributes most the revenue to the market. Heavy adoption of mobile mapping solutions, services, and platforms in the transportation and logistics, retail, manufacturing, and media and entertainment sectors in the US and Canada will drive growth in the region over the next few years.

Competitive landscape and key vendors

The global mobile mapping market is getting intensely competitive due to the presence a number of global and regional players. High competition has compelled the vendors to produce high-quality maps specific to a country or region through the crowdsourcing map development model. To develop excellent quality maps, most global players are facing low operating profits, high OPEX, and an increasing requirement for high CAPEX. Furthermore, government regulations on surveying and mapping are restricting the field for global players in the mobile map market.

Leading vendors in the market are -

  • Alibaba
  • Apple
  • Google
  • HERE
  • Micello
  • NavInfo
  • TomTom

Other prominent vendors in the mobile map market include ArcGIS Online (Esri), Baidu Maps, Bhuvan, Bing Maps (Microsoft), Ericsson, Foursquare, INRIX, MapmyIndia, MapQuest (AOL), OpenStreetMap, Qualcomm Atheros, Roadtrippers, Trimble Navigation, ViaMichelin, Wikimapia, WoNoBo (Genesys International), Yahoo! Maps, and Zenrin.

Segmentation by usage and analysis of the mobile map market

  • Outdoor mobile mapping
  • Indoor mobile mapping

During 2016, the outdoor mobile mapping segment dominated the mobile map market and accounted for a major part of the overall market share., which, in turn, will also lead to the growth of this market segment. Outdoor mobile maps play a major role in improving the response times of emergency services. They help governments and local authorities to design city infrastructure using population density heat maps intelligently. These maps enable public transport managers to plan and update routes to match the actual and future needs of commuters. Also, in the automotive industry, outdoor location-based service (LBS) is slowly witnessing increased revenues globally with a strong focus on improving LBS applications and building effective supply chains in manufacturing eco-systems. Owing to the rising demand for navigation and tracking the outdoor mobile mapping segment will witness growth during the forecast period.

Segmentation by application and analysis of the mobile map market

  • Automotive navigation
  • Mobile and internet
  • Public sector and enterprise applications

The automotive navigation segment accounted for the maximum market share during 2016 and will continue to dominate the market until the end of 2021. The key factors responsible for this dominance are the declining product prices and the escalating price wars between global players and regional players. Another factor contributing to the growth of this segment is the rising demand for integration of mobile maps in Internet of Things (IoT) connected cars. The deployment of 4G-LTE technologies in the automotive sector is among the major reasons for the increased adoption of IoT solutions. Moreover, the increasing penetration of mobile maps to develop driver assistance equipment will likely drive this market segment over the next few years.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global mobile map market?
  • What are the key market trends impacting the growth of the global mobile map market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global mobile map market?
  • What are the market opportunities and threats faced by the vendors in the global mobile map market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global mobile map market?

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