Baby Diaper Market in the Middle East and Africa 2016-2020

The baby diaper market analysis in the Middle East and Africa

According to the market research analysts at Technavio, the baby diaper market in the Middle East and Africa is anticipated to witness steady growth and will post a moderate CAGR of close to 5% during the forecast period. With a significant rise in urbanization in African and Middle Eastern countries, the market for baby diapers is expected to have a positive outlook over the next four years. Over 500 million Africans are expected to live in cities by 2030. Urban people are more aware of and have access to a wide variety of baby hygiene and baby products. Moreover, they have a higher disposable income compared with the ones living in rural areas. Additionally, increasing birth rates in various parts of Africa will lead to an augmented demand for baby diapers during the predicted period.

Baby diaper industry insights based on the latest trends

The availability of diapers without fluff pulp is one of the major trends spurring the baby diapers market in the Middle East and Africa. In the recent years, the vendors have been focussing on manufacturing products based on reverse engineering; wherein diapers are made without fluff pulp. The little amount of fluff in the diaper is meant to collect the excreted liquids and distribute it over the area of the diaper, thereby preventing leakage and wetness for the baby. Also, in the case of fluff-less diapers, the core is made of superabsorbent polymer merged between two layers and can contain more liquid. The growing popularity and increasing adoption of fluff-less diapers will contribute to this market’s growth over the coming years.

Baby diaper market forecast: Competitive landscape and key vendors

The baby diapers market in the Middle East and Africa is highly competitive owing to the presence of international vendors like Kimberly-Clark and P&G. Vendors are focused on M&A to increase their presence in the region, mitigate the loss of patent protection, and achieve high economies of scale.  The market is also characterized by the presence of well-diversified international, regional, and local vendors. The competitive environment in this market is likely to intensify further with an increase in product and service extensions, technological innovations, and M&A. An increase in market consolidation is expected, given the intensifying competitive landscape. Therefore, it is imperative for vendors to distinguish their product offerings through a clear and unique value proposition.

Key vendors in the baby diaper market

• Kimberly-Clark
• P&G
• SCA
• Unicharm

Baby diaper market segmentation by product type

• Disposable diapers
• Training diapers
• Cloth diapers
• Swim pant diapers
• Biodegradable diapers

During 2015, the disposable diapers segment accounted for the majority of market shares and will continue to lead the market until the end of 2020. Disposable baby diapers are available in several variants such as regular, super absorbent, ultra-absorbent, and biodegradable. These diapers are popular as they are not only convenient to use but are also more hygienic compared to traditional cloth diapers. Moreover, the introduction of innovative materials like superabsorbent fibers and engineered fabrics, coupled with advances in product design and low cost, will boost the sales of disposable baby diapers in the region.

Baby diaper market statistics as per geographical segmentation

• Middle East
• Africa

In terms of geography, the Middle Eastern region was the highest revenue contributor in the baby diapers market in the Middle East and Africa. The growth of this market in the region is attributed to the high birth rate in the United Arab Emirates (UAE). Also, the increase in the number of expats and high disposable income in the region are the major factors contributing to the increase in the sales of baby diapers. Furthermore, product innovation, high enrolment in awareness programs, and lowering the mortality rate are some of the growth drivers for the baby diaper market in the Middle East during the forecast period.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the baby diapers market in the Middle East and Africa?
• What are the key market trends impacting the growth of the baby diapers market in the Middle East and Africa?
• What are the challenges to market growth?
• Who are the key vendors in the baby diapers market in the Middle East and Africa?
• What are the market opportunities and threats faced by the vendors in the baby diapers market in the Middle East and Africa?
• What are the trending factors influencing the market shares of the Middle East and Africa?
• What are the key outcomes of the five forces analysis of the baby diapers market in the Middle East and Africa?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global Diaper Market 2016-2020
• Adult Diapers Market in the Americas 2015-2019
• Adult Diaper Market in the APAC 2015-2019
• Global Baby Diaper Rash Cream Market 2015-2019