Online Baby Products Retailing Market Size 2025-2029
The online baby products retailing market size is forecast to increase by USD 23.8 billion at a CAGR of 12.1% between 2024 and 2029.
- The market is experiencing significant growth driven by competitive pricing and discounts, making online shopping an attractive option for budget-conscious parents. Additionally, the trend towards omnichannel retailing is gaining momentum, with retailers offering seamless shopping experiences across multiple channels, including brick-and-mortar stores and e-commerce platforms. However, the market is not without challenges. The availability of counterfeit baby products poses a significant threat, with consumers often unable to distinguish between authentic and fake products. This not only undermines brand reputation but also poses safety concerns for infants.
- To capitalize on market opportunities and navigate challenges effectively, companies must prioritize product authenticity, invest in supply chain management systems, and offer competitive pricing and discounts to remain competitive. By staying abreast of market trends and consumer preferences, retailers can differentiate themselves and build long-term customer loyalty.
What will be the Size of the Online Baby Products Retailing Market during the forecast period?

1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Online Baby Products Retailing Market 2019 - 2023
- Historic Market Size - Data Table on Global Online Baby Products Retailing Market 2019 - 2023 ($ billion)
- 5.2 Platform segment analysis 2019 - 2023
- Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
- 5.3 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 The AI impact on global online baby products retailing market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Platform
- 8.1 Market segments
- Chart on Platform - Market share 2024-2029 (%)
- Data Table on Platform - Market share 2024-2029 (%)
- 8.2 Comparison by Platform
- Chart on Comparison by Platform
- Data Table on Comparison by Platform
- 8.3 Mobile - Market size and forecast 2024-2029
- Chart on Mobile - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile - Year-over-year growth 2024-2029 (%)
- 8.4 PC/tablet - Market size and forecast 2024-2029
- Chart on PC/tablet - Market size and forecast 2024-2029 ($ billion)
- Data Table on PC/tablet - Market size and forecast 2024-2029 ($ billion)
- Chart on PC/tablet - Year-over-year growth 2024-2029 (%)
- Data Table on PC/tablet - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Platform
- Market opportunity by Platform ($ billion)
- Data Table on Market opportunity by Platform ($ billion)
9 Market Segmentation by Product
- 9.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 9.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 9.3 Baby toys - Market size and forecast 2024-2029
- Chart on Baby toys - Market size and forecast 2024-2029 ($ billion)
- Data Table on Baby toys - Market size and forecast 2024-2029 ($ billion)
- Chart on Baby toys - Year-over-year growth 2024-2029 (%)
- Data Table on Baby toys - Year-over-year growth 2024-2029 (%)
- 9.4 Baby gear - Market size and forecast 2024-2029
- Chart on Baby gear - Market size and forecast 2024-2029 ($ billion)
- Data Table on Baby gear - Market size and forecast 2024-2029 ($ billion)
- Chart on Baby gear - Year-over-year growth 2024-2029 (%)
- Data Table on Baby gear - Year-over-year growth 2024-2029 (%)
- 9.5 Baby apparel - Market size and forecast 2024-2029
- Chart on Baby apparel - Market size and forecast 2024-2029 ($ billion)
- Data Table on Baby apparel - Market size and forecast 2024-2029 ($ billion)
- Chart on Baby apparel - Year-over-year growth 2024-2029 (%)
- Data Table on Baby apparel - Year-over-year growth 2024-2029 (%)
- 9.6 Baby diaper products - Market size and forecast 2024-2029
- Chart on Baby diaper products - Market size and forecast 2024-2029 ($ billion)
- Data Table on Baby diaper products - Market size and forecast 2024-2029 ($ billion)
- Chart on Baby diaper products - Year-over-year growth 2024-2029 (%)
- Data Table on Baby diaper products - Year-over-year growth 2024-2029 (%)
- 9.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 9.8 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 11.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 11.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 11.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 11.6 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 11.7 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 11.9 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 11.10 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 11.11 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 11.12 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 11.13 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 11.14 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
- 11.15 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 11.16 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 11.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 11.18 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Alibaba Group Holding Ltd.
- Alibaba Group Holding Ltd. - Overview
- Alibaba Group Holding Ltd. - Business segments
- Alibaba Group Holding Ltd. - Key news
- Alibaba Group Holding Ltd. - Key offerings
- Alibaba Group Holding Ltd. - Segment focus
- SWOT
- 14.5 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
- 14.6 Baby Earth
- Baby Earth - Overview
- Baby Earth - Product / Service
- Baby Earth - Key offerings
- SWOT
- 14.7 Babydash Sdn Bhd
- Babydash Sdn Bhd - Overview
- Babydash Sdn Bhd - Product / Service
- Babydash Sdn Bhd - Key offerings
- SWOT
- 14.8 Babyshop Group
- Babyshop Group - Overview
- Babyshop Group - Product / Service
- Babyshop Group - Key offerings
- SWOT
- 14.9 Bed Bath and Beyond Inc.
- Bed Bath and Beyond Inc. - Overview
- Bed Bath and Beyond Inc. - Product / Service
- Bed Bath and Beyond Inc. - Key offerings
- SWOT
- 14.10 Best Buy Co. Inc.
- Best Buy Co. Inc. - Overview
- Best Buy Co. Inc. - Business segments
- Best Buy Co. Inc. - Key news
- Best Buy Co. Inc. - Key offerings
- Best Buy Co. Inc. - Segment focus
- SWOT
- 14.11 Brainbees Solutions Pvt. Ltd.
- Brainbees Solutions Pvt. Ltd. - Overview
- Brainbees Solutions Pvt. Ltd. - Product / Service
- Brainbees Solutions Pvt. Ltd. - Key offerings
- SWOT
- 14.12 eBay Inc.
- eBay Inc. - Overview
- eBay Inc. - Product / Service
- eBay Inc. - Key offerings
- SWOT
- 14.13 J Sainsbury plc
- J Sainsbury plc - Overview
- J Sainsbury plc - Product / Service
- J Sainsbury plc - Key news
- J Sainsbury plc - Key offerings
- SWOT
- 14.14 JustKidding
- JustKidding - Overview
- JustKidding - Product / Service
- JustKidding - Key offerings
- SWOT
- 14.15 Kidsroom
- Kidsroom - Overview
- Kidsroom - Product / Service
- Kidsroom - Key offerings
- SWOT
- 14.16 Mumzworld.com
- Mumzworld.com - Overview
- Mumzworld.com - Product / Service
- Mumzworld.com - Key offerings
- SWOT
- 14.17 Otway Technology Pty Ltd.
- Otway Technology Pty Ltd. - Overview
- Otway Technology Pty Ltd. - Product / Service
- Otway Technology Pty Ltd. - Key offerings
- SWOT
- 14.18 The Walt Disney Co.
- The Walt Disney Co. - Overview
- The Walt Disney Co. - Business segments
- The Walt Disney Co. - Key news
- The Walt Disney Co. - Key offerings
- The Walt Disney Co. - Segment focus
- SWOT
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape