Asia Pacific (APAC) - Oral Care Market by Distribution Channel, Application and Geography - Forecast and Analysis 2023-2027

Asia Pacific Oral Care Market Forecast 2023-2027

The Asia Pacific Oral Care Market size is forecast to increase by USD 3.66 billion, at a CAGR of 5.85% between 2022 and 2027. The increase in adoption of technology in oral care products, such as electric toothbrushes, water flossers, and smart toothbrushes, is driving innovation and creating new opportunities for companies in the market. The increasing number of dental conditions, including cavities, gum disease, and tooth loss, is driving demand for oral care products and services to prevent and treat these conditions. The growing awareness of oral and dental health, driven by factors such as education campaigns and access to information through the Internet and social media, is leading to more people seeking preventive dental care and using oral care products to maintain good oral hygiene. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.

APAC Oral Care Market Forecast and Growth

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Market Segmentation

This report provides a detailed analysis of the market by and Distribution Channel (Offline and Online), Application (Home and Dentistry).

By Distribution Channel

The offline segment is estimated to witness significant growth during the forecast period. An offline segment in the regional market is an important component of the overall industry landscape. There has been a significant increase in the demand for dental hygiene products in offline retail channels across APAC in 2022. This includes physical stores such as supermarkets, convenience stores, pharmacies, and traditional brick-and-mortar retailers. 

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The offline segment was the largest segment and was valued at USD 6.43 billion in 2017. Before making a purchase, customers find value in physically examining dental hygiene items, reading labels, and comparing different options. This hands-on approach enables them to assess the quality, ingredients, and attributes of various dental care brands in person, enabling better decision-making. In addition to conventional retailers, dental clinics play a significant role in the offline segment of the market, especially for specialized products, treatments, and prescription-based dental care. Dentists usually suggest products to patients and sell them directly from their clinics, leveraging their professional expertise to drive sales. These factors are anticipated to drive the growth of the offline segment of the regional market during the forecast period.

Market Dynamics and Customer Landscape

The market is focused on promoting dental health and oral hygiene through a range of preventive measures and products. It addresses various oral health risks such as periodontal diseases, gingivitis, and tooth decay. Factors like improper diets, especially those high in sugars, and habits like tobacco and alcohol consumption contribute to oral health issues. To combat these, the market offers a variety of products including toothbrushes, tooth powders, and gum-health lotions. Regular dental cleaning and maintaining good hygiene practices are crucial for preventing oral diseases and maintaining overall health.

Key Market Driver

The increase in the adoption of technology in oral care products is one of the key factors driving the market size. Key competitive strategies for companies in the regional market include expanding product lines and enhancing technological innovations to meet consumer demand for advanced, hygienic dental solutions. These advancements are crucial in promoting dental health, improving hygiene, and preventing oral diseases such as periodontal diseases, gingivitis, dental plaque, bleeding gums, and other oral health risks. This technology provides users with real-time feedback on their brushing habits, ensures thorough coverage of all areas, and prevents overbrushing by recommending a 2-minute brushing routine. Although these products are costly due to their advanced features, the increasing spending on high-tech products and improving living standards are expected to drive demand for such innovative dental hygiene products in the APAC region, thus boosting market growth in the forecast period.

Major Market Trends

High demand for mouthwash and teeth-whitening products is an emerging oral care market trend in APAC. Currently, the market is experiencing a high demand for mouthwash and teeth-whitening products, emerging as a significant trend. The demand for products that can effectively combat dental plaque, bad breath, and gum diseases like gingivitis has substantially increased as people become more conscious of the importance of maintaining good dental health. Also, the rise in disposable income levels in many APAC countries has led to an expanded interest among consumers to spend on dental hygiene products. As a result, mouthwash and teeth-whitening products have gained popularity as individuals seek to improve their dental appearance and maintain a bright smile.

Additionally, there is a growing demand for teeth-whitening products as consumers strive for a whiter and brighter smile in today's image-conscious society. APAC countries, such as South Korea and Japan, renowned for their emphasis on beauty and aesthetics, have played a substantial role in driving this trend which has a positive impact on the regional market. The desire for a flawless smile has accelerated the demand for teeth-whitening products in the region. Therefore, these factors are anticipated to fuel the growth of the during the forecast period.

Significant Market Challenges

Stringent regulations on oral care products are a significant challenge hindering market growth. Strict norms and regulations on dental hygiene pose a notable challenge for the regional market. The regulations are mainly on product safety and quality, aiming to protect consumers from potential health risks associated with dental hygiene products. The increased cost of compliance is another major concern. To ensure that these meet the required standards, manufacturers need to invest in extensive testing, certifications, and documentation. However, the procedures of obtaining permission for new ingredients or making necessary changes could result in delays and additional costs for the industry.

Further, the intricacy and variations in regulations across different countries within the region further increase the challenge. Companies operating in numerous markets are required to navigate and comply with different sets of regulations, potentially leading to inefficiencies and further administrative burdens. Such factors are anticipated to impede the growth of the regional market during the forecast period.

Who are the Major APAC Oral Care Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering- GlaxoSmithKline Plc - The company offers dental hygiene items such as toothpaste under the brand Macleans.
• Key Offering- Church and Dwight Co. Inc.- The company offers oral hygiene items under the brands Orajel, and Spinbrush. 
• Key Offering- Colgate Palmolive Co. - The company offers dental hygiene items such as Colgate Plax Complete Care mouthwash, Colgate Extra Clean toothbrush, and Colgate visible white toothpaste. 

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Dabur India Ltd.
• Fulijaya Group 
• Amway Corp.
• Haleon Plc
• Hawley and Hazel BVI Co. Ltd.
• Henkel AG and Co. KGaA
• Himalaya Global Holdings Ltd.
• Johnson and Johnson
• Koninklijke Philips N.V.
• Lion Corp.
• Perrigo Co. Plc
• Pigeon Corp.
• Sunstar Suisse SA
• The Procter and Gamble Co.
• Unilever PLC
• Vive Cosmetics
• Kao Corp.

Qualitative and quantitative market growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook
  • Offline
  • Online

• Application Outlook 
  • Home
  • Dentistry

• Region Outlook 
  • APAC
    • China
    • India 

Market Analyst Overview

The region is influenced by various factors, including tooth decay, breastfeeding caries, and tooth sensitivity. Lifestyles, characterized by sugar-rich diets, and habits such as alcohol and tobacco consumption, impact health. Household income levels also play a role in determining the accessibility to these products. The market is witnessing a shift towards sustainability with the adoption of recyclable tubes, aligning with the growing environmental consciousness. As consumers in the APAC region prioritize health, manufacturers are adapting to these trends, offering innovative and sustainable solutions to address diverse needs.

Furthermore, the region is a critical aspect of overall dental health. With a focus on personal care and oral hygiene, the market is shaped by dentist recommendations and the prevalence of oral diseases, particularly periodontal diseases. Consumer awareness about the importance has increased, driving the demand for innovative solutions. The impact of lifestyle factors, such as alcohol consumption, is also considered in the development of oral care products. As the APAC population prioritizes preventive oral care measures, the market continues to witness growth with a range of products catering to diverse health needs.

The market includes Breath Fresheners, Dental Floss, Denture Care, Mouthwashes and Rinses, Toothbrushes and Replacements, and Toothpaste. These products are distributed through various channels like Supermarkets/Hypermarkets, Convenience Stores, Pharmacies, Drug Stores, Online Retail Stores, and other channels. The market size, measured in value terms in USD, is influenced by organizations such as the World Health Organization (WHO), the China Stomatological Association (CSA), and events like the China Dental Show. Key players in the market include Procter & Gamble, Colgate-Palmolive Company, Pigeon Corporation, Shopee, EPL Limited, Albéa Group, and GlaxoSmithKline Consumer Healthcare (GSKCH), with innovations like Greenleaf 2 laminate tube technology driving market growth.

The market faces challenges such as dental issues, expensive products, and dense population, which impact its long-term growth. Factors like modern parenting and childcare services influence consumer awareness campaigns. Pain, discomfort, and disfigurement are concerns, with severe cases even leading to death. Addressing periodontal conditions is vital, with a range of creams and Chinese medicine toothpaste products available. Government initiatives are essential in tackling these major public health issues, particularly concerning tooth decay in baby teeth. Efforts to improve consumption power and heed suggestions are also crucial.

APAC Oral Care Market Scope
Report Coverage	Details
Page number	146
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 5.85%
Market growth 2023-2027	USD 3.66 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	5.37
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Amway Corp., Church and Dwight Co. Inc., Colgate Palmolive Co., Dabur India Ltd., Fulijaya Group , GlaxoSmithKline Plc, Haleon Plc, Hawley and Hazel BVI Co. Ltd., Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., Johnson and Johnson, Koninklijke Philips N.V., Lion Corp., Perrigo Co. Plc, Pigeon Corp., Sunstar Suisse SA, The Procter and Gamble Co., Unilever PLC, Vive Cosmetics, and Kao Corp.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market In the Regional Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the market  size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behaviour
• Growth of the market across APAC
• A thorough market growth and forecasting analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market research and growth analysis of factors that will challenge the growth of market companies

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