Teeth Whitening Market by Product and Geography - Forecast and Analysis 2022-2026
- Published: Aug 2022
- Pages: 142
- SKU: IRTNTR40979
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The teeth whitening market share is expected to increase by USD 941.51 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 4.21%.
This teeth whitening market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers teeth whitening market segmentation by product (whitening toothpaste, whitening strips, and others) and geography (APAC, North America, Europe, South America, and the Middle East and Africa). The teeth whitening market report also offers information on several market vendors, including Beaming White LLC, BMS Dental srl, Brodie and Stone International Plc, CCA Industries Inc., Church and Dwight Co. Inc, Colgate Palmolive Co, DaVinci LLC, GoSmile LLC, GSK Plc, Henkel AG and Co. KGaA, Johnson and Johnson services Inc, NuYu Teeth Whitening LLC, Pearly Whites, ProWhite plus, Supersmile, The Procter and Gamble Co., Ultradent Products Inc., Unilever Group, WSD Labs USA Inc, and Zhengzhou Huaer Electro Optics Technology Co. Ltd among others.
What will the Teeth Whitening Market Size be During the Forecast Period?
Download Report Sample to Unlock the Teeth Whitening Market Size for the Forecast Period and Other Important Statistics
Teeth Whitening Market: Key Drivers, Trends, and Challenges
The emerging consumerism through digital and social media is notably driving the teeth whitening market growth, although factors such as counterfeit goods may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the teeth whitening industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Teeth Whitening Market Driver
Emerging consumerism through digital and social media is one of the major drivers impacting the teeth whitening market growth. Globally, there has been a shift among the general population from wanting to be considered 'patients' to now viewing themselves as healthcare "consumers" with alternating behaviors, expectations, and needs. Consumers are becoming more selective in healthcare purchases and are seeking value for their spending. Studies across the world have started to indicate that consumers are ready to become more active, informed decision makers who spend a considerable amount to shop for the best products in terms of quality and price. The products are sold online and through retail channels. Consumers are increasingly using digital and social media, but it is still not being used to its complete potential as a significant portion of the population is still not utilizing it. Hence, the vendors should focus on digital and social media marketing to increase product visibility, thereby leading to a strong online brand image that would translate into sales. Consumers need to be educated on the cost-effective aspect of teeth whitening products.
Key Teeth Whitening Market Trend
Growing online sales for oral hygiene products is one of the major trends influencing the teeth whitening market growth. Due to the increase in Internet penetration, the potential of this industry will be high during the next five years. Convenience and are two main factors that encourage customers to shop BPC, including oral care products through online web portals. At present, customers want more enhanced shopping experiences and prefer to shop for products online. Amazon.com, Alibaba Group, and eBay are some of the online retailers that offer a wide variety of oral hygiene products. Manufacturers such as Colgate-Palmolive Company, GlaxoSmithKline, Procter and Gamble (P and G), and others sell these products through these third-party online retailers. Omnichannel retailing is also gaining traction among vendors as they also sell their products through their web portals, leading to the growth of the global teeth whitening market during the forecast period.
Key Teeth Whitening Market Challenge
Counterfeit goods are one of the major challenges impeding the teeth whitening market growth. Counterfeit products are not just a financial and image loss to vendors in the market but also a major health concern to the users as more often they are manufactured using cheap quality raw materials. Counterfeit products are priced lower, which helps in attracting a large number of consumers and depletes the revenues for the vendors in the market. There is a high availability of such products in developing nations where consumers with low product awareness may mistake them for original products. Lack of awareness among retailers about the availability of counterfeit products may make it an enticing sale opportunity as they yield more profit compared to their expensive original counterparts forcing retailers to promote such kinds of products by trusting that such products are genuine. The presence of counterfeit goods reduces the profit margins of manufacturers and diminishes their brand name. It can also lead to serious health implications among users.
This teeth whitening market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global teeth whitening market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the teeth whitening market during the forecast period.
Who are the Major Teeth Whitening Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- Beaming White LLC
- BMS Dental srl
- Brodie and Stone International Plc
- CCA Industries Inc.
- Church and Dwight Co. Inc
- Colgate Palmolive Co
- DaVinci LLC
- GoSmile LLC
- GSK Plc
- Henkel AG and Co. KGaA
- Johnson and Johnson services Inc
- NuYu Teeth Whitening LLC
- Pearly Whites
- ProWhite plus
- Supersmile
- The Procter and Gamble Co.
- Ultradent Products Inc.
- Unilever Group
- WSD Labs USA Inc
- Zhengzhou Huaer Electro Optics Technology Co. Ltd
This statistical study of the teeth whitening market encompasses successful business strategies deployed by the key vendors. The teeth whitening market is fragmented and the vendors are deploying growth strategies such as technological advances to compete in the market.
Product Insights and News
- Church & Dwight Co. Inc. - The company offers a range of Teeth Whitening products such as Arm & Hammer Complete Care Toothpaste.
To make the most of the opportunities and recover from post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The teeth whitening market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Teeth Whitening Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the teeth whitening market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for Teeth Whitening Market?
For more insights on the market share of various regions Request PDF Sample now!
37% of the market’s growth will originate from APAC during the forecast period. China is the key market for teeth whitening in APAC. Market growth in this region will be faster than the growth of the market in other regions.
Economic growth and the resultant increase in spending power, changing lifestyles, and the shifting preference from traditional oral care home remedies to modern products will facilitate the teeth whitening market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The rise in the number of COVID-19 cases in the region led to the imposition of lockdowns during the first half of 2020. This resulted in the temporary shutdown of several manufacturing industries, including the manufacturing plants of teeth whitening and oral hygienic products, which, in turn, reduced the production volume of teeth whitening products to a certain extent across APAC in 2020. All these factors hampered the overall growth of the teeth whitening market in APAC, especially in 2020.
What are the Revenue-generating Product Segments in the Teeth Whitening Market?
To gain further insights on the market contribution of various segments Request PDF Sample
The teeth whitening market share growth in the whitening toothpaste segment will be significant during the forecast period. The whitening toothpaste market will continue to grow during the forecast period owing to the high penetration rate and cost-effectiveness worldwide.
This report provides an accurate prediction of the contribution of all the segments to the growth of the teeth whitening market size and actionable market insights on post-COVID-19 impact on each segment.
You may be interested in:
Oral Hygiene market - The market share is expected to increase to USD 12.16 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.75%.
Oral Care market - The market share is expected to increase by USD 10.62 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 4.42%.
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Teeth Whitening Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.21% |
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Market growth 2022-2026 |
$ 941.51 million |
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Market structure |
Fragmented |
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YoY growth (%) |
3.64 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 37% |
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Key consumer countries |
US, China, UK, Germany, and France |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Beaming White LLC, BMS Dental srl, Brodie and Stone International Plc, CCA Industries Inc., Church and Dwight Co. Inc, Colgate Palmolive Co, DaVinci LLC, GoSmile LLC, GSK Plc, Henkel AG and Co. KGaA, Johnson and Johnson services Inc, NuYu Teeth Whitening LLC, Pearly Whites, ProWhite plus, Supersmile, The Procter and Gamble Co., Ultradent Products Inc., Unilever Group, WSD Labs USA Inc, and Zhengzhou Huaer Electro Optics Technology Co. Ltd |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Teeth Whitening Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive teeth whitening market growth during the next five years
- Precise estimation of the teeth whitening market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the teeth whitening industry across APAC, North America, Europe, South America, and Middle East and Africa
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of teeth whitening market vendors
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 24: Chart on Product - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
- 5.2 Comparison by Product
- Exhibit 26: Chart on Comparison by Product
- Exhibit 27: Data Table on Comparison by Product
- 5.3 Whitening tooth paste - Market size and forecast 2021-2026
- Exhibit 28: Chart on Whitening tooth paste - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Whitening tooth paste - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Whitening tooth paste - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Whitening tooth paste - Year-over-year growth 2021-2026 (%)
- 5.4 Whitening strips - Market size and forecast 2021-2026
- Exhibit 32: Chart on Whitening strips - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Whitening strips - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Whitening strips - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Whitening strips - Year-over-year growth 2021-2026 (%)
- 5.5 Others - Market size and forecast 2021-2026
- Exhibit 36: Chart on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 37: Data Table on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Chart on Others - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Others - Year-over-year growth 2021-2026 (%)
- 5.6 Market opportunity by Product
- Exhibit 40: Market opportunity by Product ($ million)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 42: Chart on Market share by geography 2021-2026 (%)
- Exhibit 43: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 44: Chart on Geographic comparison
- Exhibit 45: Data Table on Geographic comparison
- 7.3 APAC - Market size and forecast 2021-2026
- Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.4 North America - Market size and forecast 2021-2026
- Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.5 Europe - Market size and forecast 2021-2026
- Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.6 South America - Market size and forecast 2021-2026
- Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.8 US - Market size and forecast 2021-2026
- Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.9 China - Market size and forecast 2021-2026
- Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.10 UK - Market size and forecast 2021-2026
- Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)
- 7.11 Germany - Market size and forecast 2021-2026
- Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.12 France - Market size and forecast 2021-2026
- Exhibit 82: Chart on France - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on France - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on France - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on France - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 86: Market opportunity by geography ($ million)
8 Drivers, Challenges, and Trends
- 8.1 Market drivers
- 8.2 Market challenges
- 8.3 Impact of drivers and challenges
- Exhibit 87: Impact of drivers and challenges in 2021 and 2026
- 8.4 Market trends
9 Vendor Landscape
- 9.1 Overview
- 9.2 Vendor landscape
- Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 89: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 90: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 91: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 92: Matrix on vendor position and classification
- 10.3 Brodie and Stone International Plc
- Exhibit 93: Brodie and Stone International Plc - Overview
- Exhibit 94: Brodie and Stone International Plc - Product / Service
- Exhibit 95: Brodie and Stone International Plc - Key offerings
- 10.4 Church and Dwight Co. Inc
- Exhibit 96: Church and Dwight Co. Inc - Overview
- Exhibit 97: Church and Dwight Co. Inc - Business segments
- Exhibit 98: Church and Dwight Co. Inc - Key news
- Exhibit 99: Church and Dwight Co. Inc - Key offerings
- Exhibit 100: Church and Dwight Co. Inc - Segment focus
- 10.5 Colgate Palmolive Co
- Exhibit 101: Colgate Palmolive Co - Overview
- Exhibit 102: Colgate Palmolive Co - Business segments
- Exhibit 103: Colgate Palmolive Co - Key news
- Exhibit 104: Colgate Palmolive Co - Key offerings
- Exhibit 105: Colgate Palmolive Co - Segment focus
- 10.6 GoSmile LLC
- Exhibit 106: GoSmile LLC - Overview
- Exhibit 107: GoSmile LLC - Product / Service
- Exhibit 108: GoSmile LLC - Key offerings
- 10.7 GSK Plc
- Exhibit 109: GSK Plc - Overview
- Exhibit 110: GSK Plc - Business segments
- Exhibit 111: GSK Plc - Key news
- Exhibit 112: GSK Plc - Key offerings
- Exhibit 113: GSK Plc - Segment focus
- 10.8 Henkel AG and Co. KGaA
- Exhibit 114: Henkel AG and Co. KGaA - Overview
- Exhibit 115: Henkel AG and Co. KGaA - Business segments
- Exhibit 116: Henkel AG and Co. KGaA - Key news
- Exhibit 117: Henkel AG and Co. KGaA - Key offerings
- Exhibit 118: Henkel AG and Co. KGaA - Segment focus
- 10.9 Johnson and Johnson services Inc
- Exhibit 119: Johnson and Johnson services Inc - Overview
- Exhibit 120: Johnson and Johnson services Inc - Business segments
- Exhibit 121: Johnson and Johnson services Inc - Key news
- Exhibit 122: Johnson and Johnson services Inc - Key offerings
- Exhibit 123: Johnson and Johnson services Inc - Segment focus
- 10.10 The Procter and Gamble Co.
- Exhibit 124: The Procter and Gamble Co. - Overview
- Exhibit 125: The Procter and Gamble Co. - Business segments
- Exhibit 126: The Procter and Gamble Co. - Key news
- Exhibit 127: The Procter and Gamble Co. - Key offerings
- Exhibit 128: The Procter and Gamble Co. - Segment focus
- 10.11 Ultradent Products Inc.
- Exhibit 129: Ultradent Products Inc. - Overview
- Exhibit 130: Ultradent Products Inc. - Product / Service
- Exhibit 131: Ultradent Products Inc. - Key offerings
- 10.12 Unilever Group
- Exhibit 132: Unilever Group - Overview
- Exhibit 133: Unilever Group - Business segments
- Exhibit 134: Unilever Group - Key news
- Exhibit 135: Unilever Group - Key offerings
- Exhibit 136: Unilever Group - Segment focus
11 Appendix
- 11.1 Scope of the report
- 11.2 Inclusions and exclusions checklist
- Exhibit 137: Inclusions checklist
- Exhibit 138: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 139: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 140: Research methodology
- Exhibit 141: Validation techniques employed for market sizing
- Exhibit 142: Information sources
- 11.5 List of abbreviations
- Exhibit 143: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Frequently Asked Questions?
- US
- China
- UK
- Germany
- France
- Rising demand for cosmetic dentistry
- Technology driving adoption rates of equipment
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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