Teeth Whitening Market by Product and Geography - Forecast and Analysis 2020-2024

The teeth whitening market share is expected to increase by USD 840.38 million from 2019 to 2024, and the market’s growth momentum will accelerate at a CAGR of 4%.

This teeth whitening market research report extensively covers teeth whitening market segmentation by product (whitening toothpaste, whitening strips, and others) and geography (APAC, Europe, MEA, North America, and South America). The teeth whitening market report also offers information on several market vendors, including Brodie & Stone International Plc, Church & Dwight Co. Inc., Colgate-Palmolive Co., GlaxoSmithKline Plc, GoSmile LLC., Henkel AG & Co. KGaA, Johnson & Johnson, The Procter & Gamble Co., Ultradent Products Inc., and Unilever Group among others.

What will the Teeth Whitening Market Size be During the Forecast Period?

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Teeth Whitening Market: Key Drivers, Trends, and Challenges

The rising demand for cosmetic dentistry is notably driving the teeth whitening market growth, although factors such as counterfeit goods may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the teeth whitening industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Teeth Whitening Market Driver

One of the key factors driving the global teeth whitening market growth is the rising demand for cosmetic dentistry. In the current times, the adult population in the mid-30s and 40s are concentrating on their appearance and have shown interest in cosmetic treatment. Based on the findings of the American Academy of Cosmetic Dentistry (AACD), there are some major factors driving the demand for cosmetic dentistry such as increased awareness via social media platforms, marketing of dental practices, and growing media coverage. More than 85% of the American population had undergone cosmetic dentistry with the referral from people around with improved results. The adaptability of teeth whitening products is high among consumers because of the need to maintain a good physical appearance in society. Such factors will support the market growth in the forecast period.

Key Teeth Whitening Market Trend

Another key factor driving the global teeth whitening market growth is the use of technology that is driving the adoption rates of equipment. Based on the study in 2013, the American Academy of Pediatric Dentistry (AAPD) has approved laser treatment as one of the most effective procedures for restorative and other dental procedures. Many countries, such as the US, Australia, and Sweden, have implemented the use of laser dental care. During the procedure, bleach is applied to teeth and the heat generated by the laser helps in enhancing its effectiveness while speeding up the process. It uses a strong bleaching gel that the laser activates and offers quick results. This results in increased consumption of gels, which will, in turn, contribute to the market growth in the forecast period.

Key Teeth Whitening Market Challenge

One of the key challenges to the global teeth whitening market growth is the availability of counterfeit goods. The introduction of counterfeit products has become a growing menace for the market stakeholders as they are cheaply available in the market making them more affordable. Counterfeit products are not just a financial and image loss to vendors in the market but also a major health concern to the users as more often they are manufactured using cheap quality raw materials. Lack of awareness among retailers about the availability of counterfeit products may make it an enticing sale opportunity as they yield more profit compared to their expensive original counterparts forcing retailers to promote such kinds of products by trusting that such products are genuine. Such factors will negatively impact the market growth in the forecast years.

This teeth whitening market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2020-2024.

Parent Market Analysis

Technavio categorizes the global teeth whitening market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the teeth whitening market during the forecast period.

Who are the Major Teeth Whitening Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• Brodie & Stone International Plc
• Church & Dwight Co. Inc.
• Colgate-Palmolive Co.
• GlaxoSmithKline Plc
• GoSmile LLC.
• Henkel AG & Co. KGaA
• Johnson & Johnson
• The Procter & Gamble Co.
• Ultradent Products Inc.
• Unilever Group

This statistical study of the teeth whitening market encompasses successful business strategies deployed by the key vendors. The teeth whitening market is fragmented and the vendors are deploying growth strategies such as technological advances to compete in the market.

Product Insights and News

• Church & Dwight Co. Inc. - The company offers a range of Teeth Whitening products such as Arm & Hammer Complete Care Toothpaste.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The teeth whitening market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Teeth Whitening Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the teeth whitening market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global personal products market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Teeth Whitening Market?

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38% of the market’s growth will originate from APAC during the forecast period. China is the key market for teeth whitening in APAC. Market growth in this region will be faster than the growth of the market in other regions.

Economic growth and the resultant increase in spending power, changing lifestyles, and the shifting preference from traditional oral care home remedies to modern products will facilitate the teeth whitening market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Teeth Whitening Market?

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The teeth whitening market share growth by the whitening toothpaste segment will be significant during the forecast period. The whitening toothpaste market will continue to grow during the forecast period owing to the high penetration rate and cost-effectiveness worldwide.

This report provides an accurate prediction of the contribution of all the segments to the growth of the teeth whitening market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Teeth Whitening Market Report?

• CAGR of the market during the forecast period 2020-2024
• Detailed information on factors that will drive teeth whitening market growth during the next five years
• Precise estimation of the teeth whitening market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the teeth whitening industry across North America, APAC, Europe, South America, and MEA
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of teeth whitening market vendors

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