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The teeth whitening market size is forecast to increase by USD 1.08 billion, at a CAGR of 4.45% between 2023 and 2028. The growth of the market is influenced by several factors, including increasing consumer awareness about the importance of dental aesthetics and oral hygiene. This heightened awareness has led to a greater demand for teeth-whitening products. Additionally, the easy availability of over-the-counter teeth whitening products has made it convenient for consumers to maintain their dental aesthetics without needing professional dental services. Another significant factor driving market growth is the rising trend of dental tourism. Many individuals are seeking dental treatments abroad, where they can receive high-quality services at lower costs. This trend is particularly prevalent in regions where dental care is expensive, leading to an increase in the number of patients traveling to other countries for dental procedures. Overall, the market is expanding due to these combined factors, which are enhancing consumer access to dental care and promoting better oral health.
The market in APAC is fuelled by growing urbanization, rising spending power, changing tastes and preferences, increasing awareness of oral care products, and high adoption of innovative oral beauty products. AuraGlow offers teeth whitening kits and oral care products to help achieve a brighter, whiter smile in as little as 30 minutes per day.
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The Market encompasses various dental aesthetics solutions aimed at enhancing oral aesthetics and addressing tooth ailments. Cosmetic dentistry plays a significant role in this sector, with it being a popular procedure. Medical tourism offers affordable solutions for those seeking cost-effective options. Referrals from healthcare professionals, including paramedics, nurses, and healthcare staff, contribute to market growth. Motivational factors such as self-improvement, health consciousness, and media exposure drive the demand for teeth whitening technologies. Elderly people also seek solutions to maintain self-care routines and improve their overall beauty. Preventive dental care integrates it as part of routine dental procedures. Teeth whitening solutions employ advanced technologies to ensure effective and safe results. Social distancing protocols have led to an increase in at-home teeth whitening kits. The market for cosmetic dental procedures, including teeth whitening, continues to expand.
The market is experiencing significant growth due to the rising trend of dental tourism. The market is experiencing notable expansion due to the escalating emphasis on dental aesthetics and oral hygiene among consumers. Tooth ailments and cosmetic concerns have become significant motivational factors, leading individuals to seek dental services and whitening solutions. Medical tourism and referrals also contribute to the market growth, particularly among women. Media exposure plays a pivotal role in raising awareness about dental aesthetics.
Moreover, social media platforms, such as Instagram and Facebook, showcase images of celebrities and influencers with radiant, white smiles, inspiring people to seek similar enhancements. Dentists employ professional whitening techniques, including toothpaste, strips, and hydrogen peroxide gels, to cater to this demand. LED whitening devices and chemical reactions are among the advanced technologies that have gained popularity. Retail stores and eCommerce sales offer cost-effective price points, making these treatments accessible to a broader audience. Hence, such factors are driving the market growth during the forecast period.
The increasing influence of social media is a primary trend in the market. The realm of dental aesthetics has experienced a noteworthy transformation due to the increasing prevalence of tooth ailments and the growing popularity of cosmetic dentistry. Social media has emerged as a pivotal factor in this evolution, reaching over 4.48 billion active users worldwide. Platforms such as Instagram, Facebook, and YouTube have become essential marketing tools for promoting products and services.
Moreover, these platforms have significantly increased awareness about various options, surpassing the reliance on traditional advertising methods like television commercials and print advertisements. Women, in particular, are motivated by media exposure and the desire for self-improvement to seek solutions. Dentists employ professional whitening techniques, including toothpaste, strips, and hydrogen peroxide gels, to cater to this demand. Hence, such factors are driving the market growth during the forecast period.
The high cost of teeth whitening procedures is a major challenge hindering the market. In the realm of dental aesthetics, the demand for procedures continues to rise, driven by various motivational factors such as tooth ailments, cosmetic concerns, and social media influence. However, the cost of these procedures in the dental services market can be prohibitive for many, particularly those seeking professional whitening techniques.
Moreover, dentists employ advanced technologies and equipment, including laser devices and hydrogen peroxide-based bleaching agents, to deliver effective results. These investments contribute to the high cost of in-office treatments. For instance, laser technology is used to accelerate the whitening process, providing faster results than traditional methods. Cosmetic dentistry, a subset of dental care, has seen significant growth due to increasing awareness and acceptance of dental aesthetics. Hence, such factors are hindering the market growth during the forecast period.
The whitening tooth paste segment is estimated to witness significant growth during the forecast period. The market caters to the growing demand for dental aesthetics, driven by an increasing awareness of tooth ailments and the desire for cosmetic improvements. This sector encompasses various options, from dental services provided by professionals to over-the-counter solutions like toothpaste, strips, and hydrogen peroxide gels.
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The whitening tooth paste segment was the largest segment and was valued at USD 2.52 billion in 2018. Cosmetic dentistry, fueled by medical tourism and referrals, has seen a significant rise in popularity, particularly among women. Motivational factors include social media exposure, the desire for a radiant smile, and the influence of celebrities and media personalities. Dentists and dental surgeons offer professional whitening techniques, which may include custom-fitted trays and high-intensity LED whitening devices. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
The ease of use of the whitening strips segment will increase the market growth. Whitening strips segment refers to thin, flexible pieces of plastic coated with a hydrogen peroxide-based whitening gel. In addition, they are designed to adhere to the teeth and gradually dissolve, delivering the whitening agent to the tooth enamel. Moreover, one of the key factors driving the growth of the whitening strips segment is their ease of use. In addition, consumers can conveniently apply the strips themselves at home without the need for professional assistance. Furthermore, this makes whitening strips popular for individuals seeking to brighten their smiles without spending significant time or money at a dental clinic. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast years. The market in APAC is experiencing remarkable expansion, with premium brands capitalizing on the therapeutic benefits of their offerings. The demand for these products, including whitening toothpaste, gels, and trays, is projected to escalate, generating substantial revenue. Factors such as increasing urbanization, rising disposable income, evolving consumer preferences, and heightened awareness of oral care solutions are driving market growth. Moreover, the dense population in APAC countries presents a significant opportunity for retailers. Regulatory barriers, which can hinder product manufacturing and sales in other regions, are comparatively less stringent in APAC, contributing to a consolidated market landscape. Hence, such factors are driving the market in APAC during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Beaming White LLC: The company offers teeth whitening products such as foams, non-peroxide, gels, and pens.
The Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Aspiro Natural, BMS Dental srl, CCA Industries Inc., Church and Dwight Co. Inc., Colgate Palmolive Co., Creightons PLC, DaVinci LLC, GlaxoSmithKline Plc, GLO Science, GoSmile LLC, Johnson and Johnson Services Inc., NuYu Teeth Whitening LLC, Oralgen, Pearly Whites, ProWhiteSmile, Supersmile, The Procter and Gamble Co., Ultradent Products Inc., Unilever PLC, WSD Labs USA Inc, and Zhengzhou Huaer Electro Optics Technology Co. Ltd.
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is a significant sector within the cosmetics industry, driven by the desire for aesthetically pleasing smiles. Dental aesthetics, toothpastes, and cosmetic procedures are the primary categories in this market. Toothpastes with teeth whitening properties are widely used due to their accessibility and affordability. Cosmetic procedures, such as in-office treatments and at-home kits, offer more dramatic results but come with higher costs. The demand for teeth whitening solutions is influenced by various factors, including aging, lifestyle habits, and cultural preferences. The use of chemical agents like hydrogen peroxide and carbamide peroxide is common in these treatments. Technology plays a crucial role in the market, with innovations like LED lights and custom-fit trays enhancing the effectiveness and convenience of at-home treatments. The market for teeth whitening is expected to grow, driven by increasing consumer awareness and the availability of various options. The trend towards personalized and eco-friendly solutions is also influencing the market. Overall, the market is a dynamic and evolving sector, with continuous advancements in technology and consumer preferences shaping its future.
Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.45% |
Market Growth 2024-2028 |
USD 1.08 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.19 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 34% |
Key countries |
US, China, India, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aspiro Natural, AuraGlow, Beaming White LLC, BMS Dental srl, CCA Industries Inc., Church and Dwight Co. Inc., Colgate Palmolive Co., Creightons PLC, DaVinci LLC, GlaxoSmithKline Plc, GLO Science, GoSmile LLC, Johnson and Johnson Services Inc., NuYu Teeth Whitening LLC, Oralgen, Pearly Whites, ProWhiteSmile, Supersmile, The Procter and Gamble Co., Ultradent Products Inc., Unilever PLC, WSD Labs USA Inc, and Zhengzhou Huaer Electro Optics Technology Co. Ltd. |
Market dynamics |
Parent market analysis, market growth analysis, market research, and growth Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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