Automotive OEM Coatings Market in Europe 2015-2019

Published: Jul 2015 Pages: 62 SKU: IRTNTR6406

Overview of automotive coatings market in Europe

The market is expected to witness a strong growth phase during the forecast period owing to the rise in the price of automotive coatings. The OEM coating market in Europe is likely to reach a market size of close to $3 billion by 2019.

The increasing demand from countries in the Central and Eastern Europe is driving the demand for automotive coatings. Moreover, automotive OEMs are establishing manufacturing facilities in these regions to leverage on the lower costs. The forecast also predicts the introduction of many new product categories with new mixes and functionalities. Automotive OEM vendors will also increasingly look to reduce the downtime taken for curing while investing more in products such as UV-cure coatings for tackling volatile organic compound emissions in the EU. According to the research, 60% vendors currently pursue this market and are likely to raise their investments over the next four years.

Market segmentation of automotive coatings in Europe by Technology

  • Water-borne coatings
  • High-solid solvent borne coatings
  • Powder and UV-cure coatings
  • Conventional coatings

Because of the greater adoption and preference by automotive OEMs, the water-borne coating segment is likely to dominate the market until 2019. Key vendors such as Axalta have already enhanced their presence in the water-borne technology through investments in Germany. The company offers a lean and green automotive coating system that eliminates the need for baking between coats.

The UV-cure coatings market is expected to grow at a faster rate as compared to powder coatings during the forecast period. Though the UV-cure coatings market is at a nascent stage of growth, studies indicate significant cost-to-benefit ratio and ease-of-application make it a potential segment to watch out for.

Market segmentation of automotive coatings in Europe by functional layer

  • Basecoat
  • E-coat
  • Clearcoat
  • Premier

The basecoat segment is expected to lead the market until 2019. With a growing focus on the provision for integrated coating systems that eliminate the need for premiers, vendors in the market such as BASF have developed novel basecoats that contribute to such reductions in the coating process. The automotive OEM coating market is also witnessing rising demand for OEM clearcoats. Vendors are offering clearcoat products that ensure that the vehicle’s appearance remains lustrous for a longer period. These products are also known for its scratch resistant properties.

Market segmentation of automotive coatings in Europe

  • Passenger cars
  • Heavy commercial vehicles
  • light commercial vehicles

In terms of consumption volume, the passenger segment accounted for the largest share of the market of the automotive coating market in Europe in 2014. The rising demand for the production of passenger cars is a key factor driving the growth of this market. The rising demand for heavy commercial vehicles, such as trucks, especially in Western Europe, is also generating substantial demand for automotive OEM coatings.

Vendor landscape of the automotive coating market in Europe

  • Axalta
  • BASF
  • PPG

The automotive coating market is highly consolidated with the three vendors in the market accounting for over 60% of the share of the market. A considerable number of regional vendors also exist in the market. Some of the other prominent vendors are AkzoNobel, Beckers, Henkel, Jotun, Kansai, KCC, and Nippon.

Other sections of the report include an analysis of the following

  • Key suppliers of the automotive coating market in Europe
  • Key buying criteria for end-users of automotive coatings in Europe
  • Share of vendors focusing on unique color schemes for strategic growth
  • Share of vendors focusing on the introduction of automotive OEM coating for plastics
  • Leading vendor ranking in the automotive coating market in Europe

Related reports

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Automotive OEM Market in Europe: Key Macroeconomic Indicators
06.1 Overview
06.2 Global Automobile Production
06.2.1 Production in Europe
06.3 Global GDP Growth
07. Automotive OEM Coatings Market in Europe
07.1 Market Size and Forecast by Revenue and Volume
07.2 Five Forces Analysis
08. Market Segmentation by Technology
08.1 Water-borne Coatings Market for Automotive OEMs in Europe
08.1.1 Market Size and Forecast by Consumption Volume
08.2 High-solid Solvent-borne Coatings Market for Automotive OEMs in Europe
08.2.1 Market Size and Forecast by Consumption Volume
08.3 Conventional Solvent-borne Coatings Market for Automotive OEMs in Europe
08.3.1 Market Size and Forecast by Consumption Volume
08.4 Powder and UV-cure Coatings Market for Automotive OEMs in Europe
08.4.1 Market Size and Forecast by Consumption Volume
09. Market Segmentation by Functional Layer
10. Market Segmentation by Vehicle Production
11. Market Growth Drivers
12. Market Challenges
13. Market Trends
14. Vendor Landscape
14.1 Competitive Scenario and Buying Criteria
14.2 Key Vendor Ranking 2014
14.3 Other Prominent Vendors
14.4 Key Suppliers
15. Key Vendor Analysis
15.1 Axalta Coating Systems
15.1.1 Key Facts
15.1.2 Business Overview
15.1.3 Business Segmentation by Revenue 2013
15.1.4 Geographical Segmentation by Revenue 2013
15.1.5 Business Strategy
15.1.6 Recent Developments
15.1.7 SWOT Analysis
15.2 BASF
15.2.1 Key Facts
15.2.2 Business Overview
15.2.3 Business Segmentation by Revenue 2013
15.2.4 Business Segmentation by Revenue 2012 and 2013
15.2.5 Geographical Segmentation by Revenue 2013
15.2.6 Business Strategy
15.2.7 Recent Developments
15.2.8 SWOT Analysis
15.3 PPG Industries
15.3.1 Key Facts
15.3.2 Business Overview
15.3.3 Business Segmentation
15.3.4 Business Segmentation by Revenue 2013
15.3.5 Geographical Segmentation by Revenue 2013
15.3.6 Recent Developments
15.3.7 SWOT Analysis
16. Other Reports in this Series

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