Market segmentation of Automotive HUDs by premium cars and mid-sized cars. Segmentation by products (Combiner projected HUDs and Windshield projected HUDs). Vendor analysis of Continental, Delphi, DENSO, Nippon Seiki, Panasonic, Robert Bosch, Visteon, and Yazaki.
Market Definition and Growth of the HUD Market in APAC:
The Automotive Heads-up Display (HUD) Market in APAC is expected to grow at a CAGR of over 56 percent over 2015 and 2019. Automotive HUD displays information on transparent screens, combiners, or on windshields. It augments safety by displaying critical information to the driver while driving. The main purpose of a HUD is to increase the awareness of ones surroundings once behind the wheels. The primary components of the HUD include the following:
- Projector unit
- Display panel
- Video generator
The projector unit highlights information on a transparent screen, which is usually a combiner or windshield. HUDs provide users the view of both the real word and overlaid information projected onto the screen, eliminating the need for users to look away from their usual viewpoint.
Popular Heads-up Display Products:
Source: Technavio Analysis
Key Product Segments of the HUD Market in APAC:
On the basis of the product types, the automotive heads-up display market can be divided into the following segments:
Combiner projected HUDs
Windshield projected HUDs
Windshield projected HUD has a higher adoption in premium cars, whereas combiner HUDs have higher adoption in mid-size cars. This is because windshield projected HUDs are very costly compared to combiner HUDs.
Combiner HUDs do not match the image quality of windshield projected HUDs. Windshield projected manufacturers have introduced innovative technologies such as 3D HUDs and AR HUDs that allow a wider field of view. With technological developments in display technology and the declining average sales price (ASP) of HUDs, it is expected that combiner projected HUDs will witness an increase in market share during the forecast period.
Display Technologies in the Automotive HUD Market in APAC:
There are various display technologies being incorporated by HUD manufacturers worldwide. Some of the major displays embraced in automotive HUDs are as follows:
LCD: These are flat panel displays that use light modulating properties of liquid crystals. In direct view LCDs, the electronic visual display can be viewed directly, while in projection view LCDs, the electronic visual display is projected onto a screen.
DLP: It is a projection technology that employs a DLP chip made up of several tiny mirrors. When light from a projector lamp falls on the DLP chip, the mirrors direct the light to the lens path and produce an image that is projected on the screen. DLP light engines are of two types: single chip and three chip.
LCoS: It is a reflection-based display technology that uses a liquid crystal layer on top of a silicon backplane. The light from the projector passes through a polarized filter. The light is modulated when it passes through liquid crystals. Liquid crystals control the amount of light reaching the semiconductor’s reflective surface. The reflective coating on the silicon semiconductor reflects the light to display images onto a screen.
Key Countries for the Automotive Heads-up Display Market in APAC:
China is the largest market for HUDs in the APAC region. It is home to a large number of automotive OEMS in the region is the major growth driver for the market. Companies such as Baic, Brilliance, BYD, Changan, Chery, Dongfeng, FAW, Geely, Great Wall, JAC, Lifan, and SAIC and are enhancing the driver assistance system in their car models, leading to a high fitment rate of HUDs in the Chinese Automotive Sector.
Top Companies of the Automotive HUD Market in APAC:
The report outlines the leading HUD manufacturers of the region with their business segments, market shares and a comprehensive SWOT analysis.
- Nippon Seiki
- Robert Bosch
- Market Shares of the key Product Segments of the Automotive HUD Market in APAC region
- Country wise study of the adoption of HUDs in the automotive sector
- Key Drivers and their Impact on the Automotive HUD Market in APAC region
- Key Trends and their Impact on the Automotive HUD Market in APAC region
- Constraints of the Automotive HUD Market in APAC region
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