Baby Clothing Market by product, distribution channel, and Geography - Forecast and Analysis 2023-2027

Baby Clothing Market Analysis Forecast 2023-2027

The Baby Clothing Market size is estimated to grow by USD 30.62 billion at a CAGR of 7.86% between 2022 and 2027. The rising awareness regarding the safety and comfort of babies is leading to increased demand for high-quality, safe clothing options. Product premiumization and extension of the product line to infant wear are attracting consumers looking for stylish and innovative baby clothing options. Growing penetration in organized retail channels is expanding the availability of baby clothing products, making them more accessible to consumers. Additionally, the promotion of sustainable clothing is a global trend that is resonating with environmentally conscious consumers, driving demand for eco-friendly baby clothing options.

What will the Size of the Market be During the Forecast Period?

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Market Segmentation

This report extensively covers market segmentation by product (outerwear and underwear), distribution channel (offline and online), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By Product

The market share growth by the outerwear segment will be significant during the forecast period. Outerwear is the largest segment of the market in 2022 and will continue to be the largest segment during the forecast period. The market refers to clothing for infants and toddlers aged 0-36 months. The market is segmented by product into outerwear and innerwear.

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The outerwear segment showed a gradual increase in market share with USD 32.61 billion in 2017. This is further segmented into dresses, pyjamas, bodysuits, socks, cardigans, sweatshirts, and others. These types of clothes are comfortable for babies and can be used as an ideal outfit for outside use. Bottom-wear products such as trousers and leggings hold a greater share in the market segment as these products are available as unisex products and hence, have greater consumer demand. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segment along with their reasons for growth from 2017 to 2027.

The baby apparel market's underwear segment comprises boxers, briefs, and other types of underwear. This segment has witnessed growth in sales over the past decade due to frequent replacement purchases and rising demand for high-priced products. During the forecast period, the children's underwear segment is anticipated to grow due to changing fashion trends and consumer demand. The demand for premium apparel brands has been increasing, particularly in developed countries, driven by the growing preference for brands and rising purchasing power. As a result, companies are introducing distinctive designs and high quality to cater to this demand. In addition, market companies are leveraging attractive promotional strategies on social media to attract customers. The increasing popularity of celebrities and their children has also heightened consumer awareness about a wide range of fashion brands and their products.

By Region

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APAC is projected to contribute 38% of market growth by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. 

APAC is the largest geographical segment of the market in 2022 and will continue to remain the largest segment during the forecast period. Countries in APAC, such as China, India, Japan, and Australia, among others, are anticipated to experience the fastest market growth during the forecast period due to the rising birth rates and changing lifestyles of the population. Following the end of the single-child policy in China, Chinese couples now can have two children, as a result of which the birth rate in the country is rising. The country is expected to become one of the largest markets for these products during the forecast period. In addition, the increasing disposable incomes of consumers in these economies influence consumers to purchase premium and expensive products.

Market Dynamics and Customer Landscape

The market is witnessing a transformation driven by the changing preferences of modern-age parents. There is a growing demand for sustainable and organic clothing, with a focus on materials like organic cotton and wool. Online shopping has also played a significant role in the growth of this market, offering parents a convenient way to purchase these products. Manufacturers are innovating with smart baby apparel such as Breathing Wear, which monitors infant health. The market offers a wide range of baby clothing variants, including top wear, bottom wear, nightwear, socks, outerwear, and innerwear, catering to the diverse needs of parents and ensuring safety and comfort for their children. Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. 

Key Market Driver

The rising awareness regarding the safety and comfort of babies is the key factor driving the baby apparel market growth. Babies have sensitive skin that can easily react to external factors. Since these clothing directly touches their skin, it needs to be made of soft and gentle materials for their comfort. Organic cotton, wool, and other breathable fabrics are often preferred for baby dressing due to their comfort and gentle touch. Design and style are also important considerations in apparel, with various variants available to suit different preferences and needs. Cotton is widely regarded as the most comfortable material for baby clothes. Brands are focusing on using soft, biodegradable, and environmentally friendly fabrics for baby apparel. For example, in October 2020, the Canadian brand Loulou LOLLIPOP introduced a collection featuring bodysuits made from eco-friendly materials and eco-soft technology, prioritizing safety. The demand for such safe baby apparel products is expected to rise as parents increasingly prioritize their baby's safety and comfort.

Major Market Trends

The market is set to be propelled by the emergence of baby apparel that incorporates biosensors. Baby apparel manufacturers have increasingly focused on innovating their products and developing new styles to meet consumer demand. In recent years, smart baby apparel that uses biosensors has gained significant popularity in the market. These apparels come equipped with sensors that can detect various activities of the baby with ease. The sensors are embedded into the baby clothes by the manufacturers, and they collect information on the baby's movements. This information is then transmitted to the parents' smartphones, allowing them to keep a close eye on their infants.

Biosensors-integrated baby apparel is characterized by customized patterns and fashion accessories. The engineered pattern can be read by cameras installed in the crib, which are connected to the smartphones of the parents, thus allowing them to monitor the breathing motion, sleep pattern, skin temperature, and activities of the baby. Parents can customize alerts for activities like irregular breathing, waking up, and rolling over, depending on their preference. This trend of using advanced technology to develop innovative baby apparel will lead to growth in the market during the forecast period.

Significant Market Challenge

The practice of leasing baby products is a major challenge to the market. Online Infants and toddlers aged 0-36 months experience a growth spurt during this period, which requires parents to buy new clothes that fit them frequently. Most clothing items are worn by babies of this age typically for around 2-3 months before they become too small for further usage. This clothing is then either recycled or donated by the parents. The constant investments needed in purchasing new baby products have led to the emergence of alternatives such as leasing or renting out baby apparel. Parents who prefer to rent baby clothes also contribute to a comparatively lower impact on the environment.

The fashion industry accounts for 10% of global greenhouse gas emissions, which is more than all flights and shipping activities combined. Rising awareness among consumers about the adverse environmental impact caused by clothing manufacturing companies has led to a shift in preferences, with many parents opting to rent instead of purchasing new ones. The increasing adoption of renting or leasing these apparel across the globe is expected to affect the demand and will adversely impact the market's growth during the forecast period.

Key Market Customer Landscape

Our analysis of the life cycle of the market indicates a movement from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries including the US, China, India, Germany, and France. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2022 to 2027.

Global Market Customer Landscape

Who are the Major Baby Clothing Market Companies?                                     

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the baby apparel market.

Bed Bath & Beyond - The company offers baby apparel products such as swaddles and wearable blankets. Also, through this segment, the company offers various types of products such as kitchen items, living room items, kids' room items, hallway and home office items, and beauty products.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including :

• adidas AG
• Brainbees Solutions Pvt. Ltd.
• Burberry Group Plc
• Capri Holdings Ltd
• Carters Inc.
• Cotton On Group
• Gerber Childrenswear
• H & M Hennes & Mauritz GBC AB
• Hanesbrands Inc.
• Katif Apparel
• Mothercare Plc
• NG Apparels
• Nike Inc.
• Ralph Lauren Corp.
• Royal Apparel
• Sudarshaan Impex
• The Childrens Place Inc.
• The Walt Disney Co.
• Truworths

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key baby apparel market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

Our market report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by product, distribution channel, and region.

• Product Outlook 
  • Outerwear
  • Underwear 

• Distribution Channel Outlook 
  • Offline
  • Online

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The market is influenced by various factors, including social media influence and the children-wear industry. Concerns such as infant mortality rates and the use of In-vitro fertilization and surrogacy impact the market. Parents are increasingly interested in baby apparel variants like tights and organic and natural materials due to health and safety concerns. The e-commerce sector plays a significant role in the market, offering a wide range of safe and organic materials and environmentally sustainable options. However, challenges such as logistical difficulties and seasonal variability can impact supply chains and consumer interests.

The market is influenced by several factors, including the age of the children, with different clothing needs for infants compared to older kids. Fabrics such as silk are sought after for their luxurious feel, while conventional fabrics may contain harmful chemicals. Consumers are increasingly interested in eco-responsible production and organic and sustainable baby clothes due to concerns about environmental sustainability and negative environmental impact. Parental concern for baby comfort drives the demand for fabric technology that ensures softness and safety. E-commerce websites play a significant role in the market, offering a wide range of products, including underwear and baby apparel. However, the industry must navigate challenges such as supply chain interruptions and ensure regulatory compliance to maintain consumer trust.

Market Scope
Report Coverage	Details
Page number	159
Base year	2022
Historical year	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 7.86%
Market growth 2023-2027	USD 30.62 billion
Market structure	Fragmented
YoY growth (%)	7.11
Regional analysis	APAC, North America, Europe, the Middle East and Africa, and South America
Performing market contribution	APAC at 38%
Key consumer countries	US, China, India, Germany, and France
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	adidas AG, Bed Bath & Beyond Inc., Brainbees Solutions Pvt. Ltd., Burberry Group Plc, Capri Holdings Ltd, Carters Inc., Cotton On Group, Gerber Childrenswear, H & M Hennes & Mauritz GBC AB, Hanesbrands Inc., Katif Apparel, Mothercare Plc, NG Apparels, Nike Inc., Ralph Lauren Corp., Royal Apparel, Sudarshaan Impex, The Childrens Place Inc., The Walt Disney Co., and Truworths
Market dynamics	Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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