Bakery Packaging Market in Europe 2017-2021

Overview of the bakery packaging market in Europe

Research analysis on the bakery packaging market in Europe identifies the increasing demand for convenience food as one of the major factors that will have a positive impact on the market’s growth during the next few years. Owing to their busy schedules and lack of time, consumers in Europe, especially between 18 and 30 years of age prefer read-to-eat foods which widely include bakery products. Additionally, the growing urban population in the region that led to a change in the lifestyles also fosters the demand for convenient ready-to-eat products. It has been observed that the bakery industry in Europe will witness considerable growth during the forecast period and biscuits and bread will be among the most consumed bakery products in the region. This in turn, creates the need for packaging bakery products, fueling market growth. Technavio’s market research analysts predict that this market will generate a revenue of more than USD 10 billion by 2021.

The growing demand for polylactic acid (PLA) films will be one of the latest trends that will gain traction in the bakery packaging market in Europe during the next four years. PLA is a key biopolymer to produce biodegradable, transparent films used for the packaging of bakery products. The increasing focus of chemical companies towards the improvement of PLA properties to provide better solutions for the packaging industry, has led to developments in PLA films. With advanacements, the demand for such films for bakery packaging will increase in the coming years.

Competitive landscape and key vendors

The bakery packaging market in Europe appears to be highly competitive, owing to the presence of a considerable number of vendors. The players in this confectionary packaging market are focusing on expanding their production sites to sustain the market’s competitive environment. Rewards and recognitions will induce vendors to enhance their portfolio and offer customer-centric solutions.

The leading vendors in the market are -

• Amcor
• Bemis Company
• Mondi
• Reynolds Group Holdings

The other prominent vendors in the market are ADVANTA, Amerplast, Dart Products Europe, Greiner Packaging, LINPAC, Pactiv, PROMEN, The Waddington Group (TWG), The Wipak Group, and GSH Holdings.

Segmentation by type of material and analysis of the bakery packaging market in Europe

• Flexible plastic
• Rigid plastic
• Metal

During 2016, the flexible plastic segment accounted for the major shares of this market. Vendors are increasingly focusing on providing technology-oriented solutions to customers to meet their changing needs. The rise in projects will help in the reduction of the overall operational cost and provide effective solutions to customers. TCL Packaging, the manufacturer of packaging films for both food and non-food applications, has already cut down costs and carbon emissions by investing in an energy saving project to improve its facility in Telford, England.

Geographical segmentation and analysis of the bakery packaging market in Europe

• France
• Germany
• Italy
• UK

This market study estimates that in terms of geographic regions, Germany will be the major revenue contributor to this confectionary packaging market in Europe by 2021. The increasing disposal incomes and the inclination towards healthier lifestyles that result in the rise in sales of packaged food products, drive the growth of the bakery packaging market in this region.

Key questions answered in the report includes

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the bakery packaging market in Europe?
• What are the key market trends impacting the growth of the bakery packaging market in Europe?
• What are the challenges to market growth?
• Who are the key vendors in the bakery packaging market in Europe?
• What are the market opportunities and threats faced by the vendors in the bakery packaging market in Europe?
• Trending factors influencing the market shares of France, Germany, Italy, and the UK
• What are the key outcomes of the five forces analysis of the bakery packaging market in Europe? 

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