Overview of the ready-to-eat pureed baby foods market

Extensive research carried out by the analysts at Technavio has shown that the global ready-to-eat pureed baby foods market will witness steady growth at a CAGR of more than 5% over the forecast period. The growing popularity of organic baby foods is a significant factor driving this market’s growth. The increasing awareness about the harmful effects of chemicals and preservatives in food has resulted in an increasing number of parents opting for organic food for infants. A preference of organic baby products stems from a concern for health and general well-being, especially that of children. Organic baby food is free from chemicals, pesticides, preservatives, and antibiotics, which is leading to their increased adoption, for example, HiPP is a leading European brand of organic baby food. It offers a wide array of organic pureed baby foods such as Just Fruit - Apple, Peach and Mango in ready-to-eat fruit pots, pouches, and jars.

One of the latest trends gaining traction in the market is the growing focus of vendors towards increasing their market presence in untapped markets. A large number of untapped regions in APAC and MEA dot the pureed baby foods market. For instance, India has the highest population of children in the age group of 0-4 years; however, the per capita consumption of packaged baby food is low. This presents considerable opportunity for baby food manufacturers to venture into untapped markets. Moreover, emerging economies like India and China have witnessed a surge in the number of working women, which offers immense growth opportunities for convenient pureed baby food products in the market.

Competitive landscape and key vendors

The global ready-to-eat pureed baby foods market is highly dynamic owing to the rapidly changing consumer demand and preferences. The market is highly fragmented because of the presence of numerous regional and international vendors. The vendors in the market compete on the basis of factors such as price, quality, innovation, reputation, promotion, and distribution. The intense competition among the vendors in the market often encourages them to reduce their product prices, negatively affecting margins and market growth.

Key vendors in this market are -

• Beech-Nut
• HiPP
• Kraft Heinz
• Nestlé
• Plum, PBC

Other prominent vendors in the market include Amara Organics, Baby Gourmet Foods, Ella's Kitchen, Initiative Foods, Nurture (Happy Family), SPROUT, and The Hain Celestial Group.

Segmentation by product type and analysis of the ready-to-eat pureed baby foods market

• Stage 1 pureed baby foods
• Stage 2 pureed baby foods
• Stage 3 pureed baby foods

During 2016, the stage 2 pureed baby foods segment led the global market and will continue to dominate the market over the next four years. Stage 2 pureed baby foods are developed for more experienced eaters – babies who are between about 6 months and less than 8 months of age. At this stage, babies’ taste for new ingredients is developed. Therefore, these products comprise two or more ingredients to improve taste and offer new textures, which is likely to boost their sales of stage 2 pureed baby foods in the future.

Geographical segmentation and analysis of the ready-to-eat pureed baby foods market

• Americas
• APAC
• EMEA

In terms of geography, the Americas led the global ready-to-eat pureed baby foods market during 2016 and will continue to account for the highest market shares until the end of 2021. The growth of this market is attributed to a higher percentage of working mothers, increased purchasing power, and expansive product portfolios in the region. In the US, organic pureed baby food sales have skyrocketed owing to health concerns among parents about food safety. This has impelled parents to spend more on organic baby food, which will also contribute to this market’s growth.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global ready-to-eat pureed baby foods market?
• What are the key market trends impacting the growth of the global ready-to-eat pureed baby foods market?
• What are the challenges to market growth?
• Who are the key vendors in the global ready-to-eat pureed baby foods market?
• What are the market opportunities and threats faced by the vendors in the global ready-to-eat pureed baby foods market?
• What are the trending factors influencing the market shares of the Americas, APAC, and  EMEA?
• What are the key outcomes of the five forces analysis of the global ready-to-eat pureed baby foods market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Global Baby Food and Infant Formula Market 2016-2020
• Global Organic Baby Food Market 2016-2020
• Global Baby Puffs and Snacks Market 2017-2021