Behavioral Rehabilitation Market Analysis North America, Europe, Asia, Rest of World (ROW) - US, Canada, UK, Germany, China - Size and Forecast 2023-2027

Behavioral Rehabilitation Market Forecast 2023-2027

The behavioral rehabilitation market size is estimated to grow by USD 16.89 billion at a CAGR of 3.95% between 2022 and 2027. Rising government initiatives are notably driving market growth. Behavioral disorders, though highly prevalent, are considered voluntary actions and are not as extreme as chronic diseases. However, the social impact of these disorders which can lead to social impairment has raised concerns in many countries and is affecting economic growth. Consequently, various governments around the world are taking proactive measures to provide treatment and financial support including reimbursement programs for individuals with disorders.

For instance, agencies like the Substance Abuse and Mental Health Services Administration (SAMHSA) in the United States, a part of the Department of Health and Human Services (HHS), are dedicated to reducing the prevalence of these disorders in the country. Such governmental initiatives underscore a growing awareness of the importance of these. Consequently, the increasing awareness and the proliferation of government-driven initiatives are expected to drive the growth of the global market during the forecast period. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.

Market Overview

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Market Segmentation 

By Type

The market share growth by the outpatient segment will be significant during the forecast period. This is for patients who do not have extreme obsessions and can manage their behavior outside a monitored environment. The lower cost of services, when compared with inpatient and residential programs, drives the growth of the segment. For instance, the average cost of an outpatient treatment session is lower than USD 500. However, the average cost of an inpatient program can be USD 900 per day, as it includes other costs such as accommodation, food, and medication. 

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The outpatient segment was the largest segment and was valued at  USD 27.37 billion in 2017. The rise in the number of people specializing in this rehabilitation to treat addictions, such as the Internet, shopping, gaming, or gambling, is anticipated to increase the options for personalized counseling, which will advance the availability and adoption of these. In addition, a restricted number of limitations on day-to-day activities when compared with inpatient and residential behavioral rehabilitation, low cost of treatment, and untouched social exposure, which does not limit patients to a controlled environment, will drive the segment during the forecast period.

Inpatient behavioral rehabilitation implicates the use of medications and routine check-ups to diagnose the symptoms of addiction. It involves shorter stays when compared with residential behavioral rehabilitation. Nevertheless, transforming healthcare policies by governments to lower the cost of inpatient services will drive the segment. The global inpatient market is anticipated to grow steadily due to the upsurge in the number of hospitals that have rehabilitation to treat behavioral disorders. Rehabilitation units that provide services for extreme cases can also deliver other services, such as counseling and social support, which will drive the segment during the forecast period. 

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, the US is the largest contributor of revenue to the market which is due to the high majority of these disorders and the availability of several treatments. The prevalence of disorders such as addiction to the Internet, pornography, gaming, and gambling is growing in the US, offering opportunities for growth of the focused market in the region. Additionally, initiatives by government and private organizations, including Addiction Free Forever and Greenway Recovery Center, as well as government research institutes such as the National Institute on Drug Abuse, are increasing awareness about substance abuse, which will contribute to the market growth.

For instance, NIDA is playing an important role in the National Institutes of Healths (NIH) Helping to End Addiction Long-term initiative to provide scientific solutions to opioid use disorders. Consequently, the growing awareness about such disorders and the presence of several centers and novel treatment procedures have made the US the largest contributor of revenue to the global market, further driving the growth of the market growth in the region during the forecast period. 

Market Dynamics

The Global Behavioral Rehabilitation Market addresses the diverse needs of depression patients, individuals with anxiety disorders, and those affected by brain injury, offering a range of behavioral therapies and telemedicine services through initiatives like the National Tele Mental Health Program. Despite social stigma, the market strives to provide effective mental health treatment, including inpatient capacities, to address various mental disorders, self-destructive behaviors, and unhealthy habits, facilitating behavioral rehabilitation and recovery among patients experiencing mood episodes or memory challenges.

Significant Market Trends

The advent of online counseling is an emerging trend shaping the market. With the widespread proliferation of the Internet worldwide, healthcare professionals are increasingly providing treatment for these disorders through mobile applications and online video consultations. The adoption of online counseling is on the rise, driven by growing awareness of these disorders. Through online apps and video calls, physicians can conduct therapy sessions that closely mimic in-person consultations. They assess patients to determine the most suitable treatment approach based on individual needs.

For instance, the Food and Drug Administration (FDA) recently approved an online-based therapeutic service named reSET, developed by Pear Therapeutics. This application empowers physicians to deliver online counseling utilizing Cognitive Behavioral Therapy (CBT). As a result, the emergence of similar online counseling services that reduce treatment costs is poised to propel the global market.

Major Market Challenges

The high cost of treatments is a significant challenge hindering the market.  The disparity in the cost of treatment is another factor that affects the growth of the global market. The cost of treatment depends on the type and severity of the disorders. For instance, a person addicted to drugs can opt for detoxification, which involves the use of medications and other treatment methods to provide relief. In some severe cases, the patient needs to be continuously monitored and treated in an inpatient or residential, which is expensive. Globally, the prevalence of substance abuse is high in low-middle-income countries such as Colombia, Chile, Somalia, Thailand, and Cambodia.

In addition, these countries have populations that cannot afford healthcare. Hence, the adoption of these is also low. However, increased awareness and efforts initiated by individual NGOs and government institutions could limit the market during the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering - Acadia Healthcare Co. Inc. - The company offers behavioral treatment for individuals of all ages who have been struggling with behavioral health disorders. children, adolescents, adults, and seniors can receive comprehensive, personalized care for behavioral health disorders. 
• Key Offering - Addcounsel Ltd. - The company offers drug rehab and detox. 
• Key Offering - Advocate Health Care - The company offers inpatient and outpatient services for adults and adolescents in need of mental health and addiction treatment. 

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• American Addiction Centers
• Athena Behavioral Health
• Aurora Behavioral Health System
• Baxter Regional Medical Center
• BHG Holdings LLC
• Centene Corp.
• Haven Behavioral Healthcare Inc.
• Headspace Inc.
• Kliniken Schmieder Foundation and Co. KG
• Niznik Behavioral Health
• People Care Inc.
• Promises Behavioral Health LLC
• RHA Health Services
• Springstone Inc.
• THE BALANCE
• Universal Health Services Inc.
• Veda Rehabilitation and wellness Pvt. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Outlook

The Market is witnessing a surge in demand due to the prevalence of behavioral & mental health conditions and rising cases of behavioral and substance use disorders. Researchers and industry players are working towards meeting this demand through innovative behavioral therapies. The market is influenced by factors such as the National Tele Mental Health Program and the Affordable Care Act, which have increased treatment capacity and telemedicine services. Societal acceptance and perception of mental health disorders are also improving, driving growth in the market. Depression, anxiety disorders, mood disorders, substance abuse disorders, personality disorders, and other conditions are being addressed through various telemedicine and residential settings programs. Initiatives like the National Mental Health Services Survey and the Mental Health Services Block Grant aim to improve access to mental health services, contributing to the market's expansion.

The market addresses the critical need for mental health treatment, catering to individuals suffering from various conditions such as depression, anxiety disorders, and substance misuse addictions. With a focus on inpatient treatment capacities, facilities aim to provide comprehensive care for patients dealing with mental disorders and associated issues like self-destructive behaviors and unhealthy behaviors. Despite advancements, challenges persist, including social stigma surrounding mental health and barriers to accessing care for those with brain injuries and behavioral addictions. However, the market endeavors to support recovery patients by addressing mood episodes and enhancing memory through tailored interventions, combating the prevalence of stress-related emotions and promoting overall well-being.

The global market also addresses a spectrum of mental health conditions, including depression, attention deficit disorders, phobias, and panic disorders. Through therapeutic modalities like Dialectical Behavior Therapy (DBT) and Cognitive-Behavioral Therapy (CBT), facilities support individuals coping with conditions such as borderline personality disorder and histrionic personality disorder. These services extend to residential alcohol & other drug rehabilitation facilities, offering specialized care for substance misuse. Additionally, the market addresses the prevalence of stress-related emotions and anxiety disorders, striving to prevent adverse outcomes like suicide and hospital admissions. From childhood through adolescence and adulthood, the focus remains on promoting wellness and providing comprehensive support across outpatient visits and residential admissions for those in need.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the market growth and trends opportunities from 2017 to 2027. 

• Type Outlook 
  • Outpatient
  • Inpatient
  • Residential
• Therapy Outlook 
  • Counseling
  • Medication
  • Support services
• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia
    • China
    • India
  • Rest of The World (ROW)
    • Australia
    • Argentina
    • Brazil

Behavioral Rehabilitation Market Scope
Report Coverage	Details
Page number	155
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 3.95%
Market growth 2023-2027	USD 16.89 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	3.6
Regional analysis	North America, Europe, Asia, and Rest of World (ROW)
Performing market contribution	North America at 35%
Key countries	US, Canada, UK, Germany, and China
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Acadia Healthcare Co. Inc., Addcounsel Ltd., Advocate Health Care, American Addiction Centers, Athena Behavioral Health, Aurora Behavioral Health System, Baxter Regional Medical Center, BHG Holdings LLC, Centene Corp., Haven Behavioral Healthcare Inc., Headspace Inc., Kliniken Schmieder Foundation and Co. KG, Niznik Behavioral Health, People Care Inc., Promises Behavioral Health LLC, RHA Health Services, Springstone Inc., THE BALANCE, Universal Health Services Inc., and Veda Rehabilitation and wellness Pvt. Ltd.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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