0

Mobile Apps Market by Platform, Application, Revenue Model, and Geography - Forecast and Analysis 2021-2025

  • Published: Aug 2021
  • Pages: 120
  • SKU: IRTNTR43706
Technavio

Purchase this report now and if we publish a new version within 90 days, we will send you a free copy.

Safe and Secure SSL Encrypted
  • 2500.00
  • USD

The mobile apps market share is expected to increase by USD 653.91 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 20.65%.

This mobile apps market research report extensively covers mobile apps market segmentation by platform (android, iOS, and others), market landscape (advertisement, in-app purchase, subscription, and pay per download), application (games, social networking, music, video, and others), and geography (APAC, North America, Europe, South America, and MEA). The mobile apps market report also offers information on several market vendors, including Alphabet Inc., Amazon.com Inc., Apple Inc., Electronic Arts Inc., Facebook Inc., Microsoft Corp., Netflix Inc., Spotify Technology SA, Ubisoft Entertainment, and Xiaomi Corp. among others.

What will the Mobile Apps Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Mobile Apps Market Size for the Forecast Period and Other Important Statistics

 

Mobile Apps Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The growing penetration of smartphones is notably driving the mobile apps market growth, although factors such as costs associated with mobile app development and operations may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the mobile apps industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Mobile Apps Market Driver

The growing penetration of smartphones is one of the significant factors driving the mobile apps market growth. Smartphone manufacturers are increasingly focusing on launching new mobile phones with enhanced features, such as better processing speeds, battery life, storage, display quality, and software capabilities. The improved features allow users to perform multitasking, wherein users can operate multiple mobile apps at the same time. Smartphones are also being upgraded in terms of additional functionalities for display, camera, memory, processors, and other technical specifications. The increasing launch of such high-end smartphones is expected to boost the demand for mobile apps during the forecast period.

Key Mobile Apps Market Trend

The development of hybrid mobile apps is one of the key mobile apps market trends contributing to market growth. Hybrid mobile apps are a built-in combination with web technologies such as HTML and JavaScript. The use of mobile WebView for creating mobile compatible web apps enables application access to the hardware components of the devices, including accelerometer and camera. The apps also enable easy scalability and inter-platform development of mobile apps. 

Key Mobile Apps Market Challenge

The costs associated with mobile app development and operations will be a major challenge for the mobile apps market during the forecast period. Mobile apps are designed to facilitate user activities with technological support. Low-cost mobile apps are easy to develop. However, with the increasing demand for mobile apps, there has been an increased need for associated activities such as administrative support, maintenance support, and infrastructure services, among others. Collectively, these support activities incur a higher cost than that involved in application development cost. Thus, the growing load on mobile apps will increase the need for support activities. This will, in turn, add to the overall costs of developing, deploying, and maintaining the operation of mobile apps.

This mobile apps market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global mobile apps market as a part of the global interactive home entertainment market within the global media and entertainment market. The super parent global media and entertainment market covers companies offering products, services, and solutions in advertising, broadcasting, cable and satellite, publishing, movies and entertainment, interactive home entertainment, and interactive media and services. The global interactive home entertainment market covers companies engaged in producing interactive gaming products, including mobile gaming applications. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the mobile apps market during the forecast period.

Who are the Major Mobile Apps Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • Electronic Arts Inc.
  • Facebook Inc.
  • Microsoft Corp.
  • Netflix Inc.
  • Spotify Technology SA
  • Ubisoft Entertainment
  • Xiaomi Corp.

 

This statistical study of the mobile apps market encompasses successful business strategies deployed by the key vendors. The mobile apps market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Alphabet Inc-The company offers a Google app that can be used in both Android and iOS platforms. The company also offers other apps such as Maps, YouTube, Play Music, Photos, Gmail, Drive, and others.
  • Amazon.com Inc-The company offers an Amazon app that can be used on both Android and iOS platforms. The company also offers other apps such as Amazon Music, Kindle, Prime Video, and Amazon Alexa.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The mobile apps market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Mobile Apps Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the mobile apps market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the mobile apps market includes the following core components:

  • Content origination
  • Application development
  • Hardware manufacturers
  • Publishing and aggregation
  • Wireless application service
  • Portal provisioning
  • Mobile delivery
  • User interactivity provisioning
  • Distribution and retailing of video games
  • Billing and customer care
  • Marketing and sales

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Mobile Apps Market?

For more insights on the market share of various regions Request for a FREE sample now!

46% of the market’s growth will originate from APAC during the forecast period. China, Japan, and India are the key markets for mobile apps in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The large customer base of mobile phones will facilitate the mobile apps market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

Applications that provide information regarding COVID-19 were launched in APAC in 2020. General awareness, awareness for travelers, quarantine protocols, and advice for visitors are provided through the app. In April 2020, the Ministry of Electronics and IT in India announced the launch of the Aarogya Setu mobile app to connect people with essential health services. Citizens can run a quick test to check COVID-19 symptoms. Thus, with the increasing adoption of mobile apps, the mobile apps market in APAC is expected to grow significantly during the forecast period.

What are the Revenue-generating Platform Segments in the Mobile Apps Market?

To gain further insights on the market contribution of various segments Request for a FREE sample

The mobile apps market share growth by the andriod segment will be significant during the forecast period. The Google Play Store has become a preferred mobile app development platform for developers over the years. This is mainly attributed to the growing use of Android smartphones across the globe, which increases the demand for Android OS. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the mobile apps market size and actionable market insights on post COVID-19 impact on each segment.

 

Mobile Apps Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 20.65%

Market growth 2021-2025

$ 653.91 billion

Market structure

Fragmented

YoY growth (%)

20.45

Regional analysis

APAC, North America, Europe, South America, and MEA

Performing market contribution

APAC at 46%

Key consumer countries

US, China, Japan, Germany, and India

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Alphabet Inc., Amazon.com Inc., Apple Inc., Electronic Arts Inc., Facebook Inc., Microsoft Corp., Netflix Inc., Spotify Technology SA, Ubisoft Entertainment, and Xiaomi Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Request for a FREE sample

What are the Key Data Covered in this Mobile Apps Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive mobile apps market growth during the next five years
  • Precise estimation of the mobile apps market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the mobile apps industry across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of mobile apps market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

Read More Read Less

Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Application

      Market Segmentation by

      • Market segments
      • Comparison by Application
      • Comparison by
      • Games - Market size and forecast 2020-2025
      • Social networking - Market size and forecast 2020-2025
      • Music - Market size and forecast 2020-2025
      • Video - Market size and forecast 2020-2025
      • Others - Market size and forecast 2020-2025
      • Market opportunity by Application
      • Market opportunity by

      Market Segmentation by Platform

        Market Segmentation by

        • Market segments
        • Comparison by Platform
        • Comparison by
        • Android - Market size and forecast 2020-2025
        • iOS - Market size and forecast 2020-2025
        • Others - Market size and forecast 2020-2025
        • Market opportunity by Platform
        • Market opportunity by

        Market Segmentation by

        • Market segments
        • Comparison by
        • Advertisement - Market size and forecast 2020-2025
        • In-app purchase - Market size and forecast 2020-2025
        • Subscription - Market size and forecast 2020-2025
        • Pay per download - Market size and forecast 2020-2025
        • Market opportunity by

        Geographic Landscape

        • Geographic segmentation
        • Geographic comparison
        • APAC - Market size and forecast 2020-2025
        • North America - Market size and forecast 2020-2025
        • Europe - Market size and forecast 2020-2025
        • South America - Market size and forecast 2020-2025
        • MEA - Market size and forecast 2020-2025
        • Key leading countries
        • Market opportunity by
        • Market opportunity by geography
        • Market drivers
        • Market challenges
        • Market trends

        Vendor Landscape

        • Overview
        • Landscape disruption

        Vendor Analysis

        • Vendors covered
        • Market positioning of vendors
        • Alphabet Inc.
        • Amazon.com Inc.
        • Apple Inc.
        • Electronic Arts Inc.
        • Facebook Inc.
        • Microsoft Corp.
        • Netflix Inc.
        • Spotify Technology SA
        • Ubisoft Entertainment
        • Xiaomi Corp.

        Appendix

        • Scope of the report
        • Currency conversion rates for US$
        • Research methodology
        • List of abbreviations

        Research Framework

        Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

        TechnavioINFORMATION SOURCES

        Primary sources

        • Manufacturers and suppliers
        • Channel partners
        • Industry experts
        • Strategic decision makers

        Secondary sources

        • Industry journals and periodicals
        • Government data
        • Financial reports of key industry players
        • Historical data
        • Press releases
        Technavio

        TechnavioDATA ANALYSIS

        Data Synthesis

        • Collation of data
        • Estimation of key figures
        • Analysis of derived insights

        Data Validation

        • Triangulation with data models
        • Reference against proprietary databases
        • Corroboration with industry experts
        Technavio

        TechnavioREPORT WRITING

        Qualitative

        • Market drivers
        • Market challenges
        • Market trends
        • Five forces analysis

        Quantitative

        • Market size and forecast
        • Market segmentation
        • Geographical insights
        • Competitive landscape
        Interested in this report?
        Get your FREE sample now!
        The mobile apps market growth will increase by $653.91 billion during 2021-2025.
        The mobile apps market is expected to grow at a CAGR of 20.65% during 2021-2025.
        Technavio has segmented the mobile apps market by platform (iOS, Android, and Others) ,application (Games, Social networking, Music, Video, and Others) , and geographic (APAC, North America, Europe, South America, and MEA).
        Alphabet Inc., Amazon.com Inc., Apple Inc., Electronic Arts Inc., Facebook Inc., Microsoft Corp., Netflix Inc., Spotify Technology SA, Ubisoft Entertainment, Xiaomi Corp. are a few of the key vendors in the mobile apps market.
        APAC will register the highest growth rate of 45.57% among the other regions. Therefore, the mobile apps market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
        • US
        • China
        • Japan
        • Germany
        • India
        The key factors driving the mobile apps market growth are:
        • Growing penetration of smartphones
        • Increasing number of mobile apps for IoT devices
        The mobile apps market vendors should focus on grabbing business opportunities from the ios segment as it accounted for the largest market share in the base year.
        Safe and Secure SSL Encrypted
        Technavio

        Single User:

        2500 USD

        Technavio Get the report (PDF) sent to your email within minutes.

        Subscribe & Save

        Get lifetime access to our
        Technavio Insights

        Want to customize this report?

        This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time.

        We offer $1000 worth of FREE customization at the time of purchase
        Technavio
        Enquire Before Buying
        1. Home
        2. Communication Services
        3. Published Report
        17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>