Bleached Eucalyptus Kraft Pulp Market by Application, Type and Geography - Forecast and Analysis 2023-2027

Bleached Eucalyptus Kraft Pulp (BEKP) Market Forecast 2023-2027

The global bleached eucalyptus kraft pulp market size is estimated to grow by USD 2.41 billion between 2022 and 2027  exhibiting a CAGR of 4%. Bleached eucalyptus kraft pulp is an industry benchmark grade of hardwood Kraft pulp. Bleached pulp, which is primarily manufactured from eucalyptus raw materials using the Kraft chemical process, is termed bleached eucalyptus kraft pulp; it is free of elemental chlorine because of which it is labeled as elemental chlorine-free (ECF) and total chlorine-free (TCF). The growth of the market depends on several factors, such as the rise in the use of personal care and hygiene products, the rising demand for corrugated packaging, and the efficient processing and enhanced product properties.

What will be the Size of the Bleached Eucalyptus Kraft Pulp Market During the Forecast Period?

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The market is witnessing significant growth driven by a variety of factors. This premium product is derived from wood fibers and wood chips through a process involving high pressure, temperature, and bleaching agents. The pulp is known for its superior quality, characterized by cellulose fibers and minimal lignin content. Industries are increasingly adopting this pulp for its sustainable and eco-friendly attributes, aligning with the growing demand for environmentally conscious products. Technological innovations in production methods have further enhanced its appeal, catering to specialized, high-value applications beyond traditional paper products.

Market Dynamics and Customer Landscape

The market is experiencing growth fueled by its premium quality and eco-friendly attributes. Derived from eucalyptus trees, this pulp boasts exceptional strength and brightness, making it ideal for various paper and board applications. Innovative production methods ensure efficient processing with minimal resource requirements and energy-saving procedures. This sustainable approach aligns with regulations and certifications, appealing to environmentally conscious consumers. Moreover, its adaptability enables specialized applications in packaging, hygiene products, and digital media. With quick growth and closed-loop pulping techniques, this market continues to thrive, offering high-value solutions for traditional and specialized paper needs. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Efficient processing and enhanced product properties are driving growth in the bleached eucalyptus kraft pulp market.  A kraft pulping technology is used for the production of bleached eucalyptus fibers. The advanced nature and ease of recovery system are some of the main characteristics of this technology. Bleached eucalyptus kraft pulp is a TCF pulp. Most of the chemicals used in processing and production can be recovered and reused. This will help mitigate the overall cost of processing and its impact on the environment. It is one of the most preferred and predominantly used pulp types.

Eucalyptus trees are preferred due to their comparatively less full-growth cycle, which ranges from five to eight years. For tissue paper production, eucalyptus pulp is the most suitable type as it has a slightly smooth texture. The global market for bleached eucalyptus kraft pulp is expected to grow in the forecast period as a result of its superior characteristics and efficient processing. Thus, efficient processing and enhanced product properties of bleached eucalyptus kraft pulp are expected to drive the growth of the global market during the forecast period.

Significant Market Trends

The use of short fiber of eucalyptus to reduce costs in pulp production is a primary trend in the market. The most costly elements in the final tissue paper are fibers. Most of the high-quality tissues are produced using virgin pulp, which is a combination of long-fiber softwood and short-fiber hardwood pulp. The wood portion is mainly obtained from eucalyptus pulp producers. The effects of the length of cellulose fiber on microstructure and the mechanical performance of fiber-cement composites have been evaluated before and after accelerated aging cycles.

Compared with softwood long fiber pulp, hardwood pulp fibers disperse well in the cement matrix and provide a higher number of fibers per unitary weight or volume. These short reinforcement elements produce an efficient fracture bridging of a vulnerable matrix, which is useful for the physical performance of the composite after aging. These positive results of the short fibers of eucalyptus help in reducing costs in partial replacements of refining, which, in turn, is expected to drive the global market during the forecast period.

Major Market Challenge

The rising use of electronic alternatives is a major challenge faced by the market.  A reduction in paper use and a shift to electronic alternatives are being introduced by many companies and organizations due to the prevention of deforestation. Computers, mobile phones, and other IT devices are used for the transmission of the majority of messages and vital documents. Electronic devices eliminate the physical storage problems of paper, thereby bringing about a significant decline in the production of paper. Hence, a lot of costs can be reduced in buying paper and books.

However, this slows the growth of the market. The BEKP market also has a negative impact from the emergence of electronic books. In that sense, they've been restricting their purchases of books and preferring to read them online. Thus, the increasing use of electronic alternatives and digitalization is expected to hamper the growth of the global market during the forecast period.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Customer Landscape

Market Segmentation

This report extensively covers market segmentation by Application (tissue paper, printing and writing paper, and others), Type (regular grade and high quality grade), and Geography (APAC, Europe, North America, South America, and Middle East and Africa). The application segment of the market highlights its versatile usage across various industries. This premium bleached chemical pulp, sourced from eucalyptus trees, offers superior strength and brightness, making it ideal for paper and board applications. Derived from wood fibers and processed with high-pressure and temperature, it boasts exceptional adaptability and quality. In addition to traditional paper products, it finds applications in digital media and specialized, high-value products like hygiene items. The production process emphasizes eco-friendly methods, including closed-loop pulping and energy-saving procedures, aligning with sustainability goals and regulations. With minimal resource requirements and innovative technologies, it supports quick growth and ensures compliance with certifications for sustainable and eco-friendly production.

By Application

The tissue paper segments are estimated to witness significant growth during the forecast period. The global BEKP market, which is expected to be the fastest growing in 2022, has been dominated by tissue paper. Some of the popular tissue-paper products are paper towels, hygienic tissue papers, wrapping tissues, wipes, facial tissues, custom-printed wrapping tissues, toilet tissues, and table napkins. Tissue papers help maintain hygiene, thereby reducing the risks of communicable diseases.

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The tissue paper segment was the largest segment and was valued at  USD 4.80 billion in 2017. The global tissue paper segment is expected to witness significant growth during the forecast period due to certain socio-economic factors such as rapid urbanization, high disposable income of consumers, and high consumer expenditure. The tissue paper segment will be expected to grow in view of the widespread use of different types of Tissue Paper products and a shift towards more premium quality products by the upper-income consumer, which, in turn, is expected to drive the growth of the global market during the forecast period.

Regional Insights

APAC is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is driven by factors such as the high production and consumption of bleached eucalyptus kraft pulp in Japan, China, Indonesia, Korea, and India. The increased consumption of bleached eucalyptus kraft pulp in China for manufacturing tissue papers and printing and writing papers is driving the market growth in the region. Additionally, the rise in the year-over-year per capita consumption of paper products in APAC countries drives the growth of the market in the region.

Key Market Companies

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

ALTRI SGPS S.A. - The company offers bleached eucalyptus kraft pulp such as Altri Eucalyptus pulp.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

ALTRI SGPS S.A., Asia-Pulp and Paper APP Sinar Mas., Billerud AB, CMPC SA, Domtar Corp., Eldorado Brasil Celulose SA, Empresas Copec S.A, ENCE Energia y Celulosa SA, International Paper Co., ITOCHU Corp., Mercer International Inc., METSA GROUP, Mondi plc, Oji Holdings Corp., Semapa, Smurfit Kappa Group, Stora Enso Oyj, Suzano SA, Tokushu Tokai Paper Co. Ltd., and UPM Kymmene Corp.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market is witnessing significant growth, driven by the demand for premium bleached chemical pulp in various paper and board applications. This pulp, derived from wood fibers, boasts exceptional strength and brightness, making it adaptable to diverse manufacturing needs. Through high-pressure and high-temperature processes, wood chips are transformed into cellulose fibers, removing lignin with bleaching agents. The market prioritizes sustainable and eco-friendly production methods to meet regulations and certifications. With specialized applications in digital media and traditional paper products, technological innovations ensure eco-friendly production while meeting high-value application requirements. Furthermore, closed-loop pulping and energy-saving procedures minimal resource requirements, promoting quick growth in the industry.

The market is propelled by the Kraft pulping technique, renowned for its adaptability to various manufacturing needs. With harvesting conducted under high pressure and temperature, geographical demands and economic situations influence production dynamics. Customer preferences are shifting towards sustainable and eco-friendly products, driven by sustainability imperatives and changing consumer preferences. The market caters to specialized, high-value applications while minimizing resource requirements and adhering to FSC standards. Technological advancements optimize manufacturing costs and reduce environmental impact. Regional diversification, particularly in developing nations, expands market reach. Bleached eucalyptus pulp finds applications in Kraft paper, envelopes, sacks, bags & pouches, composite cans, and cartons, aligning with environmental programs and catering to the working population's demand for smart packaging amidst evolving plastic packaging laws.

Segment Overview

The market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Application Outlook 
  • Tissue paper
  • Printing and writing paper
  • Others
• Type Outlook 
  • Regular grade
  • High-quality grade
• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Argentina
    • Bazil

Market Scope
Report Coverage	Details
Page number	169
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 4%
Market growth 2023-2027	USD 2.41 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	3.58
Regional analysis	APAC, Europe, North America, South America, and Middle East and Africa
Performing market contribution	APAC at 31%
Key countries	US, China, Japan, Germany, and France
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	ALTRI SGPS S.A., Asia-Pulp and Paper APP Sinar Mas., Billerud AB, CMPC SA, Domtar Corp., Eldorado Brasil Celulose SA, Empresas Copec S.A, ENCE Energia y Celulosa SA, International Paper Co., ITOCHU Corp., Mercer International Inc., METSA GROUP, Mondi plc, Oji Holdings Corp., Semapa, Smurfit Kappa Group, Stora Enso Oyj, Suzano SA, Tokushu Tokai Paper Co. Ltd., and UPM Kymmene Corp.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
• Precise estimation of the market size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behaviour
• Market growth analysis across APAC, Europe, North America, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Market forecasting of factors that will challenge the growth of market companies

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