Casino Gaming Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, Canada, China, France, Germany - Size and Forecast 2023-2027

Casino Gaming Market Forecast 2023-2027 

The global casino gaming market size is estimated to grow by USD 65.63 billion between 2022 and 2027  exhibiting a CAGR of 4.86%. The market is experiencing substantial growth, driven by several key factors. As the spending capability of customers increases, there's a corresponding surge in the penetration of online casino gaming, driven further by the growing popularity of online gambling platforms. Social media marketing plays a pivotal role in expanding the market reach, while innovations such as reconfigurable electronic gaming machines (EGMs) and the adoption of virtual reality (VR) in casino gaming enhance the gaming experience. However, challenges such as difficulties in securing online payments, jackpot fatigue, and the rising instances of online scams pose significant hurdles to market expansion, requiring innovative solutions for sustained growth. Technavio provides valuable insights through value chain analysis, parent market analysis, Porter’s Five analysis, vendor analysis, and COVID-19 impact data. The report also includes a thorough analysis of historical market data from 2017 to 2022.

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The market is characterized by a dynamic landscape shaped by various factors. With rising disposable incomes, there's an increased propensity for spending in the global gambling industry, driving demand for high-quality gaming equipment across both land-based casinos and online gambling platforms. Stringent regulations govern the operations of these establishments, influencing the adoption of innovative technologies such as virtual reality (VR) and augmented reality (AR) to enhance the gaming experience. Online casinos, equipped with mobile-compatible slot machines and video poker machines, are gaining traction, reflecting the industry's shift towards digitalization. Comprehensive industry reports provide insights into market trends, while adherence to laws and regulations remains paramount in navigating this competitive landscape.

Market Dynamics and Customer Landscape

The market is thriving with the legalization of casinos and rising disposable incomes, especially in emerging economies. Gaming establishments offer high-quality equipment and a diverse range of such machines, including video poker and electronic gaming machines. Advanced technologies like virtual reality and augmented reality provide an immersive gaming experience, attracting both land-based and online casino players. Mobile gaming and online platforms have gained traction, with support for cryptocurrencies and skill-based gaming. Regulatory compliance and stringent laws shape the industry landscape, while innovations like touch screens, multi-line displays, and progressive jackpots drive growth amidst increasing internet penetration worldwide.

Key Market Drivers

Growth in the spending capability of customers is notably driving the market growth. The increase in the number of dual-income households reflects the high disposable income per capita in the world. This has increased the affordability of high-end services such as casino games and the purchasing power of customers in developed countries. In addition, the number of working women around the world has increased significantly.  This will lead to higher income levels for individuals, allowing them to spend more on leisure activities such as sports betting. It is also a status symbol for high-income people.

In recent years, the demand for casino games has continued to increase due to the growth in game types. Online casino games were disliked due to low prices, limited visibility, and high risk. However, owing to rising revenue levels and increasing investment by providers in online platform security, the market is expected to witness significant growth during the forecast period. 

Significant Market Trends

Increasing use of social media marketing is a key trend influencing the market growth. Casino operators (both online and offline) use social media marketing strategies to attract customers. With the prevalence of smartphones and improved internet connectivity, the use of social media platforms such as Facebook, Instagram, and Twitter is increasing worldwide. Providers are also aware of the power of these social media platforms and employ innovative marketing strategies to promote these activities and casinos.

Social media platforms such as Facebook, Twitter, Pinterest, Instagram, and YouTube are very popular and widely used by consumers. Social media marketing has fewer restrictions compared to traditional marketing methods. Thus, it has become a popular and beneficial means of advertising and brand promotion for casinos. Casino operators, both offline and online, including big gaming and entertainment companies providing a huge portfolio of entertainment products, are increasingly using these social networking platforms to promote casino games as well as create awareness and interest amongst consumers. Raising awareness conveying gaming as a glamorous, exciting, and fun activity; encouraging new users to try new products; and brand engagement are the major objectives of social media marketing and promotion of casinos. Social media marketing has become a widely used strategy by vendors due to the limited limitations of social media platforms to provide alerts on responsible information. This has a positive effect on the market.

Major Market Challenges

Difficulties in securing online payments are challenging the market growth. Most casino companies accept payment by credit or debit card. Because the security and confidentiality of customer financial information are important, these companies must comply with the Payment Card Industry Data Security Standard (PCI DSS).  PCI DSS sets the standard for protecting cardholder data and information to reduce credit and debit card financial fraud.

Both lottery companies and customers suffer huge losses due to financial fraud and card hacking. To avoid such incidents, many lottery companies opt for digital security services. However, security budgets vary from company to company, so not all casino companies can implement external security services. Therefore, online payment security is likely to pose serious challenges to the market and hamper its growth during the forecast period. 

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Customer Landscape

Market Segmentation

Our report offers in-depth analysis of market drivers, trends, opportunities, and challenges, with segmentation by Type (land-based and online), Product (slot machines, lottery ticket machines, electronic roulette, multiplayer game stations, and gaming servers), and Geography (North America, APAC, Europe, South America, and Middle East and Africa). The market encompasses various types of gaming establishments catering to diverse preferences and regulations. With the global gambling industry expanding, casinos invest in high-quality gaming equipment to enhance player experience. The legalization of casinos in many regions, coupled with rising disposable income in emerging economies, drives market growth. Despite stringent regulations, casinos embrace advanced technologies like virtual reality (VR) and augmented reality (AR) to offer immersive gaming experiences. Mobile gaming and online gambling platforms gain traction, with the integration of cryptocurrencies facilitating secure transactions. Skill-based gaming, prevalent in both land-based and online casinos, caters to diverse player preferences. The market witnesses innovations such as video poker machines, electronic gaming machines, and mobile-compatible slot machines, featuring multi-line displays and progressive jackpots. Industry reports indicate a significant impact of internet penetration on the market landscape. With laws and regulations evolving, casinos continue to adapt, ensuring compliance while offering innovative experiences to players worldwide.

By Type

The market share growth by the land-based casino gaming segment will be significant during the forecast period. The land-based segment is an important source of entertainment for many consumers. Land-based casino games from around the world are available, from classics like blackjack and roulette to more modern games like poker and craps. These casinos have become tourist hotspots, with people from all over the world coming to experience the excitement and luxury that these casinos have to offer.

By Type

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The land-based casino gaming segment was valued at USD 182.59 billion in 2017 and continued to grow until 2021. One of the main advantages of land-based casinos is the atmosphere. Neon lights,  slot machine sounds, and excitement in the air give players a unique and immersive experience. The physical aspects of these casinos also enhance the overall experience as they allow people to socialize and socialize with others. 

Regional Analysis

APAC is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

By APAC

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North America is one of the major regions for the market. The region has a vibrant and mature casino industry with a wide variety of traditional and modern casino games. North America is characterized by a concentration of casinos with different options, such as land-based casino games and online casino games. The North American casino industry is highly profitable and contributes to the economic growth of the region as a whole. The market in this region has experienced steady growth over the years, driven by increasing demand for entertainment and leisure activities. Such factors are therefore expected to drive the growth of the market over the forecast period. 

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

ADP GAUSELMANN GMBH: The company offers different types of gaming software, manufactures gaming machines, and operates casinos and gaming venues.

This market report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:

• Abbiati Casino Equipment S.r.l.
• AMATIC Industries GmbH
• APEX pro-gaming s.r.o
• Aristocrat Leisure Ltd.
• Caesars Entertainment Inc.
• Eclipse-Gaming Systems
• Everi Holdings Inc.
• Incredible Technologies Inc.
• Interblock dd
• International Game Technology plc
• Jackpot Digital Inc.
• Konami Group Corp.
• Light and Wonder Inc.
• NOVOMATIC AG
• PlayAGS Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market is experiencing robust growth driven by the proliferation of gaming establishments worldwide and the expansion of the global gambling industry. High-quality gaming equipment enhances the experience, while the legalization of casinos in various regions, coupled with rising disposable income, fuels market growth. Emerging economies offer significant opportunities, although stringent regulations persist. Advanced technologies such as augmented reality (AR) provides an immersive gaming experience, particularly in mobile gaming. Cryptocurrencies facilitate secure transactions in online casinos, catering to skill-based gaming enthusiasts. Video poker machines with multi-line displays and progressive jackpots remain popular, supported by internet penetration. Compliance with laws and regulations is paramount, with a focus on mobile-compatible slot machines to meet evolving consumer preferences. The market incorporates cutting-edge touch screens, enticing tourist attractions, and is driven by personal disposable income, reflecting the leisure and recreational activities of players worldwide. The integration of blockchain technology addresses data and privacy concerns, ensuring secure and transparent experiences.

The market is a dynamic landscape encompassing various recreational activities, from traditional tables to electronic games. While initial investments can be high, portable gaming equipment enables on the go games. Direct sales channels cater to both casual gamblers and avid enthusiasts, with industry reports guiding market trends. Virtual slot machines and digital table games offer diverse experiences, although regulatory challenges, licensing requirements, and age restrictions vary across jurisdictions. Popular tourist destinations like Las Vegas and cruise ships offer immersive experiences. However, concerns over data privacy and cyber-attacks persist, despite advancements like blockchain technology. From dabblers to lottery loyalists, the market caters to a spectrum of gamblers, ensuring a vibrant and socially exuberant atmosphere.

Segment Overview

This market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Type Outlook 
  • Land-based casino-gaming
  • Online casino-gaming
• Product Outlook
  • Slot machines
  • Lottery ticket machines
  • Electronic roulette
  • Multiplayer game stations
  • Gaming-servers
• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Scope
Report Coverage	Details
Page number	172
Base year	2022
Historic period	2018 - 2022
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 4.86%
Market growth 2023-2027	USD 65.63 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	3.45
Regional analysis	North America, APAC, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 37%
Key countries	US, Canada, China, France, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Abbiati Casino Equipment S.r.l., ADP GAUSELMANN GMBH, AMATIC Industries GmbH, APEX pro-gaming s.r.o, Aristocrat Leisure Ltd., Caesars Entertainment Inc., Eclipse-Gaming Systems, Everi Holdings Inc., Incredible Technologies Inc., Interblock dd, International Game Technology plc, Jackpot Digital Inc., Konami Group Corp., Light and Wonder Inc., NOVOMATIC AG, PlayAGS Inc., Pockaj d.o.o., Rye Park LLC, TCSJOHNHUXLEY, and Universal Entertainment Corp.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
• Precise estimation of the market forecast and size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behaviour
• Market growth analysis across North America, APAC, Europe, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Market forecasting of factors that will challenge the growth of market companies

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