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Smartphone Market by Technology, Price Range, Screen Size, and Geography - Forecast and Analysis 2023-2027

  • Published: Mar 2023
  • Pages: 191
  • SKU: IRTNTR40691
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The smartphone market is estimated to grow at a CAGR of 3.44% between 2022 and 2027. The size of the market is forecasted to increase by 226.17 million units.

AI in smartphones is rapidly driving market growth. AI is changing the way consumers interact with technology. AI is used in smartphones to offer features such as facial recognition and augmented reality (AR). Smartphone vendors are investing in R and D to ensure that they offer the best user experience using AI. Vendors such as Apple Inc. (Apple), Samsung Electronics Co. Ltd. (Samsung), and Huawei Investment and Holding Co. Ltd. (Huawei) have introduced AI-based chips on smartphones that can perform multiple operations per second and use significantly less power to perform these tasks. For instance, in October 2022, Google launched the Google Pixel 7 and 7 Pro smartphones, which include various AI-enabled features, such as Eraser and Photo Unblur, next-generation Google Assistant, and facial recognition to make payments and unlock the phone. Additionally, factors such as the adoption of premium smartphones in emerging countries, and the adoption of bezel-less screens are key factors driving the market growth.

This report extensively covers market segmentation by price range (between $150-$800, less than $150, and greater than $800), technology (Android, iOS, and others), screen size (between 5-6 inches, greater than 6 inches, and less than 5 inches), and geography (APAC, Europe, North America, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Smartphone Market During the Forecast Period?

Smartphone Market Size

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Smartphone Market: Key Drivers, Trends, Challenges, and Customer Landscape

The increasing adoption of premium smartphones in emerging countries is notably driving the market growth, although factors such as ongoing trade wars affecting smartphone sales may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Smartphone Market Driver

  • The increasing adoption of premium smartphones in emerging countries is notably driving the market growth. 
  • In emerging countries, the disposable income of consumers is rising and the household spending power is increasing.
  • This, in turn, has increased the sales of smartphones in these countries.
  • Many consumers in emerging countries are purchasing premium consumer electronics products, including smartphones.
  • Premium smartphone vendors offer various advanced features, such as AI, the triple camera option, a full-screen display, and high memory configurations, to capture the attention of their target customers.
  • These factors will drive the growth of the market during the forecast period.

Significant Smartphone Market Trend

  • The increasing online purchases of smartphones is a key trend influencing the smartphone market growth. 
  • Factors such as convenience, assortments, and special prices or discounts are increasing the online sales of smartphones.
  • Major e-commerce vendors, such as Amazon, offer smartphones from multiple brands.
  • Smartphone brands such as Poco and Pixel sell their products exclusively on Flipkart.
  • The online distribution channel requires limited investments, and the cost-benefit can be passed on to end-users.
  • Such factors are expected to drive the growth of the global smartphone market during the forecast period.

Major Smartphone Market Challenge

  • Ongoing trade wars affecting smartphone sales may impede the smartphone market growth.
  • Government regulations in various countries, such as trade bans, can affect the global smartphone market.
  • For instance, the imposition of tariffs by the US and China has negatively impacted the supply of smartphones in both countries.
  • This has increased the average selling price of such products. 
  • As a result, many smartphone vendors lost their market shares. 
  • Thus, trade wars and uncertainty associated with government regulations will limit the growth of the global smartphone market during the forecast period.

Key Smartphone Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Smartphone Market Share by Geography

Global Smartphone Market Customer Landscape

Who are the Major Smartphone Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Alphabet Inc. - The company offers Pixel 6A smartphone, which is designed with Gorilla Glass 3 display screen and has a 6.1-inch screen display.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Acer Inc.
  • Apple Inc.
  • ASUSTeK Computer Inc.
  • Guangdong OPPO Mobile Telecommunications Corp. Ltd.
  • Honor Device Co. Ltd.
  • HTC Corp.
  • Kyocera Corp.
  • Lava International Ltd.
  • Lenovo Group Ltd.
  • LG Corp.
  • Micromax Informatics Ltd.
  • Nokia Corp.
  • Samsung Electronics Co. Ltd.
  • Shenzhen Transsion Holdings Co. Ltd.
  • Sony Group Corp.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What are the Fastest-Growing Segments in the Smartphone Market?

The market share growth by the between  $150-$800 segment will be significant during the forecast period. This segment covers mid-range smartphones. Vendors of such smartphones provide customers with various necessary features at a reasonable price range.

Smartphone Market Size

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The between  $150-$800 segment was valued at 1,055.72 million units in 2017 and continued to grow by 2021. Smartphone vendors have introduced features such as dual cameras, AI, Internet access, virtual reality, and gaming in mid-range smartphones. For instance, in December 2022, Xiaomi corporation announced the launch of a new smartphone Redmi K60 Pro priced at USD 569. Such new product launches are expected to drive the growth of the $150-$800 segment of the global smartphone market during the forecast period.

Which are the Key Regions for the Smartphone Market?

Smartphone Market Share by Geography

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APAC is estimated to contribute 66% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The smartphone market in APAC has grown significantly over the past few years. China, Japan, India, South Korea, and Indonesia are the major revenue-generating countries in the region. Rapid urbanization region has led to a rise in the disposable income of people, which has increased the purchasing power of smartphone customers. The growth of the smartphone market in the region is also driven by various other factors, including the development of telecom infrastructure and the emergence of budget-centric smartphones.

This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. In 2020-2021, the outbreak of COVID-19 adversely impacted the growth of major manufacturing industries, including consumer electronics such as smartphones. Factors such as a deep decline in demand for final products from consumers, semiconductor chip shortage, and the slowdown in the R&D process negatively impacted and hindered the growth of the global smartphone market in the region in 2020 and 2021. However, the increasing adoption of premium smartphones in developing countries and increasing investments by vendors in the global smartphone market are expected to fuel the growth of the smartphone market in APAC during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional, and country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Price Range Outlook (million units, 2017 - 2027)
    • Between $150-$800
    • Less than $150
    • Greater than $800
  • Technology Outlook (million units, 2017 - 2027)
    • Android 
    • iOS
    • Others 
  • Screen Size Outlook (million units, 2017 - 2027)
    • Between 5-6 inches
    • Greater than 6 inches
    • Less than 5 inches
  • Region Outlook (million units, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Argentina
      • Brazil
      • Chile

Parent Market Analysis

The reports categorize the global smartphone market as a part of the technology hardware, storage, and peripherals market, which covers products and companies engaged in manufacturing/marketing consumer robotics, home audio and video products, televisions, digital cameras, and related products. The market excludes mobile phones, PCs, and peripherals, which have been classified under the technology hardware, storage, and peripherals market. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Smartphone Market Scope

Report Coverage

Details

Page number

191

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 3.44%

Market growth 2023-2027

226.17 million units

Market structure

Fragmented

YoY growth 2022-2023(%)

3.26

Regional analysis

APAC, Europe, North America, Middle East and Africa, and South America

Performing market contribution

APAC at 66%

Key countries

US, China, India, Germany, and Brazil

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Acer Inc., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., Guangdong OPPO Mobile Telecommunications Corp. Ltd., Honor Device Co. Ltd., HTC Corp., Kyocera Corp., Lava International Ltd., Lenovo Group Ltd., LG Corp., Micromax Informatics Ltd., Nokia Corp., Samsung Electronics Co. Ltd., Shenzhen Transsion Holdings Co. Ltd., Sony Group Corp., TCL Electronics Holdings Ltd., Xiaomi Communications Co. Ltd., ZTE Corp., and Huawei Technologies Co. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

View Sample PDF at your Fingertips 

What are the Key Data Covered in this Smartphone Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the smartphone market between 2023 and 2027
  • Precise estimation of the size of the smartphone market and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across APAC, Europe, North America, Middle East and Africa, and South America
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of smartphone market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Price Range
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Technology
    • Exhibit 07: Executive Summary – Chart on Market Segmentation by Screen Size
    • Exhibit 08: Executive Summary – Chart on Incremental Growth
    • Exhibit 09: Executive Summary – Data Table on Incremental Growth
    • Exhibit 10: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 11: Parent market
    • Exhibit 12: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 13: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 14: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 15: Chart on Global - Market size and forecast 2022-2027 (million units)
      • Exhibit 16: Data Table on Global - Market size and forecast 2022-2027 (million units)
      • Exhibit 17: Chart on Global Market- Year-over-year growth 2022-2027 (%)
      • Exhibit 18: Data Table on Global Market- Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global smartphone market 2017 - 2021
      • Exhibit 19: Historic Market Size – Data Table on Global smartphone market 2017 - 2021 (million units)
    • 4.2 Price range Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Price range Segment 2017 - 2021 (million units)
    • 4.3 Technology Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Technology Segment 2017 - 2021 (million units)
    • 4.4 Screen size Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Screen size Segment 2017 - 2021 (million units)
    • 4.5 Geography Segment Analysis 2017 - 2021
      • Exhibit 23: Historic Market Size – Geography Segment 2017 - 2021 (million units)
    • 4.6 Country Segment Analysis 2017 - 2021
      • Exhibit 24: Historic Market Size – Country Segment 2017 - 2021 (million units)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 25: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 26: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 27: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 28: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 29: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 30: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 31: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Price Range

    • 6.1 Market segments
      • Exhibit 32: Chart on Price Range - Market share 2022-2027 (%)
      • Exhibit 33: Data Table on Price Range - Market share 2022-2027 (%)
    • 6.2 Comparison by Price Range
      • Exhibit 34: Chart on Comparison by Price Range
      • Exhibit 35: Data Table on Comparison by Price Range
    • 6.3 Between $150-$800 - Market size and forecast 2022-2027
      • Exhibit 36: Chart on Between $150-$800 - Market size and forecast 2022-2027 (million units)
      • Exhibit 37: Data Table on Between $150-$800 - Market size and forecast 2022-2027 (million units)
      • Exhibit 38: Chart on Between $150-$800 - Year-over-year growth 2022-2027 (%)
      • Exhibit 39: Data Table on Between $150-$800 - Year-over-year growth 2022-2027 (%)
    • 6.4 Less than $150 - Market size and forecast 2022-2027
      • Exhibit 40: Chart on Less than $150 - Market size and forecast 2022-2027 (million units)
      • Exhibit 41: Data Table on Less than $150 - Market size and forecast 2022-2027 (million units)
      • Exhibit 42: Chart on Less than $150 - Year-over-year growth 2022-2027 (%)
      • Exhibit 43: Data Table on Less than $150 - Year-over-year growth 2022-2027 (%)
    • 6.5 Greater than $800 - Market size and forecast 2022-2027
      • Exhibit 44: Chart on Greater than $800 - Market size and forecast 2022-2027 (million units)
      • Exhibit 45: Data Table on Greater than $800 - Market size and forecast 2022-2027 (million units)
      • Exhibit 46: Chart on Greater than $800 - Year-over-year growth 2022-2027 (%)
      • Exhibit 47: Data Table on Greater than $800 - Year-over-year growth 2022-2027 (%)
    • 6.6 Market opportunity by Price Range
      • Exhibit 48: Market opportunity by Price Range (million units)
      • Exhibit 49: Data Table on Market opportunity by Price Range (million units)

    7 Market Segmentation by Technology

    • 7.1 Market segments
      • Exhibit 50: Chart on Technology - Market share 2022-2027 (%)
      • Exhibit 51: Data Table on Technology - Market share 2022-2027 (%)
    • 7.2 Comparison by Technology
      • Exhibit 52: Chart on Comparison by Technology
      • Exhibit 53: Data Table on Comparison by Technology
    • 7.3 Android - Market size and forecast 2022-2027
      • Exhibit 54: Chart on Android - Market size and forecast 2022-2027 (million units)
      • Exhibit 55: Data Table on Android - Market size and forecast 2022-2027 (million units)
      • Exhibit 56: Chart on Android - Year-over-year growth 2022-2027 (%)
      • Exhibit 57: Data Table on Android - Year-over-year growth 2022-2027 (%)
    • 7.4 IOS - Market size and forecast 2022-2027
      • Exhibit 58: Chart on IOS - Market size and forecast 2022-2027 (million units)
      • Exhibit 59: Data Table on IOS - Market size and forecast 2022-2027 (million units)
      • Exhibit 60: Chart on IOS - Year-over-year growth 2022-2027 (%)
      • Exhibit 61: Data Table on IOS - Year-over-year growth 2022-2027 (%)
    • 7.5 Others - Market size and forecast 2022-2027
      • Exhibit 62: Chart on Others - Market size and forecast 2022-2027 (million units)
      • Exhibit 63: Data Table on Others - Market size and forecast 2022-2027 (million units)
      • Exhibit 64: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 65: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.6 Market opportunity by Technology
      • Exhibit 66: Market opportunity by Technology (million units)
      • Exhibit 67: Data Table on Market opportunity by Technology (million units)

    8 Market Segmentation by Screen Size

    • 8.1 Market segments
      • Exhibit 68: Chart on Screen Size - Market share 2022-2027 (%)
      • Exhibit 69: Data Table on Screen Size - Market share 2022-2027 (%)
    • 8.2 Comparison by Screen Size
      • Exhibit 70: Chart on Comparison by Screen Size
      • Exhibit 71: Data Table on Comparison by Screen Size
    • 8.3 Between 5-6 inches - Market size and forecast 2022-2027
      • Exhibit 72: Chart on Between 5-6 inches - Market size and forecast 2022-2027 (million units)
      • Exhibit 73: Data Table on Between 5-6 inches - Market size and forecast 2022-2027 (million units)
      • Exhibit 74: Chart on Between 5-6 inches - Year-over-year growth 2022-2027 (%)
      • Exhibit 75: Data Table on Between 5-6 inches - Year-over-year growth 2022-2027 (%)
    • 8.4 Greater than 6 inches - Market size and forecast 2022-2027
      • Exhibit 76: Chart on Greater than 6 inches - Market size and forecast 2022-2027 (million units)
      • Exhibit 77: Data Table on Greater than 6 inches - Market size and forecast 2022-2027 (million units)
      • Exhibit 78: Chart on Greater than 6 inches - Year-over-year growth 2022-2027 (%)
      • Exhibit 79: Data Table on Greater than 6 inches - Year-over-year growth 2022-2027 (%)
    • 8.5 Less than 5 inches - Market size and forecast 2022-2027
      • Exhibit 80: Chart on Less than 5 inches - Market size and forecast 2022-2027 (million units)
      • Exhibit 81: Data Table on Less than 5 inches - Market size and forecast 2022-2027 (million units)
      • Exhibit 82: Chart on Less than 5 inches - Year-over-year growth 2022-2027 (%)
      • Exhibit 83: Data Table on Less than 5 inches - Year-over-year growth 2022-2027 (%)
    • 8.6 Market opportunity by Screen Size
      • Exhibit 84: Market opportunity by Screen Size (million units)
      • Exhibit 85: Data Table on Market opportunity by Screen Size (million units)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 86: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Geographic Landscape

    • 10.1 Geographic segmentation
      • Exhibit 87: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 88: Data Table on Market share by geography 2022-2027 (%)
    • 10.2 Geographic comparison
      • Exhibit 89: Chart on Geographic comparison
      • Exhibit 90: Data Table on Geographic comparison
    • 10.3 APAC - Market size and forecast 2022-2027
      • Exhibit 91: Chart on APAC - Market size and forecast 2022-2027 (million units)
      • Exhibit 92: Data Table on APAC - Market size and forecast 2022-2027 (million units)
      • Exhibit 93: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 10.4 Europe - Market size and forecast 2022-2027
      • Exhibit 95: Chart on Europe - Market size and forecast 2022-2027 (million units)
      • Exhibit 96: Data Table on Europe - Market size and forecast 2022-2027 (million units)
      • Exhibit 97: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 10.5 North America - Market size and forecast 2022-2027
      • Exhibit 99: Chart on North America - Market size and forecast 2022-2027 (million units)
      • Exhibit 100: Data Table on North America - Market size and forecast 2022-2027 (million units)
      • Exhibit 101: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 10.6 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 103: Chart on Middle East and Africa - Market size and forecast 2022-2027 (million units)
      • Exhibit 104: Data Table on Middle East and Africa - Market size and forecast 2022-2027 (million units)
      • Exhibit 105: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 10.7 South America - Market size and forecast 2022-2027
      • Exhibit 107: Chart on South America - Market size and forecast 2022-2027 (million units)
      • Exhibit 108: Data Table on South America - Market size and forecast 2022-2027 (million units)
      • Exhibit 109: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 10.8 China - Market size and forecast 2022-2027
      • Exhibit 111: Chart on China - Market size and forecast 2022-2027 (million units)
      • Exhibit 112: Data Table on China - Market size and forecast 2022-2027 (million units)
      • Exhibit 113: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 114: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 10.9 US - Market size and forecast 2022-2027
      • Exhibit 115: Chart on US - Market size and forecast 2022-2027 (million units)
      • Exhibit 116: Data Table on US - Market size and forecast 2022-2027 (million units)
      • Exhibit 117: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 118: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 10.10 India - Market size and forecast 2022-2027
      • Exhibit 119: Chart on India - Market size and forecast 2022-2027 (million units)
      • Exhibit 120: Data Table on India - Market size and forecast 2022-2027 (million units)
      • Exhibit 121: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 122: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 10.11 Brazil - Market size and forecast 2022-2027
      • Exhibit 123: Chart on Brazil - Market size and forecast 2022-2027 (million units)
      • Exhibit 124: Data Table on Brazil - Market size and forecast 2022-2027 (million units)
      • Exhibit 125: Chart on Brazil - Year-over-year growth 2022-2027 (%)
      • Exhibit 126: Data Table on Brazil - Year-over-year growth 2022-2027 (%)
    • 10.12 Germany - Market size and forecast 2022-2027
      • Exhibit 127: Chart on Germany - Market size and forecast 2022-2027 (million units)
      • Exhibit 128: Data Table on Germany - Market size and forecast 2022-2027 (million units)
      • Exhibit 129: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 130: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 10.13 Market opportunity by geography
      • Exhibit 131: Market opportunity by geography (million units)
      • Exhibit 132: Market opportunity by geography (million units) - Volume

    11 Drivers, Challenges, and Trends

    • 11.1 Market drivers
      • 11.2 Market challenges
        • 11.3 Impact of drivers and challenges
          • Exhibit 133: Impact of drivers and challenges in 2022 and 2027
        • 11.4 Market trends

          12 Vendor Landscape

          • 12.1 Overview
            • 12.2 Vendor landscape
              • Exhibit 134: Overview on Criticality of inputs and Factors of differentiation
            • 12.3 Landscape disruption
              • Exhibit 135: Overview on factors of disruption
            • 12.4 Industry risks
              • Exhibit 136: Impact of key risks on business

            13 Vendor Analysis

            • 13.1 Vendors covered
              • Exhibit 137: Vendors covered
            • 13.2 Market positioning of vendors
              • Exhibit 138: Matrix on vendor position and classification
            • 13.3 Alphabet Inc.
              • Exhibit 139: Alphabet Inc. - Overview
              • Exhibit 140: Alphabet Inc. - Business segments
              • Exhibit 141: Alphabet Inc. - Key news
              • Exhibit 142: Alphabet Inc. - Key offerings
              • Exhibit 143: Alphabet Inc. - Segment focus
            • 13.4 Apple Inc.
              • Exhibit 144: Apple Inc. - Overview
              • Exhibit 145: Apple Inc. - Business segments
              • Exhibit 146: Apple Inc. - Key news
              • Exhibit 147: Apple Inc. - Key offerings
              • Exhibit 148: Apple Inc. - Segment focus
            • 13.5 ASUSTeK Computer Inc.
              • Exhibit 149: ASUSTeK Computer Inc. - Overview
              • Exhibit 150: ASUSTeK Computer Inc. - Product / Service
              • Exhibit 151: ASUSTeK Computer Inc. - Key news
              • Exhibit 152: ASUSTeK Computer Inc. - Key offerings
            • 13.6 Guangdong OPPO Mobile Telecommunications Corp. Ltd.
              • Exhibit 153: Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Overview
              • Exhibit 154: Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Product / Service
              • Exhibit 155: Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Key offerings
            • 13.7 Honor Device Co. Ltd.
              • Exhibit 156: Honor Device Co. Ltd. - Overview
              • Exhibit 157: Honor Device Co. Ltd. - Product / Service
              • Exhibit 158: Honor Device Co. Ltd. - Key offerings
            • 13.8 HTC Corp.
              • Exhibit 159: HTC Corp. - Overview
              • Exhibit 160: HTC Corp. - Product / Service
              • Exhibit 161: HTC Corp. - Key offerings
            • 13.9 Huawei Technologies Co. Ltd.
              • Exhibit 162: Huawei Technologies Co. Ltd. - Overview
              • Exhibit 163: Huawei Technologies Co. Ltd. - Business segments
              • Exhibit 164: Huawei Technologies Co. Ltd. - Key news
              • Exhibit 165: Huawei Technologies Co. Ltd. - Key offerings
              • Exhibit 166: Huawei Technologies Co. Ltd. - Segment focus
            • 13.10 Lenovo Group Ltd.
              • Exhibit 167: Lenovo Group Ltd. - Overview
              • Exhibit 168: Lenovo Group Ltd. - Business segments
              • Exhibit 169: Lenovo Group Ltd. - Key offerings
              • Exhibit 170: Lenovo Group Ltd. - Segment focus
            • 13.11 LG Corp.
              • Exhibit 171: LG Corp. - Overview
              • Exhibit 172: LG Corp. - Business segments
              • Exhibit 173: LG Corp. - Key offerings
              • Exhibit 174: LG Corp. - Segment focus
            • 13.12 Micromax Informatics Ltd.
              • Exhibit 175: Micromax Informatics Ltd. - Overview
              • Exhibit 176: Micromax Informatics Ltd. - Product / Service
              • Exhibit 177: Micromax Informatics Ltd. - Key offerings
            • 13.13 Nokia Corp.
              • Exhibit 178: Nokia Corp. - Overview
              • Exhibit 179: Nokia Corp. - Business segments
              • Exhibit 180: Nokia Corp. - Key offerings
              • Exhibit 181: Nokia Corp. - Segment focus
            • 13.14 Samsung Electronics Co. Ltd.
              • Exhibit 182: Samsung Electronics Co. Ltd. - Overview
              • Exhibit 183: Samsung Electronics Co. Ltd. - Business segments
              • Exhibit 184: Samsung Electronics Co. Ltd. - Key news
              • Exhibit 185: Samsung Electronics Co. Ltd. - Key offerings
              • Exhibit 186: Samsung Electronics Co. Ltd. - Segment focus
            • 13.15 Sony Group Corp.
              • Exhibit 187: Sony Group Corp. - Overview
              • Exhibit 188: Sony Group Corp. - Business segments
              • Exhibit 189: Sony Group Corp. - Key news
              • Exhibit 190: Sony Group Corp. - Key offerings
              • Exhibit 191: Sony Group Corp. - Segment focus
            • 13.16 TCL Electronics Holdings Ltd.
              • Exhibit 192: TCL Electronics Holdings Ltd. - Overview
              • Exhibit 193: TCL Electronics Holdings Ltd. - Business segments
              • Exhibit 194: TCL Electronics Holdings Ltd. - Key news
              • Exhibit 195: TCL Electronics Holdings Ltd. - Key offerings
              • Exhibit 196: TCL Electronics Holdings Ltd. - Segment focus
            • 13.17 Xiaomi Communications Co. Ltd.
              • Exhibit 197: Xiaomi Communications Co. Ltd. - Overview
              • Exhibit 198: Xiaomi Communications Co. Ltd. - Business segments
              • Exhibit 199: Xiaomi Communications Co. Ltd. - Key news
              • Exhibit 200: Xiaomi Communications Co. Ltd. - Key offerings
              • Exhibit 201: Xiaomi Communications Co. Ltd. - Segment focus

            14 Appendix

            • 14.1 Scope of the report
              • 14.2 Inclusions and exclusions checklist
                • Exhibit 202: Inclusions checklist
                • Exhibit 203: Exclusions checklist
              • 14.3 Currency conversion rates for US$
                • Exhibit 204: Currency conversion rates for US$
              • 14.4 Research methodology
                • Exhibit 205: Research methodology
                • Exhibit 206: Validation techniques employed for market sizing
                • Exhibit 207: Information sources
              • 14.5 List of abbreviations
                • Exhibit 208: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
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              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
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              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Smartphone market growth will increase by $226.17 million units during 2023-2027.
              The smartphone market is expected to grow at a CAGR of 3.44% during 2023-2027.
              Technavio has segmented the smartphone market by price range (Between $150-$800, Less than $150, and Greater than $800) ,technology (Android, IOS, Others, MEA, and South America) , and screen size (Between 5-6 inches, Greater than 6 inches, and Less than 5 inches).
              Acer Inc., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., Guangdong OPPO Mobile Telecommunications Corp. Ltd., Honor Device Co. Ltd., HTC Corp., Kyocera Corp., Lava International Ltd., Lenovo Group Ltd., LG Corp., Micromax Informatics Ltd., Nokia Corp., Samsung Electronics Co. Ltd., Shenzhen Transsion Holdings Co. Ltd., Sony Group Corp., TCL Electronics Holdings Ltd., Xiaomi Communications Co. Ltd., ZTE Corp., Huawei Technologies Co. Ltd. are a few of the key vendors in the smartphone market.
              APAC will register the highest growth rate of 66.31% among the other regions. Therefore, the smartphone market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              • US
              • China
              • India
              • Germany
              • Brazil
              The key factors driving the smartphone market growth are:
              • Growing adoption of AI in smartphones
              • Emergence of sensor fusion technology
              The smartphone market vendors should focus on grabbing business opportunities from the between $150-$800 segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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