Smartphone Market by Technology, Price Range, Screen Size, and Geography - Forecast and Analysis 2021-2025

  • Published: Feb 2021
  • Pages: 120
  • SKU: IRTNTR40691

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The smartphone market size has the potential to grow by 464.20 million units during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 6.16%. 

This post-pandemic global smartphone market report has assessed the shift in consumer behavior and has identified and explored the upcoming trends and drivers that the vendors can capitalize on to support prompt business decisions. Furthermore, this report provides a detailed analysis of the market by technology (Android, iOS, and others), price range (between $150-$800, less than $150, and greater than $800), screen size (between 5-6 inches, greater than 6 inches, and less than 5 inches), geography (APAC, Europe, North America, MEA, and South America), and key vendors. 

Smartphone Market Share


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Market Competitive Analysis

The report analyzes the market’s competitive landscape and offers information on several market vendors, including: 


  • Alphabet Inc.
  • Apple Inc.
  • BBK Electronics Corp. Ltd.
  • HTC Corp.
  • Huawei Investment & Holding Co. Ltd.
  • LG Electronics Inc.
  • Nokia Corp.
  • Samsung Electronics Co. Ltd.
  • Sony Corp.
  • ZTE Corp.


The smartphone market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

The market players also significantly leverage external market drivers such as the growing adoption of AI in smartphones to achieve growth opportunities. However, factors such as concerns associated with security and privacy will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the smartphone market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

This smartphone market analysis report also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities. 

Smartphone Market: Key Drivers and Trends

  • The rising adoption of AI in smartphones will be a significant factor in driving the growth of the smartphone market.
  • Smartphone manufacturers are integrating AI technology into their devices to enable various advanced features, such as facial recognition, augmented reality (AR), user authentication, emotion recognition, and device management.
  • AI and machine learning technology are also being used for mapping services and virtual assistants in smartphones.
  • The AI-based chips in smartphones have very low power consumption and can perform multiple operations per second.
  • The growing requirement for advanced features in smartphones and technological advances in AI will fuel the demand for AI-capable processors in mobile devices and increase the number of AI applications in smartphones.
  • The increasing online sales, which is one of the critical smartphone market trends, will have a positive impact on the growth of the market during the forecast period.  
  • The convenience, assortments, and special prices and discounts offered through online distribution channels have boosted the online sale of smartphones.
  • Prominent smartphone vendors are signing exclusive deals with major e-commerce vendors, such as Flipkart and Amazon, to increase their sales.
  • E-commerce vendors offer a wide range of smartphones covering the entire price spectrum, which allows consumers to choose smartphones based on their budget.
  • Online distribution channels require limited investments and eliminate multiple layers, thereby allowing vendors to pass on the cost-benefit to the end-users.


Get detailed insights on market drivers, trends, and challenges, which will help companies evaluate and develop growth strategies for the future.

Smartphone Market: Segmentation by Geography


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54% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for smartphones in APAC. Market growth in this region will be faster than the growth of the market in Europe and North America.

Rising disposable income, development of telecom infrastructure, the emergence of budget-centric smartphones, and an increasing number of product launches will facilitate the smartphone market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report. 

Smartphone Market: Segmentation by Technology


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Android accounts for the largest smartphone market share in the technology segment. The availability of a variety of features in Android phones has boosted the popularity of Android OS among consumers. The high popularity of Android has driven several smartphone manufacturers to adopt it as their OS. Thus, the growing popularity and the launch of various Android-based smartphones will drive the growth of the smartphone market in this segment.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the smartphone market size.



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Smartphone Market: Key Highlights of the Report for 2021-2025

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive smartphone market growth during the next five years
  • Precise estimation of the smartphone market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the smartphone industry across APAC, Europe, North America, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of smartphone market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The smartphone market growth will increase by $464.20 million units during 2020-2025.
The smartphone market is expected to grow at a CAGR of 6.16% during 2020-2025.
Technavio has segmented the smartphone market by technology (Android, iOS, and Others) ,price range (Between $150-$800, Less than $150, and Greater than $800) , and other1 (Between 5-6 inches, Greater than 6 inches, and Less than 5 inches).
Alphabet Inc., Apple Inc., BBK Electronics Corp. Ltd., HTC Corp., Huawei Investment & Holding Co. Ltd., LG Electronics Inc., Nokia Corp., Samsung Electronics Co. Ltd., Sony Corp., ZTE Corp. are a few of the key vendors in the smartphone market.
APAC will register the highest growth rate of 54.17% among the other regions. Therefore, the smartphone market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
  • China
  • India
  • US
  • Brazil
  • UK
  • Russian Federation
The key factors driving the smartphone market growth are:
  • Growing adoption of AI in smartphones
The smartphone market vendors should focus on grabbing business opportunities from the android segment as it accounted for the largest market share in the base year.
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