Cooking Wine Market Analysis Europe, North America, APAC, South America, Middle East and Africa - US, China, Germany, Italy, France - Size and Forecast 2023-2027

Cooking Wine Market Forecast 2023-2027

The Cooking Wine Market size is projected to increase by USD 7.13 billion, at a CAGR of 8.72% from 2022 to 2027. The increasing application and demand for cooking wine in the food industry, driven by its flavor-enhancing properties, are creating new opportunities for market growth. The increasing use of online sales channels is making cooking wine more accessible to consumers, driving convenience and expanding market reach. Additionally, the growing awareness regarding the health benefits of cooking wine, such as its antioxidant properties, is driving consumer interest and contributing to market growth.

The growing awareness regarding the health benefits of cooking wine is a major factor driving the market growth. This is a popular ingredient in many recipes due to its low-fat and flavorful nature. One of the main reasons for its market growth is the health benefits associated with its consumption. These benefits include reducing the risk of heart attack, type 2 diabetes, and colon cancer, as well as improving the LDL/HDL ratio in patients with arteriosclerosis. Additionally, they offer convenience and healthy food options, and it is made from premium grapes using traditional methods. Artisanal and fortified cooking wines are also becoming increasingly popular in the market. 

Market Overview

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Market Segmentation

This market research report extensively covers market segmentation by end-user (household and commercial), type (red, white, and others), and geography (Europe, North America, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By Type

The market is segmented by product type including red, white, and others. Growing demand for exotic flavors in food is majorly driving the adoption of such beverages in the market. Chefs and cooks in many restaurants are experimenting with red wine to prepare new dishes with beautiful red colors and rich flavors. Meat cuts such as ribs, chops, tenderloin, and steak are prepared in a red sauce made of red wine. Moreover, a sauce made of red wine is also infused with different varieties of pasta to make flavorful dishes. The growing popularity of such dishes among restaurants is anticipated to boost the growth of the segment in the market during the forecast period.

By End-user

The market segmentation by end-user of household and commercial. The market share growth by the household segment will be significant during the forecast period. The segment includes cooking wine used for home cooking purposes. Owing to factors such as rising household spending, the growing demand for different varieties and flavors of food, and increasing awareness regarding the health benefits this segment has had the highest market share in 2022. 

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The household segment was valued at USD 6.44 billion in 2017. Over the last few years, there has been rapid growth in urbanization and industrialization. This has resulted in a rise in disposable income and in turn high expenditure on household products. The increase in household spending provides high purchasing power for condiments products. This will augment the growth of the household segment of the market. Furthermore, the increasing benefits and the rising demand for products with health and wellness attributes, coupled with the increasing popularity of regional cuisines outside of their originated region, are likely to propel the growth of the household segment during the forecast period. In addition to this, different kinds of distribution channels, such as online and retail sales, enable consumers to purchase products easily. Thus, the above-mentioned factors will boost segment growth during the forecast period.

By Region

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Europe is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The rising household expenditure on food and beverages in the region, coupled with product launches and health benefits, will propel the growth of the market in Europe. According to 2022 Eurostat data, the household expenditure on food and non-alcoholic beverages in Europe was 14.3% of the total consumption expenditure in 2021. The expenditure on food and non-alcoholic beverages increased by 4.5% in 2021 compared with 2019. Thus, rising household expenditure, coupled with the growing expenditure on food in the region, is expected to drive the growth of the regional market in Europe during the forecast period.

Market Dynamics and Customer Landscape

The market is witnessing a surge in demand for plant-based options, catering to the increasing preference for vegan-friendly ingredients. Manufacturers are incorporating ingredients like soy and mushrooms to create artisanal and premium beverages. Consumers are also seeking reduced-sodium and low-sodium variants for healthier cooking. Traditional methods are employed to produce fortified beverages such as brandy and sherry, offering rich flavors for marinades and sauces. Such beverages, rich in polyphenols, offer various health benefits including fibrinogen reduction and high-density lipoprotein production, making them a popular choice among health-conscious consumers. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Major Market Trends

An increase in wine production is an emerging trend that will support market growth. As this is the major ingredient for cooking wine, the increasing production of such beverages is likely to drive the growth of the market. In addition, the government initiative to support the industry and to meet the increasing demand for such beverages in the region will also boost production, which will drive the growth of the market.

The major factors attributed to an increase in the production of such beverages are the rising production and plantation of grapes across the world, especially in developing countries. Favorable grape production will boost the production of wine. The high production of wine will maintain a favorable supply of raw materials for manufacturers. This will help market companies maintain their profit margins, which will drive the growth of the global market during the forecast period.

Significant Market Challenge

The presence of counterfeit products and intense competition among companies are major challenges impeding the market. Fake products are not only spoiling the brand image but are also hampering sales. It has been observed that there are incidences where several old empty bottles of such beverages were purchased, and they were re-filled with counterfeit wine. The quality and prices of authentic goods can increase with the market entry of counterfeit products. Thus, companies in the market face intense competition from manufacturers of counterfeit products, which is limiting the growth of the market.

The market has numerous small and medium-sized companies that compete on a regional level. Irrespective of such presence, with more established distribution networks and branding activities, as well as higher-end product offerings, the leading players are expected to continue to benefit from the rising consumer demands for high-quality products. However, the lack of large companies, that have an established global presence, is expected to continue to pose a threat to the growth of the market. Therefore, such factors will hinder the market growth during the forecast period. 

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Cooking Wine Market Companies Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering - Aak offers cooking wine such as cooking Sherry wine, Marsala cooking wine, and White cooking wine.
• Key Offering - Bgfoods offers cooking wine in the form of red wine vinegar under the brand Regina.
• Key Offering - Bulkcookingwines offers cooking wines such as red and white cooking wine.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• AAK AB
• B and G Foods Inc.
• De Vinco Co.
• ECOVINAL SL
• Eden Foods Inc.
• Elegre Pty Ltd.
• Eworldtrade.com
• Foshan Haitian Flavoring and Food Co. Ltd.
• Gourmet Classic Ltd.
• Goya Foods Inc.
• Kayco Co.
• Kroger Co.
• LinChen Inc.
• Marina Foods Inc.
• Mizkan Holdings Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

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Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• End-user Outlook 
  • Household
  • Commercial

• Type Outlook
  • Red
  • White
  • Others

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina

Market Analyst Overview

The market is evolving with the rising demand for plant-based and vegan-friendly options. Consumers are seeking natural and organic ingredients, leading to the popularity of reduced-sodium and low-sodium cooking wines. In the food and beverage industry, cooking wines are used for gourmet cooking and in traditional food cultures. They are also favored in the hotel industry for marinating and flavoring dishes. Cooking wines, such as port wine and sparkling wine, are known for their ability to enhance flavors while reducing fat. With a focus on health benefits like inflammation reduction and blood pressure reduction, cooking wines are becoming popular among health-conscious consumers.

The market is witnessing a surge in demand for plant-based and reduced-sodium options, aligning with the growing trend towards healthier eating. With the convenience of e-commerce platforms, consumers can easily access a variety of cooking wines for their culinary needs. Marinating with wine has become popular among new age cooks, enhancing the flavors of vegetables and meats. Cooking wines, such as white wine, rice wine, and vermouth, add depth to dishes, especially in the marinating process. The market also caters to health-conscious consumers with organic cooking wines and those seeking unique flavors in dessert wines. Cooking wines are increasingly valued for their potential benefits for digestive health, immunity, and managing cardiovascular diseases.

The global cooking wine market is witnessing significant evolution, spurred by the rising demand for diverse options such as plant-based and artisanal cooking wines. With a focus on traditional winemaking methods, producers are meeting consumer preferences for authenticity and quality. Moreover, the introduction of reduced-sodium cooking wines caters to health-conscious individuals seeking alternatives for flavor enhancement without compromising on dietary requirements.

As wine continues to be a popular ingredient in culinary practices worldwide, its versatility extends to applications in fat reduction and flavor enhancement. Additionally, consumers with disposable incomes are increasingly inclined towards cooking at home, driving the demand for high-quality cooking wines with minimal preservatives. This shift underscores the growing emphasis on healthier and more sustainable cooking practices, fueling innovation and diversity within the global cooking wine market.

Market Scope
Report Coverage	Details
Page number	159
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 8.72%
Market growth 2023-2027	USD 7.13 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	8.63
Regional analysis	Europe, North America, APAC, South America, and Middle East and Africa
Performing market contribution	Europe at 42%
Key countries	US, China, Germany, Italy, and France
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	AAK AB, B and G Foods Inc., De Vinco Co., ECOVINAL SL, Eden Foods Inc., Elegre Pty Ltd., Eworldtrade.com, Foshan Haitian Flavoring and Food Co. Ltd., Gourmet Classic Ltd., Goya Foods Inc., Kayco Co., Kroger Co., LinChen Inc., Marina Foods Inc., and Mizkan Holdings Co. Ltd.
Market dynamics	Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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