Customer Analytics Applications Market Analysis North America,Europe,APAC,South America,Middle East and Africa - US,China,Japan,Germany,UK - Size and Forecast 2023-2027

Published: Oct 2023 Pages: 185 SKU: IRTNTR43544

Customer Analytics Applications Market Forecast 2023-2027

The customer analytics applications market size is estimated to grow by USD 13,937.69 million at a CAGR of 17.18% between 2022 and 2027. The growth of the market depends on several factors, including the increasing number of social media users, the growing need for improved customer satisfaction, and an increase in the adoption of customer analytics by SMEs. Customer analytics application refers to a software or system that analyzes customer data such as behavioral, demographic, and personal information to gain insights into their behavior, preferences, and needs. It uses various techniques such as data mining, predictive modeling, and statistical analysis to gather information and make informed decisions in marketing, sales, product development, and overall customer management. The goal of a customer analytics application is to enhance customer understanding and improve business strategies by allowing companies to make data-driven decisions and provide personalized experiences to their customers.

It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Customer Analytics Applications Market During the Forecast Period?

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Market Overview

Key Market Driver

An increase in the adoption of customer analytics by SMEs is notably driving market growth. Expanding the efficiency and performance of business operations is critical to achieving the desired set of goals of an organization. Businesses with a customer-centric approach deal with massive amounts of customer data, which is stored, managed, and processed in real-time. SMEs generate numerous forms of customer data related to customer demographics and sales, marketing campaigns, websites, and conversations. Consequently, these businesses must scrutinize all this customer-related data to achieve a competitive edge in the market. SMEs are majorly using customer analytics applications as they enable better forecasting, resource management, and streamlining of data under one platform, lower operational costs, improve decision-making, and expand sales.

In addition, the increase in customer data, along with the companies' need to automate customer data processing, is leading to the increased adoption of customer analytics applications by SMEs. Hence, customer analytics is being executed across SMEs for better management of their business operations via a centralized management system with enhanced collaboration, productivity, simplified compliance, and risk management. Such factors are the significant driving factors driving the growth of the global market during the forecast period.

Major Market Trends

Advancements in technology in customer analytics applications are an emerging trend shaping the market growth. AI and ML technologies have revolutionized the way businesses understand and analyze customer data, allowing them to make more informed decisions and deliver customized experiences. Also, AI and ML have played a critical role in fake detection and prevention in the customer analytics market. Algorithms can identify unusual activities that may indicate fraud by analyzing transactional data and behavioral patterns. This allows businesses to secure themselves and their customers from potential financial losses.

Additionally, AI and ML have enhanced customer segmentation capabilities. Businesses can group customers based on their similarities by using clustering algorithms, allowing them to create targeted marketing campaigns for specific segments. This enables enterprises to personalize their messages and offers, resulting in higher customer engagement and conversion rates. These factors are anticipated to fuel the growth of the market during the forecast period.

Significant Market Restrain

Data integration issues on customer analytics applications are a significant challenge hindering market growth.  To analyze customer data generated from various types of systems, enterprises use customer analytics applications. The expansion in the use of smart devices and Internet penetration is creating huge amounts of data, which is leading to cluttered data types. Also, companies store data on on-premises infrastructure, on the cloud, or using a combination of both, relying on the sensitivity of the data. These IT architectures, due to differences in protocols, create complexities while migrating the in-house data from on-premises infrastructure to cloud-based software programs, as data can be stored in various formats and result in interoperability issues.

However, addressing such problems involves major application re-programming and integration. It also augments the intricacy of applications and advances the time consumed in solving these issues. Consequently, the problems associated with data integration across numerous architectures can be a challenge for the implementation of customer analytics applications. Such factors may hinder the market growth during the forecast period. 

Market Segmentation By End-user  Segment

The market share growth by the retail segment will be significant during the forecast period. The introduction of customer analytics applications in the retail sector is growing owing to the growth and proliferation of retail and e-commerce companies worldwide. To analyze customer data better, develop customer relations, and enhance their performance in the marketplace, retail companies are adopting customer analytics applications.

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The retail segment was the largest and was valued at USD 1,561.74 million in 2017. The rising competition among retail companies is propelling the demand to shift their investment strategies. Retail companies generally interpret customer data to develop customer purchase patterns predict sales, smart inventory choices, competitive pricing, personalized advertisements, customer-specific offers, and store-specific product offerings. In addition, to provide an intelligent shopping experience to their customers based on their previous shopping history, retail companies are using customer analytics applications. Therefore, the rising use of customer analytics applications in the retail sector will fuel the growth of the global market during the forecast period.

Market Segmentation By Deployment Segment 

The on-premises segment is experiencing significant growth in the global market. Customer analytics applications are installed and operated on the end-user's infrastructure rather than being hosted in the cloud or on a third-party server. However, an on-premises approach enables the retailer to construct the customer analytics application to their specific requirements. Also, on-premises customer analytics applications deliver organizations with the ability to have complete control over the analytics process. End-user can define their own data collection methods, choose which metrics to track, and analyze the data without relying on external service providers which allows for greater flexibility and adaptability to varying business needs. Therefore, these factors are anticipated to expand the demand for on-premises customer analytics applications, which will fuel the growth of the market during the forecast period.

Regional Overview

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North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The region contributes to the highest share of the overall global market. The demand in the region is majorly due to the advancement in the adoption of public cloud services and the existence of major companies in the market. Also, the growth of SMEs is another primary reason for the rising demand for customer analytics applications in the region. 

Additionally, North America was the leader in the number of smart factory initiatives of all the manufacturers that are operational in 2021. Such developments will lead to an upsurge in the rate of data generation, thereby propelling the requirement to analyze the data. Such factors will fuel the demand and adoption of customer analytics applications and the growth of the market in the region during the forecast period.

Market Customer Landscape

The Market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Customer Analytics Applications Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adobe Inc. - The company offers customer analytics applications that are built on the Adobe Experience Platform which lets join all data from every channel into a single interface for real-time, omnichannel analysis and visualization, allowing to make better decisions with a holistic view of the business, under the brand name of Adobe. 

Alphabet Inc. - The company offers customer analytics applications such as Google Analytics 360 that help in understanding the customers by improving the website and creating tailored audience lists. 

Alteryx Inc. - The company offers customer analytics applications Alteryx Analytics Cloud for Customer Intelligence, ingest all sources of customer data, both internal and external, to develop a central, deep, and holistic customer profile. 

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Exigent Group Ltd.
  • International Business Machines Corp.
  • LatentView Analytics
  • Microsoft Corp.
  • Oracle Corp.
  • QlikTech international AB
  • Qualtrics LLC
  • Salesforce Inc.
  • SAP SE
  • SAS Institute Inc.
  • Sisense Ltd.
  • Tata Consultancy Services Ltd.
  • Telefonaktiebolaget LM Ericsson
  • Teradata Corp.
  • Thales Group
  • TikaMobile Inc.
  • Zoho Corp. Pvt. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the market growth and trends opportunities from 2017 to 2027. 

  • End-user Outlook (USD Million, 2017 - 2027)
    • Retail
    • BFSI
    • Telecom and IT
    • Healthcare
    • Others
  • Deployment Outlook (USD Million, 2017 - 2027)
    • On-premise
    • Cloud
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • South America
      • Chile
      • Brazil
      • Argentina
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview

The Market is experiencing significant growth due to the increasing adoption of cloud-based solutions and cloud analytics. These technologies enable businesses to gain insights into customer purchasing behavior and make informed operational decisions. Customer analytics applications are crucial for delivering personalized customer experiences, leveraging artificial intelligence (AI) and machine learning (ML) to analyze data and improve business processes. They play a vital role in automating marketing processes and creating personalized omnichannel experiences for customers.

With the rise of cross-border commerce, businesses are using customer analytics applications to predict customer behavior and tailor their strategies accordingly. This is facilitated by predictive analytics and business intelligence solutions that help businesses manage big data projects effectively. Customer journey analytics is a key focus area, with solutions like the Acquia Digital Experience Platform (DXP) offering comprehensive tools for analyzing and optimizing customer interactions. Overall, the customer analytics applications market is evolving rapidly, driven by the increasing demand for data-driven insights in today's competitive business environment.

Customer Analytics Applications Market Scope

Report Coverage

Details

Page number

185

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 17.18%

Market growth 2023-2027

USD 13,937.69 million

Market structure

Fragmented

YoY growth 2022-2023(%)

16.38

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 42%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Adobe Inc., Alphabet Inc., Alteryx Inc., Exigent Group Ltd., International Business Machines Corp., LatentView Analytics, Microsoft Corp., Oracle Corp., QlikTech international AB, Qualtrics LLC, Salesforce Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Tata Consultancy Services Ltd., Telefonaktiebolaget LM Ericsson, Teradata Corp., Thales Group, TikaMobile Inc., and Zoho Corp. Pvt. Ltd.

Market dynamics

Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. 

Customization purview

If our market research report has not included the data you are looking for, you can reach out to our analysts and get customized segments.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global customer analytics applications market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global customer analytics applications market 2017 - 2021 ($ million)
    • 4.2 End-user Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • 4.3 Deployment mode Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Deployment mode Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
    • 6.2 Comparison by End-user
      • Exhibit 32: Chart on Comparison by End-user
      • Exhibit 33: Data Table on Comparison by End-user
    • 6.3 Retail - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Retail - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Retail - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Retail - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Retail - Year-over-year growth 2022-2027 (%)
    • 6.4 BFSI - Market size and forecast 2022-2027
      • Exhibit 38: Chart on BFSI - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on BFSI - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on BFSI - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on BFSI - Year-over-year growth 2022-2027 (%)
    • 6.5 Telecom and IT - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Telecom and IT - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Telecom and IT - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Telecom and IT - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Telecom and IT - Year-over-year growth 2022-2027 (%)
    • 6.6 Healthcare - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Healthcare - Market size and forecast 2022-2027 ($ million)
      • Exhibit 47: Data Table on Healthcare - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Chart on Healthcare - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Healthcare - Year-over-year growth 2022-2027 (%)
    • 6.7 Others - Market size and forecast 2022-2027
      • Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.8 Market opportunity by End-user
      • Exhibit 54: Market opportunity by End-user ($ million)
      • Exhibit 55: Data Table on Market opportunity by End-user ($ million)

    7 Market Segmentation by Deployment

    • 7.1 Market segments
      • Exhibit 56: Chart on Deployment - Market share 2022-2027 (%)
      • Exhibit 57: Data Table on Deployment - Market share 2022-2027 (%)
    • 7.2 Comparison by Deployment
      • Exhibit 58: Chart on Comparison by Deployment
      • Exhibit 59: Data Table on Comparison by Deployment
    • 7.3 On-premise - Market size and forecast 2022-2027
      • Exhibit 60: Chart on On-premise - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Data Table on On-premise - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Chart on On-premise - Year-over-year growth 2022-2027 (%)
      • Exhibit 63: Data Table on On-premise - Year-over-year growth 2022-2027 (%)
    • 7.4 Cloud - Market size and forecast 2022-2027
      • Exhibit 64: Chart on Cloud - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Data Table on Cloud - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Chart on Cloud - Year-over-year growth 2022-2027 (%)
      • Exhibit 67: Data Table on Cloud - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Deployment
      • Exhibit 68: Market opportunity by Deployment ($ million)
      • Exhibit 69: Data Table on Market opportunity by Deployment ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 71: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 72: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 73: Chart on Geographic comparison
      • Exhibit 74: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 87: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 Germany - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.10 China - Market size and forecast 2022-2027
      • Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 111: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 112: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 113: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 114: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 115: Market opportunity by geography ($ million)
      • Exhibit 116: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 117: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 119: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 120: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 121: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 122: Matrix on vendor position and classification
            • 12.3 Adobe Inc.
              • Exhibit 123: Adobe Inc. - Overview
              • Exhibit 124: Adobe Inc. - Business segments
              • Exhibit 125: Adobe Inc. - Key offerings
              • Exhibit 126: Adobe Inc. - Segment focus
            • 12.4 Alphabet Inc.
              • Exhibit 127: Alphabet Inc. - Overview
              • Exhibit 128: Alphabet Inc. - Business segments
              • Exhibit 129: Alphabet Inc. - Key news
              • Exhibit 130: Alphabet Inc. - Key offerings
              • Exhibit 131: Alphabet Inc. - Segment focus
            • 12.5 Alteryx Inc.
              • Exhibit 132: Alteryx Inc. - Overview
              • Exhibit 133: Alteryx Inc. - Product / Service
              • Exhibit 134: Alteryx Inc. - Key news
              • Exhibit 135: Alteryx Inc. - Key offerings
            • 12.6 International Business Machines Corp.
              • Exhibit 136: International Business Machines Corp. - Overview
              • Exhibit 137: International Business Machines Corp. - Business segments
              • Exhibit 138: International Business Machines Corp. - Key news
              • Exhibit 139: International Business Machines Corp. - Key offerings
              • Exhibit 140: International Business Machines Corp. - Segment focus
            • 12.7 Microsoft Corp.
              • Exhibit 141: Microsoft Corp. - Overview
              • Exhibit 142: Microsoft Corp. - Business segments
              • Exhibit 143: Microsoft Corp. - Key news
              • Exhibit 144: Microsoft Corp. - Key offerings
              • Exhibit 145: Microsoft Corp. - Segment focus
            • 12.8 Oracle Corp.
              • Exhibit 146: Oracle Corp. - Overview
              • Exhibit 147: Oracle Corp. - Business segments
              • Exhibit 148: Oracle Corp. - Key news
              • Exhibit 149: Oracle Corp. - Key offerings
              • Exhibit 150: Oracle Corp. - Segment focus
            • 12.9 Qualtrics LLC
              • Exhibit 151: Qualtrics LLC - Overview
              • Exhibit 152: Qualtrics LLC - Product / Service
              • Exhibit 153: Qualtrics LLC - Key offerings
            • 12.10 Salesforce Inc.
              • Exhibit 154: Salesforce Inc. - Overview
              • Exhibit 155: Salesforce Inc. - Product / Service
              • Exhibit 156: Salesforce Inc. - Key news
              • Exhibit 157: Salesforce Inc. - Key offerings
            • 12.11 SAP SE
              • Exhibit 158: SAP SE - Overview
              • Exhibit 159: SAP SE - Business segments
              • Exhibit 160: SAP SE - Key news
              • Exhibit 161: SAP SE - Key offerings
              • Exhibit 162: SAP SE - Segment focus
            • 12.12 SAS Institute Inc.
              • Exhibit 163: SAS Institute Inc. - Overview
              • Exhibit 164: SAS Institute Inc. - Product / Service
              • Exhibit 165: SAS Institute Inc. - Key news
              • Exhibit 166: SAS Institute Inc. - Key offerings
            • 12.13 Tata Consultancy Services Ltd.
              • Exhibit 167: Tata Consultancy Services Ltd. - Overview
              • Exhibit 168: Tata Consultancy Services Ltd. - Business segments
              • Exhibit 169: Tata Consultancy Services Ltd. - Key news
              • Exhibit 170: Tata Consultancy Services Ltd. - Key offerings
              • Exhibit 171: Tata Consultancy Services Ltd. - Segment focus
            • 12.14 Telefonaktiebolaget LM Ericsson
              • Exhibit 172: Telefonaktiebolaget LM Ericsson - Overview
              • Exhibit 173: Telefonaktiebolaget LM Ericsson - Business segments
              • Exhibit 174: Telefonaktiebolaget LM Ericsson - Key news
              • Exhibit 175: Telefonaktiebolaget LM Ericsson - Key offerings
              • Exhibit 176: Telefonaktiebolaget LM Ericsson - Segment focus
            • 12.15 Teradata Corp.
              • Exhibit 177: Teradata Corp. - Overview
              • Exhibit 178: Teradata Corp. - Business segments
              • Exhibit 179: Teradata Corp. - Key offerings
              • Exhibit 180: Teradata Corp. - Segment focus
            • 12.16 Thales Group
              • Exhibit 181: Thales Group - Overview
              • Exhibit 182: Thales Group - Business segments
              • Exhibit 183: Thales Group - Key news
              • Exhibit 184: Thales Group - Key offerings
              • Exhibit 185: Thales Group - Segment focus
            • 12.17 Zoho Corp. Pvt. Ltd.
              • Exhibit 186: Zoho Corp. Pvt. Ltd. - Overview
              • Exhibit 187: Zoho Corp. Pvt. Ltd. - Product / Service
              • Exhibit 188: Zoho Corp. Pvt. Ltd. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 189: Inclusions checklist
                • Exhibit 190: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 191: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 192: Research methodology
                • Exhibit 193: Validation techniques employed for market sizing
                • Exhibit 194: Information sources
              • 13.5 List of abbreviations
                • Exhibit 195: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
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              • What are the key factors driving and challenging this market’s growth?
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              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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