The retail market share in Indonesia is expected to increase by USD 44.13 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 4.6%.
This retail market in Indonesia research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the retail market in Indonesia segmentation by product (food and beverages, electrical and electronics, apparel and footwear, home improvement and household products, and Others) and distribution channel (Offline and Online). The retail market in Indonesia report also offers information on several market vendors, including Fuji Kiko Co. Ltd., KLK Oleo, NIPPON LEAKLESS CORP, Nissin Manufacturing Co. Ltd., PT Astra International Tbk, PT Chandra Asri Petrochemical Tbk, PT FUJITA Indonesia, PT Hino Motors Manufacturing Indonesia, PT. Indomarco Prismatama, PT. Iniko Karya Persada, PT LOTTE CHEMICAL TITAN TBK, PT Nippon Indosari Corpindo Tbk, PT. Pratama Abadi Industri, PT Sariguna Primatirta Tbk, PT Siantar Top Tbk, PT. SGMW Motor Indonesia, PT. Sokonindo Automobile, PT Tempo Scan Pacific Tbk, PT WILMAR CAHAYA Indonesia Tbk, and Siam Cement PCL among others.
What will the Retail Market In Indonesia Size be During the Forecast Period?

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Retail Market In Indonesia: Key Drivers, Trends, and Challenges
Our researcher studied the historical data for years, with 2021 as the base year, and 2022 as the estimated year, and produced drivers, trends and challenges for the retail market in Indonesia. During the COVID-19 pandemic, the demand of the retail market in Indonesia has been impacted a lot but a holistic analysis of drivers will help in exact demands and refining marketing strategies to gain a competitive advantage.
Key Retail Market Driver In Indonesia
One of the key factors driving growth in the retail market in Indonesia is the expansion of the retail landscape. The traditional unorganized retail segment in Indonesia consists of small roadside stalls and vendors. However, the unorganized sector will decrease during the forecast period. Most of the unorganized retail outlets will be replaced with big retail hypermarkets, supermarkets, and other retail chains during the forecast period. Organized retailing has made shopping convenient for consumers as they can buy all necessary items under one roof. However, this is limited only to cities, with the segment catering primarily to the needs of upper-middle-class people and rich consumers. Retail companies like Hero Group, PT Indomarco Prismatama (Indomaret), Alfamart, and Super Indo have opened their chain stores all over Indonesia. The expansion of the retail landscape in Indonesia is expected to drive the growth of the retail market during the forecast period.
Key Retail Market Trend In Indonesia
The growing preference for local brands is a retail market trend in Indonesia that is expected to have a positive impact in the forecast period. Indonesians are extremely loyal to the brands they have been using for years. They also have a strong preference for local or Indonesian brands. Almost 75% of the people are aware of and pre-decide about what products to buy and from where. More than 65% of people go to the same store to purchase food and beverages. According to Indonesian consumers, local brands, and non-expensive foreign brands, can cater to their needs and provide better value for money. Foreign companies looking to invest in Indonesia have tried to capture the market with the help of localization or acquisition strategies. The retail industry in Indonesia is witnessing the emergence of retailers that operate according to Sharia law or Islamic precepts due to the high regional population base.
Key Retail Market In Indonesia Challenge
The underdeveloped infrastructure will be a major challenge for the retail market in Indonesia during the forecast period. The lack of developed and well-maintained infrastructure and network service in Indonesia is a major factor behind an increase in inefficiency and transaction costs, making it difficult for exporters and investors to operate efficiently. Consumer business companies require an extensive distribution network to gain traction in the market. The population in the country is dispersed across many islands, and underdeveloped connectivity to proper roads prevents a lot of consumers from availing of various goods and services. Companies need to invest in innovations in the areas of packaging and displaying their products in retail outlets. This can be achieved with the help of a proper infrastructure, which can attract the attention of consumers.
This retail market in Indonesia analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the retail market in Indonesia as a part of the global internet and direct marketing retail market within the global retailing market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the retail market in Indonesia during the forecast period.
Who are the Major Retail Market Vendors In Indonesia?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- Fuji Kiko Co. Ltd.
- KLK Oleo
- NIPPON LEAKLESS CORP
- Nissin Manufacturing Co. Ltd.
- PT Astra International Tbk
- PT Chandra Asri Petrochemical Tbk
- PT FUJITA Indonesia
- PT Hino Motors Manufacturing Indonesia
- PT. Indomarco Prismatama
- PT. Iniko Karya Persada
- PT LOTTE CHEMICAL TITAN TBK
- PT Nippon Indosari Corpindo Tbk
- PT. Pratama Abadi Industri
- PT Sariguna Primatirta Tbk
- PT Siantar Top Tbk
- PT. SGMW Motor Indonesia
- PT. Sokonindo Automobile
- PT Tempo Scan Pacific Tbk
- PT WILMAR CAHAYA Indonesia Tbk
- Siam Cement PCL
This statistical study of the retail market in Indonesia encompasses successful business strategies deployed by the key vendors. The retail market in Indonesia is fragmented and the vendors are deploying growth strategies such as organic and inorganic growth strategies to compete in the market.
Product Insights and News
CT Corp. - CT Corp. is a privately held company headquartered in Indonesia. It is a regional company, with limited information regarding its financials and limited information regarding its employee strength is available. Its revenue from the retail market in Indonesia contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The retail market in Indonesia forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Retail Market In Indonesia Value Chain Analysis
Our report provides extensive information on the value chain analysis for the retail market in Indonesia, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global internet and direct marketing retail market includes the following core components:
- Inputs
- Inbound logistics
- Operations
- Outbound logistics
- Marketing and sales
- Service
- Support activities
- Innovation
The report has further elucidated other innovative approaches being followed by service providers to ensure a sustainable market presence.
What are the Revenue-generating Product Segments in the Retail Market In Indonesia ?

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The retail market share growth in Indonesia by the food and beverages segment will be significant during the forecast period. The food and beverage industry in Indonesia is experiencing growth due to an upward trend in the prices of commodities, which has led to an increase in the purchasing power of people in regions such as Sumatra and Kalimantan that produce the commodities. Also, Indonesia is experiencing a growing interest of consumers in imported goods, especially processed foods, which is expected to witness the highest growth rate during the forecast period. Ready-to-eat food products have witnessed growth in sales over the years, and manufacturers are launching and positioning healthy ready-to-eat food products.
This report provides an accurate prediction of the contribution of all the segments to the growth of the retail market size in Indonesia and actionable market insights on post COVID-19 impact on each segment.
Retail Market Scope In Indonesia
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Report Coverage
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Details
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Page number
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139
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Base year
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2021
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Forecast period
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2022-2026
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Growth momentum & CAGR
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Accelerate at a CAGR of 4.6%
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Market growth 2022-2026
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USD 44.13 billion
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Market structure
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Fragmented
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YoY growth (%)
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4.0
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Competitive landscape
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Leading companies, Competitive Strategies, Consumer engagement scope
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Key companies profiled
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Fuji Kiko Co. Ltd., KLK Oleo, NIPPON LEAKLESS CORP, Nissin Manufacturing Co. Ltd., PT Astra International Tbk, PT Chandra Asri Petrochemical Tbk, PT FUJITA Indonesia , PT Hino Motors Manufacturing Indonesia , PT. Indomarco Prismatama, PT. Iniko Karya Persada, PT LOTTE CHEMICAL TITAN TBK, PT Nippon Indosari Corpindo Tbk, PT. Pratama Abadi Industri, PT Sariguna Primatirta Tbk, PT Siantar Top Tbk, PT. SGMW Motor Indonesia , PT. Sokonindo Automobile, PT Tempo Scan Pacific Tbk, PT WILMAR CAHAYA Indonesia Tbk, and Siam Cement PCL
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Market dynamics
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Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.
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Customization purview
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If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
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What are the Key Data Covered in this Retail Market In Indonesia In Country Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive retail market growth in Indonesia during the next five years
- Precise estimation of the retail market size in Indonesia and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the retail market in Indonesia industry across Indonesia
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of the retail market in Indonesia vendors
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